Paradigm Spirits Co.

What Paradigm Spirits Co. does

Paradigm Spirits Co. is an independent Canadian craft distillery founded in 2017 and headquartered at 100 Kellogg Lane in London, Ontario — a former Kellogg cereal facility repurposed as a multi-brand production, retail, and event destination. The company operates a single licensed distillery producing four distinct product houses under one roof: Latitude 42 Vodka (100% Ontario corn, 42.9% ABV), Juliet Gin (a four-expression contemporary gin collection), Paradigm Whisky (an award-winning Canadian whisky program including Chapter releases and the prestige Tökara 28-year Tokaji-finished expression limited to 1,500 bottles), and Shift Session Cocktails (real-spirit canned cocktails under 5% ABV). Core production technology is centered on copper pot and column stills, triple distillation for vodka, multi-stage barrel aging with proprietary Tokaji cask finishing for whisky, and fat-washing techniques for cocktail innovation (Golden Hour). All whiskies are non-chill filtered with no colorants added.

The business operates across five revenue streams: (1) DTC e-commerce shipping across Canada via Shopify with a $150 free-shipping threshold; (2) distillery retail at The Emporium (100 Kellogg Lane) and the St. Jacobs Farmers' Market stand; (3) the Paradigm Lounge experiential venue hosting public and private events; (4) an Ontario trade/wholesale program including the Archwell 1.14L trade-exclusive line; and (5) Liquid Development Services offering custom recipe development, private-label programs, and contract manufacturing for emerging beverage brands. Pricing spans $35–$399 per 750ml unit with optional ready-to-pour cocktails at $35–$67.80 and barware/accessories as add-ons.

The company serves three primary customer segments: premium Canadian spirit consumers (DTC and retail), Ontario licensed hospitality (bars, restaurants, hotels), and emerging beverage brand-builders seeking licensed production capacity. Awards validation includes Canadian Whisky of the Year 2024 (The Last Batch), multiple ASCOT Platinum/Double Platinum awards, and SIP Double Gold recognition. The company is privately held with no disclosed institutional investors, no parent entity, and a small 6-employee headcount consistent with a founder-controlled craft operator. Geographic reach is limited to Canada with shipping restrictions to remote territories (NL, PEI, YT, NT, NU).

Name

Paradigm Spirits Co.

Legal name

Paradigm Spirits Co.

Website

https://paradigmspirits.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Paradigm Spirits Co. is an independent London, Ontario craft distillery producing vodka, gin, whisky, and ready-to-drink cocktails under four brands (Latitude 42, Juliet, Paradigm Whisky, Shift), serving Canadian premium consumers, Ontario hospitality, and emerging beverage brands via contract manufacturing.

Ownership category

akta.pro rank

Product category

Craft Distillery / Premium Canadian Spirits

NAICS

Distilleries (31214), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Bulk / Private Label Alcohol Production & Brands (CRADAIAJ), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Craft distillery spirits
• Canadian whisky program
• Flavored vodka production
• Botanical gin expressions
• Ready-to-drink cocktails

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Spirits Direct Sales: Direct-to-consumer e-commerce sales of Latitude 42 Vodka, Juliet Gin, Paradigm Whisky, and Shift Session Cocktails shipped across Canada. Consumer purchases through online store with free shipping threshold.
2. Distillery Retail: In-person sales at the Paradigm distillery store and retail location at The Emporium, 100 Kellogg Lane, London, Ontario.
3. Trade/Wholesale Program: Wholesale supply to Ontario licensed bars, restaurants, and hotels through Paradigm Program and Archwell trade-exclusive line. Includes back-bar spirits, ready-to-pour cocktails, and kegged offerings.
4. Private Label & Custom Development: Liquid development services including custom recipe development, private-label spirits programs, and brand build engagements for emerging beverage brands and hospitality groups.
5. Liquid Development Services: Recipe development, base distillates, botanical systems, and contract manufacturing for third-party beverage brands through Paradigm's licensed Ontario distillery.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Paradigm Spirits Co. is an independent Canadian craft distillery that produces and sells premium bottled spirits and ready-to-drink cocktails under four house brands: Latitude 42 Vodka, Juliet Gin, Paradigm Whisky, and Shift Session Cocktails. The company also operates a wholesale trade program for Ontario hospitality venues and offers licensed liquid development, private-label, and contract manufacturing services for emerging beverage brands.

