What Park Road Fisheries does

Park Road Fisheries is a family-run, single-location fish and chip shop based in Bingley, West Yorkshire, England (BD16 4JQ). The business has been under the current ownership for 17 years, with the operators claiming over 20 years of combined experience in cooking fish and chips. Its core offering is traditional British fish and chips, using MSC-approved sustainably sourced haddock, cooked in 100% beef dripping, with potatoes rumbled and chipped on-site daily. The menu extends beyond the core dish to include pies, burgers, battered sides, vegetarian items, kids' meals, and a small drinks range, with prices aligned between in-shop and online channels.

The business operates through two channels: a physical counter-service shop with limited trading hours (typically 4pm-8pm most days, plus weekday lunches and Saturday daytime service), and a click & collect pre-ordering system run on the third-party Preoday platform (menus.preoday.com), which charges a 25p service fee per order. No delivery, telephone orders, or gluten-free batter are offered, and payment is accepted by card or cash. The shop is closed on Friday evenings.

Commercially, Park Road Fisheries is a micro-operator with 5 employees, no external funding, no investors, no parent company, and no disclosed revenue. There is no app, no API, no AI/ML capability, no patents, no awards, no partnerships, and no identifiable marketing or social media presence — the business relies on its physical location, the Preoday ordering platform, and local word-of-mouth. Its operating model is a typical independent British fish and chip shop with minimal digital infrastructure beyond slot-based online ordering.

Name

Park Road Fisheries

Legal name

Park Road Fisheries

Website

https://parkroadfisheries.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Park Road Fisheries is a family-run, single-location fish and chip shop in Bingley, West Yorkshire, serving local retail customers and click & collect pre-orders via the Preoday platform, with an MSC-certified haddock menu cooked in beef dripping.

Ownership category

akta.pro rank

Product category

Traditional British Fish and Chips Shop

NAICS

Fish and Seafood Retailers (44525), Fish and Seafood Retailers (445250)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Fish and chips shop
• Quick service restaurant
• Traditional British food
• Click and collect service
• Fresh haddock meals

Headquarters

HQ city

Bingley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: One-time transaction revenue from sale of fish and chips, burgers, pies, sides, and beverages directly to consumers at the shop and through click and collect orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Core offering

Park Road Fisheries is a family-run fish and chips shop in Bingley that sells traditional British fish and chips (made with MSC-approved haddock cooked in 100% beef dripping alongside freshly prepared chips) plus a wider menu of pies, burgers, kids meals, sides, sauces, and canned drinks. Customers can order and pay in person at the shop counter, or pre-order online via the Preoday platform for click & collect (with menu prices identical to in-shop pricing plus a 25p service fee). No delivery service or telephone ordering is offered.

Product overview

Park Road Fisheries is a traditional family-run fish and chip shop offering a single-location restaurant service. The core offering centers on Fish & Chips (with standard, extra large, fish cake, scampi, fish butty, and cake butty varieties), complemented by a full menu of sides including pies, burgers, battered items, and traditional accompaniments like mushy peas and curry sauce. Kids meals and light bites are available for younger customers. The establishment operates a Click & Collect online ordering service, with menu prices consistent between online and in-shop purchases. All food is cooked in 100% beef dripping, and the haddock is MSC-certified sustainably sourced.

