What REDE PAMPA DE COMUNICAÇÃO does

Rede Pampa de Comunicação is a privately held Brazilian multi-platform regional media group headquartered in Porto Alegre, Rio Grande do Sul. Founded in 1970 and described as the only 100% gaucho state-level communication group in Brazil, the company operates TV Pampa (four main television stations in Porto Alegre, Santa Maria, Pelotas, and Passo Fundo plus over 100 repeaters covering 83% of the state's population), a network of 18 FM radio stations reaching over 60% of consumers in Porto Alegre and its metropolitan region, and the digital newspaper Jornal O Sul. The company also provides multiplatform event coverage for major regional events including Fenasoja, Expodireto Cotrijal, and the Fórum Econômico Gaúcho.

The underlying technology infrastructure is a vertically integrated broadcast and digital distribution network combining over-the-air television, FM radio, website/streaming properties (redepampa.com.br, tvpampa.com.br), and the Jornal O Sul news portal at osul.com.br, with a unified cross-platform content operation. Notable infrastructure assets include the 100+ repeater network extending statewide TV reach and the 18-station FM radio portfolio covering Porto Alegre and coastal regions.

Rede Pampa monetizes through advertising: television ad slots and sponsorships across TV Pampa's 4 stations and 100+ repeaters, radio advertising across 18 FM stations, digital advertising through Jornal O Sul with a published media kit (Mídia Kit), and event sponsorship and branded coverage of major regional events. Pricing is managed via commercial media kits rather than publicly listed rates. The company's customer base comprises two primary segments: a mass-market consumer audience in Rio Grande do Sul (for news, sports, and entertainment), and regional and national advertisers seeking to reach gaucho consumers across multiple media touchpoints. The company is privately held with no disclosed parent company, institutional investors, or ownership structure.

Name

REDE PAMPA DE COMUNICAÇÃO

Legal name

Rede Pampa de Comunicação

Website

https://pampa.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Rede Pampa de Comunicação is a privately held Brazilian regional media group operating TV Pampa, 18 FM radio stations, and the Jornal O Sul digital newspaper across Rio Grande do Sul. It serves mass-market gaucho consumers with news, sports, and entertainment and monetizes via multi-platform advertising sales and event sponsorships.

Ownership category

akta.pro rank

Product category

Broadcasting and Media Services

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

akta.pro secondary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Television broadcasting
• Radio broadcasting
• Digital newspaper publishing
• Multi-platform media network
• Advertising sales services

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: Advertising slots and sponsorships across TV Pampa's 4 stations and 100+ repeaters, including branded programming and news segments.
2. Radio Advertising: Advertising and sponsorship opportunities across the network of 18 FM radio stations.
3. Digital Advertising (Jornal O Sul): Online advertising through the digital news portal of Jornal O Sul, with media kit and rate cards available for advertisers.
4. Event Sponsorship and Coverage: Multi-platform event coverage services for major agricultural and economic events (e.g., Fenasoja, Expodireto Cotrijal, Fórum Econômico Gaúcho), including branded content and sponsorship integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rede Pampa de Comunicação operates a multi-platform media network spanning television (TV Pampa, 4 stations and 100+ repeaters reaching 83% of Rio Grande do Sul's population), 18 FM radio stations (reaching 60%+ of Porto Alegre metropolitan listeners), and a digital newspaper (Jornal O Sul). The group produces and broadcasts news, sports, entertainment, and cultural content for gaucho audiences and monetizes this audience reach primarily through advertising sales and event sponsorships across all platforms.

Product overview

Rede Pampa de Comunicação is a multi-platform media network encompassing television, radio, newspaper, and internet properties. It operates TV Pampa (with 4 main stations and 100+ repeaters reaching 83% of RS population), 18 radio stations including Radio Pampa FM, Radio Grenal FM, Radio Continental FM, Radio 104 FM, Radio Caiçara FM, Radio Liberdade, Eldorado FM, Tramandaí FM, Capão FM, Torres FM, Xangri-lá FM, Imbé FM, FM Premium, and FM Express (together reaching over 60% of consumers in Porto Alegre and metropolitan region), and the digital newspaper Jornal O Sul with content across multiple news categories. The network also provides news portal services and event coverage across Rio Grande do Sul.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Pampa Television network with 4 main stations (Porto Alegre, Santa Maria, Pelotas, Passo Fundo) and over 100 repeaters covering 83% of Rio Grande do Sul's population; programs include news broadcasts such as Pampa News (17:45 weekdays), Jornal da Pampa (19:00 weekdays), and Atualidades Pampa (19:15 weekdays). Serves gaucho audiences with local news, sports, and entertainment, and monetizes via advertising sales.
• Rádio Pampa FM

Quantifiable outcome

• 83% population coverage in Rio Grande do Sul through TV broadcast infrastructure
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Secretaria de Desenvolvimento Econômico do RS (RS State Economic Development Secretariat)coreStrategic or Co-development PartnerRede Pampa partners with the RS State Economic Development Secretariat to co-organize the XII-XIII Fórum Econômico Gaúcho, an annual economic development conference. The partnership leverages Rede Pampa's multi-platform reach for event promotion and coverage.
• BanrisulcoreStrategic or Co-development PartnerBanrisul (Rio Grande do Sul State Bank) co-sponsors the XII-XIII Fórum Econômico Gaúcho organized by Rede Pampa, providing financial sector support and legitimacy to the economic development conference.
• BRDE (Banco Regional de Desenvolvimento do Extremo Sul)coreStrategic or Co-development PartnerBRDE (Regional Development Bank of the Extreme South) co-sponsors the XII-XIII Fórum Econômico Gaúcho organized by Rede Pampa, contributing development bank expertise and regional economic development focus to the event.
• Cotrijal (Cooperativa Tritícola de Não-Me-Toque)coreStrategic or Co-development PartnerRede Pampa provides multi-platform coverage of Expodireto Cotrijal, one of Brazil's largest agricultural fairs, held in Não-Me-Toque, RS. Cotrijal organizes the event while Rede Pampa delivers statewide broadcast coverage.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/redepampa
• YouTubeyoutube.com/@RedePampaOficial
• Facebookfacebook.com/redepampa
• LinkedInlinkedin.com/company/rede-pampa-de-comunica%C3%A7%C3%A3o
• Instagraminstagram.com/redepampa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDE PAMPA DE COMUNICAÇÃO