Paretti Imports

What Paretti Imports does

Paretti Motors is a privately held, family-owned automotive dealership group headquartered in Metairie, Louisiana, operating under the Paretti Family of Dealerships banner since the 1940s. The group runs five franchise rooftops across Southeast Louisiana, holding authorized agreements with Jaguar Land Rover (three locations in Metairie and Baton Rouge) and Mazda (two locations in Metairie and Covington). Across these rooftops, Paretti sells new vehicles, certified pre-owned inventory, and a broad pre-owned selection of approximately 700 units in stock, supported by in-house financing, parts, service, and collision center operations. The company also operates Paretti Select, a direct consumer car-buyback service offering same-day payment based on real-time market data, and a Paretti Pre-Owned Select concierge ordering service for off-lot inventory requests.

The business generates revenue through five streams: new vehicle sales, used vehicle sales (including certified pre-owned), transaction-based vehicle financing, service and parts, and trade-in/acquisition programs. Pricing follows standard automotive retail mechanics, with MSRP-based new vehicle pricing augmented by dealer discounts and customer cash incentives, used vehicle market-based pricing (including a dedicated sub-$20K category), and F&I back-end economics on financing arrangements. The go-to-market motion is direct-to-consumer via physical showrooms with sales-led consultation, supplemented by Dealer Inspire-powered digital inventory search, trade-in valuation, and payment calculator tools. Marketing emphasizes community engagement through the Trader Joe Paretti brand persona, social media, and programs such as the Teacher Appreciation classroom grant initiative.

Paretti differentiates primarily on local brand recognition derived from 80-plus years of operation and on the Paretti Pledge satisfaction program (48-hour vehicle exchange, complimentary paint/dent repair, and free first oil change/tire rotation). The customer base is composed of individual consumers across value, mainstream, and luxury vehicle segments, served exclusively through the Louisiana retail footprint. The company is a privately held, multi-generational family business with no institutional investors, parent company, or public-market presence identified.

Name

Paretti Imports

Legal name

Paretti Motors

Website

https://paretti.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Paretti Motors is a family-owned, multi-franchise automotive dealership group operating five Jaguar, Land Rover, and Mazda rooftops across Southeast Louisiana, selling new, certified pre-owned, and used vehicles alongside financing, service, parts, and collision operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new vehicles from Jaguar, Land Rover, and Mazda franchises. Revenue from MSRP pricing with dealer discounts and customer cash incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Cars, Trucks, SUVs, and Vans. Includes certified pre-owned programs with extended warranties.
3. Vehicle Financing: Auto financing services through dealer partnerships with lenders. Customers can apply for financing at all dealership locations.
4. Service and Parts: Automotive maintenance and repair services including oil changes, filter replacements, powertrain repairs, collision repair. Parts sales for customer self-service.
5. Paretti Select (We Buy Cars): Vehicle purchase program where Paretti buys cars directly from consumers using real-time market data appraisals. Offers same-day payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Paretti Imports (operating as Paretti Motors) is a family-owned automotive dealership group in Louisiana operating Jaguar, Land Rover, and Mazda franchises across five locations in Metairie, Baton Rouge, and Covington. The company sells new and pre-owned vehicles, provides in-house vehicle financing through lender partnerships, and offers full-service maintenance, genuine OEM parts, and collision repair. Complementary programs include the Paretti Pledge customer-satisfaction package and the Paretti Select (We Buy Cars) vehicle-purchase service.

Product overview

Paretti Motors is an automotive dealership group operating as a multi-brand dealer offering new vehicle sales (Mazda, Jaguar, Land Rover), pre-owned vehicle sales with over 200 vehicles in stock, certified pre-owned programs, and vehicle financing. The company provides complementary services including vehicle maintenance and repair, genuine parts, collision center, and a trade-in valuation tool. The group operates five locations in the Louisiana area (Metairie and Covington) and has recently expanded into the car-buying service market with Paretti Select.

