Telia Parken

What Telia Parken does

Parken Stadion is Denmark's national stadium, located in Copenhagen's Østerbro district at Per Henrik Lings Allé 2, operated by F.C. København P/S and Parken Services A/S under the ownership of Parken Sport & Entertainment A/S. It functions as a multi-product venue and entertainment platform with 38,065-seat matchday capacity (expandable to ~50,000 for concerts), four tribunes (A, B/C, D), a retractable 13,000 sqm roof installed in 2001, a 105m x 68m pitch with 2000-lux LED lighting, and 18 distinct indoor event spaces ranging from a 14-person Boardroom to the 700-guest Business Club Lounge and the 1,150-guest outdoor Side Pitch. The venue serves four primary customer segments: (1) F.C. København home matches and Danish national team (DBU) fixtures including UEFA and World Cup qualifying matches; (2) corporate clients booking conferences, meetings, Christmas parties and team events (named logos include Nykredit, EY, Würth Danmark, Conscia, Hansens Is); (3) private celebrations such as confirmations and birthday parties; and (4) concert and event-goers for international touring acts.

The business generates revenue through five streams: venue and event hire with package pricing from DKK 615 to DKK 1,800 incl. VAT per person; in-house food and beverage operations (taken in-house in 2022) featuring AI-camera-vision self-service Parken Go stores, branded partners (Gasoline Grill, GORMS, Killer Kebab, WokShop, Harry's Place), and Wolt in-seat delivery; FCK Fanshop merchandise via a physical Øster Allé store and 24/7 webshop; office space rental in the four corner towers; and recurring stadium-naming, technology, and energy partnerships (telecom partner 3 since Jan 2022, technology partner GlobalConnect, and energy partner Andel since 2025). Customer acquisition combines direct enterprise sales via a dedicated account manager (Frederikke Riisberg, +45 28 99 99 88), direct-to-consumer ticket sales through billett.fck.dk, and third-party concert promoter distribution. The venue runs the Parkenby3 WiFi network (built with 3 and GlobalConnect and described as Europe's strongest and fastest stadium network) and 350 Samsung video screens installed since 2015, providing the digital layer for stadium operations and future data monetization.

Name

Telia Parken

Legal name

Parken Stadion

Website

https://parkenstadion.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Denmark's national stadium and multi-purpose venue in Copenhagen, operated by F.C. København P/S under Parken Sport & Entertainment A/S. Hosts 38,065-seat football matches, concerts, and 18 corporate and private event spaces, generating revenue from venue hire, in-house F&B (including AI-camera self-service Parken Go), merchandise, office rentals, and stadium partnerships.

Ownership category

akta.pro rank

Product category

Stadium & Event Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Stadium venue rentals
• Corporate event hosting
• Sports entertainment venue
• Stadium hospitality services
• Matchday hospitality packages

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue and Event Hire: Parken generates revenue by renting out its facilities for corporate meetings, conferences, private events (confirmations, Christmas parties), and functions. The venue offers 18 different rooms and spaces for events up to 700 guests, with package pricing per person.
2. Food & Beverage Operations: In 2022, Parken brought F&B operations in-house with a strategy to elevate guest experience to international standards. Revenue is generated from food and beverage sales at kiosks, self-service Parken Go stores, restaurants, and bars during matches and events.
3. Merchandise Sales: F.C. København's official merchandise (match kits, training gear, leisure wear, partner products) is sold through the FCK Fanshop physical store and 24/7 webshop.
4. Office Space Rental: PARKEN Sport & Entertainment owns office buildings within the Parken complex and rents out flexible office facilities to tenants, with optional advertising banners during matches.
5. Stadium Naming and Sponsorship: Stadium sponsorship from telecommunications company 3 ('Parken – Connected by 3') and other partners including Andel for energy. Revenue includes network and technology partnerships, energy agreements, and general partnership program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Parken Stadion is Denmark's national stadium, operating as a multi-purpose venue for football matches (F.C. København home games, Danish national team, UEFA competitions), international concerts, corporate events, and private celebrations. The venue offers 18 distinct event spaces for 14-1,150 guests, in-house food and beverage operations including the AI-powered Parken Go self-service stores, premium matchday hospitality packages, stadium tours, FCK Fanshop merchandise retail, and office facilities in the stadium complex. Capacity reaches 38,065 for football and ~50,000 for concerts.

Product overview

Telia Parken (Parken Stadion) is Denmark's national stadium and a comprehensive entertainment venue operated by Parken Sport & Entertainment A/S and F.C. København P/S. The venue operates as a multi-product hospitality and events platform, offering: (1) Stadium Infrastructure for football matches (3F Superliga, UEFA competitions) and concerts with 38,065-50,000 capacity; (2) Møder & Events venue rental with 18 distinct spaces (Business Club Lounge, The Anthem, The Terrace, Carlsberg Lounge, Skybar, Executive Bars, Panorama Lounges, etc.) ranging from 14 to 1,150 guests for conferences, weddings, Christmas parties, and confirmations; (3) Matchday Hospitality combining premium dining with VIP match tickets; (4) Parken Go self-service food & beverage stores using AI camera technology; (5) Stadium Tours (45-min classic and 90-min VIP); (6) FCK Fanshop merchandise retail; and (7) Office space rental in the stadium complex. The venue has four tribunes (A, B, C, D) with retractable roof, 2000 lux LED lighting, and full accessibility provisions.

