Park Plaza Cardiff Hotel

What Park Plaza Cardiff Hotel does

Park Plaza Cardiff Hotel is a single-asset hospitality property located in Cardiff, United Kingdom, founded in 2005 and operating with a stated headcount of approximately 130 employees. The property operates under the Park Plaza brand, a multi-property European hotel brand stewarded by PPHE Hotel Group, suggesting the asset is either owned, managed, or franchised within that group's portfolio; however, the source data does not confirm ownership structure, legal entity, or parent relationship.

The hotel's core offering is standard full-service accommodation and guest services — rooms, food and beverage, and event/function space typical of a UK regional full-service hotel — though no specifics on room count, F&B outlets, meeting capacity, or proprietary service concepts are disclosed in the source material. No information is available on technology stack, distribution systems, revenue management approach, loyalty program participation, or sustainability/operations certifications. The company's own website (parkplazacardiff.com) renders only a loading/verification screen, providing no first-party substantive content.

The business model is the conventional hotel operating model: revenue generated per occupied room night (ADR × occupancy), supplemented by F&B, events, and ancillary guest spend. No pricing, channel mix, GTM strategy, or segment data is disclosed, so the revenue mechanics cannot be characterized beyond the standard hospitality framework. Customer composition, marketing channels, partnerships, awards, and management team details are all absent from the source material, leaving the investment-relevant operating picture substantially under-documented.

Name

Park Plaza Cardiff Hotel

Website

https://parkplazacardiff.com

Company type

Private

Headcount range

101–250 employees

Short description

Park Plaza Cardiff Hotel is a 2005-founded, mid-market full-service hotel property in Cardiff, UK, operating under the Park Plaza brand with approximately 130 employees and serving transient business, leisure, and event guests.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Hospitality services
• Guest rooms
• Event venues
• Food and beverage

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Core offering

Park Plaza Cardiff Hotel is a hospitality property that offers hotel accommodation and related guest services. The property operates 130 employees and serves travelers and visitors in Cardiff, United Kingdom, providing lodging, on-site amenities, and standard hotel guest services.

Product overview

Park Plaza Cardiff Hotel is a hospitality property offering hotel accommodation and related guest services. The source data does not contain specific information about distinct products, modules, or branded service offerings beyond general hotel operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Marriott Cardiff: Full-service branded city hotel in central Cardiff competing head-to-head for business travelers, conference groups, and weekend leisure demand — directly comparable product/offering and target customer.
• Mercure Cardiff Holland House Hotel: Full-service branded city-center Cardiff hotel (Accor) competing for similar business, leisure, and conference guests; directly comparable upper-midscale positioning.
• Hilton Cardiff: Full-service upper-upscale city-center hotel in Cardiff operating under the Hilton brand; competes directly with Park Plaza Cardiff for the same corporate, leisure, and events demand in the Welsh capital.
• Clayton Hotel Cardiff: Mid-to-upper scale full-service hotel located in central Cardiff; competes for the same corporate and events demand with comparable room inventory and amenity set.
• Hotel Indigo Cardiff: Upper-upscale branded lifestyle hotel in central Cardiff (IHG); competes for design-conscious leisure and corporate travelers within the same city-center catchment.
• voco St David's Cardiff: Premium full-service waterfront hotel in Cardiff Bay (IHG); competes for events, leisure, and corporate demand — same city but a different micro-location, making it a close regional comp.
• Radisson Blu Hotel, Cardiff: Premium full-service city-center Cardiff hotel; closest like-for-like competitor given Park Plaza's historical association with the Radisson Hotel Group portfolio.

Broad incumbents

• Radisson Hotel Group (Park Plaza parent brand): Larger global hotel group that historically operated/affiliated the Park Plaza brand; comparable business model (asset-light or managed upper-upscale hotels) and a benchmark for group-level economics and distribution scale.
• Accor (UK & Ireland full-service portfolio): Major global hospitality group operating multiple full-service and midscale brands (including Mercure, Novotel) that compete for the same Cardiff city demand pool.

Regional players

• The Parkgate Hotel: Boutique full-service city-center Cardiff hotel; smaller inventory but competing in the same central catchment for leisure and corporate guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/park-plaza-cardiff-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Plaza Cardiff Hotel