What Netzwerk Schweizer Pärke does

Netzwerk Schweizer Pärke (Swiss Parks Network) is a non-profit association under Swiss law, headquartered in Bern, that coordinates and represents Switzerland's 20 nature parks, including the Swiss National Park and 19 Regional Nature Parks. The organization functions as an umbrella coordination body, providing shared marketing, brand standards, partner engagement, and a unified digital platform for park offerings, rather than operating parks directly or selling consumer products in its own right.

Its core product surface consists of three integrated digital assets: the Swiss Parks Offers Platform (angebote.paerke.ch), a multilingual (DE/FR/IT/EN) discovery and booking portal aggregating accommodations, activities, and events across all member parks; the Swiss Parks App, a mobile pocket-guide with maps and offers; and the Swiss Parks Voucher, a gift-redemption program spanning partner businesses network-wide. It also publishes strategic materials such as the Weissbuch Schweizer Pärke (December 2025). Underlying technology is conventional web and mobile infrastructure; no AI/ML, API, or proprietary platform technology is disclosed.

The business model is membership- and grant-based. Revenue derives from annual membership fees from 20 regular members (park authorities including the Swiss National Park) and 7 associated members (UNESCO sites, geoparks), supplemented by funding from the Swiss Federal Office for the Environment (BAFU/FOEN) and public donations (IBAN-published). Distribution is channeled through direct digital platforms, partner businesses within parks, and flagship mobility partnerships with Swiss Federal Railways (SBB) and PostAuto offering 50% public transport discounts for overnight visitors. The customer mix spans individual tourists, schools, corporate volunteering clients, and the broader local communities of park regions.

Name

Netzwerk Schweizer Pärke

Legal name

Netzwerk Schweizer Pärke

Website

https://parks.swiss

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Netzwerk Schweizer Pärke is a non-profit association coordinating Switzerland's 20 nature parks. It operates a multilingual booking platform and mobile app, funded by member fees, federal BAFU/FOEN grants, and donations, serving tourists, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Nature Park Network Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Nature park network
• Sustainable tourism
• Protected areas
• Conservation network
• Regional development

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology, Others

Revenue model

1. Membership fees and government funding: The Swiss Parks Network is a non-profit association funded through membership fees from 20 regular members and 7 associated members, with support from the Federal Office for the Environment (BAFU/FOEN).
2. Donations: Public donations accepted via IBAN CH82 8080 8008 0691 9408 2 to support park conservation and development activities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Netzwerk Schweizer Pärke (Swiss Parks Network) is the umbrella association that coordinates Switzerland's twenty nature parks, providing a multilingual digital platform (website, mobile app, voucher system, and offers marketplace) that enables visitors to discover and book authentic park experiences. The organization supports its member parks in conservation, sustainable regional development, and coordinated visitor services. It operates as a non-profit association with funding support from the Swiss Federal Office for the Environment (BAFU).

Product overview

Netzwerk Schweizer Pärke operates as a coordination network for 20 Swiss nature parks, offering a portfolio of visitor-focused digital products and services. The core offering is the Swiss Parks Offers Platform (angebote.paerke.ch), a discovery and booking system for park activities, accommodations, and events. This is complemented by the Swiss Parks App for mobile access and the Swiss Parks Voucher gift program for experiences and products. The organization also produces strategic publications like the Weissbuch Schweizer Pärke to advance sustainable development dialogue. The network itself is a non-profit association under Swiss law, supported by the Federal Office for the Environment (BAFU), rather than a technology company with AI or API products.

Differentiator

Problem solved

Functional benefit

Products and services

• Swiss Parks App Mobile application for discovering Switzerland's nature parks, finding hiking trails, theme trails, and on-site experiences for visitors and tourists.
• Swiss Parks Voucher (Schweizer Pärke Voucher) A voucher/pack product redeemable at participating accommodation providers, restaurants, and partner businesses within the network's nature parks, designed for visitors seeking multi-day park experiences.
• Swiss Parks Offers Platform Online platform aggregating bookable offers, packages, and experiences from the member parks for visitors to discover and reserve.
• Weissbuch Schweizer Pärke Strategic white paper publication setting out the framework, goals, and strategic direction for Switzerland's nature parks.
• Corporate Volunteering Program (Freiwilligen-Engagement) Corporate volunteering initiative allowing companies and their employees to engage in conservation and park maintenance activities within Swiss nature parks.
• Theme Trails (Themenwege) Educational and interpretive trail experiences developed across the member parks, including examples such as Biosfera Val Müstair and Parc naturel du Jorat, designed for visitors and school groups.

