Paperclip Pte Ltd

What Paperclip Pte Ltd does

Paperclip Pte Ltd is a Singapore-incorporated private limited company that operates under the trade name "Spectrum Store," a curated lifestyle and gift retail business. The company runs both a physical storefront at Suntec City Tower 5 (3 Temasek Boulevard, #02-433/434, Singapore 038986) and a Shopify-powered e-commerce website at spectrumstore.sg, offering same-day and next-day delivery within Singapore, free self-collection from the Suntec City store, and worldwide shipping.

The core proposition is the curation and retail of products from over 60 licensed and partner brands — including Sanrio, Paw Patrol, Care Bears, Smiski, Sonny Angel, Baggu, and Pipsticks — organized across approximately 30 categories covering licensed characters, beauty and grooming, wellness, new-age healing, tech accessories, pets, home fragrance, gardening, home décor, kitchen and dining, games, toys, puzzles, books, crafts, fashion (bags, women, men, jewellery, unisex, kids), stationery and gifting, and a Singapore-themed "Local Chapter" line of souvenirs. Technology is intentionally minimal: no proprietary platform, no AI capabilities, and integrations are limited to standard payment gateways (Visa, Mastercard, PayPal, Apple Pay, Google Pay, American Express, Bancontact, UnionPay, iDEAL) on Shopify, with social media presence on Facebook, Instagram, and TikTok.

Revenue is generated transactionally through one-time retail product sales at fixed unit prices across four price tiers (Under $15, $15-$30, $30-$50, $50 and above) with a $5 SGD standard delivery fee. The customer base is primarily individual gift shoppers (birthday, anniversary, baby shower, leaving-Singapore, thank-you occasions), supplemented by Singapore visitors and expats seeking local souvenirs, and a smaller corporate gifting segment for employee and client gifts. Brand reputation is supported by 328 Google reviews with an "Excellent" rating, with no disclosed management team, no funding history, and no parent company identified in the source data.

Name

Paperclip Pte Ltd

Legal name

Paperclip Pte Ltd

Website

https://paper-clip.com.sg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paperclip Pte Ltd operates Spectrum Store, a Singapore-based curated lifestyle and gift retailer combining a Suntec City physical storefront with a Shopify e-commerce site, serving individual gift shoppers, tourists, and corporate buyers with 60+ branded product categories and same-day delivery.

Ownership category

akta.pro rank

Product category

Curated Lifestyle and Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

akta.pro secondary industry

Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Curated lifestyle retail
• Gift shop
• Licensed character merchandise
• Home decor retail
• Stationery and gifting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: The company generates revenue through the sale of physical retail products including lifestyle items, gifts, collectibles, toys, stationery, fashion accessories, and home décor. Products are sold at fixed price points with no subscription component. Revenue is transaction-based with one-time purchases. The company offers same-day, next-day, and standard delivery options for a fee, as well as free self-collection from their Suntec City store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paperclip Pte Ltd, doing business as Spectrum Store, operates a curated multi-brand lifestyle and gifting retail business in Singapore. It retails physical products — gifts, collectibles, licensed character merchandise, toys, stationery, fashion, home décor, wellness and locally-themed souvenirs from over 60 brands — through a Shopify-powered e-commerce site serving worldwide customers and a brick-and-mortar store at Suntec City, with same-day, next-day and standard local delivery plus free self-collection.

