Bentley Paris-Seine

What Bentley Paris-Seine does

Bentley Paris-Seine is an authorized Bentley Motors dealership headquartered in Paris, France, operating two physical locations — a primary showroom at 37 Avenue Pierre 1er de Serbie in the 8th arrondissement and a secondary operations/support site at 18 Rue General Delestraint in the 16th arrondissement. Founded in 2016 and employing 19 staff, the dealership sells new Bentley models (Continental GT, Bentayga, Flying Spur, and Mulliner coachbuilt vehicles) alongside certified pre-owned inventory that, as disclosed in listings, ranges from approximately €79,900 to €369,900 across Continental GT, Bentayga, Flying Spur, and Mulsanne lines. Its core technology is conventional dealer operations rather than a proprietary platform; instead, value is derived from authorized access to Bentley factory-trained technicians, a parts inventory exceeding 55,000 genuine components manufactured to confidential specifications, and integration with manufacturer warranty and certification programs.

The revenue model combines one-time new and pre-owned vehicle sales, subscription/recurring service plans (monthly or upfront), parts and accessories sales, extended warranty products covering vehicles up to 10 years old, and roadside assistance packages. Customer segments are primarily high-net-worth individuals in the Paris region seeking luxury personal or collector-grade vehicles, with a secondary corporate/executive buyer segment for fleet and senior leadership transportation. The go-to-market motion is enterprise field sales via showroom visits, test drives, and direct enquiries, supplemented by an online pre-owned listings presence on the Bentley Pre-Owned portal and organic discovery through the Bentley dealer locator, Google/Apple Maps, and manufacturer-led social media channels.

The dealership is a privately held franchise operator. Bentley Motors (UK, Crewe; now part of the Volkswagen Group) functions as its strategic parent and exclusive supply partner, providing brand standards, vehicle allocations, certified pre-owned program rules, and technical/service infrastructure. The firm carries no independent funding history, no subsidiaries, no patents or trademarks of its own, and no disclosed M&A activity; its economic position rests substantially on the franchise relationship and the geographic concentration of Parisian luxury auto demand.

Name

Bentley Paris-Seine

Legal name

Bentley Paris Seine

Website

https://paris-seine.bentleymotors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bentley Paris-Seine is an authorized Bentley Motors dealership in Paris operating two locations that sells new and certified pre-owned Bentley vehicles, parts, accessories, and service to high-net-worth individuals and corporate clients in the Paris region.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Bentley models including Continental GT, Bentayga, Flying Spur, and specialty coachbuilt vehicles through Mulliner customization services.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned Bentley vehicles with verified service history. The dealership stocks a range of pre-owned models from various years and price points.
3. Service and Maintenance: Full-service maintenance and repair operations with flexible service plans offering monthly or upfront payment options. Maintains over 55,000 genuine parts components.
4. Parts Sales: Sale of genuine Bentley parts with comprehensive warranty coverage. Parts are crafted to confidential drawings and precise dimensions.
5. Extended Warranty: Extended warranty products covering vehicles up to 10 years of age, providing peace of mind throughout ownership.
6. Accessories: Sale of Bentley accessories including Sports Exhaust, Paint Protection Film, Carbon Fibre Styling Specification, and other branded products with minimum 2-year warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bentley Paris-Seine is an authorized Bentley Motors retail dealership operating two Paris locations, selling new and certified pre-owned Bentley vehicles (Continental GT, Bentayga, Flying Spur, Mulsanne) and providing factory-authorized service, maintenance, genuine parts, Mulliner bespoke coachbuilt customization, accessories, extended warranty, and roadside assistance. The dealership serves as the exclusive Bentley retail and aftersales channel for the Paris market under Bentley Motors franchise standards.

Product overview

Bentley Paris-Seine is an official Bentley Motors dealership offering a comprehensive automotive portfolio. The core offering consists of New Car Sales and Pre-Owned Sales for Bentley vehicles including Continental GT (coupe and convertible), Bentayga (SUV), Flying Spur (sedan), and Mulsanne. Supporting services include Service & Maintenance with flexible Service Plans, Parts (55,000+ genuine components), Roadside Assistance, Extended Warranty, and Accessories. The Mulliner coachbuilt service provides bespoke customization with Co-Creation experiences. Additionally, the Bentley Collection offers lifestyle merchandise, and Heritage Support provides parts for classic models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Sales Sales of new Bentley models including Continental GT, Continental GT Convertible, Bentayga, Flying Spur, and Mulsanne, with access to Mulliner bespoke coachbuilt customization and full Bentley model lineup. Offered to affluent individual and corporate buyers in the Paris market under official Bentley Motors franchise.
• Pre-Owned Vehicle Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bentley MotorscoreChannel Partner/ Reseller/ DistributorBentley Paris-Seine operates as an authorized official dealership of Bentley Motors, the British luxury automobile manufacturer. The partnership grants exclusive rights to sell new Bentley vehicles, certified pre-owned vehicles, and provide authorized service and parts support within the Paris region. The dealership operates under Bentley Motors' brand standards and corporate identity.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Rolls-Royce Motor Cars Paris: Rolls-Royce's official Paris retailer serves the same ultra-luxury HNW buyer pool in Paris with comparable bespoke commissioning, service, and certified pre-owned programs. Direct competitor within the same showroom catchment.
• Charles Pozzi (Ferrari Paris): Charles Pozzi is Ferrari's historic Parisian dealer, offering new Ferrari sales, certified pre-owned, and authorized servicing to HNW buyers. Direct peer: same Paris market, similar authorized franchise dealership model for ultra-luxury vehicles.
• Bentley London: Bentley London is the brand's flagship UK authorized dealership, operating new/pre-owned sales, service, and Mulliner programs for the London HNW market. Direct peer in the same franchise and similar high-density HNW catchment.
• Bentley Brussels: Bentley Brussels is the official authorized Bentley Motors dealership for Belgium. Direct peer: same OEM franchise, same new/pre-owned/service/parts mix, and a similarly sized European HNW metropolitan catchment.
• Aston Martin Paris: Aston Martin's official Paris dealer sells and services ultra-luxury performance vehicles to the same HNW customers. Direct competitor with overlapping service, bespoke, and certified pre-owned programs.
• Lamborghini Paris: Lamborghini's official Paris dealership competes for the same super-luxury HNW segment in the same metro market with new and pre-owned Lamborghini sales plus authorized service.
• Bugatti Paris: Bugatti's Paris presence serves the same ultra-wealthy clientele in the same geography, with bespoke commissioning and Atelier service comparable to Bentley's Mulliner program.
• Bentley Geneva: Bentley Geneva is the official authorized Bentley Motors dealership for Switzerland. Direct peer: same brand, identical franchise operating model, and an adjacent European HNW hub.

Broad incumbents

• Inchcape plc: Inchcape is a London-listed global luxury automotive distributor and retailer with significant ultra-luxury brand partnerships. Useful peer for benchmarking luxury auto retail economics, even though it operates a much broader multi-brand, multi-country portfolio than a single-brand franchise.
• HR Owen: HR Owen is a long-established UK multi-brand ultra-luxury car retailer (Bentley, Rolls-Royce, Ferrari, Lamborghini, Aston Martin, Bugatti). Comparable as a luxury auto retail group, though larger, broader, and operating across multiple brands and geographies rather than a single Paris franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bentleymotors
• YouTubeyoutube.com/bentleymotors
• Facebookfacebook.com/BentleyMotors
• LinkedInlinkedin.com/company/bentleyparis
• Instagraminstagram.com/bentleymotors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley Paris-Seine