ParkShopping Campo Grande

What ParkShopping Campo Grande does

ParkShopping Campo Grande is a shopping center operated by Multiplan S.A. (B3: MULT3) in the Campo Grande neighborhood of Rio de Janeiro's West Zone, inaugurated in November 2012. It comprises approximately 290 retail and food & beverage stores, including 16 anchor stores and megalojas, across categories such as fashion, electronics, gastronomy, and services. The center also operates complementary entertainment and leisure infrastructure including UCI Cinemas (7 screens with 3D Digital technology and an exclusive XPlus premium auditorium), the Hotzone indoor amusement park with over 100 attractions, the Parque do Relógio children's ludic space, and an outdoor gourmet area with five restaurants overlooking a lake and forest reserve. SESC Rio operates the Arena Sesc sports facility on the parking grounds, delivering free public sports programs and seasonal children's camps.

The business model is a landlord-tenant model: the center generates the bulk of its revenue through leasing approximately 290 retail and F&B spaces, supplemented by revenue from entertainment venues (cinema, amusement park), promotional sponsorships (e.g., the Dia dos Namorados sweepstakes tied to R$500+ purchases), and on-mall services such as the MultiConecta meeting rooms (bookable via Flugo). The Multi loyalty program, accessible through the Multi mobile app, connects customers via a tiered Silver and Gold membership, enabling purchase registration, point accumulation, event sign-ups, and promotional entries with CPF-linked registration. Customers are primarily families and individuals from the West Zone of Rio de Janeiro seeking a one-stop destination combining shopping, dining, cinema, children's entertainment, sports, and community services.

The center's technology stack is modest: a mobile loyalty app (Multi), third-party booking integration (Flugo), and online scheduling tools for on-site activities (Vacina Mais Rio for vaccinations). Public health and community programming — including a SUS-aligned Super Centro de Vacinação, bimonthly Hemorio blood drives, pet adoption events with Abrigo Municipal Fazenda Modelo, and free SENAC courses — are co-branded partnerships rather than proprietary technology. ParkShopping Campo Grande is wholly owned by Multiplan S.A., a publicly listed Brazilian shopping center operator, and on-site operational headcount is reported at 31 employees.

Name

ParkShopping Campo Grande

Legal name

Multiplan S.A.

Website

https://parkshoppingcampogrande.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ParkShopping Campo Grande is a Rio de Janeiro West Zone shopping center operated by Multiplan S.A., housing 290 retail and F&B stores, UCI Cinemas, Hotzone amusement park, and community service programs serving local families and consumers.

Ownership category

akta.pro rank

Product category

Shopping Centers / Retail Real Estate

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industries

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Shopping center operations
• Retail leasing
• Entertainment venues
• Food and beverage
• Customer loyalty programs

Headquarters

HQ city

Campo Grande

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Leasing: The shopping center generates primary revenue by leasing space to approximately 290 retail tenants, including 16 anchor stores and megalojas, across categories including fashion, electronics, food, and services.
2. Entertainment & Events: Revenue from entertainment venues including UCI Cinemas (7 screens with XPlus premium format) and Hotzone indoor amusement park, as well as event-based activations that drive foot traffic.
3. Food & Beverage Tenants: Rental income from restaurants, fast food, and the outdoor gourmet area with 5 restaurants overlooking the lake and forest reserve.
4. Promotion & Sponsorship: Promotional campaigns such as the Dia dos Namorados lottery (R$500 purchases = lottery entry for Nissan Kicks) generate customer traffic and sponsor activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ParkShopping Campo Grande operates a physical retail shopping center in the West Zone of Rio de Janeiro, leasing space to approximately 290 retail and food & beverage tenants. It also provides entertainment amenities (UCI Cinemas, Hotzone amusement park), dining options, sports facilities (Arena Sesc), community health services (vaccination center), children's programming, and a tiered loyalty program (Multi) to drive customer engagement.

