Paperbark Camp
- Company typePrivate
- Founded1999
- HeadquartersWoollamia, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Paperbark Camp firmographics
Firmographics- Name
- Paperbark Camp
- Legal name
- Hutchings Camps Pty Ltd
- Website
- https://paperbarkcamp.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Paperbark Camp industry classification
Industry- Product category
- Luxury Eco Glamping Hospitality
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Safari Camps & Tented Lodges (THAGAOAF)
- akta.pro secondary industries
- Eco-Camps & Sustainable Camping Retreats (THAGAOAE), Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)
Keywords
Where Paperbark Camp is headquartered
LocationHeadquarters
- HQ city
- Woollamia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Paperbark Camp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Accommodation Sales: Revenue from luxury safari tent bookings including Deluxe, Deluxe Plus, and King Deluxe configurations. Rates per double starting at $595/night for 2-night midweek stay, with additional adult/children rates. Full gourmet breakfast included in package.
- Restaurant Dining (The Gunyah): On-site treetop restaurant generating revenue from breakfast ($45/person), dinner a la carte (2 courses $72/person, 3 courses $88/person), bar snacks, and sundowner deck drinks. Open to non-resident guests with bookings essential.
- Events and Retreats: Corporate meetings, conferences, weddings, and special events bookings. Exclusive use for up to 100 reception guests with on-site accommodation for 30 guests. Various catering packages available.
- Add-on Services: Picnic lunches ($60/person), massage services ($140/hour), airport/station transfers, and retail gift vouchers.
- Wellness Retreats: Curated wellness retreats including yoga nidra, lymphatic bodywork, meditation, and nature experiences. Pricing from $1,080-$1,399 per person for weekend retreats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Deluxe Safari Tent - $595/night starting rate |
| Unit Pricing | Pay-as-you-go | Gunyah Restaurant Dining |
| Unit Pricing | Multi-year contract | Luminous Rest Wellness Retreat |
| Unit Pricing | Pay-as-you-go | Kids Stay Free July Special |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Paperbark Camp product offering
Product offeringCore offering
Paperbark Camp operates a luxury eco-friendly glamping retreat on a 100-acre bushland site in Jervis Bay, NSW, offering 13 canvas safari-style tents (Deluxe, Deluxe Plus, and King Deluxe configurations) with private open-air ensuites. The property includes The Gunyah treetop restaurant serving seasonal Australian cuisine, complemented by event services for weddings and corporate retreats and curated wellness retreats.
Product overview
Paperbark Camp is a luxury eco-friendly glamping retreat offering three tiers of canvas safari tent accommodation (Deluxe, Deluxe Plus, and King Deluxe), complemented by The Gunyah treetop restaurant. The property functions as a unified hospitality experience where tented accommodation and dining are core offerings, supplemented by event services for weddings, celebrations, and corporate retreats, as well as curated wellness retreats. Gift vouchers provide flexibility for gifting stays or dining experiences.
Differentiator
Problem solved
Functional benefit
Brands
- The Gunyah: Treetop dining restaurant at Paperbark Camp, named from the Aboriginal word for meeting place. Serves as the camp's restaurant, reception, bar, and communal lounge area.
Products and services
- Deluxe Safari Tent
Quantifiable outcome
- Advanced Eco Accreditation maintained for 20+ years with Hall of Fame induction
- +1 more outcomes
Companies that use Paperbark Camp
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Paperbark Camp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Paperbark Camp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Sydney Melbourne TouringminorTourism partnership for marketing Paperbark Camp as part of South Coast travel packages and touring itineraries.
- Well TravellerminorPartner listing for promoting Paperbark Camp experience to Well Traveller's audience of conscious travelers.
- Mr and Mrs SmithminorListed on Mr and Mrs Smith luxury hotel and unique accommodation booking platform, expanding distribution to their member base.
- PlanPayminorFlexible payment plan provider integrated into Paperbark Camp's booking experience, allowing guests to split vacation costs into instalments.
- South Coast LimousinesminorTransfer service partner providing transportation from Sydney Airport or Central Hotels ($310 one way) and from Nowra Bomaderry Station ($120 for max 4 people).
