Winmasters
- Company typePrivate
- Founded2014
- HeadquartersBirkirkara, Malta
- Headcount11–50
- GTM typeB2C
- OfferingServices
Winmasters firmographics
Firmographics- Name
- Winmasters
- Website
- https://winmasters.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Winmasters industry classification
Industry- Product category
- Online Sports Betting and Casino Gaming
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industry
- Live Dealer Online Casinos (MPAEABAB)
Keywords
Where Winmasters is headquartered
LocationHeadquarters
- HQ city
- Birkirkara
- HQ country
- Malta
- HQ region
- Europe
Markets served
Winmasters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Sports Betting Wagers: Revenue generated from customer wagers placed on sporting events. The platform takes a commission or margin on losing bets.
- Casino Gaming: Revenue from casino games including slot machines and table games, typically through house edge or commission on player losses.
- Live Casino: Revenue generated from live dealer casino games with real-time streaming.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Winmasters product offering
Product offeringCore offering
Winmasters operates an online gambling platform that offers pre-match and live (in-play) sports betting, online casino games (slots and table games), and live dealer casino streamed in real time. Customers register, deposit, and place wagers directly through the winmasters.com website, with promotional bonuses used to attract and retain users across the integrated sport, live, casino, and live casino products.
Product overview
Winmasters operates as an online gambling and sports betting platform offering multiple interconnected products: Sport (pre-match sports betting), Live (in-play betting), Casino (online slots), and Live Casino (live dealer games). The Promotions module provides bonuses and offers across all products, creating a unified gaming ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Sport (Pre-match Sports Betting)
Companies that use Winmasters
Customer profileSegments2 records
Ideal customer profiles1 record
Winmasters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winmasters partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Winmasters competitors and assessment
Company assessmentDirect peers
- Betway (Super Group): Global online sportsbook and casino operator offering pre-match, in-play, casino, and live dealer products. Comparable product set and direct-to-consumer distribution to Winmasters.
- Betsson AB: Swedish-origin online gambling group operating sportsbook, casino, and live dealer products across multiple European and Latin American markets. Direct peer in terms of multi-product offering, regulatory footprint, and customer base.
- BetVictor: Established European online sportsbook and casino operator with in-play, casino, and live dealer products. Comparable mid-size European operator with similar product mix to Winmasters.
- LeoVegas (MGM/LeoVegas International): Mobile-first online casino and sportsbook operator with a strong focus on live dealer and casino verticals across European markets. Comparable product mix and D2C mobile-first distribution model.
- Unibet (Kindred Group): Multi-brand online gambling operator (Kindred) focused on European regulated markets, with sportsbook, live betting, casino, and live casino as core products. Closely comparable to Winmasters in product scope, regional focus, and GTM approach.
Emerging players
- Casumo (Paf Group): European online casino and sportsbook operator with a focus on gamified casino and live dealer experiences, now part of Paf Group. Comparable mid-tier multi-product European operator serving similar consumer segments.
Broad incumbents
- Bet365: Global sportsbook and online casino operator offering pre-match, in-play, casino, and live dealer products directly to consumers. Comparable to Winmasters across the same four core product verticals but at vastly larger scale.
- 888 Holdings (Evoke plc): Multi-brand online gambling operator with casino, sports, and poker products serving European and other regulated markets. Comparable in vertical breadth and D2C model.
- Bwin (Entain): Major European sportsbook and gaming brand owned by Entain, offering pre-match, in-play, casino, and live dealer products. Direct overlap on product and target customer with Winmasters but at materially larger scale.
- William Hill (Flutter Entertainment): Major multi-vertical online gambling operator within Flutter, offering sports betting, in-play, casino, and live dealer to European consumers. Directly overlapping with Winmasters' product mix and target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Winmasters social profiles
Digital presenceWinmasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winmasters leadership team
Management profileNumber of profiles
Winmasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winmasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winmasters
What does Winmasters do?
Winmasters operates an online gambling platform that offers pre-match and live (in-play) sports betting, online casino games (slots and table games), and live dealer casino streamed in real time. Customers register, deposit, and place wagers directly through the winmasters.com website, with promotional bonuses used to attract and retain users across the integrated sport, live, casino, and live casino products.
When was Winmasters founded?
Winmasters was founded in 2014. It employs 11 to 50 people.
Where is Winmasters based?
Winmasters is headquartered in Birkirkara, Malta, in the Europe region.
How does Winmasters make money?
Three revenue lines are on record. Sports Betting Wagers are the primary driver. The others are casino Gaming and live Casino.
Who are Winmasters's main competitors?
Direct peers on record are Betway (Super Group), Betsson AB, BetVictor, LeoVegas (MGM/LeoVegas International) and Unibet (Kindred Group). Casumo (Paf Group) is listed as an emerging player. Broad incumbents are Bet365, 888 Holdings (Evoke plc), Bwin (Entain) and William Hill (Flutter Entertainment).
Does Winmasters have an API?
No public API is recorded for Winmasters.
What industry is Winmasters in?
Winmasters's product category is Online Sports Betting and Casino Gaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEABAB, Live Dealer Online Casinos. Its NAICS code is 7132.