The Preston of the Park Cities
The Preston of the Park Cities is a luxury senior living community in Dallas, Texas, operated by Watermark Retirement Communities. It offers Assisted Living, Memory Care, The Bridge transitional care, and Short-Term Stays to seniors in the Park Cities area.
- Company typePrivate
- Founded-
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Preston of the Park Cities does
The Preston of the Park Cities is a single luxury senior living community located at 5917 Sherry Lane in the Park Cities neighborhood of Dallas, Texas. It is operated by Watermark Retirement Communities, a private senior living provider with a portfolio of communities across 13 U.S. states. The community serves seniors requiring varying levels of care across four tiers: Assisted Living (starting at $5,525 per month including utilities), The Bridge (a customizable transitional care program between Assisted Living and Memory Care), Memory Care with specialized Naya caregivers (starting at $7,745 per month), and Short-Term Stays for recovery, respite, or trial residency. Target customers are seniors in the Dallas metropolitan area who need daily support but wish to retain independence, residents with dementia or Alzheimer's requiring round-the-clock specialized care, and families seeking short-term or transitional care solutions.
The community differentiates through a library of signature programs (Prema Memory Support℠, EngageVR® virtual reality, 360Well® holistic wellness, Gourmet Bites Cuisine, Extraordinary Outings, Watermark University, In the Presence of Horses®) and an integrated technology stack including LifeLoop for family communication, Accushield for visitor management, PalCare RTLS for real-time resident location tracking, iN2L for memory care engagement, Circadian Lighting, and Smart Exercise Equipment. The Resident & Family Portal is powered by SecureCafeNet. The community achieved SAGECare Platinum Credentialed Provider status in March 2025 through a partnership with SAGE, signaling LGBTQ+ inclusive care competency.
The business operates on a direct-to-consumer resident fee model with monthly recurring billing across all care levels. Sales are driven through phone inquiries, online contact forms, virtual and in-person tours (schedulable within 24-48 hours), and a multi-channel marketing presence including the corporate website, a digital lifestyle magazine (Inspire), Facebook, public events, and resident testimonials. No revenue, employee count beyond a leadership team of six, or headcount trends are disclosed at the community level; broader staffing for caregiving, dining, and operations is not enumerated in the available data.
The Preston of the Park Cities firmographics
Firmographics- Name
- The Preston of the Park Cities
- Legal name
- The Preston of the Park Cities
- Website
- https://parkcities.watermarkcommunities.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Preston of the Park Cities is a luxury senior living community in Dallas, Texas, operated by Watermark Retirement Communities. It offers Assisted Living, Memory Care, The Bridge transitional care, and Short-Term Stays to seniors in the Park Cities area.
- Ownership category
- akta.pro rank
The Preston of the Park Cities industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro industry
- General Assisted Living Facilities
Keywords
Where The Preston of the Park Cities is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Preston of the Park Cities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Senior Living Residency Fees: Monthly rental and care fees charged to residents for housing, care services, dining, and amenities across various care levels including Assisted Living, Memory Care, The Bridge, and Short-Term Stays. Pricing varies by care level and services required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living - Starting at $5,525/month |
| Subscription | Monthly | Memory Care - Starting at $7,745/month |
| Subscription | Monthly | The Bridge - Customizable care program |
| Subscription | Monthly | Short-Term Stays |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Preston of the Park Cities product offering
Product offeringCore offering
The Preston of the Park Cities is a luxury senior living community in Dallas, Texas that provides residential care across four service lines: Assisted Living (from $5,525/month), The Bridge (transitional care between assisted living and memory care), Memory Care (from $7,745/month with specialized Naya caregivers), and Short-Term Stays. The community bundles housing, dining across three restaurants, housekeeping, medication management, wellness programming, and access to signature lifestyle programs (Watermark University, Prema Memory Support, Gourmet Bites Cuisine, Extraordinary Outings, EngageVR) under a monthly residency fee.
Product overview
The Preston of the Park Cities is a senior living community offering multiple care levels: Assisted Living (from $5,525/month), The Bridge (transitional care), Memory Care with Naya caregivers (from $7,745/month), and Short-Term Stays. The community features signature programs including Watermark University, Prema Memory Support℠, Gourmet Bites Cuisine, Extraordinary Outings, and EngageVR® (virtual reality). Dining includes three distinct restaurants. The community operates under Watermark Retirement Communities and integrates with SecureCafeNet for resident portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living Residential assisted living services providing seniors with daily support including medication management, housekeeping, dining assistance, and wellness programming while maintaining independence. Pricing starts at $5,525 per month including utilities.
- The Bridge Transitional care program filling the gap between Assisted Living and Memory Care, offering additional support with integrated wellness classes for seniors who need more assistance than assisted living but not full memory care. Pricing is fully customizable based on individual care needs.
