Hôtel du Parc

What Hôtel du Parc does

Hôtel du Parc is a full-service three-star-equivalent hospitality property located in Neufchâtel-Hardelot on the Côte d'Opale in the Hauts-de-France region of northern France, operating under the Najeti Collection brand. The property offers 80 rooms and 1 suite across three comfort tiers — Charme (32 m², from €90/night), Luxe (32 m², from €110/night), and Suite (52 m², from €130/night) — alongside on-site F&B (restaurant L'Orangerie serving traditional Boulonnais cuisine, bar Le Saint-Laurent), wellness facilities (outdoor heated pool May–September, sauna, two tennis courts, pétanque area, children's playground), four EV charging stations, and 13 conference/event rooms ranging from 20 m² to 1,000 m² capable of hosting up to 1,000 guests. Distribution runs through a direct booking engine (secure-hotel-booking.com), telephone reservations, OTA platforms, and a Secretbox gift-box channel, with marketing across the hotel's own SEO-optimized website, newsletter, and active social media on Facebook, Instagram, and LinkedIn.

The customer base is split between leisure travellers (couples and families on the Côte d'Opale) and corporate MICE clients using the seminar and event spaces, supplemented by bundled packages such as the Nausicaa aquarium offer (from €173). The hotel operates as a private French SAS (legal entity SAS Hôtel du Parc, company number 399 245 786, share capital €52,000,000) wholly owned by Najeti SAS, a regional holding company that manages a portfolio of hotels and golf courses in Hauts-de-France. There is no disclosed technology differentiation beyond standard property management, booking, and analytics integrations, and revenue, funding, and ownership composition beyond the Najeti parent are not disclosed in available source material.

Name

Hôtel du Parc

Legal name

SAS Hôtel du Parc

Website

https://parc.najeti.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hôtel du Parc is a 81-key (80 rooms + 1 suite) full-service hotel in Neufchâtel-Hardelot on France's Côte d'Opale, serving leisure couples and families alongside corporate MICE clients with on-site restaurant, wellness facilities, and 13 event rooms up to 1,000 m².

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation
• Hospitality services
• Restaurant dining
• Event venues
• Wellness amenities

Headquarters

HQ city

Neufchâtel-Hardelot

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room rentals: The hotel operates 80 standard rooms and 1 suite across three categories (Charme, Luxe, Suite), generating primary revenue from nightly accommodation stays. Direct website, telephone, and OTA channels support bookings.
2. Food and beverage: Restaurant L'Orangerie serves traditional Boulonnais cuisine from 18:30 to 21:00 daily. Bar Le Saint-Laurent offers drinks and cocktails. Breakfast is available as buffet or room service. All F&B revenue is generated on-site at point of service.
3. Event venues and seminars: 13 conference and event rooms ranging from 20 sqm to 1000 sqm are available for corporate seminars, weddings, and private events. Revenue generated through venue hire, catering packages, and group bookings.
4. Packaged holiday offers: The hotel sells bundled packages such as the Nausicaa offer (1 night for 2 adults + breakfast + 2 Nausicaa tickets from €173), providing additional revenue through upsell and cross-sell of ancillary experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hôtel du Parc is an 80-room hotel located in Neufchâtel-Hardelot, Hauts-de-France, France, offering accommodation across Charme, Luxe, and Suite categories. The property also operates restaurant L'Orangerie, bar Le Saint-Laurent, 13 event/seminar rooms ranging from 20 to 1,000 m², and wellness facilities including a pool, sauna, tennis, pétanque, and a playground.

