What Palms Royale Sofia Casino does

Palms Royale Sofia Casino is a private luxury gaming and hospitality complex operated by International Leisure Projects Ltd under a Bulgarian gambling license issued by the National Revenue Agency. Established in 2021 and located inside Grand Hotel Millennium Sofia — described as the tallest and most luxurious building in Sofia — the venue combines a flagship casino floor with 500+ slot machines (Mystery and Progressive Jackpots), 400+ player positions, and nine table game variants (Roulette, Blackjack, Caribbean Stud Poker, Russian Poker, Three-Card Poker, Ultimate Texas Hold'em, Texas Hold'em, Omaha). Adjacent offerings include a dedicated Poker Room hosting the Palms Royale Poker Series and the international VAMOS Poker Tour, ten restaurants, bars, and lounges (888 Taste Show Asian Cuisine, San Remo Mediterranean, Mediterra, Club Black&White, OZONE Rooftop Bar, Sphera Lounge, Vienna Cafe, Urban Garden Cafe, Al Waha Lounge), Grand Hotel Millennium rooms and suites, Millennium Spa, and Fitness Flais.

The company monetizes through multiple transaction-based streams: casino gaming win, table-game rake, poker tournament buy-ins (ranging from 10 EUR warm-ups to 200,000 EUR VAMOS main events and 630 BGN Palms Royale Poker Series events), food and beverage covers, hotel room revenue, spa/fitness services, and tour packages (Weekend, Premium, Poker Tour) bundled with Grand Hotel accommodation. Recurring revenue is supported by a tier-based Loyalty Program and a Privilege Club offering personalized concierge services. Distribution is omnichannel: physical access to the Sofia complex, PalmsBet's online gaming platform (palmsbet.com) and Bulgarian gaming halls network (gaminghalls.palmsbet.com), plus GTM partnerships with Palms Music, Palms Travel, and Palms Sport.

The customer base consists of domestic and regional gaming enthusiasts, fine-dining patrons, and VIP loyalty members, with event-driven marketing (poker tournaments, celebrity chef dinners, fashion shows, sports celebrations) and a multi-channel presence (website, Facebook, Instagram, email newsletter) used to drive footfall. The company won "International Casino Operator of the Year" at BEGE Awards 2024 and self-positions as the most luxurious entertainment complex in the Balkans.

Name

Palms Royale Sofia Casino

Legal name

International Leisure Projects Ltd

Website

https://palmsroyalesofia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Palms Royale Sofia Casino is a Bulgarian luxury gaming and hospitality complex operated by International Leisure Projects Ltd inside Grand Hotel Millennium Sofia, offering 500+ slot machines, table games, a poker room, 10 restaurants and bars, hotel accommodations, and spa facilities to gaming enthusiasts, dining patrons, and VIP loyalty members.

Ownership category

akta.pro rank

Product category

Casino & Integrated Entertainment Hospitality

NAICS

Casino Hotels (72112), Casino Hotels (721120), Casinos (except Casino Hotels) (71321)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Integrated Casino Resorts (THAGAJAA), Luxury Casino Hotels (THAGAJAI)

Keywords

• Casino gaming operations
• Luxury entertainment complex
• Poker tournament events
• Fine dining restaurants
• Hotel accommodations

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Casino Gaming Operations: Revenue from table games including Roulette, Blackjack, Caribbean Stud Poker, Russian Poker, Three-Card Poker, Ultimate Texas Hold'em, and slot machine operations with progressive jackpots.
2. Fine Dining and Bars: Revenue from 10 restaurants, bars, and lounges including Asian, Mediterranean, rooftop bar, and specialty venues.
3. Hotel Accommodations: Revenue from rooms and suites at Grand Hotel Millennium Sofia, integrated with the casino complex.
4. Poker Tournaments: Revenue from poker tournament buy-ins including events like Palms Royale Poker Series with guaranteed prize pools and the Big 330 tournament.
5. Loyalty Program and Membership: Tier-based loyalty program where members earn points through gameplay to advance tiers and receive rewards, bonuses, and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Palms Royale Sofia Casino operates an integrated luxury casino and entertainment complex within Grand Hotel Millennium Sofia, providing casino gaming (500+ slot machines, 400+ player positions, table games including Roulette, Blackjack, multiple poker variants), a dedicated poker room with tournaments, 10 restaurants/bars/lounges, hotel accommodations, spa, and fitness facilities. The company also extends its brand to online gaming via PalmsBet and a network of regional gaming halls across Bulgaria.

