Pantai Indah Kapuk
Pantai Indah Kapuk 2 (PIK 2) is a 1,000-hectare integrated master-planned township in North Jakarta developed by Agung Sedayu Group, offering residential clusters, mid-to-premium apartments, and commercial shophouses, and selling directly to affluent buyers, investors, professionals, and business owners via on-site galleries and WhatsApp consultation.
- Company typePrivate
- Founded2020
- HeadquartersKota Jakarta Utara, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pantai Indah Kapuk does
Pantai Indah Kapuk 2 (PIK 2) is a 1,000-hectare integrated master-planned township (kota mandiri) in North Jakarta, Indonesia, developed by Agung Sedayu Group as the successor to the original Pantai Indah Kapuk. Founded in 2020 and beginning major product launches in 2021, PIK 2 combines residential clusters (Arcadia & Miami, Manhattan Residence, Alabama & Baltimore), mid-to-premium apartments (Osaka Riverview, Tokyo Skytree, Ishikawa Tower, Tokyo Riverside with up to 7 towers), and commercial shophouses (Fashion Showroom, Rukan Osaka) within a self-contained urban framework anchored by a 60-hectare Green Belt, a 100-hectare Central Business District, a 4 km white sand beach, an Edu City, an international stadium, and 85+ facilities.
The underlying technology stack is conventional real estate development with selective smart-building integrations. Ishikawa Tower introduces a Smart Home System with smart visitor, welcoming home, home protection, and community features, but no proprietary AI, data platform, or differentiated technology layer is disclosed. Design has been informed by collaboration with international design consultants to align the master plan with global mixed-use benchmarks.
PIK 2 operates a direct-to-consumer sales model. The company runs physical marketing galleries on-site at Jl. Marina Raya and Jl. Marina Indah Raya in Kamal Muara, Penjaringan, complemented by WhatsApp consultation, virtual reality tours, video content, and downloadable brochures via Google Drive. Revenue is generated through one-time unit sales — apartments priced Rp250 million to over Rp1.686 billion, commercial shophouses at Rp4.5 billion, and landed residential clusters — targeting affluent residential buyers, property investors, working professionals, and small-to-medium business owners across the Jakarta region.
Pantai Indah Kapuk firmographics
Firmographics- Name
- Pantai Indah Kapuk
- Legal name
- Pantai Indah Kapuk 2 (PIK 2)
- Website
- https://pantai-indah-kapuk-2.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pantai Indah Kapuk 2 (PIK 2) is a 1,000-hectare integrated master-planned township in North Jakarta developed by Agung Sedayu Group, offering residential clusters, mid-to-premium apartments, and commercial shophouses, and selling directly to affluent buyers, investors, professionals, and business owners via on-site galleries and WhatsApp consultation.
- Ownership category
- akta.pro rank
Pantai Indah Kapuk industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Residential Building Construction (2361)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM)
Keywords
Where Pantai Indah Kapuk is headquartered
LocationHeadquarters
- HQ city
- Kota Jakarta Utara
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Pantai Indah Kapuk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Residential Property Sales: One-time sales of landed residential units including Arcadia & Miami, Manhattan Residence, and Alabama & Baltimore clusters. Units are sold at varying price points based on size, location, and specifications.
- Apartment Unit Sales: Sales of fully-furnished and unfurnished apartment units across multiple towers including Osaka Riverview, Tokyo Skytree, Tokyo Riverside, and Ishikawa Tower. Pricing ranges from Rp250 million to over Rp1.6 billion per unit.
- Commercial Shophouse (Rukan) Sales: Sales of commercial shophouse units including Rukan Osaka with loft design concept, priced at Rp4.5 billion per unit. Targeted for businesses and investors.
- Fashion Showroom Sales: Commercial showroom units in the CBD area designed for fashion businesses, developed jointly by Agung Sedayu Group and Salim Group.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Osaka Riverview - Fully-furnished apartment starting from Rp250 million |
| Unit Pricing | Pay-as-you-go | Tokyo Skytree - Premium apartment ranging from Rp496 million to Rp1.686 billion |
| Unit Pricing | Pay-as-you-go | Tokyo Riverside - Japanese Modern Living apartments from Rp295 million to Rp651 million |
| Unit Pricing | Pay-as-you-go | Rukan Osaka - Loft-style commercial shophouses at Rp4.5 billion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Pantai Indah Kapuk product offering
Product offeringCore offering
Pantai Indah Kapuk 2 (PIK 2) develops and sells integrated residential, apartment, and commercial properties within a 1000-hectare self-contained city in North Jakarta. The project offers landed house clusters, fully-furnished apartment towers, and loft-style commercial shophouses, sold directly to individual buyers and investors with units ranging from Rp250 million apartments to Rp4.5 billion shophouses.
