PARK SNOW Donovaly

What PARK SNOW Donovaly does

PARK SNOW Donovaly is a Slovak year-round mountain resort operated by GOIMPEX BRATISLAVA, a.s., a private joint-stock company headquartered in Bratislava (IČO 35758015). The resort is located in Donovaly in the Banskobystrický kraj of central Slovakia, within the Low Tatras mountain range, and consists of two main areas — Nová hoľa and Záhradište — connected by modern lift infrastructure including a TELEMIX combined cable car system with 8-seat cabins and chairs, multiple ski lifts, and over 2 km of illuminated slopes used for evening skiing.

The commercial product spans winter ski operations (downhill skiing, night skiing, FRESH TRACK morning sessions, H_SKI PARK children's area, ski school, ski mountaineering, dog sledding, tandem paragliding, ice skating, Snooc Ski) and summer offerings (TELEMIX pedestrian cable car rides, Giant Swing, trampolines, bouncy castle, electric scooter rentals). The newest strategic addition is Riders Park Donovaly, a year-round bike park launched on 2026-06-27 featuring flow trails built by Gravity Logic, the highest-altitude hybrid pump track in Slovakia, a Skill Center for riders age 2+, a Mini Bike Park, and the first ROSE Bikes test and rental center in Central Europe. A curated partner network of 7 hotels/guesthouses and 8 on-mountain gastronomy venues anchors the destination.

Revenue is generated through unit-priced day passes, 4- and 8-hour tickets, season passes, evening/night skiing tickets, summer attraction tickets, parking fees (general 10 EUR per 24 hours, free with season pass or 4+ hour ski pass), equipment rental, and chairlift pedestrian tickets, distributed via an in-house online webshop (webshop.parksnow.sk) and on-site ticket offices. The webshop supports six languages (SK, EN, HU, DE, PL, CZ) and multiple currencies, with online prices lower than ticket-office prices. The ticketing stack integrates SKIDATA chip-card access control, Alturos Destinations Skiline for visitor analytics, feratel Deskline for reservations, and TATRABANKA payment processing. The company reports only 7 employees, consistent with a thin operating entity that relies on partner-managed accommodations, ski school, and lift operations.

Name

PARK SNOW Donovaly

Legal name

GOIMPEX BRATISLAVA, a.s.

Website

https://parksnow.sk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PARK SNOW Donovaly is a Slovak year-round mountain resort operated by GOIMPEX BRATISLAVA, a.s., offering winter skiing, summer attractions, and the newly launched Riders Park Donovaly bike park for families, recreational and experienced skiers, summer visitors, and mountain bikers in the Low Tatras.

Ownership category

akta.pro rank

Product category

Ski Resort Services

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Ski resort operations
• Winter sports services
• Mountain bike park
• Summer attractions
• Year-round resort

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ski passes and lift tickets: Core revenue from ski passes including 4-hour, 8-hour, multi-day, evening skiing, and season passes. Online prices lower than ticket office. Skipasses valid for specific lifts and slopes.
2. Summer attractions: Revenue from summer activities including giant swing, trampolines, bouncy castle, electric scooters, and chairlift tickets for pedestrians. Attractions operate daily 9:00-18:00.
3. Parking fees: Paid parking at P1, P2, P3 car parks. Free with season pass or valid ski pass (4+ hours). General parking 10 EUR per 24 hours.
4. Equipment rental: Revenue from skate rental, training aids, and helmet rental at ice skating rink
5. Riders Park Donovaly: Mountain bike park with trail access tickets, mini bike park, and seasonal passes for downhill riding

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PARK SNOW Donovaly is a Slovak ski resort operating year-round, selling ski passes, summer attractions, bike park access, and ancillary services (ski school, equipment rental, gastronomy, accommodation partnerships) primarily through its own ticket offices and online webshop. The resort covers two main areas — Nová hoľa (TELEMIX cable car to summit) and Záhradište (main ski slopes with over 2 km of illuminated evening skiing) — and operates the Riders Park Donovaly bike park in summer.