Product overview

Palms Royale Sofia Casino is an exclusive entertainment complex located in Grand Hotel Millennium Sofia, featuring a unified casino-hotel-dining experience. The core offerings include a gaming floor with 500+ slot machines and table games (Roulette, Blackjack, Caribbean Stud Poker, Russian Poker, Three-Card Poker, Ultimate Texas Hold'em, Texas Hold'em, Omaha), a dedicated Poker Room with tournaments, and 10+ restaurants and bars spanning Asian cuisine (888 Taste Show), Mediterranean (San Remo, MEDITERRA), rooftop lounges (OZONE, THE SPHERA), and specialty venues (Club Black&White, Vienna Cafe, Urban Garden Cafe, Al Waha Lounge). Accommodation is provided through Grand Hotel Millennium with various room categories and suites, complemented by Millennium Spa & Wellness and Fitness Flais. The company also offers loyalty and privilege programs, concierge services, and curated tour packages, with online presence through PalmsBet.com and a network of physical gaming halls.

Differentiator

Problem solved

Functional benefit

Brands

• 888 Taste Show Asian Cuisine: Asian cuisine restaurant offering Thai and Korean dishes with grills, teppanyaki, and show cooking experience.
• San Remo Mediterranean Cuisine
• Black&White Club
• OZONE Rooftop Bar
• Al Waha Lounge
• The Sphera Lounge
• Mediterra Restaurant
• Vienna Cafe & Restaurant
• Urban Garden Cafe

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Grand Hotel Millennium SofiacoreStrategic or Co-development PartnerPalms Royale Sofia Casino is located within Grand Hotel Millennium Sofia, the tallest and most luxurious building in Sofia. The partnership provides integrated luxury hospitality with casino gaming, fine dining, and entertainment all within one complex. The hotel provides accommodation for casino guests and the casino drives hospitality revenue for the hotel.
• Palms BetcoreChannel Partner/ Reseller/ DistributorPalms Bet operates the online gaming platform (palmsbet.com) and network of gaming halls (gaminghalls.palmsbet.com). This extends Palms Royale's brand to online and regional gaming hall distribution channels.
• Palms MusicminorGTM or Marketing PartnerEntertainment division providing live music performances and events at Palms Royale Sofia venues including Club Black&White and casino floor.
• Palms TravelminorGTM or Marketing PartnerTravel partner offering tour packages that include Palms Royale Sofia experiences and promoting the casino complex as a destination.
• Palms SportminorGTM or Marketing PartnerSports entertainment division that collaborates on sports-related events and promotions at Palms Royale Sofia venues.
• 888 Taste Show Asian CuisinecoreStrategic or Co-development PartnerAsian cuisine restaurant operated within Palms Royale Sofia complex offering authentic Thai and Korean dishes with teppanyaki and themed dinners. Attracts celebrity visitors including Hollywood actors.
• San Remo Mediterranean RestaurantcoreStrategic or Co-development PartnerMediterranean cuisine restaurant within the complex following San Remo Italian food traditions with fresh ingredients and modern techniques. Chef Theodore Mavrov leads the kitchen.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Las Vegas Sands:
• Crown Resorts: Major Australian luxury integrated resort operator (Crown Melbourne, Crown Sydney) combining casino, hotel, dining, and entertainment — benchmark for premium integrated-resort model that Palms Royale Sofia emulates at smaller scale.
• Casinos Austria: Austrian gaming and entertainment operator running multiple integrated casino resorts across Europe with hotels, F&B, and events — comparable business model of integrated casino hospitality at larger portfolio scale.

Direct peers

• Merit Royal Hotel & Casino: Integrated luxury casino resort in Northern Cyprus combining 5-star hotel, casino gaming, multiple restaurants, and entertainment venues — directly comparable in scale, vertical integration, and Mediterranean/Black Sea regional positioning to Palms Royale Sofia.
• Regency Casino Thessaloniki: Integrated casino resort in Thessaloniki, Greece with hotel, gaming floor, restaurants, and entertainment — directly comparable regional integrated casino-hotel model in neighboring Balkan/Mediterranean market.

Regional players

• Olympic Casino: Estonia-based casino and gaming halls operator active across Baltic and Eastern European markets — comparable in geographic focus and multi-property gaming-hall distribution model similar to PalmsBet's Bulgarian network.
• Casino Rodos: Casino in Rhodes, Greece operating as part of a regional integrated resort — comparable peer for a Mediterranean/regional luxury casino offering targeting tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/palmsmerkurroyalecasino
• LinkedInlinkedin.com/company/palmsroyalesofia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palms Royale Sofia Casino