Parcel Real Estate
Parcel Real Estate is a family-owned, full-service residential and commercial real estate brokerage based in Sauk Rapids, Minnesota, serving Central Minnesota and the Greater Midwest with transaction-based commission services, including business brokerage via a Transworld partnership.
- Company typePrivate
- Founded-
- HeadquartersSauk Rapids, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Parcel Real Estate does
Parcel Real Estate is a family-owned, full-service real estate brokerage headquartered in Sauk Rapids, Minnesota (with an additional St. Cloud office), serving the Central Minnesota region and positioning across the Greater Midwest for commercial work. Founded in 2018 and rebranded to 'Parcel Real Estate' in 2021, the firm employs approximately seven people across leadership, agents, marketing, and administration. Service lines span residential buying and selling, commercial sales and leasing, investment sales, landlord and tenant representation, and business brokerage (the latter delivered through a partnership with Transworld Business Advisors).
The firm's technology stack is standard brokerage infrastructure: MLS integration for residential listings, Google Maps API for property location services, website-based lead capture, and distribution across MLS, Homeasap.com, and CommercialExchange.com. Service delivery is structured around The Parcel Process, a five-step methodology (Partner, Prepare, Search, Negotiate, Close). No proprietary AI, machine learning, or software platform capabilities are disclosed; technology supports rather than differentiates the offering.
Parcel operates a sales-led, relationship-driven go-to-market model with revenue generated entirely through transaction-based commissions across residential and commercial deals. Documented transaction sizes range from $250,000 to over $20,000,000, covering asset classes including industrial, office, retail, multi-family, and land development. The firm reports no external funding, no parent company, and no institutional ownership; leadership comprises Sam Johnson (CEO & Principal Broker) and Jill Johnson (President & Broker), with additional agents and administrative staff. Revenue is not publicly disclosed.
Parcel Real Estate firmographics
Firmographics- Name
- Parcel Real Estate
- Legal name
- Parcel Properties
- Website
- https://parcel.properties
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parcel Real Estate is a family-owned, full-service residential and commercial real estate brokerage based in Sauk Rapids, Minnesota, serving Central Minnesota and the Greater Midwest with transaction-based commission services, including business brokerage via a Transworld partnership.
- Ownership category
- akta.pro rank
Parcel Real Estate industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Land & Development Site Brokerage (BPAJABAG), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Parcel Real Estate is headquartered
LocationHeadquarters
- HQ city
- Sauk Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Parcel Real Estate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Residential Real Estate Commission: Commission-based residential buying and selling services. Agents provide full-service support including listing, marketing, negotiation, and transaction coordination from start to close and beyond.
- Commercial Real Estate Commission: Full service commercial brokerage including commercial sales, investment sales, landlord/tenant representation, and business sales. Transactions range from $250,000 to over $20,000,000.
- Business Brokerage: Partnership with Transworld Business Advisors for business sale and purchase transactions across various asset classes including construction, professional services, agriculture, medical, industrial manufacturing, retail, hospitality.
- Commercial Leasing: Commercial space leasing representation for landlords and tenants. Example: Dunkin anchored retail space at $28 psf + $7.54 CAM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commercial Lease - Retail/Office Space |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Parcel Real Estate product offering
Product offeringCore offering
Parcel Real Estate is a family-owned full-service real estate brokerage operating in the Greater Midwest with roots in Central Minnesota. The company provides residential real estate services (home buying and selling) and commercial real estate services including commercial sales, investment sales, landlord and tenant representation, and business brokerage delivered in partnership with Transworld Business Advisors. Transactions range from $250,000 to over $20,000,000 across asset classes such as Industrial, Office, Retail, Multi-Family, and Land Development.
Product overview
Parcel Real Estate is a family-owned full service real estate brokerage operating in the Greater Midwest with roots in Central Minnesota. The company offers two primary service lines: Residential Real Estate Services (helping buyers and sellers navigate home transactions) and Commercial Real Estate Services (including commercial sales, investment sales, landlord/tenant representation, and business sales). These core offerings are supported by The Parcel Process methodology—a five-step framework guiding clients from partnership through closing. The company also maintains a strategic partnership with Transworld Business Advisors for business brokerage services.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Full-service residential brokerage helping individuals and families with home buying and selling, including buyer consultation, listing preparation, property marketing, photography and video, negotiation, and contract-to-close coordination. Includes first-time buyer guidance, new construction support, and investment property assistance for the Greater Midwest market.
- Commercial Real Estate Brokerage Full-service commercial brokerage in the Greater Midwest covering commercial sales, investment sales, landlord representation, and tenant representation across all asset classes including Industrial, Office, Retail, Multi-Family, and Land Development. Transactions range from $250,000 to over $20,000,000.
- Commercial Leasing Commercial space leasing representation for landlords and tenants across the Greater Midwest, with example listings such as Dunkin-anchored retail space at $28 psf plus $7.54 CAM. Multi-year contract representation engagements.
