ActionCity
ActionCity is a Singapore-based specialty retailer, founded in 2000, operating 14 stores and an e-commerce storefront selling licensed and proprietary designer toys and collectibles — from blind boxes to premium Hot Toys and BE@RBRICK figures — for collectors and pop culture consumers.
- Company typePrivate
- Founded2000
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ActionCity does
ActionCity is a Singapore-based specialty retailer founded in 2000 that operates both a network of 14 physical retail stores across the country and an e-commerce storefront at actioncity.com.sg. The company sells designer toys and collectibles across a wide price spectrum — from entry-level blind boxes priced around $6-$25 SGD to premium Hot Toys 1/6th scale figures and limited edition BE@RBRICK 1000% pieces that can exceed $8,000 SGD. Its product portfolio combines authorized distribution of tier-1 international brands (Medicom Toy BE@RBRICK, Hot Toys, tokidoki, Fuggler) with proprietary sub-brands (BLAXK, UpsetDuck, Lulu The Piggy) and exclusive co-branded collections, most notably the ActionCity x Disney line featuring the Chubby series and Jiangshi figures.
The business operates on a direct-to-consumer model, serving three primary customer segments: dedicated designer toy and collectible enthusiasts, gift buyers and lifestyle consumers, and pop culture franchise fans. Distribution is anchored by 14 Singapore retail locations — a 3.5x expansion from the prior footprint of 4 stores — supported operationally by Zoku retail solutions integrated with Oracle NetSuite ERP for store management, inventory control, and multi-location operations. Marketing is driven primarily through the company's own e-commerce platform and newsletter, supplemented by Instagram, TikTok, X, and YouTube social channels.
Revenue is generated through one-time unit-priced sales of merchandise; no subscription, licensing, or recurring revenue model is in evidence. The company is privately held with no disclosed external funding, M&A activity, or institutional investment, and appears to be founder or family-owned after 25 years of continuous operation. Headcount sits in the 11-50 range, which is light relative to the store footprint, suggesting a lean operating model reliant on standardized retail execution rather than large in-house technical or product teams.
ActionCity firmographics
Firmographics- Name
- ActionCity
- Legal name
- ActionCity
- Website
- https://actioncity.com.sg
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ActionCity is a Singapore-based specialty retailer, founded in 2000, operating 14 stores and an e-commerce storefront selling licensed and proprietary designer toys and collectibles — from blind boxes to premium Hot Toys and BE@RBRICK figures — for collectors and pop culture consumers.
- Ownership category
- akta.pro rank
ActionCity industry classification
Industry- Product category
- Specialty Retail – Designer Toys & Collectibles
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
- akta.pro secondary industries
- Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Dolls, Plush & Action Figures Retail (CRALAFAD)
Keywords
Where ActionCity is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
ActionCity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Revenue generated through physical retail store sales and e-commerce transactions. Products include designer toys, collectible figures, plush items, and limited edition merchandise across brands like Hot Toys, BE@RBRICK, and proprietary collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blind Box and Entry-Level Collectibles |
| Unit Pricing | Pay-as-you-go | Mid-Range Collectible Figures |
| Unit Pricing | Pay-as-you-go | Premium and Limited Edition Pieces |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
ActionCity product offering
Product offeringCore offering
ActionCity is a Singapore-based specialty retailer that operates a chain of retail stores and an e-commerce platform selling designer toys, collectible figures, and pop-culture merchandise. It carries both globally licensed brands (such as Disney, BE@RBRICK, Hot Toys, tokidoki, Fuggler, and Lulu The Piggy) and its own proprietary toy brands (BLAXK and UpsetDuck). The company curates and retails collectibles targeting hobbyists, gift buyers, and pop-culture enthusiasts across Southeast Asia.
Product overview
ActionCity is a Singapore-based specialty retailer of designer toys and collectibles operating both physical stores and an e-commerce platform. The company offers a curated portfolio combining licensed brands (Disney, Hot Toys, Medicom Toy BE@RBRICK, tokidoki, Fuggler, Lulu The Piggy) with proprietary in-house brands (BLAXK, UpsetDuck). Products span multiple categories including 1/6th scale collectible figures, blind box toys, plush toys, vinyl figures, and designer art toys. The business operates 14 retail locations supported by Zoku retail solutions and Oracle NetSuite ERP.
