Outdooractive Corporate
Outdooractive Corporate operates a B2B/B2C digital outdoor tourism platform combining proprietary cartography, a destination management system, and a consumer app, serving tourism boards, ski resorts, outdoor brands, publishers, and 16.9M+ outdoor enthusiasts across Europe and select international markets.
- Company typePrivate
- Founded2005
- HeadquartersImmenstadt, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Outdooractive Corporate firmographics
Firmographics- Name
- Outdooractive Corporate
- Legal name
- Outdooractive AG
- Website
- https://corporate.outdooractive.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Outdooractive Corporate operates a B2B/B2C digital outdoor tourism platform combining proprietary cartography, a destination management system, and a consumer app, serving tourism boards, ski resorts, outdoor brands, publishers, and 16.9M+ outdoor enthusiasts across Europe and select international markets.
- Ownership category
- akta.pro rank
Outdooractive Corporate industry classification
Industry- Product category
- Outdoor Tourism Platform
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where Outdooractive Corporate is headquartered
LocationHeadquarters
- HQ city
- Immenstadt
- HQ country
- Germany
- HQ region
- Europe
Offices11 records
Markets served
Outdooractive Corporate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- B2B SaaS Subscriptions (Outdooractive Business): The company generates recurring revenue through subscription plans (Free, Pro, Pro+) for its business customers including destinations, tourism boards, ski resorts, outdoor brands, and publishers who pay for platform access, content management tools, and distribution services.
- Enterprise/Destination Partnerships: Customized B2B partnerships with destinations, brands, and tourism organizations for digital marketing, content distribution, and platform integration services, likely involving larger multi-year contracts.
- Professional Services and Training: The company offers consulting, implementation support, and training services (Outdooractive Academy) for partners seeking to maximize platform value and digital transformation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual outdoor enthusiasts |
| Subscription | Monthly | Pro subscription for outdoor enthusiasts |
| Subscription | Monthly | Pro+ subscription for power users |
| Subscription | Annual | B2B Business Partnership Plans |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels10 records
Outdooractive Corporate product offering
Product offeringCore offering
Outdooractive Corporate operates a digital outdoor tourism platform (the Outdooractive Platform) that combines proprietary cartography, editorial content, and a destination management system. It enables tourism providers (destinations, ski resorts, outdoor brands, publishers) to publish, manage, and syndicate outdoor content, while serving individual outdoor enthusiasts with route planning, travel guides, and real-time condition data across web, mobile, and partner channels.
Product overview
Outdooractive Corporate operates a platform-plus-services model centered on the Outdooractive Platform, a digital outdoor tourism ecosystem connecting destinations, brands, and outdoor enthusiasts. The core platform (Outdooractive Platform / outdooractive.com) provides interactive mapping, tour planning, and travel guide functionality. B2B partners access the platform via Outdooractive Business (DMS) for content management and distribution. Consumer access is via the Outdooractive.com web portal and mobile Outdooractive App. Related products include the alpenvereinaktiv.com portal (Alpine association partnership), the Travel Guide feature for destination customization, Community Features for social interaction, and the Snow Depth Map for winter activity planning. The company also offers Tourism AI (generative AI assistant), Outdooractive Academy (professional training), Outdooractive CAMPUS (educational access), and maintains a dedicated Research division for sustainable tourism innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Outdooractive Business: Content Management System (CMS) and Destination Management System (DMS) for partners to manage and publish content on the platform
- Outdooractive Academy
- Outdooractive CAMPUS
- Outdooractive Research
Products and services
- Outdooractive Platform The core digital outdoor tourism platform connecting destinations, brands, and outdoor enthusiasts worldwide, offering interactive maps, tour planning, travel guides, accommodation listings, ski resort information, weather data, and community features.
- Outdooractive Business (DMS) Content Management System / Destination Management System for B2B partners to create, manage, and publish outdoor and tourism content from one central location, with automatic distribution across multiple channels, rights management, and reporting.
- Outdooractive App Mobile application for iOS and Android providing outdoor enthusiasts access to the platform on mobile devices, including GPS navigation, offline maps, tour tracking, and real-time weather data, with Free, Pro, and Pro+ subscription tiers.
- alpenvereinaktiv.com Specialized portal developed in partnership with Alpine associations (DAV, OeAV, AVS) providing content focused on Alpine activities, hut information, and mountaineering routes.