Differentiator

Problem solved

Functional benefit

Brands

• Parken Go: Self-service checkout food and beverage kiosk using AI camera vision technology, enabling scan, grab & go shopping at matches and concerts.
• The Anthem
• The Terrace

Products and services

• Møder & Events (Meetings & Events Venue Rental) Comprehensive venue rental service offering 18 different rooms and spaces for corporate meetings, conferences, weddings, Christmas parties, confirmations, and other events with capacities ranging from 14 to 1,150 guests. Includes catering packages, AV equipment, and professional event management at Denmark's national stadium.
• Matchday Hospitality Premium matchday experience packages combining restaurant dining (3-course menu) with VIP match tickets, welcome service, unlimited wine/beer/water before the game, and access to The Terrace with panoramic stadium views for F.C. København and national team matches.
• Rundvisninger (Stadium Tours) Guided stadium tours offering behind-the-scenes access to Parken, including locker rooms, player tunnel, player benches, and other restricted areas. Available as a 45-minute classic tour and a 90-minute VIP tour (with free scarf); private tours also available.
• Parken Go (Self-Service Shop) Self-service food and beverage store using AI camera vision technology. Customers scan a card at entry, select items, and exit with automatic payment. Offers standard concession items and GORMS grab-and-go pizzas. Located at B-tribunen.
• FCK Fanshop Official F.C. København merchandise store selling match kits, training wear, casual wear from adidas and partner brands (Les Deux, Velorbis, About Vintage, MessyWeekend, Copenhagen Distillery, SIMPLY, Pantone, Soundboks). Operates physical retail at Øster Allé 56 and 24/7 webshop at fckfanshop.dk.
• Kontorlokaler (Office Facilities) Office space rental in Parken stadium buildings at Denmark's most prestigious address. Features flexible layouts, views over Fælledparken and the pitch, parking, on-site canteen, and SATS fitness discount. Available with optional banderole advertising during matches for tenant visibility.
• Food & Beverage Operations In-house food and beverage operations at Parken since 2022 with strategic partnerships including Gasoline Grill, GORMS Pizza, Killer Kebab, WokShop, and Harry's Place. Offers tap beer stations, traditional concession stands, and catering for all tribunes at FCK matches, plus Wolt food delivery integration.
• Parken Stadion (Stadium Infrastructure Hosting) Denmark's national stadium with capacity 38,065 seats for football and ~50,000 for concerts. Features four tribunes (A, B, C, D), LED lighting at 2000 lux, pitch size 105m x 68m, 13,000 sqm retractable roof, and wheelchair accessibility. Hosts F.C. København home matches, Danish national team games, UEFA competitions, and major international concerts.
• The Anthem (Sports Bar & Lounge) Parken's largest lounge/bar with capacity up to 550 persons. Features raw industrial design with high ceilings, large central bar, fixed wardrobe, and stage. Ideal for large informal dinners or parties. Entrance at B-tribunen ground level.
• The Terrace (1992 & Copenhagen restaurants) Two newly renovated restaurants opened April 2023 offering access to a large terrace with stadium views. 1992 by The Terrace seats 180 and hosts Matchday Hospitality; Copenhagen by The Terrace seats 180 and serves partners/sponsors.
• Boardroom Newly renovated in November 2024, this exclusive meeting room has panoramic stadium views. Maximum 14 persons seating capacity.
• Skybar Renovated in summer 2024, this lounge on the 5th floor offers views to both the pitch and Fælledparken. Floor-to-ceiling windows with abundant natural light. Capacity 30-80 guests for parties, receptions, or conferences.
• Executive Bars 4, 6, and 7 Three newly renovated exclusive restaurants completed February 2025. Executive Bar 4 and Bar 7 seat 90 guests each; Executive Bar 6 seats 60 guests. All offer private dining and exclusive event facilities.