Product overview

Paradigm Spirits Co. is a multi-category Canadian distillery operating from London, Ontario that produces four distinct brands under one roof: Latitude 42 Vodka (high-proof Canadian corn vodka at 42.9% ABV), Juliet Gin (a collection of four contemporary gin expressions including Flagship, Boreal Sonnet, Garden Tryst, and Tempest's Kiss), Paradigm Whisky (an award-winning Canadian whisky program with Chapter releases, Heritage expressions, and the prestige Tökara 28-year), and Shift Session Cocktails (ready-to-drink canned cocktails under 5% ABV with real spirits, no malt). The portfolio also includes a line of ready-to-pour bottled cocktails (Meet Me at the Patch, Pulp Fiction, Black Palm, Golden Hour), a digital cocktail guide called The Paradigm Pour (50 recipes), premium bar tools via Bull in China, trade-exclusive Archwell Spirits for hospitality operators, and liquid development/production services for brand builders. The company operates from a former Kellogg facility at 100 Kellogg Lane, where visitors can also experience the distillery with cocktail bar, event spaces, and retail store.

Differentiator

Problem solved

Functional benefit

Brands

• Latitude 42: Premium Canadian vodka distilled from 100% Canadian corn, bottled at 42.9% ABV. Named for the 42nd parallel that runs through the distillery.
• Juliet
• Paradigm Whisky
• Shift
• Archwell

Products and services

• Latitude 42 Vodka High-proof Canadian vodka distilled from 100% Ontario corn and bottled at 42.9% ABV. Named for the 42nd parallel that runs through the London, Ontario distillery. Designed with backbone for martinis and cocktails rather than to disappear in a mix.
• Juliet Gin (Flagship) Signature expression of the Juliet gin collection built on a London Dry foundation with a bright, citrus-forward profile featuring lemon and cherry notes; bottled at 42.9% ABV.
• Juliet Boreal Sonnet Spruce-forward London Dry gin capturing the character of Ontario's northern forests, with bright citrus and a dry expressive finish at 40% ABV.
• Juliet Garden Tryst Vegetal and savoury gin expression built with green herbs and botanicals for cocktails requiring depth; bottled at 40% ABV.
• Juliet Tempest's Kiss Spice and citrus-driven gin with baking spice and orange peel notes, designed with backbone for bold cocktails like Negronis; bottled at 40% ABV.
• Chapter 1: Wheated (Paradigm Whisky) Column-distilled wheat and corn blend aged 4-10 years in bourbon barrels; non-chill filtered and no colour added. ASCOT Awards Platinum 2023.
• Chapter 2: El Maíz 18 (Paradigm Whisky) 18-year single barrel corn whisky finished in premium tequila casks, showcasing careful barrel selection and cask finishing techniques at 49% ABV.
• Chapter 3: The Wandering Rye (Paradigm Whisky) High-rye blend at 55% rye, combining five-year rye with two 18-year-old corn whiskies for a complex Canadian whisky at 47% ABV.
• The Last Batch 2022 (Heritage Collection) Rare age-stated single batch release from the 2022 Heritage Collection named Canadian Whisky of the Year 2024, also earning Double Platinum at ASCOT 2022 and Double Gold at the SIP Awards 2022.
• Tökara 28-Year Canadian Whisky Prestige 28-year Canadian whisky finished in Hungarian Tokaji wine casks following bourbon barrel and Hungarian oak stages, representing the pinnacle of the Paradigm Whisky house at 47% ABV. Non-chill filtered with no additives. Limited to 1,500 bottles.
• Shift Whisky Iced Tea Session canned cocktail made with real Paradigm whisky and black tea at under 5% ABV, gluten-free with no malt. ASCOT Awards Double Platinum 2023. Sold in cases of 24.
• Shift Sparkling Vodka Sour Session canned cocktail with real vodka, citrus, and a splash of Prosecco at low sugar. Under 5% ABV, gluten-free, no malt. Sold in cases of 24.
• Shift Hibiscus Lemonade Session canned cocktail with real gin and hibiscus flower for bright tartness with natural sweetness. Under 5% ABV, gluten-free, no malt. Sold in cases of 24.
• Meet Me at the Patch Paradigm x Heeman's seasonal ready-to-pour strawberry and honey cocktail built on Latitude 42 Vodka with Ontario strawberries, lemon, and Carolinian Gold honey at 20% ABV in 750 ml.
• Pulp Fiction Grapefruit Martini Ready-to-pour grapefruit martini featuring grapefruit-infused vodka and 100% grapefruit juice with white tea and bergamot notes, built on Latitude 42 Vodka at 20% ABV in 750 ml.
• Black Palm Espresso Martini Ready-to-pour coconut espresso martini made with Latitude 42 Vodka, cold brew coffee, and toasted coconut at 20% ABV in 750 ml. Contains no cream or artificial sweeteners.
• Golden Hour Old Fashioned Ready-to-pour Old Fashioned featuring Paradigm whisky fat-washed with refined coconut oil for a silky texture, balanced with demerara sugar and bitters at 31% ABV in 750 ml.
• Archwell Spirits (Trade-Exclusive Line) Trade-exclusive line of vodka, gin, and whisky bottled in a 1.14 L format, built for the speed and economics of high-volume hospitality service. Available only to licensed Ontario establishments through a password-protected trade pricing portal.
• Liquid Development Services Licensed Ontario distillery offering custom recipe development, base distillates to spec, botanical and flavour systems, whisky programs, private-label spirits programs, and full brand-build services for emerging third-party beverage brands and hospitality groups, from concept to first commercial release.
• Bull in China Barware and Accessories Premium bar tools and cocktail barware sourced from Bull in China, including copper shakers, precision jiggers, strainers, and complete cocktail sets, sold alongside the spirits portfolio.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Heeman'scoreStrategic or Co-development Partner · 1 January 2026Paradigm × Heeman's collaboration for Meet Me at the Patch strawberry and honey cocktail. Heeman's, a Thorndale Ontario family farm, supplies sun-ripened Ontario strawberries and signature Carolinian Gold honey for the seasonal ready-to-pour cocktail. Built on Paradigm's Latitude 42 Vodka, bottled at the height of summer season.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stalk & Barrel: Toronto-based small-batch Canadian whisky and spirit producer with a focus on wood-aged whiskies and craft credentials — a close Ontario craft analogue with overlapping target consumer and category mix.
• Spirit of York Distillery Co. Toronto-based craft distillery producing vodka, gin, and whisky with a DTC and on-site experience model, including event and tasting room programming — directly comparable Ontario craft peer with similar multi-category positioning.
• Dillon's Small Batch Distillers: Ontario craft distillery producing a multi-category portfolio (gin, vodka, whisky, liqueurs) from a single Niagara-region facility with DTC, retail, and trade channels — closely comparable to Paradigm in scale, geography, and go-to-market.
• Georgian Bay Spirit Co. Collingwood, Ontario craft distillery producing vodka, gin, whisky, and ready-to-drink cocktails with DTC e-commerce and on-site retail — directly comparable multi-category craft peer in the same Ontario market.

