Alturos
- Company typePrivate
- Founded2004
- HeadquartersPfäffikon, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Alturos firmographics
Firmographics- Name
- Alturos
- Legal name
- Alturos Destinations GmbH
- Website
- https://alturos.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Alturos industry classification
Industry- Product category
- Tourism Destination SaaS Platform
- NAICS
- Tour Operators (56152), Information (51), Scenic and Sightseeing Transportation, Other (487990)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
- akta.pro secondary industries
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Alturos is headquartered
LocationHeadquarters
- HQ city
- Pfäffikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Alturos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Subscriptions: Destination OS is delivered as a comprehensive SaaS (Software-as-a-Service) platform. Tourism organizations, mountain railways, and destination management companies subscribe to the platform for access to e-commerce, communication, content management, and marketplace tools. Pricing is quote-based / not publicly disclosed.
- Skiline Entertainment & Gamification: Skiline generates revenue through guest entertainment at ski resorts and destinations. The platform creates viral user-generated content (photos, videos) that drives organic marketing for destination clients. Adventures gamification tool enables badge/award systems redeemable for real rewards.
- Transaction / Booking Fees: Peaksolution e-commerce platform handles bookings and ticket sales for tourism service providers. Revenue is generated through transaction processing on the marketplace and booking systems, with MyServices enabling service providers to list products and services.
- Hardware Sales: Alturos sells and delivers physical installations and equipment (e.g., Photopoints, Skimovie, Speedcheck terminals, video race tracks) to ski resorts and destinations as part of the Skiline entertainment ecosystem. General terms cover sale and delivery of equipment.
- Professional Services: Alturos provides implementation, configuration, training, and 1st/2nd/3rd level support services for its software products, including consulting for go-live, configuration, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS Platform (Destination OS) |
| Freemium | Pay-as-you-go | Free Demo Shop |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Alturos product offering
Product offeringCore offering
Alturos provides Destination OS, a cloud-based, modular SaaS platform purpose-built for tourism destinations. It unifies digital sales (e-commerce ticketing via Peaksolution), marketing automation, guest communication (EMMA), mobile travel guides (JAMES), marketplace management (MyServices), and guest entertainment with gamification (Skiline) into a single 360° ecosystem. The platform serves mountain railways, alpine destinations, railways, tourism organizations, shipping companies, and cities with an open architecture integrating 30+ sales and marketing systems.
Product overview
Alturos offers Destination OS, a comprehensive 360° digital platform for tourism destinations combining digital sales, marketing, communication, and guest entertainment. The platform operates as a modular ecosystem with core components including: Destination OS (main platform), Mountain Edition (specialized version for alpine destinations), Peaksolution (e-commerce), JAMES (mobile travel guide), EMMA (digital communication), MyServices (marketplace manager), and Skiline (guest entertainment with gamification). Skiline features sub-products including Skimovie, Photopoint, Speedcheck, and Adventures. The platform supports over 30 third-party integrations and serves tourism organizations, mountain railways, railways, shipping companies, and cities.
Differentiator
Problem solved
Functional benefit
Brands
- Destination OS: 360-degree solution for tourism destinations - comprehensive digital platform for marketing, sales, communication and guest entertainment.
- Skiline
- Peaksolution
- JAMES
- EMMA
- MyServices
- Adventures
Products and services
- Destination OS Comprehensive 360° cloud-based SaaS platform for tourism destinations combining digital sales, marketing, communication, and guest entertainment. Serves as the central operating system connecting Peaksolution, JAMES, EMMA, MyServices, and Skiline modules. Open architecture with 30+ integrated sales and marketing systems and no-code/low-code configuration.
- Destination OS Mountain Edition
Quantifiable outcome
- Skiline: 1 million active users in 2024/25 season with +30% growth; 465,000 monthly active users with +24% growth; 9.9 million app openings with +29% growth
- +4 more outcomes
Companies that use Alturos
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Alturos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Alturos partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
Alturos competitors and assessment
Company assessmentBroad incumbents
- TUI Musement: TUI Musement is the tours, activities and experiences platform of TUI Group, operating at global scale with both B2B distribution and B2C marketplace. Comparable to Alturos as a large, diversified tours-and-activities player, but with much broader scope and consumer brand.
