PANISTAR

Name

PANISTAR

Legal name

SA Panistar

Website

https://panistar.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Frozen Bakery Products Manufacturing

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Frozen Specialty Food Manufacturing (311412), Bakeries and Tortilla Manufacturing (3118), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Bakery Products (2050), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Frozen & Par-Baked Bakery Production (THAFAFAK), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Frozen bakery products
• Raw viennoiseries wholesale
• Frozen pastry production
• B2b bakery supplies
• Artisanal frozen dough

Headquarters

HQ city

Namêche

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale bakery product sales: Panistar generates revenue through selling frozen raw bakery products (viennoiseries, pastry doughs, galettes, snacks) to B2B customers including wholesalers and bakeries-pâtisseries in Belgium. Products are sold in bulk quantities with packaging specifications per carton.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Panistar produces and supplies raw frozen viennoiseries (croissants, pains au chocolat, couques au beurre, pains aux raisins, tortillons, chaussons, gosettes) and other bakery products (petits pains, galettes, pâtes feuilletées, snacks) to wholesalers and bakeries-pâtisseries in Belgium. Products are delivered frozen in either PAP (ready to proof) or PAC (ready to bake) format, enabling customers to bake fresh goods on demand. The catalog spans 76+ products across five categories and three fat ranges (butter, intense butter, margarine).

Differentiator

Problem solved

Functional benefit

Products and services

• Viennoiseries (raw frozen) Croissants, pains au chocolat, couques au beurre, pains aux raisins, tortillons, torsades, chaussons, and gosettes. Raw frozen (PAP/PAC), made from artisanal recipes, sold to bakeries and wholesalers for fresh daily baking.
• Petits pains (raw frozen pistolets) Raw frozen pistolets (white and grey) produced in PAP (ready to proof) format, allowing bakeries to bake hot, fresh bread directly from their ovens for end consumers.
• Galettes (frozen ready-to-bake) Frozen ready-to-bake galettes des rois available in multiple flavors (frangipane, apricot, apple, chocolate-hazelnut). Designed for bakeries to handle high seasonal demand (festive periods) while maintaining quality and taste.
• Pâtes feuilletées (raw frozen puff pastry) Raw frozen puff pastry blocks, discs, and sheets in various sizes, formulated with butter, intense butter, or margarine. Used by bakeries as a base for viennoiseries, galettes, and other bakery products.
• Snacks (frozen savory and sweet) Frozen savory and sweet snacks including sausage breads (fricadelles) and Liège waffles with butter. Allows bakeries-pâtisseries to enrich their assortment with on-the-go snack options for consumers.
• Product ranges (gammes): Beurre, Beurre intense, Margarine Three recipe ranges — butter, intense butter, and margarine — available across Panistar's product categories to meet varied customer preferences for taste, richness, and price point.

Quantifiable outcome

• Products ready to bake or proof - simplifies bakery production workflow

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Europastry: Spanish frozen and par-baked bakery producer with extensive European distribution; broader geographic reach but overlapping frozen viennoiserie and bakery offering.
• Aryzta: Swiss-listed global bakery group with extensive frozen bakery and viennoiserie operations serving retail and foodservice; a much larger incumbent whose products overlap with Panistar's category.
• Vandemoortele: Belgian food group with deep frozen bakery, viennoiserie, and pastry lines sold across Europe; broader portfolio but directly competes in the same frozen-artisan category.

Direct peers

• Neuhauser: French manufacturer of frozen bread, viennoiseries, and bakery snacks for foodservice and retail; comparable in PAP/PAC formats and B2B bakery distribution.
• La Lorraine Bakery Group: Belgian frozen and par-baked bakery producer supplying retail and foodservice across Europe; same Belgian heritage, overlapping viennoiserie/bread categories, and similar B2B bakery/wholesale channels.
• Bridor (Groupe Le Duff): French industrial frozen bakery and viennoiserie producer serving hotels, restaurants, cafés, and bakeries worldwide; comparable in raw-frozen product range and premium bakery positioning.
• Meneba: Dutch producer of fresh and frozen bakery products including breads and viennoiserie for retail and foodservice; comparable in adjacent Benelux market and product format.
• Coup de Pates: French frozen and par-baked bakery specialist supplying bakeries, restaurants, and foodservice with viennoiseries, breads, and pastries; direct format and channel overlap with Panistar.
• Délifrance (HAH Group): French-origin producer of frozen viennoiseries, breads, and pastries for bakeries and foodservice; directly comparable in product format (raw/PAP/PAC frozen bakery) and B2B bakery customer base.

Others

• Maple Leaf Foods (frozen bakery): While primarily North American frozen baked goods, relevant industry comparable for understanding frozen-bakery economics and scale economics in the broader category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/panistar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PANISTAR