PARCHA PRODUCTION LIMITED

What PARCHA PRODUCTION LIMITED does

Parcha Production Limited is an independent event production company and art collective founded in 2010 and headquartered in London, with a second office in Lalitpur, Nepal. The company stages live music concerts, music festivals, club nights, fashion shows, film festivals, and underground art exhibitions, and operates a sub-brand called PCA (Parcha Creative and Arts) covering films, arts, fashion, poetry, and music. Its event portfolio includes recurring venue partnerships at major UK venues such as The SSE Arena Wembley (performed twice), O2 Academy Islington, O2 Indigo, Electric Brixton, Scala, and others, plus the annual JOON Festival held at Dummer Down Farm, Basingstoke since 2017.

The company works with a roster of South Asian and international artists including Nepathya, Farhan Akhtar, Lucky Ali, 1974 AD, Higher Brothers, DIVINE | Gully Gang, Sajjan Raj Vaidya, OT Genasis, Bipul Chettri, and Sabin Rai, among others. Parcha provides end-to-end event production services spanning artist booking, venue management, and ticket sales. Distribution is primarily direct via its own website, with AXS acting as a ticketing platform partner for larger arena events, and marketing concentrated on Instagram (including a dedicated @parchafashionshow account).

Revenue is generated through ticket sales, venue booking fees, and event management services on a transactional basis, supplemented by beverage sponsorships from brands such as Budweiser, Carlsberg, Chivas, Jameson, Tuborg, Old Durbar, Royal Stag, Ruslan Vodka, Absolut Voka, and Wai Wai. The company is privately held with no disclosed external funding and operates with a small core team of around 5 employees, supplemented by regional leads in the UK, Nepal, and the US.

Name

PARCHA PRODUCTION LIMITED

Legal name

PARCHA PRODUCTION LIMITED

Website

https://parchapro.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PARCHA PRODUCTION LIMITED is a London-based independent event production company and art collective, founded in 2010, that produces concerts, festivals, club nights, fashion shows, and art exhibitions for South Asian and alternative music audiences in the UK.

Ownership category

akta.pro rank

Product category

Live Event Production

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO)

akta.pro secondary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Live event production
• Music concert promotion
• Music festival management
• Alternative music events
• Cultural event production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Event Production and Ticketing: Parcha generates revenue through producing live music events, concerts, festivals, club nights, fashion shows, film festivals, and art exhibitions. Revenue comes from ticket sales, venue booking fees, and event management services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PARCHA PRODUCTION LIMITED is an independent art collective and event production company that stages live music concerts, music festivals, club nights, fashion shows, film festivals, and underground art exhibitions. The company produces the annual JOON Festival (since 2017) at Dummer Down Farm and runs productions at major London venues including The SSE Arena Wembley, O2 Academy Islington, O2 Indigo, Electric Brixton, and Scala. Revenue is generated primarily through ticket sales and event production services, with a sub-brand PCA (Parcha Creative and Arts) covering films, arts, fashion, poetry, and music events.

Product overview

Parcha is an independent event production company and art collective that stages alternative music festivals, club nights, fashion shows, film festivals, and underground art exhibitions. The company operates its primary brand (Parcha/Parcha Production) and a subsidiary venture called PCA (Parcha Creative and Arts) which focuses on films, arts, fashion, poetry, and music events. The company has managed major music shows including twice at The SSE Arena, Wembley, and produces the annual JOON Festival since 2017. Parcha also organizes birthday party events featuring various artists and performers.

Differentiator

Problem solved

Functional benefit

Brands

• PCA (Parcha Creative and Arts): A venture of Parcha which hosts events such as films, arts, fashion, poetry and music, aspiring to bring new talents together under one roof to showcase their work to a wider audience.