Quantifiable outcome

• 50% discount on public transport to parks for visitors booking 3+ nights
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Federal Office for the Environment (BAFU/FOEN)coreOthersPrimary government supporter of the Swiss Parks Network, providing federal funding and regulatory backing for park conservation and development initiatives. The network is explicitly supported by BAFU across all official communications.
• Swiss Federal Railways (SBB)flagshipStrategic or Co-development PartnerMajor mobility partnership offering visitors 50% discount on public transport to Swiss parks when booking 3+ nights accommodation. Promotes sustainable travel to protected areas.
• PostAutocoreStrategic or Co-development PartnerPartnership for public transport connections to Swiss parks, including travel smart programs and coordinated schedules for park accessibility.
• SavurandominorGTM or Marketing PartnerTasty treasure hunt experience combining hiking with discovery of regional specialities and local producers in nature parks.
• La Route VerteminorGTM or Marketing PartnerE-bike route partnership connecting six nature parks from Schaffhausen to Geneva, promoting sustainable tourism across the network.
• Pauraria PuntettaminorOthersOrganic adventure farm in Biosfera Val Müstair offering llama trekking, farm shop products, and holiday apartments. Designated as park partner business.
• Swiss Ornithological InstitutecoreStrategic or Co-development PartnerCollaboration on the Park Bird project to preserve habitats of various bird species across Swiss parks, combining conservation expertise with park networks.
• Festival Musikdorf ErnenminorGTM or Marketing PartnerCultural partner hosting events like the public masterclass with Sir András Schiff in Landschaftspark Binntal, combining music with park tourism.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schweizerischer Nationalpark: Switzerland's only national park and a regular member of the Swiss Parks Network. Comparable as the flagship protected area in Switzerland, offering visitor services, guided hikes, and educational programs identical to those coordinated at the network level.
• Parcs nationaux de France: Federation coordinating France's 11 national parks and 58 regional nature parks, analogous to the Swiss Parks Network. Directly comparable as a government-supported umbrella organization promoting nature tourism, conservation, and sustainable regional development across a national park portfolio.
• Europarc Federation: European federation of protected areas representing over 400 national parks, nature parks, and biosphere reserves across Europe. Comparable as the supra-national body that the Swiss Parks Network is a member of, coordinating pan-European conservation standards and exchange.
• Naturparke Deutschland (Verband Deutscher Naturparke): German association of 105 nature parks covering roughly one-third of Germany's territory. Closely comparable in structure: a national umbrella body coordinating regional nature parks on conservation, sustainable tourism, and regional development.
• National Parks UK (National Parks Partnership): UK body supporting the 15 National Parks of England, Wales, and Scotland through partnerships, fundraising, and visitor engagement. Directly comparable in role: coordinating marketing, partnerships, and fundraising for a national park network under government framework.

Emerging players

• Outdooractive: European outdoor tourism platform with hiking, biking, and nature experience content across parks. Comparable as an emerging digital aggregator competing for visitor discovery and booking flows that the Swiss Parks Offers Platform targets.
• AllTrails: Global trail discovery platform with millions of user-generated routes and reviews. Comparable as an adjacent digital platform serving the same nature tourism visitor intent (hiking, trail discovery) that the Swiss Parks App targets, though with broader scope.
• Visit Alps (Alpine Convention): Multilateral framework for sustainable development across the Alps, intersecting with parks and protected areas. Comparable as an emerging supranational player addressing biodiversity and sustainable tourism in mountain regions that overlap with Swiss parks.

Broad incumbents

• UNESCO Man and the Biosphere (MAB) Programme: Global programme designating UNESCO Biosphere Reserves, of which several Swiss parks (e.g. Entlebuch, Val Müstair) are members. Comparable as the international standard-setter and credentialing body whose designations underpin the network's prestige and content positioning.
• Schweiz Tourismus (Switzerland Tourism): Switzerland's national tourism marketing organization, promoting Switzerland as a travel destination internationally. Comparable as a government-backed national tourism body with overlapping audience (visitors seeking Swiss nature experiences), though with a much broader portfolio beyond parks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/netzwerk-schweizer-p%C3%A4rke

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Netzwerk Schweizer Pärke