Product overview
Pantai Indah Kapuk 2 (PIK 2) is a 1000-hectare integrated urban development project by Agung Sedayu Group in North Jakarta, designed as a self-sustaining city (kota mandiri) with next development reaching 3000 hectares. The project comprises three main product categories: (1) Residential Clusters including Arcadia & Miami, Manhattan Residence, and Alabama & Baltimore offering exclusive landed housing with lakeside views and premium facilities; (2) Apartments including Osaka Riverview, Tokyo Skytree, Ishikawa Tower, and Tokyo Riverside offering fully-furnished units with smart home technology at various price points; and (3) Commercial Shophouses (Rukan) including Fashion Showroom and Rukan Osaka designed for business ventures. All areas are integrated with a 60-hectare Green Belt, lifestyle mall, education facilities, sports club, and direct toll access.
Differentiator
Problem solved
Functional benefit
Brands
- Arcadia & Miami: Residential cluster featuring lakeside homes with 60-hectare green park facilities, themed park, club house, and 24-hour security.
- Manhattan Residence
- Alabama & Baltimore
- Osaka Riverview Apartment
- Tokyo Skytree Apartment
- Ishikawa Tower
- Tokyo Riverside
- Fashion Showroom
- Rukan Osaka
Products and services
- Pantai Indah Kapuk 2 (PIK 2) Master Development
- Arcadia & Miami Residential Cluster Exclusive residential cluster in PIK 2 offering 12 unit type options (Vinca, Salvia, Rosemallow, Petunia, Marigold, Lotus, Lilac, Hazel, Fuchia, Dahlia, Bougennville, Aralia) with lakeside living, themed parks, club houses, and 24-hour security.
- Manhattan Residence Cluster Premium residential cluster in PIK 2 featuring lakeside homes with access to the 60-hectare Green Belt, wide green parks, and self-sustaining city amenities.
- Alabama & Baltimore Residential Cluster Sophisticated residential cluster offering green city living concepts with 9 unit types ranging from 4.5x10 to 8x15, featuring eco-friendly designs and a 1000-year flood-free guarantee.
- Osaka Riverview Apartment Fully-furnished apartment complex in PIK 2 with over 22 facilities including swimming pool, fitness center, jogging track, and lakeside cafe. Studio (14-16 m2), 1 BR (25 m2), 2 BR (26 m2) units starting from Rp250 million.
- Tokyo Skytree Apartment Premium tower apartment forming the icon of Tokyo Riverside superblock in PIK 2, located at the front entrance with direct mall access. 1 BR (31-33 m2), 2 BR (53-55 m2), 3 BR (85 m2) units priced Rp496 million to Rp1.686 billion.
- Ishikawa Tower Apartment Ninth tower in Tokyo Riverside Apartment development featuring Smart Home System with smart visitor, welcoming home, home protection, and smart community features.
- Tokyo Riverside Apartment Japanese Modern Living Smart City apartment complex with 7 towers (Akihabara, Beppu, Chikusei, Dotonbori, Edogawa, Fuji, New Tower Ginza), featuring Olympic-size swimming pool, tennis courts, spa, and smart home technology. Prices: Rp295-651 million.
- Fashion Showroom Commercial Units Fashion business center developed by Agung Sedayu Group and Salim Group in PIK 2's central business district. Features modern architecture with flexible layout for both showroom and residential use. Unit types: 4.5x20 and 6x20.
- Rukan Osaka Commercial Shophouses Loft-style commercial shophouses opposite Osaka Riverview Apartment, featuring 7.5m void ground floor and modern design. Unit types: Boulevard, Boulevard Dua Muka, Boulevard+, Mixed-Used, Tempozan, Tempozan Promenade, Danau Business Loft, High Ceiling/Loft, Rukan Danau Mixed-Use. Price: Rp4.5 billion.
Quantifiable outcome
- 20-minute access to Soekarno-Hatta International Airport
- +3 more outcomes
Companies that use Pantai Indah Kapuk
Customer profileSegments5 records
Ideal customer profiles5 records
Pantai Indah Kapuk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pantai Indah Kapuk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and supporting.
- Salim GroupmajorJoint development partnership with Salim Group for the Fashion Showroom project within PIK 2. The collaboration combines Agung Sedayu Group's real estate development expertise with Salim Group's business network to create what is projected to be the best and largest fashion center in the North Jakarta area.