Products and services

• JOON Festival Annual signature music festival held at Dummer Down Farm, Basingstoke, run by Parcha since 2017. Targeted at music and art enthusiasts, particularly the South Asian and Nepali diaspora community in the UK.
• Live Concert Production End-to-end production of live music concerts featuring South Asian and international artists at major London venues, including The SSE Arena Wembley (performed twice), O2 Academy Islington, O2 Indigo, Electric Brixton, and Scala. Artists booked include Nepathya, Farhan Akhtar, Lucky Ali, 1974 AD, Higher Brothers, DIVINE, Sajjan Raj Vaidya, and OT Genasis.
• Club Nights Regular club night events produced at London venues including Scala, Electric Brixton, and other nightclubs, including recurring birthday celebration events.
• PCA (Parcha Creative and Arts) Sub-brand of Parcha that hosts events such as films, arts, fashion, poetry, and music. It aims to bring new talents together under one roof to showcase their work to a wider audience, including dedicated fashion show programming via the @parchafashionshow Instagram account.

Quantifiable outcome

• Successfully produced shows twice at The SSE Arena, Wembley
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Absolut VokaminorGTM or Marketing PartnerBeverage sponsor for Parcha events, providing alcoholic beverages for consumption at events.
• BudweiserminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• CarlsbergminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• ChivasminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• JamesonminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• Old DurbarminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• Royal StagminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• Ruslan VodkaminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• TuborgminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• Wai WaiminorGTM or Marketing PartnerBeverage sponsor for Parcha events.
• AXScoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for selling tickets to major events including those at OVO Arena Wembley.
• The SSE Arena, WembleycoreStrategic or Co-development PartnerPremier UK music venue where Parcha has produced shows twice - a major achievement demonstrating venue partnership strength.
• O2 Academy IslingtoncoreStrategic or Co-development PartnerKey venue partner for live music events including Higher Brothers concert.
• O2 IndigocoreStrategic or Co-development PartnerPremium venue partner for events including Sajjan Raj Vaidya London show.
• Electric BrixtoncoreStrategic or Co-development PartnerRegular venue partner for multiple sold-out events including New Years Party and Sajjan Raj Vaidya.
• ScalacoreStrategic or Co-development PartnerLondon venue for club nights and birthday celebration events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Global concert promotion arm of AEG, producing tours and festivals worldwide. Comparable core activity to Parcha in staging live music events, with much broader artist and venue reach.
• SJM Concerts: One of the UK's leading concert promoters, operating across major UK venues. Comparable to Parcha as a UK live music event producer, though at substantially larger scale and broader genre focus.
• DF Concerts: Scotland-based concert promoter and event producer. Comparable to Parcha as a regional UK promoter producing arena and mid-size venue shows.
• Kilimanjaro Live: UK concert promoter and festival operator producing shows across the country. Directly comparable business model to Parcha as a UK live music promoter, though at larger scale and with mainstream genre focus.
• Metropolis Music: UK concert promoter producing shows at mid-to-large venues. Overlaps with Parcha's London live-music event production activity and venue-partnership GTM motion.
• DHP Family: UK-based music venue operator and promoter running concert programming across multiple cities. Comparable business model to Parcha in producing live music events, though with owned-venue infrastructure Parcha lacks.
• Live Nation Entertainment: Global live entertainment and ticketing conglomerate. Same fundamental business of promoting live concerts and operating ticketing, though at vastly larger scale and broader geographic scope than Parcha's niche UK-Nepal operation.

Emerging players

• Asha Promotions: UK promoter of South Asian cultural events and concerts. Comparable to Parcha in targeting the South Asian diaspora with live music and cultural programming, though at a smaller scale than Parcha's arena-grade productions.

Direct peers

• Spice Entertainment UK: UK-based events company focused on South Asian entertainment and cultural programming. Most directly comparable to Parcha in serving the South Asian diaspora audience with concerts and cultural events.
• Bollywood Eventz UK: UK promoter specializing in Bollywood and South Asian music concerts and cultural events. Closely comparable niche focus to Parcha's South Asian diaspora event production in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parchafashionshow
• LinkedInlinkedin.com/company/parcha

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARCHA PRODUCTION LIMITED