Chewton Glen
Chewton Glen is a privately-held luxury country house hotel and spa on a 130-acre Hampshire estate, offering 58 rooms, 14 UK-first treehouse suites, fine dining, award-winning spa facilities, weddings, and corporate events to affluent leisure and business guests.
- Company typePrivate
- Founded1962
- HeadquartersNew Milton, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Chewton Glen does
Chewton Glen is a privately-held luxury country house hotel and spa located on a 130-acre estate on the edge of the New Forest National Park in Hampshire, United Kingdom. The property traces its physical origins to 1732 and has operated as a hotel since 1962, when it opened with 8 rooms under the Duval family; the Skan family expanded it from 1966 and Ian Livingstone acquired it in 2006, integrating it into the Iconic Hotels & Resorts collection owned by London & Regional Properties PLC. Today the property comprises 58 bedrooms and suites across 11 categories plus 14 treehouse suites, the latter pioneered in the UK at Chewton Glen in 2012, supported by three dining venues, an award-winning spa opened in 1990 as the UK's first country house hotel spa, a James Martin-branded cookery school, tennis and pickleball courts, wedding and corporate event infrastructure, and 200 parking spaces.
Revenue is generated across six interlocking streams: accommodation (58 rooms and 14 treehouses, including exclusive use of all 72 keys plus facilities), food and beverage (The Dining Room under Executive Head Chef Luke Matthews, The Kitchen by James Martin, the Pool Bar, and afternoon tea), spa and wellness (treatments, day experiences, memberships), weddings and events (multiple licensed ceremony venues including an outdoor Walled Garden, packages from £265 to £400 per person plus bespoke and exclusive-use hires), the cookery school (£110-£225 per person), and recurring tennis and country club memberships (£79 to £885 per year). Distribution mixes direct-to-consumer bookings via Synxis-powered website and phone, GDS-enabled travel agent channels across Amadeus, Sabre, Galileo, Worldspan and Pegasus, and a dedicated corporate sales team for MICE and weddings. Pricing carries a 5% discretionary service charge on accommodation and 12.5% on other services.
The customer base is highly diversified across couples seeking romantic escapes, families using The Beehive Kids Club, corporate groups, wedding couples, spa and wellness visitors, and culinary enthusiasts; multi-generational and repeat-stay patterns are supported by the membership and gift voucher programs (£500-£5,000). Operationally, Chewton Glen sits within the Iconic Luxury Hotels marketing collection of 13 properties and benefits from group-level media relations, sustainability tracking via FuturePlus across 250+ ESG indicators, and partnerships including Air Charter Service for helicopter and private jet transfers, plus preferred referrals for babysitting (Tinies) and transfers (BCH Travel). Brand recognition is anchored by 60+ industry and reader awards spanning 2010-2026 including Condé Nast Traveller Best Destination Spa UK, AA Hotel of the Year England, and multiple 'England's Leading Country House Hotel' nominations.
Chewton Glen firmographics
Firmographics- Name
- Chewton Glen
- Legal name
- Chewton Glen Hotels Ltd
- Website
- https://chewtonglen.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Chewton Glen is a privately-held luxury country house hotel and spa on a 130-acre Hampshire estate, offering 58 rooms, 14 UK-first treehouse suites, fine dining, award-winning spa facilities, weddings, and corporate events to affluent leisure and business guests.
- Ownership category
- akta.pro rank
Chewton Glen industry classification
Industry- Product category
- Luxury Country House Hotel and Spa
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industries
- Destination Spa Resorts (THAGAMAA), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where Chewton Glen is headquartered
LocationHeadquarters
- HQ city
- New Milton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Chewton Glen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Accommodation: Revenue from 58 luxury bedrooms and suites, plus 14 private treehouses. Room categories include Classic, Garden, Estate, Croquet Lawn, Junior, Hotel Suites, Hot Tub Hotel Suites, Coach House Mezzanine, Coach House Duplex, Master Suites, and Marryat Suite. Includes flexible cancellation policies with 48-hour window.
- Food and Beverage: Three dining venues: The Dining Room (fine dining under Executive Head Chef Luke Matthews), The Kitchen by James Martin (relaxed dining with wood-fired pizzas and gourmet burgers), and The Pool Bar (healthy light bites and smoothies). Also offers Afternoon Tea service.
- Spa and Wellness: Full-service spa with treatments, day spa experiences (Decree Retreat, Meze Spa Experience, Twilight Spa Evening), spa memberships, and pool bar offerings. Spa treatments require 50% deposit at booking.
- Weddings and Events: Wedding packages from £265-400 per person, bespoke wedding planning, civil ceremony venues (Lake Suite, Glass House, Wine Room, Morning Room, Walled Garden), exclusive use options, and corporate meeting packages.
