Panini France S.A.

What Panini France S.A. does

Panini France S.A. is a French Société Anonyme operating as the national subsidiary of the multinational Panini Group. Its core function is to publish, license, and distribute collectible trading cards, stickers, comics, manga, magazines, books, and branded merchandise for the French-speaking market. The business is built on exclusive licensing agreements with globally recognized IP owners — including Disney, Marvel, Star Wars, Pokémon, FIFA, Ligue 1 McDonald's, Euroleague, Tour de France (ASO), DC Comics, World of Warcraft, and multiple Japanese anime/manga publishers — which underpin both its collectibles cards/stickers business (Adrenalyn XL, FIFA World Cup, Ligue 1, Tour de France, Euroleague, TOP 14 Rugby) and its publishing arm (Marvel Intégrales, Star Wars editions, Panini Comics, Panini Kids, and a broad manga catalog).

The company operates a direct-to-consumer e-commerce platform at panini.fr and a separate B2B reseller portal at b2b.panini.fr for wholesale distribution. Product pricing is one-time/per-unit across all categories: magazines around €4.95–€5.95, comics from €6.50 to €145 for collector and omnibus editions, with seasonal discounts up to 50%. Customers are individual collectors, families with children, comics and manga readers, sports card collectors, and resellers. Supporting infrastructure includes free shipping above €35, a €3 Mondial Relay pickup option for smaller baskets, and PayPal's 4x interest-free installment payments above €30. The company is privately held with no public ticker, no disclosed revenue, and no published management team or headcount.

Name

Panini France S.A.

Legal name

Panini France S.A.

Website

https://paninicomics.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Panini France S.A. is the French subsidiary of Panini Group, operating the official panini.fr e-commerce platform and a B2B reseller portal. It sells licensed collectible cards, stickers, comics, manga, magazines, books, and merchandise to French-speaking collectors, families, and retailers.

Ownership category

akta.pro rank

Product category

Collectible Publishing and Licensed Merchandise

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

Keywords

• Trading cards
• Collectible stickers
• Comics publishing
• Manga publications
• Licensed merchandise

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of collectible trading cards, stickers, comics, manga, magazines, and merchandise through the panini.fr e-commerce platform. Products include official licensed collections from Disney, Marvel, Star Wars, sports leagues, and entertainment franchises. Revenue generated through one-time product purchases at fixed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Panini France S.A. operates the official French e-commerce store (panini.fr) and B2B reseller portal (b2b.panini.fr) for the Panini Group, selling officially licensed trading cards, stickers, comics, manga, magazines, books, and branded merchandise tied to entertainment and sports franchises. Its catalog spans premium sports card games (Adrenalyn XL), annual collections for major events (FIFA World Cup, Tour de France), translated Marvel and Star Wars comics, Japanese manga editions, and licensed children's magazines and books. Sales are conducted through fixed one-time purchases at fixed unit prices with seasonal promotional discounts.

Product overview

Panini France S.A. operates a multi-channel publishing and collectibles business with three interconnected product lines: (1) Cartes & Stickers (trading cards and stickers) as the core product category featuring sports collections (Adrenalyn XL, FIFA World Cup, Ligue 1, Euroleague, Tour de France, Rugby TOP 14), entertainment collections (Disney/Marvel properties, Dragon Ball, Harry Potter, Pokemon), and hobby collections; (2) Comics/Mangas/Magazines/Books publishing division offering Marvel titles, Star Wars editions, Universe comics, manga publications, children's magazines, and licensed books; and (3) Panini Merchandising featuring branded apparel, accessories, and school supplies. The portfolio also includes exclusive products only available through the official website and a monthly releases calendar service. The company leverages licensed intellectual properties from major entertainment franchises to create collectible and reading products primarily for the French-speaking market.

Differentiator

Problem solved

Functional benefit

Brands

• Adrenalyn XL: Trading card collection brand featuring sports cards including FIFA World Cup and Ligue 1 McDonald's
• MyPanini
• Panini Kids