Quantifiable outcome

• Parken won 'Danmarks Bedste Bane' (Denmark's Best Pitch) award for 2025/2026 season — the highest score in the award's history — despite being the country's highest stadium with significant shade challenges and the most-used pitch in the Superliga
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• FISKEN (Foreningen FISKEN)minorStrategic or Co-development Partner · 1 February 2025F.C. København and the Copenhagen-based association FISKEN formalized a partnership to match young people with part-time jobs at Parken. FISKEN helps 300+ young people annually enter the job market through job-seeking guidance and introduction to workplace rules. Through this collaboration, 23 young people obtained jobs at Parken (Feb 2025–Apr 2026) in areas including cleaning, warehouse, and food kiosks.
• AndelcoreStrategic or Co-development Partner · 1 January 2025In 2025, Parken and Andel entered a strategic energy partnership focused on the green transition of Denmark's national stadium. The five-year agreement includes a Power Purchase Agreement from Solcellepark Vedde (solar park), charging infrastructure from Andel's company Clever, and energy efficiency consulting to balance Parken's electricity consumption against renewable energy supply and price fluctuations.
• Harry's PlaceminorStrategic or Co-development Partner · 1 July 2023Parken partnered with Harry's Place to create what they aim to be 'the country's best stadium plate' (stadionplatte). This is part of Parken's strategy to elevate food quality and variety at the stadium.
• Gasoline Grill, GORMS Pizza, Killer Kebab, WokShopminorChannel Partner/ Reseller/ Distributor · 1 January 2023Parken brought F&B operations in-house in 2022 and partnered with notable food brands including Gasoline Grill, GORMS Pizza, Killer Kebab, and WokShop to create a varied food offering at the stadium. GORMS's grab'n'go pizzas are also available in Parken Go self-service stores. The stadium also partnered with Wolt for food delivery.
• SMILfondenminorOthers · 1 November 2022SMILfonden, 3, and Parken entered a collaboration under the project name 'Flere SMIL i Parken' (More Smiles in Parken) to give sick children and their families unique experiences at Parken. Families associated with SMILfonden attend FCK home games and 3 provides its Skybox for a selected match. An annual SMIL Day is held at Parken to raise awareness and donations for SMILfonden's creative workshop at Rigshospitalet.
• 3 (Hi3G Denmark)coreStrategic or Co-development Partner · 1 January 2022From 1 January 2022, Parken entered a major long-term stadium partnership with telecommunications company 3. Parken continues to be called 'Parken' while the partnership carries the title 'Parken – Connected by 3'. The partnership includes building Europe's strongest and fastest stadium WiFi network (Parkenby3) in collaboration with GlobalConnect, and creating new digital experiences for visitors at national team matches, concerts, and FCK games.
• GlobalConnectcoreTechnology or Integration · 1 January 2022Technology partner working alongside 3 to establish and operate the high-speed Parkenby3 WiFi network across all tribunes of the stadium. The network is described as Europe's strongest and fastest stadium network, significantly improving the digital experience for visitors.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Friends Arena (Strawberry Arena): Sweden's national stadium in Solna, ~50,000 capacity, hosting Swedish national football and major concerts. Closest national-stadium peer in the Nordics, with a comparable mix of football, concerts, corporate hospitality, and tenant office/retail operations.
• Aviva Stadium: Ireland's national stadium in Dublin (~51,000 capacity), hosting IRFU rugby, FAI football, and concerts. Closely comparable in size, national-stadium positioning, and multi-sport/multi-event programming mix.
• Principality Stadium: Wales's national stadium in Cardiff (~73,000 capacity) with retractable roof, hosting Welsh rugby/football national teams and concerts. Similar capacity-tier and multi-purpose venue profile with retractable roof infrastructure.
• Croke Park: Ireland's largest stadium (~82,000 capacity) operated by the GAA. Comparable as a national-stadium venue hosting major events and corporate hospitality, with named-tribune sponsorships and conference/exhibition facilities.
• Ullevaal Stadion: Norway's national stadium in Oslo, ~28,000 capacity. Directly comparable as a Nordic national stadium hosting football national team games, corporate events, and concerts on a similar not-for-profit/club-owned model.

Emerging players

• Tottenham Hotspur Stadium: Modern 62,000-capacity London stadium with NFL games, concerts, boxing, and corporate events. Comparable as a newer-generation multi-purpose stadium pushing premium F&B, tech, and non-matchday revenue — a benchmark for Parken's technology-led positioning.

Regional players

• Royal Arena: Copenhagen's indoor, ~14,000-capacity multi-purpose venue for concerts and corporate events. Directly competes with Parken for concerts and indoor corporate events in the same city, though it lacks the 38,000-seat football/event footprint that drives Parken's national-team and Superliga fixtures.
• Brøndby Stadion: Other major Danish football stadium, ~28,000 capacity, located in the Copenhagen metro area. Comparable as a Danish Superliga football venue with hospitality operations, but lacks national-team duties and the event-day scale of Parken.

Broad incumbents

• Wembley Stadium: England's national stadium at ~90,000 capacity, operated by a national governing body. Comparable business model in hosting national-team matches, major concerts, and corporate events, but at a much larger scale and with broader portfolio operations.
• Mercedes-Benz Arena (Berlin): ~17,000-seat indoor multi-purpose arena in Berlin operated by Anschutz Entertainment Group, hosting concerts, basketball, and corporate events. Comparable on concert and indoor-event programming, though lacks the open-air national-football stadium footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parkencph
• Instagraminstagram.com/parken_stadium
• LinkedInlinkedin.com/company/telia-parken

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telia Parken