- Cookery School: Cooking classes ranging from £110-225 per person for half-day, full-day, and Lunch/Supper Club formats. Classes include Italian Classics, Catch of the Day, Curries of the World, Mediterranean Tapas, and more.
- Tennis and Country Club Membership: Country Club and Tennis Membership options including 12-month and Flex & Hit monthly options, with access to indoor/outdoor courts, LTA professional coaching, and spa facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | An English Original Wedding Package |
| Unit Pricing | Multi-year contract | To Love and to Cherish Wedding Package |
| Unit Pricing | Multi-year contract | Just the Two of Us Intimate Wedding |
| Unit Pricing | Multi-year contract | Exclusive Use Hire |
| Subscription | Monthly | Height of Luxury Treehouse Stay |
| Subscription | Monthly | Wellness Reset Retreat |
| Subscription | Monthly | Little Explorers Family Package |
| Subscription | Pay-as-you-go | Stay Longer, Save More |
| Subscription | Annual | Tennis and Pickleball Membership - Annual |
| Subscription | Monthly | Flex & Hit Tennis Membership |
| Subscription | Annual | Junior Tennis Membership |
| Unit Pricing | Pay-as-you-go | The Decree Retreat Spa Day |
| Unit Pricing | Pay-as-you-go | Full Day Cookery Class |
| Unit Pricing | Pay-as-you-go | Half Day Cookery Class |
| Unit Pricing | Pay-as-you-go | Lunch/Supper Club Cookery Class |
| Unit Pricing | Multi-year contract | 24 Hours Corporate Package |
| Unit Pricing | Multi-year contract | 8 Hours Corporate Package |
| Unit Pricing | Multi-year contract | Afternoons at Chewton Glen |
| Unit Pricing | Multi-year contract | Breakfast Meetings |
| Unit Pricing | Pay-as-you-go | Monetary Gift Vouchers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Chewton Glen product offering
Product offeringCore offering
Chewton Glen operates a 5-star luxury country house hotel and spa on a 130-acre New Forest estate, providing 58 hotel bedrooms/suites plus 14 UK-first treehouse suites, three dining venues, an award-winning spa, a James Martin cookery school, wedding and corporate event facilities, tennis/pickleball courts, and a kids club. Revenue is driven by accommodation, food and beverage, spa, weddings, events, cookery tuition, and spa/tennis memberships.
Product overview
Chewton Glen is an 18th century luxury country house hotel and spa set on a 130-acre estate in the New Forest, Hampshire. The property operates as a unified luxury hospitality brand offering accommodation, dining, wellness, and events across multiple distinct product lines. Accommodation spans 58 bedrooms and suites in the main house plus 14 unique treehouse suites (the UK's first hotel treehouses), with room categories from Classic Rooms to Master Suites. Dining is delivered through three venues: The Dining Room (fine dining under Executive Chef Luke Matthews), The Kitchen by James Martin (relaxed dining), and the Pool Bar. The award-winning Spa & Country Club pioneered the concept of country house hotel spas in 1990 and offers treatments, facilities, and memberships. Additional experiences include The Kitchen Cookery School, The Beehive Kids Club, tennis/pickleball facilities, and comprehensive meetings, events, and wedding services. The hotel has over 1900 wine references and produces its own honey and jams from 70 beehives on the estate.
Differentiator
Problem solved
Functional benefit
Brands
- The Dining Room: Fine dining restaurant at Chewton Glen featuring Executive Head Chef Luke Matthews and brigade of talented chefs, offering modern British cuisine with locally sourced ingredients from the kitchen garden.
- The Kitchen by James Martin
- The Spa & Country Club
- The Beehive Kids Club
- The Treehouses
Companies that use Chewton Glen
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles7 records
Chewton Glen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chewton Glen partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Air Charter ServicecoreOfficial partner for Helicopters and Private Jets, enabling guests to fly into luxury with helicopter charters and private jet services. Positioned for business and leisure travel flexibility.
- SEABODYminorPartnership for spa experience offerings combining wellness products with Chewton Glen's spa facilities.
- MonpureminorSkincare partnership for spa treatments, offering results-driven facial therapy products in partnership with Decree Skincare.
- TiniesminorPreferred babysitting partner for guests requiring childcare services during their stay. Contact via [email protected] or 01202 313 177.
- BCH TravelminorPreferred transfer supplier for guest transportation to/from the hotel. Contact via [email protected] or 07868 661160.
- James MartincoreCelebrity Chef partnership for The Kitchen Cookery School. James Martin creates menus and brand association for relaxed dining and cookery classes.
- FuturePlusminorSustainability measurement partner providing environmental and social impact monitoring across 250+ indicators based on UN SDGs, ESG indexes, and industry standards.