- Peakwork AG: Germany-headquartered Peakwork provides travel technology and distribution solutions connecting airlines, tour operators and destinations. Comparable as a broader travel-tech player in the DACH market, though focused on dynamic packaging rather than the destination-OS niche Alturos occupies.
Direct peers
- TrekkSoft: TrekkSoft provides booking, payment and distribution software for tour and activity providers, with strong presence in Europe. Comparable in target customer (activity operators within destinations) and product scope (booking engine plus marketplace).
- FareHarbor: FareHarbor (owned by Booking Holdings) provides online booking, payment and distribution software for tours, activities and attractions. Directly comparable to Alturos' Peaksolution and the marketplace functionality of MyServices for activity operators and destinations.
- Rezdy: Rezdy is a SaaS booking and reservation platform built specifically for tour operators, activity providers and attractions. Comparable to Peaksolution and MyServices as a back-end booking engine and marketplace layer for tours and activities.
- Checkfront: Checkfront delivers cloud-based booking management for tours, attractions and accommodation providers. Comparable to Alturos in the booking-engine / reservation-system layer, particularly for activity operators and small-to-mid destination businesses.
- Axess AG: Austrian-headquartered Axess provides ticketing, access control and guest management systems for ski resorts, leisure facilities and tourism destinations. Directly comparable to Alturos Mountain Edition in the alpine market, with strong overlap in the DACH ski vertical.
- Bokun (Tripadvisor): Bokun, part of Tripadvisor's Viator ecosystem, offers an online booking and channel management platform for tour and activity operators. Closely comparable to Alturos' MyServices marketplace and Peaksolution e-commerce for service providers in destinations.
- Skidata (Assa Abloy): Skidata provides access and ticketing solutions for ski resorts, mountains, attractions and stadiums globally. It is the most direct competitor to Alturos in the mountain-railway / ski-resort access and ticketing space, with overlapping enterprise customers in DACH and comparable hardware-software bundles.
Regional players
- Resortpass: Resortpass sells day-pass access to pools, beaches and resort amenities, primarily in the US. Comparable to Alturos' marketplace and ticketing model for leisure destinations, but geographically concentrated in North America and focused on day passes rather than full destination OS functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alturos social profiles
Digital presenceAlturos compliance and trust
Trust signalCompliance2 records
Alturos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alturos leadership team
Management profileNumber of profiles
Profiles2 records
Alturos subsidiaries and ownership
Company hierarchySubsidiaries2 records
Alturos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alturos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alturos
What does Alturos do?
Alturos provides Destination OS, a cloud-based, modular SaaS platform purpose-built for tourism destinations. It unifies digital sales (e-commerce ticketing via Peaksolution), marketing automation, guest communication (EMMA), mobile travel guides (JAMES), marketplace management (MyServices), and guest entertainment with gamification (Skiline) into a single 360° ecosystem. The platform serves mountain railways, alpine destinations, railways, tourism organizations, shipping companies, and cities with an open architecture integrating 30+ sales and marketing systems.
Is Alturos a public or private company?
Alturos is a private company. It is classified as corporate owned and is currently operating.
When was Alturos founded?
Alturos was founded in 2004. It employs 1 to 10 people.
Where is Alturos based?
Alturos is headquartered in Pfäffikon, Switzerland, in the Europe region.
How does Alturos make money?
Five revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are skiline Entertainment & Gamification, transaction / Booking Fees, hardware Sales and professional Services.
Who are Alturos's main competitors?
Broad incumbents on record are TUI Musement and Peakwork AG. Direct peers are TrekkSoft, FareHarbor, Rezdy, Checkfront, Axess AG, Bokun (Tripadvisor) and Skidata (Assa Abloy). Resortpass is listed as a regional player.
Does Alturos have an API?
No public API is recorded for Alturos.
What industry is Alturos in?
Alturos's product category is Tourism Destination SaaS Platform. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems, with a secondary code of BPAMAIAJ, Tours, Activities & Experiences Booking Platforms. Its NAICS code is 56152 and its SIC code is 7373.