Pakistan National Heart Association (PANAH)

What Pakistan National Heart Association (PANAH) does

Pakistan National Heart Association (PANAH) is a non-governmental, non-profit health advocacy organization founded in 1984 at the Armed Forces Institute of Cardiology and National Institute of Heart Diseases (AFIC-NIHD) in Rawalpindi, under the patronage of the President of Pakistan. Operating with a small team of 13 employees, PANAH focuses on the prevention and control of cardiovascular diseases and non-communicable diseases (NCDs) in Pakistan. Its leadership is anchored by the President of Pakistan as Patron In-Chief, a retired Major General as President, and a Secretary General/Director of Operations overseeing day-to-day functions.

PANAH's core service lines are free of charge to beneficiaries and include: CPR training workshops, free medical camps, awareness seminars and walks, anti-tobacco and anti-sugary-drinks advocacy campaigns, and direct financial assistance for heart surgeries of underprivileged patients (712+ children treated, 369+ child heart surgeries supported, PKR 200M+ cumulative surgical expenditure). The organization runs a community-led distribution model—delivering programming at universities, government offices, schools, rural community centers, and via mass awareness walks (e.g., World Heart Day, World No Tobacco Day, World Diabetes Day). PANAH also conducts research and publications on NCDs and operates a multi-channel digital presence across Facebook, Instagram, X, LinkedIn, and YouTube.

PANAH generates no commercial revenue. Its financial model is built on individual donations, Zakat, organizational membership fees, and fundraising events, supplemented by partnerships with international advocacy bodies (notably the Global Health Advocacy Incubator). The organization monetizes influence rather than products: its measurable outcome is policy change, exemplified by the 2023 SSB tax increase from 13% to 20% on carbonated beverages and a new 10% tax on fruit juices/syrups, achieved after a sustained coalition campaign that educated 200+ journalists and generated 1,000+ media articles.

Name

Pakistan National Heart Association (PANAH)

Legal name

Pakistan National Heart Association

Website

https://panah.org.pk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Pakistan National Heart Association (PANAH) is a 1984-founded non-profit in Rawalpindi that prevents cardiovascular and non-communicable diseases through free CPR training, medical camps, awareness campaigns, and heart-surgery assistance for underprivileged patients across Pakistan.

Ownership category

akta.pro rank

Product category

Public Health Advocacy and Heart Disease Prevention

NAICS

Voluntary Health Organizations (813212), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI), Public Health Strategy, Policy & Legislation (HLAJAMAA)

Keywords

• Cardiovascular disease prevention
• Public health advocacy
• Health awareness campaigns
• CPR training programs
• Non-communicable disease prevention

Headquarters

HQ city

Rawalpindi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: PANAH accepts donations from individuals and organizations through bank transfers, online donations, and doorstep cheque collection. Donations can be directed to specific accounts including PANAH Centre, PANAH Welfare Fund (for treatment of poor patients), and general PANAH accounts.
2. Zakat: PANAH accepts Zakat (Islamic charitable giving) as a form of donation for supporting treatment of poor heart patients.
3. Membership Fees: PANAH offers organizational membership for individuals who wish to support the mission and participate in activities.
4. Fundraising Events: PANAH organizes fundraising dinners and events to generate financial support for operations and patient treatment programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

PANAH is a non-governmental health advocacy organization that prevents and controls cardiovascular diseases and non-communicable diseases (NCDs) in Pakistan through free CPR training, free medical camps, awareness seminars, awareness walks, anti-tobacco and anti-sugary drinks campaigns, and financial assistance for heart patient treatment. The organization also conducts policy advocacy with government ministries, parliamentarians, and international health bodies to advance evidence-based public health policies such as SSB taxation.

Product overview

Pakistan National Heart Association (PANAH) is a non-profit health organization that offers a range of public health services and advocacy programs. The core offerings include CPR training services, free medical camps, awareness seminars, and awareness walks focused on cardiovascular health. PANAH operates advocacy programs including anti-tobacco campaigns and anti-sugary drinks campaigns, with the latter focused on policy victories for SSB taxation. Additional services include financial assistance for heart patients requiring surgeries, and publication of research on non-communicable diseases. The organization does not offer commercial technology products but provides charitable health services and policy advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR Training Free Cardiopulmonary Resuscitation (CPR) training provided to institutions, government departments, corporate offices, civil society organizations, and individuals to equip them with life-saving first-aid skills for stroke or heart attack victims.
• Free Medical Camps Mobile medical camps providing free healthcare services, consultations, health screenings, and check-ups to underserved populations across Pakistan including rural areas, schools, and community centers.
• Awareness Seminars Educational seminars and sensitization sessions conducted for parliamentarians, journalists, youth, university students, religious leaders, and healthcare professionals to raise awareness about cardiovascular diseases, non-communicable diseases, and preventive healthcare measures.
• Awareness Walks Public awareness walks and rallies organized on occasions including World Heart Day, World No Tobacco Day, World Diabetes Day, and Anti-Sugary Drinks campaigns to promote heart health and advocate against tobacco use and sugary drink consumption.
• Heart Patients Treatment Assistance Financial and medical assistance provided to needy and poor patients suffering from congestive heart diseases, including child heart surgeries, supported through the PANAH Welfare Fund. Has supported over 712 children treated and 369+ child heart surgeries.
• Anti-Tobacco Campaign Campaign advocating for tobacco control policies, organizing anti-tobacco walks on World No Tobacco Day, and raising awareness about smoking-related health risks in Pakistan.
• Anti-Sugary Drinks Campaign Campaign advocating for taxation on sugar-sweetened beverages and raising public awareness about health risks associated with sugary drink consumption. Successfully contributed to Pakistan's 2023 Supplementary Finance Bill increasing excise tax on carbonated beverages from 13% to 20%.

