Parigo
Parigo is a Romanian-licensed sports betting operator (CEMARBET SRL) offering online and physical sports betting, virtual games, international lotteries, and self-service betting terminals to Romanian consumers via a 42+ agency franchise network.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Parigo does
Parigo is a Romanian-licensed sports betting operator (legal entity: CEMARBET SRL), founded in 2015 and headquartered in Bucharest under ONJN license L1253796F000495. The company operates a multi-channel gambling platform combining an online sportsbook at parigo.ro, a network of 42+ franchise betting agencies across multiple Romanian counties, and self-service betting terminals deployed at partner bars, cafés, and dedicated gambling spaces. Product offerings span pre-match and live sports betting across 25+ categories (including football, tennis, basketball, esports titles such as CS2 and Dota 2, MMA, and niche sports), virtual sports, and international lottery products (Greece Kino, Poland Keno, Italia Keno, Get SIX). Differentiated promotional mechanics include the Super Bonus accumulator system (3% to 100% bonus on 3 to 25+ event tickets) and the Pariul Șansa insurance product, which returns 5% of winnings if exactly one selection fails on an 11+ event ticket.
Parigo's revenue model is built on the standard sportsbook margin between odds offered and true outcome probabilities, supplemented by transaction fees on virtual and lottery products, and franchise commission/royalty arrangements with independent agency partners. The franchise offering includes a turnkey business package (3D interior design, signage, marketing materials, and a competitive commission structure), targeting bar owners, café operators, and dedicated gambling-space operators. Virtual tickets purchased online can be played at any physical terminal, integrating the digital and offline customer experience. Distribution relies on the franchise agency network as the primary physical customer touchpoint, supplemented by terminal-based signage and digital marketing through parigo.ro.
The business is privately held with no disclosed ownership, funding rounds, headcount, or financial figures. Operations are confined to Romania under a single regulatory regime, and there is no evidence of geographic expansion, M&A activity, or AI/ML-driven product capabilities. Strategic activity to date has centered on regulatory licensing, franchise network expansion, product breadth diversification (sports, virtual, lottery), and promotional feature design rather than technology-led differentiation.
Parigo firmographics
Firmographics- Name
- Parigo
- Legal name
- CEMARBET SRL
- Website
- https://parigo.ro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parigo is a Romanian-licensed sports betting operator (CEMARBET SRL) offering online and physical sports betting, virtual games, international lotteries, and self-service betting terminals to Romanian consumers via a 42+ agency franchise network.
- Ownership category
- akta.pro rank
Parigo industry classification
Industry- Product category
- Sports Betting
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Compliance, Audit, RegTech & Regulatory Reporting Platforms (MPAEAKAJ)
Keywords
Where Parigo is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Parigo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Sports Betting Commission/Margin: Parigo operates as a sportsbook, generating revenue from the margin between odds offered to customers and the true probabilities of sporting outcomes. The company offers betting on football, tennis, basketball, esports, and other sports with various betting markets including live betting.
- Virtual Games and Lottery: Revenue from virtual sports betting products and international lottery games including Greece Kino, Poland Keno, Italy Keno, and Get SIX lottery.
- Franchise Fees and Commissions: Parigo generates revenue through franchise partnerships where agencies operate under the Parigo brand, with commission sharing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Odds-based betting with variable stake amounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Parigo product offering
Product offeringCore offering
Parigo is a Romanian-licensed sports betting operator that runs an online platform (parigo.ro) and a network of franchise betting agencies and self-service betting terminals across Romania. The company offers pre-match and live sports betting across 25+ sports, virtual sports betting, international lottery games, and a franchise program for partners operating Parigo-branded locations. Revenue is generated through sportsbook margin on odds, virtual games and lottery products, and franchise licensing/commission arrangements.
Product overview
Parigo is a Romanian sports betting operator offering a multi-channel platform centered on sports betting (pre-match and live), lottery games, and virtual sports betting. The primary online platform at parigo.ro provides sports betting across traditional sports and esports, complemented by a network of self-service betting terminals installed in franchise partner locations. The company also operates international lottery products (Greece Kino, Poland Keno, Italia Keno, Get SIX) and offers promotional features including a multi-event Super Bonus accumulator system and a Chance Bet insurance promotion. The franchise model allows partners to open betting agencies with full design and operational support from Parigo.
