Memorial Hermann Prevention and Recovery Center

What Memorial Hermann Prevention and Recovery Center does

PARC (Prevention and Recovery Center) is a substance use disorder treatment facility founded in 1985 and operating two locations in the Houston, Texas metropolitan area — a primary site in Houston offering residential, detox, and outpatient services, and an IOP-only site in The Woodlands. Operated under the corporate entity Prevention and Recovery Center, Inc., PARC is part of the Discovery Addiction Services portfolio, which operates additional addiction treatment facilities across California, Pennsylvania, New Jersey, and Washington. The facility delivers a continuum of care including medical detoxification, residential treatment, partial hospitalization (PHP), and intensive outpatient programs (IOP), with specialized tracks for five distinct patient populations: Adults 25+, Young Adults 18–24, Professionals & Executives (served via Employee Assistance Program referrals), Veterans & First Responders (Stars & Stripes Program), and LGBTQ+ patients.

PARC's clinical model is built on a proprietary measurement-based care system that tracks 27 wellness indicators (including depression, anxiety, and substance use screening) to personalize treatment plans and measure patient progress before, during, and after treatment. Post-treatment, PARC extends its offering through Discovery for Life, an alumni program that provides lifelong access to the proprietary AI-enabled Discovery365 platform — developed in collaboration with Videra Health — which uses a 16-point interactive multimodal assessment (analyzing facial movements, language usage, speech rate, and mood indicators) to monitor patients for up to one year post-discharge and predict relapse risk.

The business model is primarily insurance-based billing. PARC functions as a preferred/in-network provider for major carriers including Aetna, Blue Cross Blue Shield, Cigna, Humana, Magellan, Optum, TRICARE, and UnitedHealthcare, and offers complimentary insurance benefit verification. Self-pay options are also accepted. Go-to-market is direct-to-consumer through a 24/7 admissions line, website lead capture, and referral channels via insurance networks and employer EAPs. The facility is CARF-accredited, LegitScript-certified, and HIPAA/42 CFR Part 2 compliant, with reported patient outcomes of 99% trigger identification, 97% symptom control understanding, and 95% leaving with a wellness plan (based on 2023 admissions, N=338).

Name

Memorial Hermann Prevention and Recovery Center

Legal name

Prevention and Recovery Center, Inc.

Website

https://parc.memorialhermann.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

PARC is a Houston-based substance use disorder treatment center providing residential, PHP, IOP, and detox services with specialized programs for adults, young adults, professionals, veterans, and LGBTQ+ patients, using a proprietary measurement-based care system and AI-powered relapse prevention platform.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)

Keywords

• Addiction treatment services
• Substance use disorder care
• Behavioral health treatment
• Residential rehab programs
• Detox and recovery

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Treatment Services: PARC generates revenue through providing substance use disorder treatment services including residential, partial hospitalization (PHP), intensive outpatient (IOP), and detox programs. Services are billed to insurance providers with whom they have in-network relationships.
2. Insurance-Based Billing: As a preferred provider for numerous insurance carriers, PARC bills insurance companies directly for treatment services. They accept most major insurance carriers including Aetna, Blue Cross Blue Shield, Cigna, Humana, Magellan, Optum, TRICARE, and UnitedHealthcare.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PARC is an addiction treatment facility delivering a full continuum of substance use disorder care — medical detox, residential treatment, partial hospitalization (PHP), and intensive outpatient (IOP) — augmented by population-specific programs (Adult 25+, Young Adult 18–24, Professionals & Executives, Veterans/First Responders, LGBTQ+) and post-treatment relapse prevention via the proprietary Discovery365 AI platform and Discovery for Life alumni program. All treatment is grounded in a measurement-based care system tracking 27 wellness indicators, with services billed primarily through major insurance carriers.

Product overview

PARC (Prevention and Recovery Center) is part of Discovery Addiction Services and has provided 40+ years of award-winning substance use disorder treatment. The organization operates a multi-level care platform consisting of core treatment services (Residential, PHP, IOP, and Detox) and specialized population programs (Adult, Young Adult, Professionals/Executives, Veterans, LGBTQ+). The treatment philosophy integrates 12-step principles with holistic approaches and measurement-based care tracking 27 wellness indicators. Post-treatment support is delivered through the Discovery for Life ecosystem, which includes the proprietary AI-powered Discovery365 platform for relapse prevention and alumni support programs.