Product overview

Hôtel du Parc is a hospitality establishment with 80 rooms and 1 suite, part of the Najeti Collection. The hotel operates as a unified service offering centered on accommodation (Charme, Luxe, and Suite categories), complemented by on-site dining at L'Orangerie restaurant and Le Saint-Laurent bar. Leisure facilities include an outdoor heated pool, sauna, tennis courts, and pétanque area. The property also features 13 seminar and event spaces for up to 1000 guests, plus four EV charging stations. Optional add-ons include breakfast service and a Nausicaa package combining accommodation with aquarium tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• Charme Guest Rooms Standard guest rooms in the Charme category of Hôtel du Parc's 80-room inventory, offered to leisure and business travelers visiting Neufchâtel-Hardelot.
• Luxe Guest Rooms Premium-tier guest rooms in the Luxe category of Hôtel du Parc's accommodation offering, targeting guests seeking upgraded amenities and comfort.
• Suite Accommodation The signature suite at Hôtel du Parc, representing the top tier of the hotel's accommodation offering.
• Restaurant L'Orangerie On-site restaurant at Hôtel du Parc serving meals to hotel guests and walk-in diners.
• Bar Le Saint-Laurent On-site bar at Hôtel du Parc offering beverages and a social space for guests and visitors.
• Event and Seminar Rooms 13 dedicated event and seminar spaces at Hôtel du Parc ranging from 20 to 1,000 m², available for corporate meetings, conferences, weddings, and private events.

Quantifiable outcome

• Nausicaa attracts over 600,000 visitors per year, a portion of whom are potential hotel guests in Boulogne-sur-Mer/Hardelot area

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Najeti CollectioncoreStrategic or Co-development PartnerHôtel du Parc is owned and operated as part of the Najeti Collection, a regional group of hotels and golf courses in the Hauts-de-France. The parent company manages shared services including a central booking platform, brand marketing, gift box distribution (Secretbox), and the Najeti.fr website. Najeti SAS (Chemin des bois, Acquin-Westbécourt, 62380) is the data controller and operating entity.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Logis Hôtels: French network of independent mid-size hotels with restaurant and event services. Competes for regional leisure and small corporate bookings, with broader geographic reach and centralized marketing.
• Novotel (Accor): Larger Accor midscale-upscale brand with broad French coverage, standardized event infrastructure and loyalty program. Competes for the same corporate MICE and leisure demand but at greater scale and brand recognition.
• Mercure Hotels (Accor): National full-service midscale chain by Accor with extensive French regional presence, standardized MICE and leisure offerings, and stronger direct-booking and loyalty infrastructure than independent regional properties.

Direct peers

• Hostellerie du Château de Fécamp: Heritage full-service hotel in Normandy near the Côte d'Opale corridor, offering accommodation, F&B, and event hosting. Comparable mid-tier leisure and MICE positioning with regional French tourism clientele.
• Manava Hôtel Normandy Garden (Deauville): French regional full-service hotel with leisure and conference facilities in Normandy, comparable in scale (mid-size property with rooms, F&B, event spaces) and target customer mix.
• Najeti Hôtel Château Cléry: Sister property within the Najeti Collection offering full-service accommodation, F&B, and MICE venues in Hauts-de-France. Comparable operating model, brand positioning, and group-level distribution synergies within the same parent company.
• Le Manoir des Îles (Chausey Islands): Boutique full-service coastal hotel in Normandy with restaurant, event hosting, and leisure amenities. Comparable size, mid-range ADR, and French regional resort positioning.
• Hôtel Westminster & Spa Le Touquet: 4-star hotel in Le Touquet on the Côte d'Opale with comparable full-service hospitality, MICE event spaces, leisure amenities, and a similar leisure + corporate customer mix. Directly competes for the same regional tourism and business event demand.
• Best Western Grand Hotel Le Touquet: Mid-size Côte d'Opale resort hotel with leisure, restaurant, and event facilities; competes directly for leisure couples and corporate events in the same geographic market.

Others

• Secure Hotel Booking: Third-party booking engine vendor used by Hôtel du Parc for direct reservations. Adjacent ecosystem participant enabling the hotel's primary direct distribution channel rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelduparchardelot
• LinkedInlinkedin.com/company/najeti-hotelduparc
• Instagraminstagram.com/hotelduparchardelot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel du Parc