Differentiator
Problem solved
Functional benefit
Products and services
- Pariuri Sportive (Sports Betting)
Companies that use Parigo
Customer profileSegments1 record
Ideal customer profiles2 records
Parigo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parigo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Parigo competitors and assessment
Company assessmentDirect peers
- Superbet: Superbet is one of the largest Romanian sports betting operators with a national franchise-style retail network and online platform. It is the most directly comparable competitor to Parigo in the Romanian mid-market sportsbook segment.
- Betano (Kaizen Gaming): Betano, operated by Kaizen Gaming, is a leading online and retail sportsbook with strong Romanian market share. It competes directly with Parigo on sportsbook margin, promotions, and online UX in the same Romanian customer base.
- NetBet: NetBet operates a Romanian-licensed online sportsbook and casino targeting similar recreational bettors as Parigo. It is a comparable mid-tier operator competing on odds, promotions, and product breadth.
- Winmasters: Winmasters operates a licensed Romanian online sportsbook targeting similar recreational and mid-stake sports bettors as Parigo, with overlapping product coverage in pre-match and live betting.
- Favbet: Favbet is an Eastern European sportsbook with Romanian online operations and retail presence. It competes with Parigo across the same sports betting verticals and Romanian customer base.
- MaxBet (Maxbet Malta): MaxBet operates a Romanian sportsbook with retail and online presence, comparable to Parigo's hybrid model. It targets the same Romanian customer segment with similar sports and virtual betting offerings.
- Stanleybet: Stanleybet is an international sportsbook operator with a Romanian licensed entity and retail agency network. It mirrors Parigo's hybrid online-plus-agency model in the same Romanian market.
- Fortuna Entertainment: Fortuna is a Central and Eastern European sportsbook operator with Romanian online and retail operations. It is comparable to Parigo in offering multi-channel sports betting and lottery products in the same region.
- Unibet (Kindred Group): Unibet, part of Kindred Group, operates a fully licensed Romanian online sportsbook and casino. It is a direct peer competing for the same online sports betting customers as Parigo, with much larger international backing.
Broad incumbents
- Bet365: Bet365 is one of the world's largest online sportsbooks and operates in Romania. It competes broadly with Parigo on online sports betting, with much deeper market coverage, liquidity, and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Key highlights6 records
Customer concentration
Parigo social profiles
Digital presenceParigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parigo leadership team
Management profileNumber of profiles
Profiles1 record
Parigo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parigo
What does Parigo do?
Parigo is a Romanian-licensed sports betting operator that runs an online platform (parigo.ro) and a network of franchise betting agencies and self-service betting terminals across Romania. The company offers pre-match and live sports betting across 25+ sports, virtual sports betting, international lottery games, and a franchise program for partners operating Parigo-branded locations. Revenue is generated through sportsbook margin on odds, virtual games and lottery products, and franchise licensing/commission arrangements.
Is Parigo a public or private company?
Parigo is a private company. It is classified as unknown and is currently operating.
When was Parigo founded?
Parigo was founded in 2015. It employs 1 to 10 people.
Where is Parigo based?
Parigo is headquartered in Bucharest, Romania, in the Europe region.
How does Parigo make money?
Three revenue lines are on record. Sports Betting Commission/Margin is the primary driver. The others are virtual Games and Lottery and franchise Fees and Commissions.
Who are Parigo's main competitors?
Direct peers on record are Superbet, Betano (Kaizen Gaming), NetBet, Winmasters, Favbet, MaxBet (Maxbet Malta), Stanleybet, Fortuna Entertainment and Unibet (Kindred Group). Bet365 is listed as a broad incumbent.
Does Parigo have an API?
No public API is recorded for Parigo.
What industry is Parigo in?
Parigo's product category is Sports Betting. Its primary akta.pro industry code is MPAEAKAJ, Compliance, Audit, RegTech & Regulatory Reporting Platforms. Its NAICS code is 7132.