Product overview

ParkShoppingCampoGrande is a shopping center operated by Multiplan, inaugurated in November 2012 in Campo Grande, Zona Oeste do Rio de Janeiro. The facility comprises 290 stores including 16 anchor stores, serving as the core retail platform. Key complementary services include UCI Cinemas (7 screens with 3D and XPlus premium format), the Hotzone indoor children's entertainment area with VR simulators, Parque do Relógio ludic space, Arena Sesc sports facilities, a Super Centro de Vacinação health service, and a gastronomic area with multiple restaurants and an outdoor lakeside dining space. The MultiVocê loyalty program (accessible via the Multi app) integrates customer engagement, promotional entries, and event registrations. Additional facilities include MultiConecta meeting rooms (bookable via Flugo), pet adoption events, and periodic health services such as blood donation drives and vaccination campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• ParkShopping Campo Grande (Shopping Center) A physical retail shopping center in Campo Grande, Zona Oeste do Rio de Janeiro, with approximately 290 stores including 16 anchor and mega-stores, a cinema complex, multiple restaurants, entertainment areas, and event spaces. Operated by Multiplan and serves as a one-stop retail, dining, entertainment, and community services destination for the West Zone of Rio de Janeiro.
• UCI Cinemas Cinema complex operated by UCI Cinemas with 7 screens, 3D Digital technology, and an exclusive XPlus premium auditorium. Located on floor L1 near access D. Includes Destino Café and Espaço Festa for events. Operating hours: Monday-Friday 1:30 PM to 10:30 PM; weekends 1:00 PM to 10:30 PM.
• Hotzone Indoor Amusement Park Indoor entertainment park and play area for children located within the shopping center, featuring over 100 attractions including bumper cars and virtual reality simulators. Also available for private events and birthday parties.
• Parque do Relógio Ludic play space within the shopping center designed for children's entertainment, located on floor L2.
• MultiConecta Meeting Rooms Meeting room facilities available for booking through the Flugo platform, with two rooms: Sala de Reunião 1 (capacity up to 9 people) and Sala de Reunião 2 (capacity up to 4 people).
• Arena Sesc Sports Facility Sports arena located in the parking area (Saída D), operated in partnership with SESC, offering free sports activities including Circuitos Funcionais, Futevôlei, Vôlei de Areia, Basquete 3x3, and Dinamização Sesc+Diversão.
• Super Centro de Vacinação (Vacina Rio) Vaccination center operated as part of the Vacina Rio initiative, offering free immunization services following the SUS (Sistema Único de Saúde) vaccination calendar. Operating hours: Monday-Saturday 10 AM to 10 PM; Sundays and holidays 12 PM to 10 PM, with special TEA-accommodated hours Sundays 10 AM to 12 PM.
• Multi Loyalty Program (Multi) Loyalty and customer relationship program accessible via the Multi mobile app. Customers register purchase receipts with CPF, accumulate points, access promotions, register for events, and unlock tiered benefits (Silver, Gold, Green membership levels) with corresponding perks such as exclusive event slots and gifts.
• Gastronomic Area (Restaurants) Food court and restaurant area featuring various dining options including Bartô Galáctico (bar with live music), Baurucas Pipocas, Beijo Gelatto, Bendita Empada, Pizza establishments, Oriental cuisine, Johnny Joy, and Popeyes. Includes a 5-restaurant outdoor gourmet space overlooking a lake and forest reserve.
• Park Kids Activities Children's activity program featuring creative workshops, arts and crafts, and educational entertainment held at Estação Park on floor L2. Activities are released weekly through the Multi app with limited spots, with certain time slots reserved exclusively for Gold loyalty members.
• SESC Holiday Camp (Colônia de Férias SESC) Vacation camp program in partnership with SESC for children aged 6-12 years, featuring educational activities, sports, and recreational experiences held at Arena Sesc during school holiday periods (July and January). Includes the "Aprendendo a lidar com desafios" themed program.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SESC RiocoreStrategic or Co-development PartnerSESC (Serviço Social do Comércio) operates the Arena Sesc sports facility within the shopping center parking area (Saída D), offering free sports programs including functional circuits, volleyball, basketball, beach volleyball, and futevôlei for all ages. The partnership also includes seasonal programs such as Colônia de Férias (vacation camp for children 6–12 years), Arraiá SESC (June festival), and Veraneio SESC (summer programming). These programs are free and open to the public.
• UCI CinemascoreStrategic or Co-development PartnerUCI Cinemas operates 7 cinema screens within the shopping center, equipped with 3D Digital technology and the exclusive XPlus premium auditorium. UCI also operates the Destino Café and Event Space for private functions. Operating hours: Monday–Friday 13:30–22:30, Saturdays and Sundays 13:00–22:30.
• Multi (Loyalty Program)coreGTM or Marketing PartnerMulti is the shopping center's proprietary loyalty and relationship program, operated as part of Multiplan's ecosystem. The app enables customers to register purchases with CPF, accumulate points, redeem rewards, register for events, access promotions, and unlock tier-based benefits (Silver and Gold tiers). Gold members receive exclusive benefits such as priority event slots.