Product overview

Spectrum Store operates as a single unified e-commerce retail platform offering a curated lifestyle and gift shopping experience. The business curates and retails over 60+ branded products organized across multiple product categories including licensed characters, wellness, new age healing, tech accessories, pets, home fragrance, gardening, home décor, toys, games, puzzles, crafts, fashion, jewellery, stationery, gifting, and local Singapore-themed products. The store also features a physical retail presence at Suntec City in Singapore. Products are sourced from official brand partners and suppliers, with both online (e-commerce) and offline (brick-and-mortar) sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Spectrum Store (DBA) — Multi-Brand Lifestyle and Gift Retail Offering The core retail offering: a curated assortment of physical lifestyle, gift, and collectible products from over 60 brands sold via the spectrumstore.sg e-commerce site and the Suntec City physical store. The assortment spans licensed characters (Sanrio, Paw Patrol, Care Bears), toys, games, puzzles, fashion (bags, jewellery, unisex and kids apparel), stationery and gifting, candles and home fragrance, home décor, wellness and new age healing, tech accessories, pets, gardening, and kitchen and dining. Customers can shop online with worldwide shipping, same-day/next-day delivery within Singapore, or visit the Suntec City showroom.
• The Local Chapter A Singapore-themed product line featuring locally-inspired gifts and souvenirs including coasters, enamel pins, hanging ornaments, magnets, and postcards. Sold as part of the Spectrum Store assortment to tourists, expatriates, and Singaporeans seeking local keepsakes and leaving gifts.
• Suntec City Physical Retail Store Brick-and-mortar retail showroom at Suntec City Tower 5, 3 Temasek Boulevard, #02-433/434, Singapore 038986. Operates Monday-Thursday 11am-9pm and Friday-Sunday 11am-10pm. Customers can browse and purchase the full Spectrum Store assortment directly, and online orders can be self-collected for free from this location.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cotton On: Global apparel and lifestyle retail group with broad Singapore footprint including Typo, Rubi, and Cotton On Kids. Competitor for Spectrum Store's fashion, kids, and gifting offerings, though its primary focus is apparel rather than curated gifts.
• MUJI: Established Japanese lifestyle retailer with strong Singapore presence selling home goods, stationery, wellness, and personal care. Overlaps with Spectrum Store's home décor, candle/home fragrance, and stationery categories but at a much larger scale.
• Daiso: Japanese variety value retailer with multiple Singapore stores carrying household goods, stationery, crafts, toys, and beauty at fixed low prices. Overlaps with Spectrum Store's crafts, stationery, home accessories, and beauty categories at lower price points.
• Mr. DIY: Large Malaysian-headquartered variety home-improvement and lifestyle retailer with deep Singapore presence. Overlaps with Spectrum Store on home accessories, gardening, stationery, and tech accessories at value price points.

Direct peers

• Typo: Cotton On Group's stationery and lifestyle gift brand sold globally and through Singapore retail. Directly comparable in assortment of stationery, homewares, and quirky gifts targeting similar young-adult and gift-giving customers.
• Miniso: Global Chinese lifestyle variety retailer offering curated household, beauty, and gift items at value price points through owned retail and e-commerce. Operates multiple Singapore stores and competes head-to-head with Spectrum Store across categories like home fragrance, wellness, stationery, and fashion accessories.
• Action City: Singapore-headquartered multi-brand specialty retailer focused on licensed characters, collectibles, and pop-culture merchandise. Directly comparable to Spectrum Store in target customer (gift and collectible shoppers), product mix (licensed Sanrio, Disney, etc.), and Singapore retail footprint.
• Smiggle: Stationery, bags, and gifts retailer targeting kids and teens, owned by Cotton On Group. Overlaps directly with Spectrum Store's stationery, kids, and gifting categories and serves the same parent-shopper demographic.

Emerging players

• Niko and... Japanese lifestyle concept retailer expanding across Asia, offering curated fashion, homewares, plants, and gifts. Comparable to Spectrum Store in lifestyle/gift curation philosophy and store-as-experience format, though operating at larger scale.
• KKV: Korean lifestyle variety concept retailer rapidly expanding across Southeast Asia including Singapore, offering curated lifestyle, beauty, and gift products in a flagship experience format. Closest emerging comparison to Spectrum Store's curated-brand-plus-experience model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spectrumstoresg
• Instagraminstagram.com/spectrumstoresg
• TikToktiktok.com/@spectrumstoresg
• LinkedInlinkedin.com/company/paperclip-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paperclip Pte Ltd