Product overview

PARK SNOW Donovaly is a Slovak ski resort operated by GOIMPEX BRATISLAVA, a.s., offering a unified year-round destination product centered on the PARK SNOW PASS (seasonal ski pass with free parking) and the E-SHOP online ticketing platform (webshop.parksnow.sk) as its core digital products. The resort portfolio spans two main areas: Nová hoľa (TELEMIX cable car access to the summit) and Záhradište (main ski slopes), supported by Riders Park Donovaly as a year-round bike park with flow trails, pump track, skill center, and ROSE Bikes test center. Summer attractions include the Giant Swing, trampolines, bouncy castle, and electric scooter rentals. Winter activities include downhill skiing, night skiing, FRESH TRACK morning sessions, ice skating, H_SKI PARK for children, cross-country skiing, Snooc Ski, ski mountaineering, dog sledding, and tandem paragliding. On-mountain gastronomy spans 8 venues, and a partner accommodation network includes 7 hotels and guesthouses. The resort also operates a webcam network across both areas.

Differentiator

Problem solved

Functional benefit

Products and services

• PARK SNOW PASS Seasonal ski pass for PARK SNOW Donovaly, granting holders free parking year-round and ski slope access throughout the winter season. Aimed at recurring skiers and local visitors.
• E-SHOP / Online Skipass Online e-commerce platform for purchasing ski passes and activity tickets for PARK SNOW Donovaly, operated via webshop.parksnow.sk with TATRABANKA payment gateway integration and multi-language/multi-currency support.
• Riders Park Donovaly Year-round bike park and action sports facility featuring flow trails built by Gravity Logic, a Hybrid Pump Track (the highest-altitude hybrid pump track in Slovakia), a Skill Center for young riders from age 2+, and the first ROSE Bikes test and rental center in Central Europe. Open summer season.
• Summer Attractions Summer attraction package including the Giant Swing (largest in Slovakia, minimum height 140 cm), trampolines (from age 3), bouncy castle (ages 3-12), and electric scooter rentals (from age 12). Operates daily 9:00–18:00.
• TELEMIX Nová hoľa Modern combined cable car with 8-seat cabins and chairlifts at Nová hoľa, providing pedestrian access to the summit with panoramic views of the Velka Fatra and Low Tatras ranges. Standard operation daily 9:00–17:00, every 30 minutes; ride takes 5–7 minutes.
• Ice Skating Free ice skating rink at Záhradište with skate rental, training aids, and helmet rental available. Operates seasonally with extended hours on weekends.
• H_SKI PARK Children's ski park with modern, safely maintained features designed for kids learning to ski. Entry at €15 for 2 hours with valid ticket and full ski or snowboard equipment required.
• Night Skiing Evening skiing on over 2 km of illuminated slopes at Záhradište, available daily until 8:00 p.m. via Buly Expres 4-seater chairlift and P2 ski lift.
• FRESH TRACK Exclusive early-morning skiing experience on perfectly groomed slopes before the resort opens, including sunrise views and a hearty breakfast at Husky Bar. Limited to small groups; private option available for teams of 15+.
• Snooc Ski Revolutionary winter sport device combining sled and ski, allowing non-skiers to experience the slopes. Rentable at the ice skating rental near Yeti Bar.
• Dog Sledding Dog sled rides in Donovaly with routes ranging from 1,000 m to full-day excursions (4–5 hours). Maximum 2 adults or 3 children per sled; maximum passenger weight 100 kg.
• Accommodation Partner Network Curated network of partner hotels and guesthouses in Donovaly including Hotel Galileo (4-star, 100m from slopes), Residence Hotel (4-star, Ayurvedic wellness), Sport Hotel (3-star, largest wellness in Donovaly), Gothal (3-star family resort with 25m pool), Hotel Encian (3-star, family atmosphere), Villa Gloria (guesthouse near Záhradište), and Villa Gardenia (modern apartments).
• Mini Bike Park Mini Bike Park for young riders, offered as part of the Riders Park Donovaly offering, designed for children to develop mountain biking skills.

