Park Avenue Honda

Name

Park Avenue Honda

Legal name

Honda Brossard

Website

https://parkavenuehonda.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new Honda vehicles, used vehicles from various brands, and certified pre-owned Honda vehicles. Income generated from MSRP/dealer pricing plus additional fees (transport, preparation, dealer fees).
2. Financing: Revenue generated through vehicle financing arrangements with financial institutions, earning interest and fees on installment loans. Offers 96-month financing terms at competitive rates.
3. Vehicle Leasing: Revenue from leasing vehicles with terms typically 60 months, including finance charges and residual value arrangements.
4. Service and Maintenance: Revenue from repairs, maintenance, collision work, aesthetic detailing, and manufacturer-certified service operations.
5. Parts and Accessories: Revenue from selling OEM Honda parts, accessories, and tires. Includes a 3-year/60,000 km warranty on parts and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Park Avenue Honda (DBA Honda Brossard) is a franchised Honda automobile dealership in Brossard, Quebec, that sells new Honda vehicles (Civic, HR-V, CR-V), multi-brand used vehicles, and Honda Certified Pre-Owned vehicles, and provides vehicle financing and leasing, trade-in evaluation, manufacturer-certified maintenance and collision repair, genuine Honda parts and accessories, tire services, and roadside assistance. It is part of the privately held Groupe Park Avenue dealership group established in 1959.

Product overview

Park Avenue Honda (Honda Brossard) is a Honda automobile dealership offering a comprehensive automotive sales and service ecosystem. The core offering consists of new Honda vehicle sales (Civic, HR-V, CR-V models), used vehicle sales across multiple brands (Nissan, Kia, Ford, Subaru, Audi, Maserati), and certified pre-owned Honda vehicles. Supporting the vehicle sales are financing and leasing services, trade-in evaluation, and roadside assistance. The service division provides manufacturer-certified maintenance, collision repair, and genuine Honda parts and accessories. This represents a single-location, full-service dealership model rather than a technology platform with modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Full line of new Honda vehicles including the Civic, HR-V, CR-V, and other Honda models available for purchase or lease through the Honda Brossard dealership.
• Used Vehicles Pre-owned vehicles from various manufacturers including Honda, Nissan, Kia, Ford, Subaru, Audi, and Maserati, with financing options available, ranging in price from approximately $19,798 to $46,995 CAD.
• Certified Pre-Owned Vehicles Honda-certified pre-owned vehicles with extended warranty, 100-point inspection, vehicle history report, and additional benefits for qualifying used Honda vehicles.
• Demonstrator Vehicles Demo vehicles available at reduced prices, representing current model year Honda vehicles used for test drives.
• Financing and Leasing Vehicle financing and leasing services with various term options (24-96 months for financing, 60-month leases), interest rates (6.69-9.99% APR financing, 3.39-6.99% APR leasing), and pre-qualification programs for new and used vehicle purchases, with weekly payments from $76 and excess mileage charges of $0.15/km.
• Vehicle Service and Maintenance Manufacturer-certified repair and maintenance services including oil changes, brake service, tire service, and general vehicle maintenance performed by Honda-trained technicians using factory-approved equipment and procedures.
• Collision and Body Work Collision repair and bodywork services for Honda vehicles using manufacturer-approved techniques and equipment, including aesthetic detailing.
• Parts and Accessories Genuine Honda parts and accessories for vehicle customization, performance enhancement, and replacement, backed by a 3-year/60,000 km warranty.
• Tires and Wheels Tire sales and wheel services including installation, balancing, alignment, and seasonal tire changeover.
• Trade-In Evaluation Vehicle trade-in and sell-your-vehicle services with instant estimated value calculation using Black Book valuation data via year, make, model, and VIN inputs.
• Roadside Assistance 24/7 roadside assistance program for Honda owners covering emergency services including towing, flat tire assistance, and lockout service.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Hendrick Automotive Group: Largest privately-held automotive dealership group in the US with 100+ rooftops. Comparable privately-held multi-brand franchised model with similar long-tenured family ownership structure.
• Lithia Motors: Largest US automotive retailer by revenue, operating hundreds of franchised rooftops with a multi-brand, integrated digital retailing strategy. Benchmark for scaled dealership operations including Driveway digital channel.
• Group 1 Automotive: US-based franchised automotive retailer operating 200+ dealerships across the US and UK. Comparable new/used vehicle sales and F&I revenue model at significantly larger scale.
• Asbury Automotive Group: US franchised dealer group with overlapping new vehicle, used vehicle, F&I, parts, and service operations across luxury and mass-market brands. Comparable revenue mix and customer segments.
• Sonic Automotive: US franchised dealer group with EchoPark used vehicle standalone stores and franchised new vehicle dealerships. Comparable multi-brand franchised model with separate used vehicle division.
• AutoNation: Largest US automotive dealer by revenue, operating franchised dealerships nationwide with extended F&I, parts, and service businesses. Direct analog at scaled US footprint.
• Holman Automotive: Privately-held automotive services group with franchised dealerships, fleet leasing, and parts operations. Comparable diversified automotive services model spanning sales, leasing, and service.
• Park Place Dealerships: US Texas-based luxury franchised dealer group. Comparable full-service franchised model with strong CPO program, manufacturer-certified service, and parts operations — though skewing premium versus Park Avenue Honda's mass-market mix.

Direct peers

• AutoCanada Inc. Canadian publicly-traded dealership group operating multiple new and used vehicle rooftops across Canada, including Honda franchises. Closest comparable Canadian peer given multi-brand franchise model and Quebec presence.
• Dilawri Group: One of Canada's largest privately-held automotive dealer groups with Honda franchises among its 80+ rooftops. Highly comparable franchised dealer model with similar revenue mix of new, used, F&I, and service.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/park-avenue-honda

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Avenue Honda