- Iconic Luxury HotelscoreParent company owning Chewton Glen as part of Iconic Hotels & Resorts collection of 13 luxury properties including Cliveden House, The Lygon Arms, and others. Operated by London & Regional Properties PLC.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Chewton Glen competitors and assessment
Company assessmentDirect peers
- Cliveden House: Another country house hotel within the Iconic Luxury Hotels collection under London & Regional Properties PLC. Closest direct comparable: heritage estate property, spa, fine dining, weddings, and similar luxury positioning in the Thames Valley, sharing corporate parentage with Chewton Glen.
- The Lygon Arms: Cotswolds heritage hotel in the same Iconic Luxury Hotels portfolio as Chewton Glen. Comparable as a multi-revenue-stream country house hotel with spa, dining, and events; directly comparable on operating model, parent company, and target customer.
- Belmond Le Manoir aux Quat'Saisons: Oxfordshire luxury country house hotel renowned for Michelin-starred dining and cookery school. Comparable to Chewton Glen on heritage property, fine dining, wellness, and experiential luxury positioning at the top of the UK market.
- Lucknam Park Hotel & Spa: Five-star Relais & Châteaux country house hotel near Bath with 500-acre estate, equestrian centre, spa, and fine dining. Closely comparable on luxury countryside positioning, heritage estate, spa, and multi-venue F&B offering.
- Lime Wood Hotel: New Forest luxury country house hotel and spa. Hyper-local peer sharing the same New Forest catchment; comparable on heritage property, spa-led wellness, Raw & Rare/Chewton Glen-style countryside luxury positioning, and similar target clientele.
- Calcot Manor: Gloucestershire family-friendly luxury country house hotel with spa (The Spa at Calcot), multiple dining venues, kids' club, and events. Comparable to Chewton Glen's family positioning, Beehive Kids Club, and diversified F&B and spa model.
- The Grove: Hertfordshire luxury country estate hotel with spa, golf, multiple restaurants, and large-scale weddings/events. Comparable to Chewton Glen's exclusive-use model, estate footprint, and high-end corporate and wedding revenue mix.
- Pennyhill Park: Surrey five-star country house hotel with 123 acres, spa, multiple dining outlets, and major MICE/weddings business. Comparable on estate scale, MICE weddings mix, and luxury spa positioning.
Broad incumbents
- 11 Cadogan Gardens: London townhouse hotel in the same Iconic Luxury Hotels portfolio as Chewton Glen. Broader incumbent within the parent collection, offering comparable luxury positioning but in a city setting rather than countryside; useful for cross-property benchmarking.
- Claridge's: Iconic London luxury hotel benchmark for premium UK hospitality. Not a direct competitor (urban vs. country) but useful as a comparable for aspirational positioning, F&B quality benchmarks, and ultra-luxury service standards that Chewton Glen aspires to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Chewton Glen social profiles
Digital presenceChewton Glen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chewton Glen leadership team
Management profileNumber of profiles
Profiles4 records
Chewton Glen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chewton Glen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chewton Glen
What does Chewton Glen do?
Chewton Glen operates a 5-star luxury country house hotel and spa on a 130-acre New Forest estate, providing 58 hotel bedrooms/suites plus 14 UK-first treehouse suites, three dining venues, an award-winning spa, a James Martin cookery school, wedding and corporate event facilities, tennis/pickleball courts, and a kids club. Revenue is driven by accommodation, food and beverage, spa, weddings, events, cookery tuition, and spa/tennis memberships.
Is Chewton Glen a public or private company?
Chewton Glen is a private company. It is classified as corporate owned and is currently operating.
When was Chewton Glen founded?
Chewton Glen was founded in 1962. It employs 101 to 250 people.
Where is Chewton Glen based?
Chewton Glen is headquartered in New Milton, United Kingdom, in the Europe region.
How does Chewton Glen make money?
Six revenue lines are on record. Accommodation is the primary driver. The others are food and Beverage, spa and Wellness, weddings and Events, cookery School and tennis and Country Club Membership.
Who are Chewton Glen's main competitors?
Direct peers on record are Cliveden House, The Lygon Arms, Belmond Le Manoir aux Quat'Saisons, Lucknam Park Hotel & Spa, Lime Wood Hotel, Calcot Manor, The Grove and Pennyhill Park. Broad incumbents are 11 Cadogan Gardens and Claridge's.
Does Chewton Glen have an API?
No public API is recorded for Chewton Glen.
What industry is Chewton Glen in?
Chewton Glen's product category is Luxury Country House Hotel and Spa. Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of THAGAMAA, Destination Spa Resorts. Its NAICS code is 721110 and its SIC code is 7000.