Broad incumbents

• JP Wiser's (Corby Spirit and Wine): One of Canada's largest domestic whisky portfolios (including Lot No. 40, Pike Creek, Gooderham & Worts) owned by Pernod Ricard via Corby — incumbent competitor for shelf space, on-premise listings, and Canadian Whisky of the Year recognition.
• Wayne Gretzky Estates: Niagara-based Canadian whisky and spirit producer with national distribution and celebrity-driven brand — a broader incumbent that competes directly with Paradigm in the Ontario on-premise and retail channels.
• Crown Royal (Diageo Canada): Canada's flagship blended whisky brand owned by Diageo — sets the national premium-whisky pricing benchmark and competes for the same Ontario consumer occasions and on-premise programming that Paradigm targets with its trade and Archwell programs.
• Forty Creek: Grimsby, Ontario distillery producing award-winning Canadian whisky, vodka, and gin at significantly larger scale and broader national distribution — established incumbent competing for the same premium Canadian whisky consumer.

Emerging players

• Born Ready Cocktails: Canadian ready-to-drink premium cocktail brand focused on the same canned/RTD format as Paradigm's Shift Session Cocktails — emerging category peer competing for the same lower-ABV, real-spirits consumer occasion.

Regional players

• Northern Keep Spirits: Edmonton-based Alberta craft distillery producing vodka, gin, and whisky for the western Canadian market — comparable craft distillery serving a different regional geography with similar multi-category approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paradigmspiritsco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradigm Spirits Co.