- Business Brokerage Services Business sale and purchase brokerage delivered through an exclusive partnership with Transworld Business Advisors, covering asset classes such as construction, professional services, agriculture, medical, industrial manufacturing, retail, and hospitality across the Midwest.
- Investment Sales Advisory Strategic capital placement services for investors seeking income-producing real estate assets, including on-market and off-market investment opportunity identification across all asset classes in the Greater Midwest.
Quantifiable outcome
- Sold multi-family property $61,000 OVER LIST PRICE in multiple offers/multiple showings scenario
Companies that use Parcel Real Estate
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Parcel Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Parcel Real Estate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Transworld Business AdvisorscoreExclusive partnership with Transworld Business Advisors as their business brokerage partner. Teams collaborate on business sale transactions across the Midwest in asset classes including construction, professional services, agriculture, medical, industrial manufacturing, retail, hospitality, and more. This partnership enables Parcel to offer comprehensive business brokerage services alongside their real estate operations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Parcel Real Estate competitors and assessment
Company assessmentRegional players
- RE/MAX Results: Minnesota-focused RE/MAX regional franchise with strong presence in the Twin Cities and outstate Minnesota. Comparable as a competing residential and commercial brokerage serving similar Central Minnesota markets.
- Edina Realty: Long-established Minnesota-based residential and commercial brokerage (a Berkshire Hathaway affiliate) serving the Twin Cities and outstate Minnesota markets. Comparable as a regional brokerage serving Minnesota home buyers and sellers with similar residential focus.
- Counselor Realty: Minnesota-based independent brokerage operating in greater Minnesota including central regions. Highly comparable as a similarly sized, locally-rooted Minnesota brokerage competing for the same Central Minnesota residential customers.
- Realty Group Minnesota: Minnesota-based independent brokerage with coverage across outstate Minnesota. Comparable as a similarly-positioned locally-rooted brokerage competing for Central Minnesota residential and light commercial transactions.
Direct peers
- Transworld Business Advisors: National business brokerage franchise specializing in business sales and mergers. Comparable as Parcel's exclusive partner in business brokerage; competing business brokerages also serve the same Midwest SMB owner/seller market.
Broad incumbents
- Keller Williams Realty (Minnesota region): National brokerage franchise with multiple Minnesota market centers serving residential buyers and sellers. Comparable as a competing agent-based brokerage operating in overlapping Minnesota territories.
- Century 21 (regional MN franchises): National real estate franchise with established Minnesota brokerages competing for residential listings. Comparable as a competing brokerage brand with similar service offerings across residential and commercial.
- Coldwell Banker (Burnet / regional MN franchise): National real estate franchise with significant presence in Minnesota offering residential, commercial, and luxury brokerage. Directly comparable as a competing brokerage serving Central Minnesota buyers and sellers with similar service offerings.
- Berkshire Hathaway HomeServices North Properties: Berkshire Hathaway-affiliated brokerage serving outstate Minnesota markets. Comparable as a competing brokerage brand with broader resources operating in the same Central Minnesota geography.
Emerging players
- eXp Realty: Cloud-based brokerage model with growing presence in Minnesota markets. Comparable as an emerging brokerage alternative that recruits independent agents and competes for the same residential seller/buyer relationships Parcel serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Parcel Real Estate social profiles
Digital presenceParcel Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parcel Real Estate leadership team
Management profileNumber of profiles
Profiles6 records
Parcel Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parcel Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parcel Real Estate
What does Parcel Real Estate do?
Parcel Real Estate is a family-owned full-service real estate brokerage operating in the Greater Midwest with roots in Central Minnesota. The company provides residential real estate services (home buying and selling) and commercial real estate services including commercial sales, investment sales, landlord and tenant representation, and business brokerage delivered in partnership with Transworld Business Advisors. Transactions range from $250,000 to over $20,000,000 across asset classes such as Industrial, Office, Retail, Multi-Family, and Land Development.
Is Parcel Real Estate a public or private company?
Parcel Real Estate is a private company. It is classified as family owned and is currently operating.
When was Parcel Real Estate founded?
Parcel Real Estate was founded in -1. It employs 1 to 10 people.
Where is Parcel Real Estate based?
Parcel Real Estate is headquartered in Sauk Rapids, United States, in the North America region.
How does Parcel Real Estate make money?
Four revenue lines are on record. Residential Real Estate Commission is the primary driver. The others are commercial Real Estate Commission, business Brokerage and commercial Leasing.
Who are Parcel Real Estate's main competitors?
Regional players on record are RE/MAX Results, Edina Realty, Counselor Realty and Realty Group Minnesota. Transworld Business Advisors is listed as a direct peer. Broad incumbents are Keller Williams Realty (Minnesota region), Century 21 (regional MN franchises), Coldwell Banker (Burnet / regional MN franchise) and Berkshire Hathaway HomeServices North Properties. eXp Realty is listed as an emerging player.
Does Parcel Real Estate have an API?
No public API is recorded for Parcel Real Estate.
What industry is Parcel Real Estate in?
Parcel Real Estate's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.