PARAIBANO
PARAIBANO operates Iontogel/SBOBET88, an online sports betting platform founded in 2009 that serves as an official SBOBET agent for individual retail bettors across Indonesia and broader Asia, offering football wagering, Mix Parlay, and World Cup 2026 betting via web and mobile channels.
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PARAIBANO does
PARAIBANO operates an online sports betting platform at paraibanonews.com under the consumer-facing brands Iontogel and SBOBET88, functioning as an official agent/intermediary for SBOBET, a major Asian sports betting operator. Founded in 2009, the company claims to be the longest-running SBOBET-affiliated betting site in Asia and positions itself as a FIFA brand ambassador for World Cup 2026 wagering. The product surface covers football-centric betting markets — Asian Handicap, Mix Parlay, Over/Under, 1X2, Correct Score, and Live Betting — accessible via desktop, Android, iPhone, and WAP, with Indonesian-language content, IDR-denominated deposits as low as Rp 5,000, local payment methods (QRIS, e-wallets), and alternative-link/VPN tools to circumvent ISP blocking across Southeast Asia.
The business model is transactional: revenue is generated through fees or hold on betting volume routed to SBOBET, with promotional mechanics (new-member bonus, first-deposit bonus, cashback, weekly rolling rebates) used for acquisition and retention. Customer acquisition runs through direct, bottom-of-funnel channels — WhatsApp, 24/7 live chat, email, and referrals — rather than paid media, reflecting the restricted advertising environment for gambling in Indonesia. The customer base is entirely retail/SMB individual bettors; the testimonials cited are individual users with small- to mid-stakes winnings in IDR.
The company has 135 reported employees and 20+ physical contact points listed across Singapore (Bedok Mall, Bugis, Causeway Point, Changi Airport terminals, City Square Mall, Compass One, Funan Mall, Great World City, Junction 8, Jurong East Mall, Jurong Point, NEX, Northpoint City, One Holland Village, Paragon, Parkway Parade, Paya Lebar Quarter, Plaza Singapura, Raffles City, Tampines Mall), though these Singapore-located sites appear to be associated with an Apple Premium Partner retail operation (iStudio) and likely represent data-aggregation noise rather than PARAIBANO's own footprint. Ownership, incorporation jurisdiction, and financials are undisclosed, and the underlying entity operates in a legally ambiguous category across its target markets.
PARAIBANO firmographics
Firmographics- Name
- PARAIBANO
- Legal name
- SBOBET88
- Website
- https://paraibanonews.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PARAIBANO operates Iontogel/SBOBET88, an online sports betting platform founded in 2009 that serves as an official SBOBET agent for individual retail bettors across Indonesia and broader Asia, offering football wagering, Mix Parlay, and World Cup 2026 betting via web and mobile channels.
- Ownership category
- akta.pro rank
PARAIBANO industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH)
Keywords
Where PARAIBANO is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
PARAIBANO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Sports Betting Transaction Fees: Revenue generated from sports betting transactions, including football/soccer gambling, mix parlay, Asian handicap, and other wagering products. The platform takes a percentage or spread from betting transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Minimum Deposit Tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PARAIBANO product offering
Product offeringCore offering
PARAIBANO operates the paraibanonews.com domain as an online sports betting platform branded SBOBET88/Iontogel, functioning as an official partner/agent of SBOBET to deliver football betting, Mix Parlay, Asian Handicap, Over/Under, 1X2, Correct Score, and live betting markets to Indonesian and broader Asian customers. The platform also presents an Apple retail storefront (iStudio Apple Premium Partner) offering iPhone, iPad, Mac, Apple Watch, AirPods, and supporting services such as AppleCare+, Trade-In, and Financing across Singapore locations.
Product overview
PARAIBANO operates as an iStudio Apple Premium Partner retailer in Singapore, offering a unified platform for Apple consumer electronics and related services. The core product portfolio centers on Apple hardware (iPhone, iPad, Mac, Apple Watch, AirPods), supported by value-added services including AppleCare+ protection plans, device trade-in programs, financing options, and business purchasing solutions. The platform enables online purchasing with click-and-collect pickup from multiple Singapore retail locations, serving both individual consumers and corporate clients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Deposit and withdrawal processing in 1-2 minutes
Companies that use PARAIBANO
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
PARAIBANO technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PARAIBANO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- SBOBETcoreIontogel operates as an official partner/agent of SBOBET, Asia's largest sports betting platform. Provides access to SBOBET's betting markets, odds, and betting products including football, Asian handicap, mix parlay, and live betting. Acts as the official intermediary for Indonesian and Asian customers to access SBOBET services.