Quantifiable outcome

• More than 2 km of illuminated evening skiing slopes
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• ROSE BikescoreGTM or Marketing Partner · 27 June 2026First ROSE Bikes test and rental center in Central Europe at Riders Park Donovaly. Full lineup from downhill bikes to gravel and e-MTBs. Test bikes directly on trails.
• SKIDATA GmbHcoreTechnology or IntegrationTicket system support including cashier system, access control turnstile system, and e-shop operations for online skipass sales. SKIDATA provides chip card-based ski pass system with photo capture at turnstiles.
• Alturos Destinations GmbHsupportingTechnology or IntegrationPhotography services at photopoint and statistical processing of skied kilometers through Skiline application for resort analytics.
• virtual-zoom s.r.o.supportingTechnology or IntegrationNewsletter delivery services for marketing communications to subscribers.
• feratel media technologies AGsupportingTechnology or IntegrationReservation system management (Deskline) and PARK SNOW Card guest card system operations.
• DonovalkovominorGTM or Marketing PartnerFamily entertainment park partner with rides, horse riding, trampolines and other attractions for children located directly at Donovaly.
• FunarénaminorGTM or Marketing PartnerCovered entertainment arena with trampolines, climbing walls and play center. Alternative plan when weather is bad.
• Dami športminorGTM or Marketing PartnerSports store in resort offering bike, hiking and sports equipment with advice from mountain enthusiasts.
• Gravity LogiccoreStrategic or Co-development PartnerWorld leader in bike park construction that built flow trails at Riders Park Donovaly. Trails designed for everyone from first descents to high-speed berms.
• GOIMPEX BRATISLAVA, a.s.coreOthersParent company and operator of PARK SNOW Donovaly ski resort. Based in Bratislava, company ID 35758015, VAT SK2020253752.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Skiareál Špindlerův Mlýn: One of the largest Czech ski resorts, serving a similar Central European visitor base. Comparable for digital ticketing, modern lift infrastructure, and family-friendly positioning, though operating in a different country.
• Hochkar (Niederösterreichische Bergbahnen): Austrian ski resort in the Mostviertel Alps, comparable in size, lift infrastructure, and mid-market regional positioning. Serves a similar Central European day-trip and weekend catchment.
• Winterberg (Skiliftkarussell Winterberg): Mid-sized German ski resort known for night skiing on illuminated slopes. Comparable directly on the night-skiing proposition (2+ km illuminated slopes is a stated advantage of PARK SNOW).

Broad incumbents

• Compagnie des Alpes: Major French-listed operator of ski resorts and theme parks. Comparable in operating ski lifts, year-round attractions, and digital ticketing — represents a public-market proxy for the resort-operator business model.
• SkiStar: Large multi-resort ski operator in Scandinavia and the Alps. Comparable business model as a multi-destination ski resort group with online ticketing, season passes, and digital customer channels. Notably larger and more diversified.

Direct peers

• Jasná Nízke Tatry (Tatry Mountain Resorts): Slovakia's largest ski resort, also located in the Low Tatras mountains and operating lift-served skiing, snowboarding, and summer activities. Most direct competitor given geographic overlap and similar winter/summer product mix.
• Ski Centrum Vysoké Tatry (Tatranská Lomnica / Štrbské Pleso): Major Slovak ski resort in the High Tatras, also offering year-round mountain activities. Comparable in service breadth and target customer segments (families, recreational skiers, summer visitors).
• Tatry Mountain Resorts (TMR): Parent operator of Jasná and other Central European ski resorts across Slovakia and Czech Republic. Listed on the Bratislava Stock Exchange. Directly comparable as a multi-resort mountain operator in the same region.

Others

• MTC Mountain Tourism Center Consulting: Industry consulting and technology partner for ski resorts. Relevant as an ecosystem participant via SKIDATA, feratel, and Alturos partnerships that PARK SNOW itself uses for ticketing, access control, and analytics.

Emerging players

• Skicentrum Kokava.sk: Slovak ski center in central Slovakia. Comparable as a smaller regional Slovak ski operator serving domestic family and recreational skiers, though materially smaller and less developed than PARK SNOW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/park-snow-donovaly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARK SNOW Donovaly