- Outdooractive Tourism AI AI-powered assistant integrated into the platform for destination visitors, providing personalized responses to travel queries, tour recommendations, and destination information using generative AI technology.
- Outdooractive Academy Professional training and education service for tourism industry professionals, offering workshops and seminars delivered by Outdooractive experts covering platform technology, content management, and digital marketing.
- Outdooractive CAMPUS Educational institution program providing university and educational facility access to Outdooractive platform technology for teaching, research, and student projects.
Quantifiable outcome
- A medium-sized tourism destination can quintuple (5x) its reach on average through the platform
- +1 more outcomes
Companies that use Outdooractive Corporate
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles4 records
Outdooractive Corporate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature5 records
Outdooractive Corporate partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered strategic, core and flagship.
- WandermagazinstrategicPartnership to elevate the digital hiking experience together, announced June 2026.
- Bergverlag RothercoreIntegration of all Rother tour guide content (Germany's leading hiking guidebook publisher) into the Outdooractive platform, announced March 2026.
- ALPIN MagazinecoreALPIN magazine integrating its tour content into the Outdooractive platform, enabling the mountain magazine to monetize its digital outdoor content.
- World Mountain and Trail Running Championships (WMTRC)flagshipOfficial Map Partner of the World Mountain and Trail Running Championships and Innsbruck Alpine Summer, providing digital mapping and route planning for the event.
- MetGIScoreMetGIS provides real-time weather data integrated into the Outdooractive platform, displayed contextually with tours and outdoor activities both on web and mobile apps.
- Alpine Associations (DAV, OeAV, AVS)corePartnership with German (DAV), Austrian (OeAV), and South Tyrol (AVS) Alpine associations to provide comprehensive hut information and outdoor content through the alpenvereinaktiv.com portal. Huts are displayed regardless of whether privately owned or association-managed.
- GarmincoreGarmin GPS navigation devices receive Outdooractive content and route data, enabling outdoor enthusiasts to access trails and tours on their navigation devices.
- LiveAlpsNature ConsortiumcoreOne-Health approach for visitor management and biodiversity protection in Alpine protected areas. Active research project with multiple partners.
- JOMP Innovation HubstrategicInnovation hub for promoting physical activity through the joy of movement, in which Outdooractive participates.
- VIMAS Project ConsortiumcoreMonitoring and management of visitors in recreation and protected areas. Active research project on visitor management.
- EduLab ConsortiumstrategicDigital and sustainable education for future tourism innovators through innovative platform technology integration.
- LENKER Project ConsortiumstrategicProject to create foundations for lifelong joy of cycling among young people.
- DATAxWB ConsortiumstrategicStrengthening the adventure tourism sector in the Western Balkans by connecting local SMEs to international markets through a digital platform ecosystem.
- STANDOUT ConsortiumstrategicPromoting outdoor sports through unified standards in urban cities to enhance physical, mental, and social wellbeing.
- REMOTE AlliancecoreBuilding resilient business models for holistic development of developing and emerging destinations through sustainable outdoor tourism.
- ELSA Project ConsortiumstrategicStudents bringing regional sustainability in tourism to life through digital storytelling and local content.
- ReCharge Outdoors ConsortiumstrategicUsing real-time health data from wearables to tailor outdoor activities to individual recovery needs.
- Digital Ranger ConsortiumcorePreserving biodiversity and reducing disturbances by outdoor sports participants in protected areas using outdoor platforms and technology. Completed project.
- OTDI-SEE ConsortiumstrategicConcepts and capacity-building solutions to strengthen visibility of the Western Balkans as an outdoor tourism destination. Completed project.
- DATES Project ConsortiumcoreImplementation of a connected European data space for tourism. Completed project.
- DE-Klima-PLUS Project ConsortiumstrategicDevelopment of a model concept for incentive activation for climate-friendly, climate-neutral, and climate-positive destination experiences. Completed project.
- AIR Project ConsortiumcoreAI-based recommender for sustainable tourism using AI technology to develop sustainable visitor management in German tourism destinations. Completed project.
- EUREGIO Besuchermonitoring ConsortiumstrategicInnovative approaches for smart visitor monitoring in the EUREGIO Zugspitz-Wetterstein-Karwendel cross-border region for nature and landscape protection.
- Pro AllianceflagshipThe world's largest alliance for joint marketing with all professional partners in the outdoor sector, formed in 2019. Represents the core B2B partnership network.