- Nettletontribe (Architects)minorSydney architecture firm led by Trevor Hamilton designed the Gunyah and camp infrastructure with foresight for glamping trends.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Paperbark Camp competitors and assessment
Company assessmentDirect peers
- Star Salare: Luxury safari-tent glamping experience in Western Australia providing a similar premium nature-immersive accommodation model targeting couples and special occasions, comparable as a peer-tier competitor in the Australian glamping category.
- Nightfall Camp: Luxury glamping camp in the Lamington National Park area of Queensland offering safari-style tented accommodation in nature with a strong culinary offering, directly comparable as a premium Australian glamping competitor.
- Capella Lodge: Boutique luxury lodge on Lord Howe Island offering premium nature-immersive accommodation with curated dining, comparable as an Australian luxury eco-tourism peer targeting affluent travelers.
- Inala Nature Retreat: Boutique nature retreat on Kangaroo Island offering premium accommodation with wildlife experiences and a fine-dining component, comparable as a high-end Australian eco-lodging peer.
- Sal Salis Ningaloo Reef: Luxury safari-style wilderness camp in Western Australia's Cape Range National Park adjacent to Ningaloo Reef, offering eco-accredited tented accommodation — a direct comparable in the Australian luxury safari/glamping category.
Broad incumbents
- Emirates One&Only Wolgan Valley: Ultra-luxury conservation-based resort in the Greater Blue Mountains, NSW, offering premium nature-immersive accommodation — a comparable Australian luxury wilderness hospitality peer at a higher price point.
- Longitude 131°: Uluru-based luxury tented lodge under the Baillie Lodges portfolio, comparable as a higher-priced Australian luxury wilderness accommodation peer with established brand and similar eco-tourism credentials.
Others
- Ecotourism Australia: Industry body that has certified Paperbark Camp with Advanced Eco Accreditation and inducted it into the Hall of Fame; comparable as the ecosystem gatekeeper for the Australian eco-tourism category.
- Mr and Mrs Smith: Luxury hotel and unique accommodation booking platform where Paperbark Camp is listed as a partner; comparable as a distribution partner and category-defining luxury hospitality marketplace.
Regional players
- Pretty Beach House: Boutique luxury guesthouse on the NSW Central Coast offering premium coastal accommodation with curated dining, comparable as a regional Australian luxury accommodation peer in the same broader coastal NSW market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Paperbark Camp social profiles
Digital presencePaperbark Camp compliance and trust
Trust signalCompliance2 records
Paperbark Camp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paperbark Camp leadership team
Management profileNumber of profiles
Profiles3 records
Paperbark Camp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paperbark Camp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paperbark Camp
What does Paperbark Camp do?
Paperbark Camp operates a luxury eco-friendly glamping retreat on a 100-acre bushland site in Jervis Bay, NSW, offering 13 canvas safari-style tents (Deluxe, Deluxe Plus, and King Deluxe configurations) with private open-air ensuites. The property includes The Gunyah treetop restaurant serving seasonal Australian cuisine, complemented by event services for weddings and corporate retreats and curated wellness retreats.
Is Paperbark Camp a public or private company?
Paperbark Camp is a private company. It is classified as family owned and is currently operating.
When was Paperbark Camp founded?
Paperbark Camp was founded in 1999. It employs 11 to 50 people.
Where is Paperbark Camp based?
Paperbark Camp is headquartered in Woollamia, Australia, in the Oceania region.
How does Paperbark Camp make money?
Five revenue lines are on record. Accommodation Sales are the primary driver. The others are restaurant Dining (The Gunyah), events and Retreats, add-on Services and wellness Retreats.
Who are Paperbark Camp's main competitors?
Direct peers on record are Star Salare, Nightfall Camp, Capella Lodge, Inala Nature Retreat and Sal Salis Ningaloo Reef. Broad incumbents are Emirates One&Only Wolgan Valley and Longitude 131°. Others are Ecotourism Australia and Mr and Mrs Smith. Pretty Beach House is listed as a regional player.
Does Paperbark Camp have an API?
No public API is recorded for Paperbark Camp.
What industry is Paperbark Camp in?
Paperbark Camp's product category is Luxury Eco Glamping Hospitality. Its primary akta.pro industry code is THAGAOAF, Safari Camps & Tented Lodges, with a secondary code of THAGAOAE, Eco-Camps & Sustainable Camping Retreats. Its NAICS code is 721214 and its SIC code is 7000.