Quantifiable outcome

• Successfully advocated for SSB tax policy (2023 Supplementary Finance Bill)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Ministry of National Health Services, Regulation & CoordinationcoreStrategic or Co-development PartnerGovernment ministry that works with PANAH on public health policy development, NCD prevention strategies, and implementation of health programs.
• Global Health Advocacy Incubator (GHAI)coreStrategic or Co-development PartnerInternational public health advocacy organization that provided invaluable support to PANAH throughout the SSB tax campaign, assisting in research dissemination, briefing high-level policy makers, and communications support.
• Diabetic Association of PakistancoreStrategic or Co-development PartnerKey coalition partner in advocacy for sugar-sweetened beverage taxation and diabetes prevention policies.
• Armed Forces Institute of Cardiology & National Institute of Heart Diseases (AFIC & NIHD)coreStrategic or Co-development PartnerThe host institution of PANAH since its founding in 1984. Provides cardiac care and serves as the base for PANAH operations.
• RIPHAH International UniversityminorStrategic or Co-development PartnerAcademic partner for conferences, research collaboration, and student engagement programs on NCD prevention.
• Pakistan Nutrition & Dietetic SocietyminorStrategic or Co-development PartnerProfessional society collaborating with PANAH on nutrition education and food policy advocacy.
• Health Services AcademyminorStrategic or Co-development PartnerGovernment training institution collaborating on healthcare professional education and NCD prevention programs.
• Pakistan Academy of Family PhysiciansminorStrategic or Co-development PartnerProfessional body of family physicians working with PANAH on sensitizing healthcare providers about NCD prevention.
• Akhuwat FoundationminorStrategic or Co-development PartnerIslamic microfinance organization that partners with PANAH for organizing free medical camps and distributing relief supplies.
• Heart FileminorStrategic or Co-development PartnerHealth advocacy organization collaborating on sugary drinks and ultra-processed foods awareness campaigns.
• Hearts International HospitalminorStrategic or Co-development PartnerPrivate hospital partner for cardiac care and medical camp collaborations.
• International Diabetes FederationcoreStrategic or Co-development PartnerGlobal diabetes organization that is part of the coalition advocating for SSB taxation and diabetes prevention in Pakistan.
• National Commission on the Rights of ChildrenminorStrategic or Co-development PartnerGovernment commission working with PANAH on child health protection and sugary drink consumption reduction.
• Federal Tax OmbudsmanminorStrategic or Co-development PartnerGovernment oversight body involved in the coalition for SSB tax policy advocacy.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NCD Alliance: Global civil-society coalition advancing NCD policy and advocacy. Operates the same combination of coalition-building and evidence-based policy advocacy that PANAH deploys at the Pakistan country level.
• Pakistan Nutrition & Dietetic Society: Pakistan-based professional society for nutritionists and dietitians, listed among PANAH's partners on nutrition education and food-policy advocacy. Directly comparable as a domestic non-profit working on the same UPF and SSB agenda.
• Diabetic Association of Pakistan: Pakistan's leading diabetes advocacy and patient-care organization, listed as a PANAH coalition partner on overlapping NCD and SSB policy work. Directly comparable as a domestic health non-profit with overlapping mandate and similar donor base.
• Heart File: Pakistani health-policy think tank founded by Dr. Sania Nishtar, focused on NCD prevention, SSB/tobacco policy and food-systems reform. Directly comparable to PANAH in mission, advocacy playbook and Pakistan focus, and competes for overlapping donor pools.
• Campaign for Tobacco-Free Kids: Global advocacy organization focused on tobacco-control policy through coalition, media and legislative engagement. Closely aligned with PANAH's anti-tobacco mission and shared advocacy model.
• Vital Strategies: Global public-health organization working on tobacco control, food policy and chronic disease prevention in LMICs. Directly analogous to PANAH in advocacy methodology, technical assistance to local partners, and policy-win playbook.
• Resolve to Save Lives: Global health organization focused on cardiovascular disease prevention and policy in LMICs. Directly comparable programmatic focus on heart-disease prevention, hypertension control and policy advocacy.

Others

• Global Health Advocacy Incubator (GHAI): PANAH's primary technical advocacy partner that funds and supports SSB and NCD policy campaigns in LMICs. Not a direct competitor but a critical ecosystem enabler that delivers the research, policy-briefing and communications capabilities PANAH relies on.

Broad incumbents

• World Heart Federation: Global umbrella organization for cardiovascular disease advocacy and World Heart Day campaigns. Operates at much broader geographic and portfolio scope but is precisely aligned on heart-disease prevention — the thematic umbrella for PANAH's mission.
• American Heart Association: Long-established US-based heart-health advocacy, research and education organization with much larger scale and reach, but functionally the foundational peer in heart-disease prevention advocacy that PANAH's work parallels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/panah84
• YouTubeyoutube.com/@panahSSBs
• Facebookfacebook.com/Panah840
• LinkedInlinkedin.com/company/pakistan-national-heart-association-panah
• Instagraminstagram.com/panahafic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pakistan National Heart Association (PANAH)