Differentiator

Problem solved

Functional benefit

Brands

• Trader Joe Paretti: A sub-brand focused on pre-owned vehicle sales, featuring Trader Joe Paretti as the dealer persona for used car transactions.
• Paretti Select

Products and services

• New Vehicle Sales
• Pre-Owned Vehicle Sales
• Certified Pre-Owned Vehicles
• Vehicle Financing
• Paretti Select (We Buy Cars)

Quantifiable outcome

• 48-hour vehicle exchange guarantee for new vehicle purchases
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Jaguar Land RovercoreChannel Partner/ Reseller/ DistributorAuthorized Jaguar and Land Rover dealership franchise operating under manufacturer agreements. Offers new vehicle sales, certified pre-owned programs, service, and parts for Jaguar and Land Rover brands in Louisiana.
• MazdacoreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealership franchise with multiple locations (Metairie and Covington). Offers new Mazda vehicles, Mazda Certified Pre-Owned program, service, parts, and collision repair.
• Paretti Select (We Buy Cars)coreOthersVehicle purchasing service where Paretti buys cars directly from consumers. Uses real-time market data for appraisals and offers same-day payment. Works with all vehicle types regardless of financing status.
• Breastoration FundminorOthersLouisiana-based nonprofit supporting breast cancer patients with reconstruction surgery costs. Paretti supports through community giving and fundraising events.
• Family Promise of St. TammanyminorOthersNonprofit organization helping homeless families. Paretti contributed to The Willie Paretti Day Center Safe Haven Campus named after Ms. Willie Paretti who championed children for decades.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hendrick Automotive Group: Largest privately held automotive dealer group in the US, operating luxury and import franchises across multiple states. Highly comparable to Paretti on privately-held, family/owner-operated multi-brand dealership structure.
• Asbury Automotive Group: Public US automotive retailer operating a portfolio of franchise dealerships including luxury and import brands, with strong F&I and Clicklane digital retailing platform. Comparable to Paretti as a multi-store franchise group focused on luxury and volume import brands.
• AutoNation: Largest US public automotive retailer operating franchise dealerships nationwide with a strong parts/service business. Comparable to Paretti's diversified mix of new vehicle, used vehicle, F&I, service, parts, and collision center revenue streams.
• Lithia Motors: Largest US automotive retailer with aggressive acquisition strategy across franchise and digital retail channels. Comparable to Paretti as a multi-brand franchise operator and relevant as a potential acquirer of regional dealer groups.
• Sonic Automotive: Public US automotive retailer operating franchise dealerships including luxury import brands plus EchoPark used-vehicle stores. Comparable to Paretti's split between new franchise sales and a dedicated used-vehicle acquisition/sales channel.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating a large network of US franchise dealerships. Comparable to Paretti as a multi-brand franchise dealer group with diversified revenue across sales, service, and parts.
• Group 1 Automotive: Large US multi-brand automotive retailer with notable luxury and import brand exposure (including Land Rover franchises). Directly comparable as a public multi-brand franchise dealer group operating new/used vehicle sales, F&I, and service/parts across multiple states.

Direct peers

• CarMax: Largest US used vehicle retailer with omnichannel buying and a national footprint. Directly comparable to the used vehicle and Paretti Select vehicle-acquisition side of Paretti's business and a relevant competitive benchmark.
• Penske Automotive Group: Public automotive retailer with a heavily luxury-weighted franchise portfolio including premium import brands. Closely comparable to Paretti's JLR-heavy mix in terms of brand positioning, gross margin profile, and dependence on luxury consumer demand.

Emerging players

• Carvana: Pure-play online used vehicle retailer with home delivery and proprietary reconditioning infrastructure. Comparable to Paretti's used vehicle business in product/category and a structural threat to traditional dealer used-vehicle economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/parettimazdaNOLA
• LinkedInlinkedin.com/company/paretti-imports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paretti Imports