- International Design ConsultantssupportingCollaboration with international design consultants for the planning and architecture of PIK 2. The consultants contribute to the integrated design approach that combines residential, commercial, recreational, and environmental elements in the self-contained city development.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Pantai Indah Kapuk competitors and assessment
Company assessmentDirect peers
- Summarecon Agung: Develops large-scale integrated townships (Summarecon Kelapa Gading, Summarecon Bekasi, Serpong) combining landed houses, apartments, shopping malls, and commercial centers. Same build-to-sell kota mandiri model and similar tiered price ladder across residential and commercial strata.
- PT Jaya Real Property: Developer of Bintaro Jaya, a pioneering Indonesian master-planned integrated township. Comparable self-contained city concept with residential clusters, commercial, and community amenities sold through a sales-led motion.
- Alam Sutera Realty: Develops Alam Sutera township in Tangerang with residential clusters, apartments, malls, and a CBD. Operates a similar integrated-city concept in Greater Jakarta with comparable GTM through marketing galleries and direct sales.
- Lippo Karawaci (Lippo Group): Lippo Karawaci township and Meikarta are large mixed-use Indonesian developments combining landed housing, apartments, hospitals, malls, and education. Closely aligned product mix and target buyer segments to PIK 2.
- Ciputra Development: Indonesian developer behind Ciputra World and several Citra townships across Indonesia. Comparable large-scale, integrated residential-plus-commercial master plans sold through on-site galleries and digital channels.
- Sinar Mas Land: One of Indonesia's largest diversified property developers, best known for BSD City — a master-planned, mixed-use, build-to-sell community integrating residential clusters, apartments, commercial, education, and industrial. Comparable scale, product mix, and sales-led GTM make it the closest analog to PIK 2.
- Agung Sedayu Group (PIK 1): Parent of PIK 2 and developer of the original Pantai Indah Kapuk (PIK 1), the directly precedent integrated waterfront community in North Jakarta. Same developer, same catchment, and same product DNA — the most natural benchmark for PIK 2's absorption and pricing.
- BSD City (Sinar Mas Land subsidiary): Operates BSD City as a 6,000 ha integrated township with residential clusters, apartments, digital hub, and lifestyle malls. Closest direct analog to PIK 2's kota mandiri scale and product breadth.
Broad incumbents
- Hongkong Land: Global incumbent real estate investor and developer with joint ventures in Jakarta (e.g., World Trade Center, central Jakarta mixed-use). Competes indirectly in the upper-segment integrated development space but at smaller, more central Jakarta footprints.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pantai Indah Kapuk social profiles
Digital presencePantai Indah Kapuk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pantai Indah Kapuk leadership team
Management profileNumber of profiles
Pantai Indah Kapuk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pantai Indah Kapuk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pantai Indah Kapuk
What does Pantai Indah Kapuk do?
Pantai Indah Kapuk 2 (PIK 2) develops and sells integrated residential, apartment, and commercial properties within a 1000-hectare self-contained city in North Jakarta. The project offers landed house clusters, fully-furnished apartment towers, and loft-style commercial shophouses, sold directly to individual buyers and investors with units ranging from Rp250 million apartments to Rp4.5 billion shophouses.
Is Pantai Indah Kapuk a public or private company?
Pantai Indah Kapuk is a private company. It is classified as corporate owned and is currently operating.
When was Pantai Indah Kapuk founded?
Pantai Indah Kapuk was founded in 2020. It employs 11 to 50 people.
Where is Pantai Indah Kapuk based?
Pantai Indah Kapuk is headquartered in Kota Jakarta Utara, Indonesia, in the Asia region.
How does Pantai Indah Kapuk make money?
Four revenue lines are on record. Residential Property Sales are the primary driver. The others are apartment Unit Sales, commercial Shophouse (Rukan) Sales and fashion Showroom Sales.
Who are Pantai Indah Kapuk's main competitors?
Direct peers on record are Summarecon Agung, PT Jaya Real Property, Alam Sutera Realty, Lippo Karawaci (Lippo Group), Ciputra Development, Sinar Mas Land, Agung Sedayu Group (PIK 1) and BSD City (Sinar Mas Land subsidiary). Hongkong Land is listed as a broad incumbent. Intiland Development is listed as an others.
Does Pantai Indah Kapuk have an API?
No public API is recorded for Pantai Indah Kapuk.
What industry is Pantai Indah Kapuk in?
Pantai Indah Kapuk's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 2361 and its SIC code is 6532.