Palm House

What Palm House does

Palm House is a modern luxury boutique hotel operating at 160 Royal Palm Way in Palm Beach, Florida, less than 80 meters from the Atlantic beach and steps from Worth Avenue. Opened in November 2024 after a complete renovation (designed by Cooper Carry) of the former Heart of Palm Hotel, the property is owned by L&R Hotels through LR Palm House LLC and operated under the Iconic Luxury Hotels brand alongside portfolio peers such as Chewton Glen, Cliveden House, The Lygon Arms, and 11 Cadogan Gardens. It offers 79 rooms and suites across four room categories (Palm King, Signature King, Grand Double Queen, Premier King) and six suite categories (Junior, Premier One Bedroom, Premier Two Bedroom, Flagler One Bedroom, Royal Palm Two Bedroom, and Presidential), ranging from 340 sq ft to 1,982 sq ft.

The hotel's core technology is a SynXis-integrated property management and booking system for reservations and a direct website channel, supplemented by OpenTable for dining bookings; there are no disclosed proprietary AI, data, or platform capabilities. Ancillary operations include The Dining Room (Japanese-Peruvian Nikkei cuisine, open breakfast through dinner plus weekend brunch), Palm Bar (with Palm Hour happy hour Monday-Thursday), a Mediterranean-style Sunset Pool Deck, beach service, complimentary bikes, and partnerships with Sisley-Paris (spa) and ICON Global (transportation). Event infrastructure spans the Ballroom, Atrium, Garden Terrace, Royal Palm Suite, and Flagler Suite, plus a full-property exclusive-use option for private buyouts and weddings accommodating up to 145 guests.

Palm House generates revenue through room and suite bookings, F&B across multiple dayparts, meetings and events, weddings and celebrations, and ancillary services (valet parking, EV charging, rollaway beds, pet fees). Customer segments span luxury leisure travelers (primary), wedding and celebration parties, corporate and social event planners, families, and a developing sports tourism segment anchored by a FIFA World Cup 2026 Stay & Play package. Pricing is not publicly disclosed; promotional levers include Suite Escape (up to 20% off), FL/GA Resident Rate, Stay Longer Save More, Pay Now & Save, and non-refundable prepaid tiers. Distribution runs through direct website booking, phone, dedicated group sales, and luxury travel platforms (Forbes Travel Guide, Tablet Hotels, Virtuoso).

Name

Palm House

Legal name

LR PALM HOUSE LLC

Website

https://palmhouse.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Palm House is a 79-room modern luxury boutique hotel in Palm Beach, Florida, owned by L&R Hotels and operated under the Iconic Luxury Hotels brand since its November 2024 reopening. It serves affluent leisure travelers, wedding and corporate event clients, families, and sports tourists with rooms, Nikkei dining, and event venues.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury hotel services
• Boutique hospitality
• Hotel accommodations
• Event venues
• Concierge services

Headquarters

HQ city

Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room and Suite Bookings: Palm House generates primary revenue through 79 luxury rooms and suites ranging from 340 to 1,982 sq ft. Revenue varies by room type from Palm King Rooms to Presidential Suite, with standard King Rooms accommodating 2 adults plus 1 child, and larger suites accommodating up to 4 adults or 2 adults and 2 children.
2. Food & Beverage: The Dining Room offers Japanese-Peruvian fusion cuisine with breakfast (7:00am-10:30am), brunch (Sat-Sun 10:30am-3:00pm), lunch (12:00pm-3:00pm), and dinner (5:00pm-10:00pm). Palm Bar operates 11:00am-Midnight. Revenue from dining, cocktails, Palm Hour happy hour (Mon-Thu 4pm-7pm), and weekend brunch service.
3. World Cup 2026 Package: Stay & Play package for World Cup 2026 includes preferred room rates with daily breakfast, round-trip luxury transportation to Hard Rock Stadium via ICON Global, complimentary late checkout, and bento box for match days. Transportation rates vary by vehicle selection.
4. Ancillary Services: Additional revenue streams include valet parking (overnight for a fee), EV charging stations, rollaway beds ($100/night), pet fee ($125/dog per stay for up to 2 dogs under 40 lbs), and late checkout fees subject to availability.
5. Meetings & Events: Event spaces include Ballroom with Murano chandeliers, Atrium with Venetian glass, Garden Terrace outdoor setting, Royal Palm Suite with largest balcony, and Flagler Suite for VIP events. Exclusive use option for all 79 guestrooms and amenities available for private events.
6. Weddings & Celebrations: Wedding packages accommodate up to 145 guests across venues including Garden Terrace, Ballroom, and Atrium. Services include rehearsal dinners, ceremonies, receptions, and Sunday brunches. Bespoke menus and full-service wedding planning available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Palm House is a luxury boutique hotel located at 160 Royal Palm Way in Palm Beach, Florida, operating 79 rooms and suites ranging from 340 to 1,982 square feet. The property, originally the Heart of Palm Hotel from the 1960s, was reopened in November 2024 under the Iconic Luxury Hotels brand and is owned by L&R Hotels (legal entity LR PALM HOUSE LLC). It caters primarily to luxury leisure travelers, couples, families, and private events including weddings and corporate gatherings.