Products and services

• Cartes & Stickers (Trading Cards & Stickers) Physical and digital trading cards and sticker collections covering sports properties (FIFA World Cup 2026, Tour de France, Ligue 1 McDonald's, Adrenalyn XL, Euroleague, Rugby TOP 14, Olympique de Marseille, Serie A, Liga, Equipes de France, FIFA 365, FIFA Top Class, FIFA Club World Cup 2025, France Rugby, Almanachs), entertainment franchises (Disney/Marvel: Toy Story, Stitch, Zootopie, Marvel Heroes, Disney Princesses, Vaiana 2, Vice-Versa 2, Wish, National Geographic Kids, Encanto, Frozen, Raya, Avalonia; plus Dragon Ball, Harry Potter, Pokémon, Les Sisters, Horses/Unicorns, Bluey), and other hobby collections, targeted at French-speaking collectors and sports fans.
• Comics (Marvel, Star Wars, Universe) Comic book publications in French, including Marvel titles (Spider-Man, Avengers, X-Men, Deadpool), Star Wars editions, and Panini Comics Universe titles such as The Boys, Conan, Alien, Predator, Planet of the Apes, and Cyberpunk. Available in regular, collector, Omnibus, Deluxe, and variant cover formats, including the Marvel Integrales prestige collected editions line, for comic readers and collectors in France.
• Mangas French-language manga publications from leading Japanese franchises, including Demon Slayer, City Hunter, 20th Century Boys, Cat's Eyes, Host Club, Vampire Knight, Banana Fish, Lone Wolf & Cub, HIMA-TEN!, and Sword of the Demon Hunter. Offered in standard and Perfect Edition formats, aimed at French manga readers.
• Magazines Children's and entertainment magazines including Pokémon (Dimension Pokémon, Univers Pokémon), Spider-Man, Spidey et ses amis extraordinaires, Barbie Magazine, Hot Wheels, Kombo Mag, and the Panini Kids line. Issues typically include collectible stickers and cards, priced around €4.95–€5.95 per issue, targeted at children, families, and young readers.
• Books Published books including activity books and cozy coloring books, novels (Lara Jean), World of Warcraft lore books and chronicles, The Witcher books, Cyberpunk publications, and geek cookbooks, for French-speaking readers and fans of licensed franchises.
• Exclusivités (Exclusives) Website-only exclusive products spanning variant covers, collector editions, and special bundles for comics, manga, and trading cards, available exclusively through panini.fr to differentiate the official channel from third-party retailers.
• Panini Merchandising Official Panini-branded merchandise including clothing (ties, T-shirts, sweatshirts, shorts, shoes, sport pants, jackets), accessories, gifts (bottles), and school supplies (backpacks, notebooks, diaries), targeted at fans and brand enthusiasts in France.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major, moderate and supporting.

• DisneycoreTechnology or IntegrationPanini France holds licensing agreements with Disney for various product lines including Disney Princesses, Marvel (under Disney ownership), Pixar properties like Toy Story, and National Geographic Kids. Products include trading cards, stickers, comics, magazines, and merchandise.
• MarvelcoreTechnology or IntegrationPanini France publishes Marvel comics and related merchandise in France, including Spider-Man, Avengers, X-Men, and other Marvel properties across multiple formats including comics, magazines, and collectibles.
• Star Wars (Lucasfilm)coreTechnology or IntegrationPanini France holds licensing to publish Star Wars comics, magazines, and collectibles for the French market, covering various eras including The High Republic, original trilogy, and new releases.
• FIFAcoreTechnology or IntegrationOfficial licensing agreement for FIFA World Cup trading cards and stickers, including FIFA World Cup 2026 and related products like Adrenalyn XL trading card game.
• Ligue 1 McDonald'smajorTechnology or IntegrationPanini France produces official trading cards and stickers for Ligue 1 and Ligue 2 French football leagues, including team collections and player cards.
• EuroleaguemajorTechnology or IntegrationOfficial licensing agreement for Euroleague basketball trading cards and stickers, covering European basketball's premier club competition.
• Tour de France (ASO)majorTechnology or IntegrationPartnership for official Tour de France cycling collectible stickers and trading cards, including annual collections and special editions.
• Various anime and manga publishersmajorTechnology or IntegrationLicensing agreements with Japanese content owners for manga publications including Demon Slayer, Dragon Ball, One Piece, Naruto, and other popular anime/manga franchises.
• Warner Bros. / DC ComicsmoderateTechnology or IntegrationLicensing for DC Comics content including Batman, Superman, and other DC properties published through the comics division.
• World of Warcraft (Blizzard)moderateTechnology or IntegrationPublishing partnership for World of Warcraft official books, novels, artbooks, and related merchandise in France.
• Pokémon (The Pokémon Company)coreTechnology or IntegrationLicensing for Pokémon magazines and related children's publications in France, including Dimension Pokémon and related periodicals.
• TOP 14 RugbymajorTechnology or IntegrationOfficial licensing for French TOP 14 rugby union competition trading cards and collectibles.
• Olympique de MarseillemoderateTechnology or IntegrationOfficial licensing for Olympique de Marseille football club collectibles including sticker collections and trading cards.
• PayPalsupportingGTM or Marketing PartnerPayment processing partnership enabling customers to pay in 4 interest-free installments for orders over €30.
• Mondial RelaysupportingOthersDelivery service partnership offering customers an alternative delivery option to home delivery, with fixed €3 delivery fee for orders under €35.

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PaniniFrance
• Instagraminstagram.com/paninifrance
• LinkedInlinkedin.com/company/panini-france-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panini France S.A.