- MeineWaldKI Project ConsortiumstrategicContributing to forest condition assessment through citizen science and artificial intelligence.
- INSPIRES EU InitiativestrategicEU-funded initiative for sustainable tourism research and innovation.
Scale indicators13 records
Recent moves11 records
Expansion highlights6 records
Outdooractive Corporate competitors and assessment
Company assessmentDirect peers
- Wikiloc: Crowd-sourced outdoor trail database with global coverage. Competes with Outdooractive on user-generated tour content, route sharing, and community-driven discovery.
- Komoot: Leading European outdoor route-planning app for hiking and cycling. Direct competitor to Outdooractive's consumer app, sharing similar DACH market focus, freemium model, and tour-based content library.
- AllTrails: World's largest outdoor trail database with strong North American presence. Competes directly with Outdooractive in consumer trail discovery, route planning, and community features, though AllTrails leads in US market share.
- Bergfex: Austrian outdoor and ski portal with strong DACH presence. Direct competitor in destination weather, snow reports, and hiking content; comparable business model targeting German-speaking outdoor enthusiasts.
- Ride with GPS: Cycling-focused route planning and navigation platform. Competes with Outdooractive in cycling-specific content while serving a narrower but passionate user segment.
Broad incumbents
- Strava: Global fitness activity tracking platform with route planning for runners and cyclists. Overlaps with Outdooractive in route planning but emphasizes social/athletic performance rather than destination tourism content.
Emerging players
- Trailforks: Mountain biking trail database integrated with Strava. Partial overlap with Outdooractive's cycling/hiking content; focused specifically on MTB trails and conditions.
- Plotaroute: UK-based route planning platform for walking, cycling, and running. Smaller peer competing in Outdooractive's expanding UK and international footprint.
Regional players
- Bergwelten: Austrian outdoor and mountaineering portal. Regional peer in DACH outdoor content market, comparable content depth for Alpine hiking and mountaineering routes.
Others
- Garmin Connect: Garmin's activity tracking ecosystem that both competes with and distributes Outdooractive content. Adjacent platform with own route planning features; Garmin is also a key Outdooractive distribution partner via navigation devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Outdooractive Corporate social profiles
Digital presenceOutdooractive Corporate compliance and trust
Trust signalCompliance3 records
Outdooractive Corporate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdooractive Corporate leadership team
Management profileNumber of profiles
Profiles5 records
Outdooractive Corporate subsidiaries and ownership
Company hierarchySubsidiaries4 records
Outdooractive Corporate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdooractive Corporate M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdooractive Corporate
What does Outdooractive Corporate do?
Outdooractive Corporate operates a digital outdoor tourism platform (the Outdooractive Platform) that combines proprietary cartography, editorial content, and a destination management system. It enables tourism providers (destinations, ski resorts, outdoor brands, publishers) to publish, manage, and syndicate outdoor content, while serving individual outdoor enthusiasts with route planning, travel guides, and real-time condition data across web, mobile, and partner channels.
Is Outdooractive Corporate a public or private company?
Outdooractive Corporate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outdooractive Corporate founded?
Outdooractive Corporate was founded in 2005. It employs 101 to 250 people.
Where is Outdooractive Corporate based?
Outdooractive Corporate is headquartered in Immenstadt, Germany, in the Europe region.
How does Outdooractive Corporate make money?
Three revenue lines are on record. B2B SaaS Subscriptions (Outdooractive Business) is the primary driver. The others are enterprise/Destination Partnerships and professional Services and Training.
Who are Outdooractive Corporate's main competitors?
Direct peers on record are Wikiloc, Komoot, AllTrails, Bergfex and Ride with GPS. Strava is listed as a broad incumbent. Emerging players are Trailforks and Plotaroute. Bergwelten is listed as a regional player. Garmin Connect is listed as an others.
Does Outdooractive Corporate have an API?
Yes. Outdooractive provides interfaces (Schnittstellen) for data exchange with partners, including importing partner content into the platform and exporting platform data to distribution channels. The platform uses international data standards enabling content distribution via the content-marketing network. Digital data from partners is imported via digital interfaces, and the DMS ensures data only needs to be maintained in one central location. Additionally, API keys are referenced in map tile URLs (project: api-corporate-outdooractive).
What industry is Outdooractive Corporate in?
Outdooractive Corporate's product category is Outdoor Tourism Platform. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 561520 and its SIC code is 7900.