Product overview

Palm House is a modern luxury boutique hotel with 79 rooms and suites ranging from 340 sq ft rooms to the 1,982 sq ft Presidential Suite, operated under Iconic Luxury Hotels. The property's core offering spans four room categories (Palm King, Signature King, Grand Double Queen, Premier King) and six suite categories (Junior, Premier One Bedroom, Premier Two Bedroom, Flagler One Bedroom, Royal Palm Two Bedroom, and Presidential). Ancillary offerings include: The Dining Room (Nikkei/Japanese-Peruvian restaurant), Palm Bar (cocktail bar with happy hour), Sunset Pool Deck (temperature-controlled pool), spa services (via Sisley-Paris partner), meeting and event spaces (Ballroom, Atrium, Garden Terrace), full-property exclusive use, concierge services, beach/pool setup, bike rentals, and wedding/celebration packages. Guests can book rooms via SynXis and dining via OpenTable.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Rooms and Suites 79 individually appointed guest rooms and suites ranging from 340 to 1,982 square feet, available to leisure travelers, couples, families, and corporate guests seeking luxury accommodations in Palm Beach, Florida.
• Wedding and Private Event Venues Indoor and outdoor event spaces hosting weddings, receptions, social celebrations, and private functions for individuals, couples, and event planners.
• Corporate Meetings and Events Meeting spaces and event services tailored to corporate retreats, board meetings, incentive trips, and business gatherings in a luxury setting.
• Dining and Bar Services On-site restaurant and bar offerings serving hotel guests and walk-in patrons at the Palm Beach property.

Quantifiable outcome

• Less than 80 meters from beach
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• L'Atelier de Joël RobuchonflagshipStrategic or Co-development Partner · 1 July 2025Palm House partnered with South Florida's only two Michelin-starred restaurant for a rare culinary stay offering Michelin-paired getaways. This partnership positions Palm House as a destination for discerning palates seeking exclusive culinary experiences.
• Sisley-Paris Palm Beach Boutique & SpaminorStrategic or Co-development PartnerSisley-Paris Palm Beach Boutique & Spa offers radiance-enhancing treatments, personalized facials, and signature massages using botanical-based formulas at 221 Royal Poinciana Way, Suite 2. Palm House concierge arranges seamless transport and in-room services for guests.
• ICON Global (Transportation)coreGTM or Marketing PartnerICON Global provides round-trip luxury transportation from Palm House to Hard Rock Stadium for World Cup 2026. Services include Mercedes-Benz sedans, luxury SUVs, and Sprinters. Transportation rates based on vehicle selection and availability.
• Iconic Luxury HotelscoreOthersPalm House operates under the Iconic Luxury Hotels brand, part of the collection including Chewton Glen (UK), Cliveden House (UK), The Lygon Arms (UK), The Mayfair Townhouse (UK), 11 Cadogan Gardens (UK), The Chelsea Townhouse (UK), Hotel Excelsior Venice Lido Resort (Italy), Gran Marbella Resort & Beach Club (Spain), and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chewton Glen: Iconic Luxury Hotels country house hotel in the UK with suites, treehouse suites, spa, and event spaces. Sister property providing comparable luxury operations, service standards, and brand benchmarks.
• Hotel Excelsior Venice Lido Resort: Sister property under the Iconic Luxury Hotels collection. Comparable luxury resort offering beachfront positioning, F&B, and event facilities, useful for benchmarking brand standards and operational best practices.

Direct peers

• The Colony Hotel Palm Beach: Historic boutique hotel on Palm Beach island with 89 rooms, F&B outlets, and event space. Comparable boutique full-service positioning within the same local luxury market.
• The Breakers Palm Beach: Iconic luxury oceanfront resort in Palm Beach with 538 rooms, multiple restaurants, and extensive event and wedding facilities. Palm House's most direct luxury competitor in the same micro-market.
• The Brazilian Court Hotel: Boutique luxury hotel in Palm Beach with 80 rooms, fine dining, and personalized service. Closest like-for-like boutique competitor in scale, product positioning, and guest profile.
• Four Seasons Resort Palm Beach: Beachfront luxury resort on Palm Beach island with full-service amenities, dining, spa, and event spaces. Directly competes for luxury leisure and group business.
• Eau Palm Beach Resort & Spa: Five-star oceanfront resort in Manalapan/Palm Beach area with 309 rooms, award-winning spa, and multiple restaurants. Competes for luxury leisure and corporate group stays in the same South Florida luxury segment.

Regional players

• The Boca Raton: Large South Florida luxury resort complex with multiple hotels, private beach club, golf, and extensive event facilities. Regional South Florida luxury competitor drawing from the same affluent feeder markets.
• Nobu Hotel Miami Beach: Luxury beachfront hotel and residences in Miami Beach with chef-driven F&B and event programming. Regional luxury competitor with overlapping Nikkei/Japanese culinary positioning.

Emerging players

• Ben West Palm (Autograph Collection): Recently opened boutique luxury hotel in West Palm Beach under Marriott's Autograph Collection. Emerging competitor targeting a similar modern luxury leisure and business traveler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/palmhousehotel_
• LinkedInlinkedin.com/company/palm-house-hotel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm House