EMDR Institute
EMDR Institute, founded in 1995 by Dr. Francine Shapiro in Watsonville, California, delivers standardized educational programs certifying mental health clinicians in the EMDR psychotherapy methodology developed by its founder.
- Company typePrivate
- Founded1995
- HeadquartersWatsonville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EMDR Institute does
EMDR Institute is a private, for-profit educational organization founded in 1995 and headquartered in Watsonville, California, that delivers standardized training programs in the EMDR (Eye Movement Desensitization and Reprocessing) methodology. The company was established by Dr. Francine Shapiro, the originator of the EMDR methodology, and serves licensed mental health practitioners seeking formal certification in this specific psychotherapy approach. With a headcount of 51–100 employees, the Institute operates as a founder-led credentialing body whose primary deliverable is structured clinician education rather than direct patient care or technology products.
The company's core offering is its training curriculum, which translates the founder's original clinical protocols into a standardized course of instruction delivered to practicing clinicians. Because EMDR Institute is tied to the methodology's inventor, it occupies the position of de facto original-source trainer, with its certification carrying significant weight in the EMDR practitioner community. The organization has been in continuous operation for approximately 30 years, indicating an established, durable franchise in a niche professional-education segment rather than a high-velocity growth business.
No product pricing, enrollment volume, revenue, or detailed service catalog were disclosed in the available data, and the underlying technology stack is not documented. The business model is consistent with a traditional professional-training enterprise: course tuition and certification fees paid by individual clinicians, supplemented by instructor-led workshops. There is no evidence of technology-platform revenue, software licensing, or AI-enabled product offerings.
EMDR Institute firmographics
Firmographics- Name
- EMDR Institute
- Website
- https://emdr.com
- Company type
- Private
- Founded year
- 1995
- Headcount range
- 51–100 employees
- Short description
- EMDR Institute, founded in 1995 by Dr. Francine Shapiro in Watsonville, California, delivers standardized educational programs certifying mental health clinicians in the EMDR psychotherapy methodology developed by its founder.
- Ownership category
- akta.pro rank
EMDR Institute industry classification
Industry- Product category
- Professional Mental Health Training
- NAICS
- All Other Schools and Instruction (61169), Educational Services (61)
- SIC
- Services-Educational Services (8200), Services-Health Services (8000)
- akta.pro primary industry
- ABA Curriculum, Materials & Data Collection Tools (Non-EdTech Content) (EDAKAHAN)
- akta.pro secondary industry
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where EMDR Institute is headquartered
LocationHeadquarters
- HQ city
- Watsonville
- HQ country
- United States
- HQ region
- North America
Markets served
EMDR Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
EMDR Institute product offering
Product offeringCore offering
EMDR Institute provides educational programs in the Eye Movement Desensitization and Reprocessing (EMDR) methodology. It offers standardized training, workshops, and certification curricula designed to teach licensed mental health professionals how to deliver EMDR therapy to clients. The institute's programs serve as the foundational training pathway in the EMDR treatment approach for trauma and related clinical conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- EMDR Training and Certification Programs Structured educational programs in the Eye Movement Desensitization and Reprocessing (EMDR) methodology, offered to licensed mental health professionals seeking clinical training and certification in EMDR therapy.
Companies that use EMDR Institute
Customer profileIdeal customer profiles1 record
EMDR Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EMDR Institute partnerships and signals
Strategic signalRecent moves1 record
EMDR Institute competitors and assessment
Company assessmentDirect peers
- PESI: Provider of continuing education and professional development for mental health and healthcare clinicians. Comparable as a training-content provider selling CE-accredited courses to the same licensed clinician audience that EMDR Institute targets.
- Beck Institute for Cognitive Behavior Therapy: Founded by the originator of CBT, this institute trains mental health professionals in a specific psychotherapy modality. Direct structural parallel to EMDR Institute: modality-specific training organization anchored by the inventor's authority.
- NICABM: National Institute for the Clinical Application of Behavioral Medicine — provides online CE and training content for mental health professionals. Comparable as a content/training company serving the same clinician customer base with modality-specific material.
- IFS Institute: Provides certification training in Internal Family Systems therapy to mental health professionals. Comparable as a specialty psychotherapy training institute serving clinicians seeking certification in a specific evidence-informed modality.
- Albert Ellis Institute: Training institute founded by the developer of Rational Emotive Behavior Therapy. Same model as EMDR Institute: an inventor-founded organization that delivers certification training in a specific psychotherapy modality to licensed clinicians.
- Academy of Cognitive Therapy: Provides certification and training in Cognitive Therapy to mental health professionals. Comparable as a psychotherapy-modality-specific training and credentialing organization operating in the same professional development niche.
- Zur Institute: Online continuing education provider offering CE-accredited courses for mental health professionals, including trauma treatment. Comparable as an online CE/training company competing for the same clinician training budget.
- Sensorimotor Psychotherapy Institute: Provides professional certification training in sensorimotor psychotherapy for clinicians treating trauma. Comparable as a specialty trauma-focused psychotherapy training institute with a similar curriculum and certification structure to EMDR Institute.
Broad incumbents
- EMDR International Association (EMDRIA): Professional membership organization for EMDR-trained clinicians. Operates the EMDRIA-approved training standards the Institute's curriculum must align with, and is the dominant credentialing body — comparable as the institutional ecosystem the Institute operates within.
Emerging players
- Trauma Center at JRI: Research and training organization founded by Bessel van der Kolk focused on trauma treatment. Comparable as a trauma-treatment thought-leadership and training organization whose curriculum and authority competes with EMDR training for clinician attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
EMDR Institute social profiles
Digital presenceEMDR Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMDR Institute leadership team
Management profileNumber of profiles
Profiles1 record
EMDR Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMDR Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMDR Institute
What does EMDR Institute do?
EMDR Institute provides educational programs in the Eye Movement Desensitization and Reprocessing (EMDR) methodology. It offers standardized training, workshops, and certification curricula designed to teach licensed mental health professionals how to deliver EMDR therapy to clients. The institute's programs serve as the foundational training pathway in the EMDR treatment approach for trauma and related clinical conditions.
When was EMDR Institute founded?
EMDR Institute was founded in 1995. It employs 51 to 100 people.
Where is EMDR Institute based?
EMDR Institute is headquartered in Watsonville, United States, in the North America region.
Who are EMDR Institute's main competitors?
Direct peers on record are PESI, Beck Institute for Cognitive Behavior Therapy, NICABM, IFS Institute, Albert Ellis Institute, Academy of Cognitive Therapy, Zur Institute and Sensorimotor Psychotherapy Institute. EMDR International Association (EMDRIA) is listed as a broad incumbent. Trauma Center at JRI is listed as an emerging player.
Does EMDR Institute have an API?
No public API is recorded for EMDR Institute.
What industry is EMDR Institute in?
EMDR Institute's product category is Professional Mental Health Training. Its primary akta.pro industry code is EDAKAHAN, ABA Curriculum, Materials & Data Collection Tools (Non-EdTech Content), with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 61169 and its SIC code is 8200.