- FIFAflagshipIontogel claims to be designated as a FIFA brand ambassador for presenting official World Cup 2026 betting services. This association provides marketing credibility for World Cup 2026 betting promotions and events.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
PARAIBANO competitors and assessment
Company assessmentEmerging players
- Bolaparlay: Bolaparlay is an Indonesia-focused mix parlay and sports betting site operating in the same gray-market environment with similar product emphasis on football parlays. Comparable as a regional emerging agent-style operator in the same product niche.
Broad incumbents
- Bet365: Bet365 is one of the largest global online sportsbooks with a broad product portfolio across sports betting, casino, and live dealer. Comparable as a competitive incumbent that Asian-facing agents compete against for share of wallet.
- SBOBET: SBOBET is the upstream brand and platform that PARAIBANO/Iontogel operates as an official agent for. It is directly comparable as the licensed Asian sportsbook whose markets, odds, and products the subject company distributes to Indonesian bettors.
Direct peers
- M88 (Mansion88): Mansion88 is an Asia-focused online betting brand offering sportsbook, casino, and live dealer products primarily to Southeast Asian customers. Operates a comparable agent-led distribution model targeting similar customer segments.
- W88: W88 is a Southeast Asian online sportsbook and casino operator that markets aggressively in Indonesia, Thailand, and Vietnam. Directly comparable in customer base, product mix, and digital/agent-led acquisition strategy.
- Fun88: Fun88 is an Asia-focused online betting platform offering sportsbook and casino products, with strong brand recognition across Indonesia and other Asian markets. Comparable in customer targeting and product breadth.
- Dafabet: Dafabet is a major Asian-facing online sportsbook and casino operator with its own agent network across Southeast Asia. It competes for the same Indonesian and regional bettor base with similar product breadth, including Asian handicap and live betting.
- CMD368: CMD368 is an Asian sportsbook operator that runs an extensive agent network across Indonesia and Southeast Asia. Directly comparable as an agent-distributed sportsbook serving Indonesian bettors with football-focused products.
- Maxbet (IBCBET): Maxbet, formerly IBCBET, is one of the largest Asia-Pacific sportsbook operators with deep penetration in Indonesia and an agent-based distribution model. Highly comparable in target customer, product set, and reliance on local agents.
- 188BET: 188BET is an established Asian and European online sportsbook with strong football betting products. Comparable in target market segments across Asia and in offering Asian handicap and live betting features.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
PARAIBANO social profiles
Digital presencePARAIBANO financial estimates
Financial estimateRevenue estimate
Valuation estimate
PARAIBANO leadership team
Management profileNumber of profiles
PARAIBANO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PARAIBANO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PARAIBANO
What does PARAIBANO do?
PARAIBANO operates the paraibanonews.com domain as an online sports betting platform branded SBOBET88/Iontogel, functioning as an official partner/agent of SBOBET to deliver football betting, Mix Parlay, Asian Handicap, Over/Under, 1X2, Correct Score, and live betting markets to Indonesian and broader Asian customers. The platform also presents an Apple retail storefront (iStudio Apple Premium Partner) offering iPhone, iPad, Mac, Apple Watch, AirPods, and supporting services such as AppleCare+, Trade-In, and Financing across Singapore locations.
Is PARAIBANO a public or private company?
PARAIBANO is a private company. It is classified as unknown and is currently operating.
When was PARAIBANO founded?
PARAIBANO was founded in 2009. It employs 101 to 250 people.
Where is PARAIBANO based?
PARAIBANO is headquartered in Singapore, Singapore, in the Asia region.
How does PARAIBANO make money?
One revenue line is on record: sports Betting Transaction Fees.
Who are PARAIBANO's main competitors?
Bolaparlay is listed as an emerging player. Broad incumbents are Bet365 and SBOBET. Direct peers are M88 (Mansion88), W88, Fun88, Dafabet, CMD368, Maxbet (IBCBET) and 188BET.
Does PARAIBANO have an API?
No public API is recorded for PARAIBANO.
What industry is PARAIBANO in?
PARAIBANO's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEACAH, Affiliate, Media Buying & Performance Marketing for Sports Betting. Its NAICS code is 7132.