Differentiator

Problem solved

Functional benefit

Brands

• Discovery for Life: Lifelong alumni support program offering online and in-person support groups, exclusive social events, and educational resources through a dedicated alumni app.
• Discovery365

Products and services

• PARC Treatment Programs (population-specific tracks) Population-tailored substance use disorder treatment programs including Adult Program (25+), Young Adult Program (18-24), Professionals & Executives Program, Stars & Stripes Veterans Program, and LGBTQ+ Program. Each combines education on addiction and recovery, relapse prevention, core issues work, and ongoing support, with many tracks grounded in 12-step philosophy.
• Residential Treatment Inpatient, 24/7 residential substance use disorder treatment delivered in a home-away-from-home setting with measurement-based care, medical attention, safe housing, and structured therapeutic interventions.
• Partial Hospitalization Program (PHP) Full-day, immersive outpatient treatment delivered in a safe environment that provides intensive therapeutic care while allowing patients to return home or to a supportive setting in the evenings.
• Intensive Outpatient Program (IOP) Partial-day treatment offered during daytime or evening hours, providing flexible therapeutic intervention that allows patients to maintain work or school commitments while in recovery.
• Medical Detoxification Medically supervised detox program providing stability through appropriate medication and clinical expertise to safely manage withdrawal symptoms as the first step in the recovery journey.
• Discovery365 Proprietary AI-powered relapse prevention platform developed in collaboration with Videra Health, using a 16-point interactive assessment and check-in system to monitor patients for up to a year after treatment. Combines facial expression, language, speech rate, mood, and behavior analysis to predict recovery level and trigger early intervention.
• Discovery for Life (Alumni Support Program) Comprehensive aftercare program offering lifelong support to PARC alumni, including unlimited access to the Discovery365 app, online and in-person support groups, exclusive social events, educational content through the alumni app, and ongoing personalized intervention.

Quantifiable outcome

• 99% of patients can identify triggers and know when to ask for help (based on 2023 admissions, N=338)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• Videra HealthcoreTechnology or IntegrationVidera Health is a technology collaborator in the development of Discovery365, PARC's proprietary AI-powered relapse prevention platform. The collaboration enables video-based behavioral analysis to detect signs of struggle or high-risk behavior through facial expressions, language usage, speech patterns, and mood indicators.

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Promises Behavioral Health: Residential and outpatient SUD operator with executive, luxury, and specialty tracks. Comparable to PARC in insurance billing, specialty population programs, and alumni/aftercare emphasis.
• Ashley Addiction Treatment: Residential SUD provider with dedicated young adult and executive programs on the East Coast. Comparable in measurement-based approach, EAP referrals for professionals, and primary-recovery programming.
• American Addiction Centers: Public and multi-state residential and outpatient SUD operator. Closely comparable to PARC in continuum of care (residential, PHP, IOP, detox), insurance network leverage, and outcomes measurement, though at significantly larger scale.
• Hazelden Betty Ford Foundation: Largest nonprofit residential SUD provider in the U.S., offering adult and young adult programs, IOP, and family services. Directly comparable to PARC in continuum of care, specialty populations, and insurance-based billing model.
• Pyramid Healthcare: Multi-state SUD and behavioral health operator offering residential, PHP, IOP, and detox. Comparable continuum of care and population-specific programming, though primarily serving Pennsylvania and the Mid-Atlantic rather than Texas.
• Caron Treatment Centers: Nonprofit residential SUD provider with executive/professional, older adult, and young adult programs across Pennsylvania and Florida. Comparable to PARC in specialized population tracks, measurement-based practice, and EAP-driven referral flow.
• Recovery Centers of America: Multi-site residential and outpatient SUD provider in the Mid-Atlantic and Northeast. Directly comparable in in-network insurance strategy, measurement-based care, and acute-care branding.

Emerging players

• Eleanor Health: Outpatient SUD provider combining virtual care, in-person clinics, and measurement-based recovery support. Comparable to PARC's measurement-based care philosophy and payer contracting, but with a tech-forward delivery model.
• Workit Health: Virtual SUD and co-occurring disorder provider serving payer and employer contracts. Comparable to PARC's IOP/aftercare layer but delivered fully via telehealth, representing a structural threat to outpatient volumes.

Broad incumbents

• Discovery Behavioral Health: PARC's parent operating company, with seven facilities across Texas, California, Pennsylvania, New Jersey, and Washington. Comparable as a multi-site residential SUD operator with shared clinical protocols and the Discovery365/Discovery for Life platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@parcbh1350
• Facebookfacebook.com/ParcBH
• LinkedInlinkedin.com/company/memorial-hermann-prevention-and-recovery-center

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memorial Hermann Prevention and Recovery Center