Differentiator
Problem solved
Functional benefit
Brands
- BLAXK: ActionCity's exclusive brand featuring Astro Boy collaborations, artist toys, and limited edition collectibles including products by artists like PoYunWang, POH, and various local Singapore artists.
- UpsetDuck
- Lulu The Piggy
- Fuggler
Products and services
- ActionCity x Disney Collection Co-branded and licensed Disney character merchandise, including figurines, plush, and lifestyle collectibles sold through ActionCity retail and online channels. Target customers: Disney fans, families, gift buyers, and pop-culture collectors.
Companies that use ActionCity
Customer profileSegments3 records
Ideal customer profiles2 records
ActionCity technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ActionCity partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ZokucoreZoku provides retail solutions that enabled ActionCity to achieve flexible and agile multi-location operations. The implementation improved store management, inventory control, and customer service, supporting the company's growth from 4 to 14 stores.
- Oracle NetSuite ERPcoreOracle NetSuite ERP integrated with Zoku's retail solutions to support ActionCity's multi-location operations, inventory management, and store management capabilities.
- DisneycoreActionCity × Disney is a major product collaboration featuring exclusive designs including Disney Jiangshi (Chinese vampire) interpretations, Chubby series characters, and various Disney franchise merchandise. The partnership produces exclusive collectibles sold only at ActionCity.
- Medicom Toy (BE@RBRICK)coreActionCity is an authorized retailer and collaborator for Medicom Toy's BE@RBRICK collectible figures, offering over 500 BE@RBRICK products including exclusive collaborations, limited editions, and series releases.
- Hot ToyscoreActionCity serves as an authorized retailer for Hot Toys 1/6th scale collectible figures, offering products across multiple franchises including Star Wars, Marvel, DC Comics, and various entertainment properties.
- tokidokiminorActionCity offers tokidoki merchandise and tokidoki × BE@RBRICK collaboration pieces, including Mermicorno series and various exclusive designs.
- Tik Ka (Tik Ka from Heaven)minorLocal Singapore artist Tik Ka collaborates with ActionCity on exclusive Cloudism and EastCloud collection pieces featuring Disney characters and Astro Boy collaborations.
- PoYunWangminorSingapore-based artist PoYunWang creates exclusive designs for ActionCity including Tu Di Gong Flower Thrower, Peek With Me, and Singapore Beer Lady pieces, often featuring local cultural themes.
- POHminorSingapore artist POH collaborates on exclusive collectibles including POH Bear Jiangshi and Astro Boy feat POH pieces, adding local artistic perspectives to ActionCity's product range.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ActionCity competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ActionCity social profiles
Digital presenceActionCity financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActionCity leadership team
Management profileNumber of profiles
ActionCity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActionCity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActionCity
What does ActionCity do?
ActionCity is a Singapore-based specialty retailer that operates a chain of retail stores and an e-commerce platform selling designer toys, collectible figures, and pop-culture merchandise. It carries both globally licensed brands (such as Disney, BE@RBRICK, Hot Toys, tokidoki, Fuggler, and Lulu The Piggy) and its own proprietary toy brands (BLAXK and UpsetDuck). The company curates and retails collectibles targeting hobbyists, gift buyers, and pop-culture enthusiasts across Southeast Asia.
Is ActionCity a public or private company?
ActionCity is a private company. It is classified as unknown and is currently operating.
When was ActionCity founded?
ActionCity was founded in 2000. It employs 11 to 50 people.
Where is ActionCity based?
ActionCity is headquartered in Singapore, Singapore, in the Asia region.
How does ActionCity make money?
One revenue line is on record: retail Sales.
Does ActionCity have an API?
No public API is recorded for ActionCity.
What industry is ActionCity in?
ActionCity's product category is Specialty Retail – Designer Toys & Collectibles. Its primary akta.pro industry code is CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.), with a secondary code of CRALAFAI, Collectibles, Trading Cards & Blind Box Toys Retail. Its NAICS code is 45912 and its SIC code is 5945.