• SENAC RiominorStrategic or Co-development PartnerSENAC (Serviço Nacional de Aprendizagem Comercial) delivers free courses, workshops, and training sessions at the shopping center on topics including beauty, gastronomy, image consulting, entrepreneurship, and wellness. Programs are offered periodically throughout the year.
• Instituto FênixminorStrategic or Co-development PartnerInstituto Fênix is a social organization that partners with the shopping center on community programs including the Campanha do Agasalho (Winter Clothing Campaign), entrepreneurship events, women's empowerment initiatives, and health awareness campaigns (Outubro Rosa, Caminhada Dia Internacional da Mulher).
• Abrigo Municipal Fazenda ModelominorStrategic or Co-development PartnerThe municipal pet shelter partners with the shopping center for periodic pet adoption events and free anti-rabies vaccination campaigns, taking place in the parking area.
• Hemorio (Blood Bank)minorStrategic or Co-development PartnerHemorio, the state blood bank, conducts regular blood donation drives at the shopping center on a bimonthly schedule throughout the year, providing a convenient location for community members to donate blood.
• MultiConectaminorGTM or Marketing PartnerMultiConecta is an on-mall service desk located on L2 that handles loyalty program enrollment, event check-in, community campaign donations (such as clothing drives), and meeting room bookings for the MultiConecta space.
• Vacina Rio / Vacina Mais RiominorStrategic or Co-development PartnerThe Vacina Rio initiative brings a Super Centro de Vacinação to the shopping center, offering free SUS vaccinations Monday–Saturday 10:00–22:00 and Sundays 12:00–22:00. Special TEA (autism) accommodation hours are offered Sundays 10:00–12:00. Anti-rabies vaccination events for pets are also coordinated through Vacina Mais Rio.
• Smart FitminorStrategic or Co-development PartnerSmart Fit, a major gym chain, partners with the shopping center for fitness-related events such as FitDance sessions held at Arena Sesc as part of community well-being programming.
• Sistema de Ensino ImperiumminorStrategic or Co-development PartnerSistema de Ensino Imperium partnered with the shopping center to deliver a free ENEM preparation 'aulão' (intensive review session) across two days, covering Physics, Chemistry, Biology, Geography, Mathematics, Languages, Essay Writing, History, Sociology, and Philosophy.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BR Malls: Largest publicly listed Brazilian shopping center operator (B3: BRML3) managing 30+ malls across Brazil. Direct competitor in the same asset class with similar tenant mix, landlord model, and Brazilian regional mall portfolio.
• Ancar Ivanhoe: Brazilian shopping center operator managing a portfolio of regional and destination malls. Direct competitor in the same asset class with similar landlord model and Brazilian retail focus in mid-to-premium segments.
• Iguatemi Group: Brazilian shopping center operator (B3: IGTA3) managing premium malls across Brazil. Direct competitor in the same asset class with similar destination mall model and high-end tenant mix targeting family and lifestyle consumers.
• Shopping Leblon: Premium shopping center in Rio de Janeiro's Zona Sul, operated by Multiplan. Directly comparable as a Multiplan-operated destination mall in the same city, sharing the same loyalty program, tenant categories, and operational playbook.
• Aliansce Sonae: Brazilian shopping center operator (B3: ALSO3) managing 30+ malls across Brazil following the Sonae merger. Direct competitor in the same asset class with similar tenant mix, regional destination positioning, and shopping mall landlord model.
• ParkShopping Sulacap: Multiplan-operated shopping center in the West Zone of Rio de Janeiro, sharing the same catchment area characteristics and ParkShopping brand. Directly comparable as a Multiplan West Zone mall with similar tenant mix, entertainment focus, and operational template.

Others

• Cinemark Brasil: Major Brazilian cinema chain operating multiplexes in shopping centers across Brazil. Adjacent comparison as a key anchor tenant type within destination malls and an entertainment venue operator in the same Brazilian retail ecosystem.
• Beto Carrero World: Largest theme park in Latin America located in Santa Catarina, Brazil. Adjacent comparison as a Brazilian destination entertainment venue targeting families, though operating under a different model (operator vs. landlord) and with a stronger entertainment focus.

Broad incumbents

• Unibail-Rodamco-Westfield: Global shopping center operator (Euronext: URW) with flagship destination malls in major cities worldwide, including Brazilian assets. Broader incumbent operating at scale across multiple geographies with similar landlord model but wider portfolio and international exposure.
• Simon Property Group: Largest US shopping mall REIT (NYSE: SPG) operating 200+ retail properties globally. Broader incumbent in the same asset class with destination mall model and entertainment-anchored properties, though operating primarily in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/parkshoppingcg.oficial
• Instagraminstagram.com/parkshoppingcg
• TikToktiktok.com/@parkshoppingcg
• LinkedInlinkedin.com/company/parkshopping-campo-grande

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParkShopping Campo Grande