ParkCity Group

Name

ParkCity Group

Legal name

Perdana ParkCity Sdn Bhd

Website

https://parkcityholdings.com.my

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

ParkCity Group is a privately-held Malaysian lifestyle property developer founded in 2002 that designs and operates seven master-planned townships across Malaysia and Vietnam, integrating residential, retail, and international education under a 15-minute city model.

Ownership category

akta.pro rank

Product category

Master-planned Township Development

NAICS

Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Regional & Land Use Planning (BPAHAKAE), Sustainable/Green Building & LEED Consulting (BPAHAKAG)

Keywords

• Master-planned townships
• Property development
• Integrated communities
• Real estate investment
• International education

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Development Sales: Revenue from designing and building integrated townships and infill developments. Properties include landed homes (bungalows, semi-dee, townhouses), high-rise residences (Park Regent, SOHOs), and mixed-use developments. Income is one-time from property sales.
2. Retail Investment Management: Overseeing retail and commercial assets including The Waterfront, Plaza Arkadia, Miri Times Square, and The Linc. Assets managed by specialists generating sustainable recurring income streams.
3. International School Operations: The International School @ ParkCity (ISP) operated by ParkCity Group education team. Located within master-planned townships, offering international education programs from early years to A-Levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ParkCity Group designs, develops, and operates integrated master-planned townships across Malaysia and Vietnam, combining residential properties (landed homes, high-rises, luxury bungalows, SOHOs), commercial and retail assets (neighbourhood malls), and the International School @ ParkCity education venture. The company embeds sustainability infrastructure, walkable 15-minute city planning, and over 20% greenery allocation into each township to deliver holistic living environments for families, professionals, retirees, and expatriates.

Product overview

ParkCity Group is a Malaysian lifestyle property developer offering integrated master-planned townships and retail investments across Malaysia and Vietnam. The portfolio comprises seven township developments (Desa ParkCity, Marina ParkCity, ParkCity Hanoi, ParkCity Eastwood, ParkCity Kenny Heights, ParkCity Damansara, and upcoming ParkCity Botanika), four retail investment assets (The Waterfront, Plaza Arkadia, Miri Times Square, and The LINC), and The International School @ ParkCity educational venture. The Group focuses on sustainable development with emphasis on diverse communities, seamless connectivity, and thoughtful conveniences across all its properties.

Differentiator

Problem solved

Functional benefit

Brands

• ParkCity Group: Parent brand for master-planned township developments
• The International School @ ParkCity (ISP)
• ParkLife
• ParkCity Club

Products and services

• Desa ParkCity Flagship award-winning master-planned township in Kuala Lumpur, Malaysia, established in 2002. Features residential, retail, education, and recreational amenities integrated within a walkable community, recognised as one of Malaysia's most liveable communities.
• Marina ParkCity

Quantifiable outcome

• 99% occupancy achieved at ParkCity Hanoi as of end-2023
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered strategic, minor and core.

• Ronald Lu & Partners (RLP Asia)strategicStrategic or Co-development Partner · 1 January 2024Collaboration on ParkCity TownCenter - a hybrid commercial project in Desa ParkCity featuring office, wellness and retail spaces. RLP Asia is Hong Kong-based international architectural firm with multiple green building awards.
• Mosaic Art StudiominorStrategic or Co-development Partner · 1 January 2023Collaborated with students from The International School @ ParkCity Kuala Lumpur for Mid-Autumn Festival lantern project. 780 lanterns created and displayed at Plaza Arkadia.
• Tops MarketcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Anchor tenant for The LINC @ ParkCity Hanoi shopping mall. Vietnam's popular supermarket chain serving the retail needs of township residents.
• Alliance BankminorChannel Partner/ Reseller/ Distributor · 1 January 2023First pet-friendly bank branch opened at Plaza Arkadia, Desa ParkCity. Community-centric banking approach welcoming pets during customer visits.
• Various Event PartnersminorGTM or Marketing Partner · 1 January 2023Collaboration with local authorities, performers, and community organizations for events including Borderland Music Festival at Marina ParkCity and Christmas celebrations across townships.
• Community Recycle for Charity (CRC)coreStrategic or Co-development Partner · 1 January 2015Partnership with non-profit organization to promote recycling among residents. ParkCity Group Recycling Centre established with 15 collection points. Proceeds from recycling sold materials are wholly donated to charity. Supports environmental education and community engagement.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vinhomes: Vinhomes is Vietnam's largest master-planned township developer (Vinhomes Ocean Park, Vinhomes Grand Park, Vinhomes Smart City). Direct peer in Vietnam market, providing a benchmark for ParkCity Hanoi's competitive positioning and Hanoi market dynamics.
• UEM Sunrise Berhad: UEM Sunrise is a major Malaysian township developer (Iskandar Puteri, Mont Kiara, Kuala Lumpur). Direct peer in master-planned community development with similar scale of project portfolio and Malaysian-focused geographic footprint.
• Gamuda Land: Gamuda Land is the property arm of Gamuda Berhad, developing master-planned townships in Malaysia (Gamuda Cove, Gamuda Gardens) and Vietnam (Celadon City, HCMC). Highly comparable cross-border model and integrated community approach.
• SP Setia Berhad: SP Setia is a Malaysian-listed property developer building master-planned townships (Setia Alam, Setia Eco Park, Setia City). Direct peer in the integrated township category with similar sustainability branding and eco-park positioning. Award-winning track record parallels ParkCity's recognition.
• Mah Sing Group: Mah Sing is a Malaysian property developer with township projects (Southville City, M Centura, M Vertica). Smaller-scale direct peer focused on Malaysian residential and integrated developments targeting similar middle-market segments.
• IOI Properties Group: IOI Properties develops integrated townships in Malaysia (IOI Resort City, Bandar Puteri) and Singapore. Comparable in scale, master-planning approach, and integrated retail/commercial components.
• Eco World Development Group: Eco World develops master-planned townships in Malaysia (Eco Botanic, Eco Grandeur, Eco Sanctuary) and the UK, with strong sustainability and green building focus. Closest direct peer to ParkCity on sustainability-led positioning and integrated community design.
• Sunway Group: Sunway is one of Malaysia's largest master-planned township developers (Sunway City Kuala Lumpur, Sunway City Ipoh, Sunway Iskandar). Closest direct competitor to ParkCity's integrated township model combining residential, retail (Sunway Pyramid), healthcare, and education. Both target the 15-minute city / integrated living thesis.
• Sime Darby Property Berhad: Sime Darby Property develops master-planned townships in Malaysia (Elmina, Bandar Bukit Raja, City of Elmina) with strong sustainability focus. Direct peer in integrated, sustainable township development.

Broad incumbents

• CapitaLand (CL): CapitaLand is a pan-Asian real estate group with integrated developments, townships, and education (LCP Trust) across Singapore, Malaysia, and Vietnam. Broader incumbent with overlapping capabilities in residential, retail, and education but at a vastly larger scale than ParkCity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DesaParkCityMY
• Instagraminstagram.com/desaparkcity
• LinkedInlinkedin.com/company/parkcity-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParkCity Group