Differentiator

Problem solved

Functional benefit

Products and services

• Fish and Chips (core menu: Fish portions, Extra Large Fish, Fish Cake, Scampi, Fish Butty, Cake Butty, Chips, Chip Butty) Traditional British battered haddock (MSC-approved and sustainably sourced) and chips, cooked in 100% beef dripping with freshly rumbled and chipped potatoes; offered as a standard Fish & Chips meal or as individual components including standard fish, extra large fish, fish cake, scampi (6 pieces), fish butty, cake butty, chips, and chip butty. Sold to walk-in counter customers and pre-order click & collect customers in Bingley.
• Kids Meals / Light Bites (Fish Bites Meal Box, Chicken Nuggets Meal Box) Smaller portion meal boxes for children or light-meal customers, comprising 5 homemade fish bites in batter or 5 chicken breast nuggets in crispy batter each served with a small portion of chips in a box. Targeted at families with children needing kid-sized portions.
• Burgers (Beef Burger, Battered Burger, Chicken Burger, Vegetable Burger; each available plain or in a bun) Burger menu including beef burger (with optional cheese), battered beef burger, double chicken burger, and double vegetable burger, each sold either plain (no bun) or in a bun. Designed as an alternative main to fish and chips.
• Pies (Meat and Potato Pie, Mince Steak and Onion Pie, Chicken and Mushroom Pie) Traditional British pies available as alternative mains: meat and potato pie, mince steak and onion pie, and chicken and mushroom pie. Sold to walk-in and click & collect customers.
• Sides (Sausage, Battered Sausage, Chicken Nuggets, Southern Fried Chicken Strips, Chicken Breast on the bone, Halloumi Sticks, Mozzarella Sticks, Spam Fritter, Pineapple Fritter, Mushy Peas, Curry Sauce, Gravy, Baked Beans, Breadcakes, Pickled Onion, Pickled Egg, Heinz Sauce Sachets) Side orders complementing the main menu: jumbo sausage, battered sausage (5 or 8 pieces), chicken nuggets (5 pieces), southern fried chicken strips (5 pieces), battered chicken breast on the bone, halloumi sticks (8 plain), mozzarella sticks (5 or 8 battered), spam fritter, pineapple fritter, plus traditional accompaniments (mushy peas, chip-shop curry sauce, gravy, baked beans, breadcakes, pickled onion at £0.40, pickled egg at £0.70, and Heinz tomato ketchup, mayonnaise, and tartare sauce sachets).
• Drinks (Canned drinks: Diet Coke, Coke Zero, Dandelion & Burdock, Cream Soda, Dr Pepper, Fanta Orange; 500ml Coca Cola Bottle) Beverages including assorted canned soft drinks (Diet Coke, Coke Zero, Dandelion & Burdock, Cream Soda, Dr Pepper, Fanta Orange) and a 500ml Coca Cola bottle, sold alongside food orders at the counter and via click & collect.
• Click & Collect Online Ordering Service Online pre-ordering service that lets customers pick a time slot, place an order from the standard menu in advance, and collect it from the shop with minimal waiting time. Menu prices match in-shop prices; a small 25p service fee is added per order to cover online service costs. Operating hours broadly follow the shop hours but exclude the Friday evening counter service window.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Others

• Deliveroo: Deliveroo is a major UK food delivery platform operating in many UK cities. It is an enabling platform for food takeaways and could serve as a delivery channel for Park Road Fisheries to access delivery-oriented customers without building in-house logistics.
• Uber Eats: Uber Eats is a global food delivery platform with significant UK presence. It is an ecosystem participant that enables restaurants to access delivery customers, representing an additional channel opportunity for Park Road Fisheries to reach beyond its immediate Bingley catchment.
• Just Eat: Just Eat is a leading UK food delivery platform connecting restaurants and takeaways with consumers. It is a key ecosystem enabler for UK food service, currently not utilized by Park Road Fisheries, representing a potential growth channel for forward expansion.

Broad incumbents

• Marston's: Marston's is a major UK pub operator with food-focused venues across the country. It is a broad incumbent in UK food service with comparable casual dining offerings and a similarly broad geographic reach across UK towns.
• Greene King: Greene King is one of the UK's largest pub and brewing companies, operating hundreds of food-led pubs across the country. It competes for similar casual dining occasions and represents a broader incumbent in UK food service with overlapping customer profiles.
• Wetherspoons: JD Wetherspoon is a major UK pub chain serving food and drink across hundreds of locations. While not focused on fish and chips, it competes for general consumer food occasions and represents a broad incumbent in UK food service with overlapping casual dining customers.
• Mitchells & Butlers: Mitchells & Butlers is a UK-based pub and restaurant operator with brands including All Bar One, Harvester, Toby Carvery, and Miller & Carter. It is a broad incumbent serving similar food-on-premises occasions across a diversified portfolio of UK venues.
• The Restaurant Group: The Restaurant Group plc is a major UK restaurant operator with brands including Frankie & Benny's, Wagamama, and Chiquito. As a broad incumbent, it serves similar consumer dining occasions across multiple UK locations and competes for the same casual food spend.
• Domino's Pizza UK: Domino's Pizza UK is a leading UK pizza delivery and takeaway chain. While not a fish and chip shop, it competes for similar casual food occasions and represents a delivery-focused incumbent in the UK quick-service restaurant market with comparable customer base.

Direct peers

• Harry Ramsden's: Harry Ramsden's is a famous UK fish and chip chain founded in 1928, built on traditional British fish and chips. It is the most directly comparable chain competitor in the UK fish and chip shop category, serving similar customers with similar offerings and a closely aligned quick-service business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/park-road-fisheries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Road Fisheries