- Memory Care Specialized memory care residences providing round-the-clock assistance from Naya caregivers trained in dementia and Alzheimer's care. Services include personalized care plans, designated cuisine, medication management, and wellness consultations. Pricing starts at $7,745 per month.
- Short-Term Stays Short-term residential care offering for recovery, respite, or trial stays with full access to community services including dining, amenities, and programming.
- Prema Memory Support℠ Specialized memory care program for residents with dementia and Alzheimer's, providing therapeutic engagement, support, and a structured care approach.
- Gourmet Bites Cuisine Specialized dining program offering carefully curated menu selections with options for meat eaters, gluten-free, and vegan diets across three distinct on-site restaurants.
- Extraordinary Outings
Quantifiable outcome
- SAGECare Platinum Credentialed Provider status demonstrating LGBTQ+ inclusive care expertise
Companies that use The Preston of the Park Cities
Customer profileSegments4 records
Ideal customer profiles4 records
The Preston of the Park Cities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
The Preston of the Park Cities partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAGEcoreSAGE is the country's largest and oldest organization dedicated to improving the lives of LGBTQ+ older adults. The Preston of the Park Cities has achieved SAGECare Platinum Credentialed Provider status, demonstrating specialized training and commitment to providing inclusive care for LGBTQ+ seniors. This partnership ensures culturally competent care and creates a welcoming environment for all residents.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
The Preston of the Park Cities competitors and assessment
Company assessmentDirect peers
- Silverado Senior Living: Specialty memory care and assisted living operator known for clinically focused dementia programming. Closely comparable to Preston's Prema Memory Support℠ and dedicated Naya caregiver model.
- Belmont Village Senior Living: Luxury assisted living and memory care operator with multiple upscale communities in Texas and other affluent U.S. metros. Highly comparable to Preston on care levels offered (AL + dedicated memory care), premium pricing tier, and upscale suburban settings.
- Aegis Living: West Coast-based luxury assisted living and memory care operator with multi-care-level communities in affluent neighborhoods. Strong functional peer to Preston on premium positioning, programming depth, and resident experience.
Broad incumbents
- Five Star Senior Living: National senior living provider with assisted living and memory care communities, including upscale properties in Texas. Comparable multi-care-level offering though broader portfolio positioning.
- Atria Senior Living: Major national senior living operator with communities across the U.S., including upscale properties in Texas. Competes with Preston in the same assisted living and memory care categories across multiple price tiers.
- Brookdale Senior Living: Largest U.S. senior living operator with broad assisted living and memory care footprint including Dallas. Overlaps with Preston's offerings though typically positioned at broader mid-market to upper-mid price points rather than ultra-luxury.
- Sunrise Senior Living: Large national operator of assisted living and memory care communities with a presence in the Dallas market. Comparable multi-care-level model, though broader portfolio and less concentrated in ultra-luxury single sites.
Regional players
- Ventana by Buckner: Luxury Dallas-area senior living community offering upscale assisted living, memory care, and skilled nursing. Direct regional competitor to Preston within the same North Dallas submarket.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
The Preston of the Park Cities social profiles
Digital presenceThe Preston of the Park Cities compliance and trust
Trust signalCompliance1 record
The Preston of the Park Cities financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Preston of the Park Cities leadership team
Management profileNumber of profiles
The Preston of the Park Cities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Preston of the Park Cities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Preston of the Park Cities
What does The Preston of the Park Cities do?
The Preston of the Park Cities is a luxury senior living community in Dallas, Texas that provides residential care across four service lines: Assisted Living (from $5,525/month), The Bridge (transitional care between assisted living and memory care), Memory Care (from $7,745/month with specialized Naya caregivers), and Short-Term Stays. The community bundles housing, dining across three restaurants, housekeeping, medication management, wellness programming, and access to signature lifestyle programs (Watermark University, Prema Memory Support, Gourmet Bites Cuisine, Extraordinary Outings, EngageVR) under a monthly residency fee.
Is The Preston of the Park Cities a public or private company?
The Preston of the Park Cities is a private company. It is classified as corporate owned and is currently operating.
When was The Preston of the Park Cities founded?
The Preston of the Park Cities was founded in -1. It employs 1 to 10 people.
Where is The Preston of the Park Cities based?
The Preston of the Park Cities is headquartered in Dallas, United States, in the North America region.
How does The Preston of the Park Cities make money?
One revenue line is on record: senior Living Residency Fees.
Who are The Preston of the Park Cities's main competitors?
Direct peers on record are Silverado Senior Living, Belmont Village Senior Living and Aegis Living. Broad incumbents are Five Star Senior Living, Atria Senior Living, Brookdale Senior Living and Sunrise Senior Living. Ventana by Buckner is listed as a regional player.
Does The Preston of the Park Cities have an API?
No public API is recorded for The Preston of the Park Cities.
What industry is The Preston of the Park Cities in?
The Preston of the Park Cities's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities. Its NAICS code is 623312 and its SIC code is 8050.