Park Yoga
Park Yoga is a UK registered charity delivering free outdoor community yoga in public parks, operating 75+ venues across England, Scotland, and Wales and serving 4,000+ weekly participants every Sunday from May to September. The charity model is funded by donations, grants, merchandise sales, and venue host partnerships.
- Company typePrivate
- Founded2017
- HeadquartersPoole, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Park Yoga does
Park Yoga is a UK registered charity founded in 2017 that delivers free outdoor community yoga sessions in public parks. Operating across 75+ venues in England, Scotland, and Wales, the charity runs weekly sessions every Sunday morning from May to September (a 20-week season), serving more than 4,000 participants per week in 2025. Sessions are drop-in, require no booking, and are open to all ages, abilities, and backgrounds, with a deliberate focus on removing barriers to participation for inactive adults, people with disabilities, families, and people on low incomes. The head office is based in Poole, Dorset, with a small team of approximately 6 staff (Director, Yoga Instructor Liaison Lead, Venue Liaison Lead, Bookkeeper, plus part-time administrators) supported by a volunteer Board of Trustees.
The platform model relies on partnerships with Local Authorities and Active Partnerships, which provide park space and fund instructor fees at approximately £1,500 per venue per season, alongside a network of paid yoga instructors. The underlying technology stack is modest: a WordPress website (parkyoga.co), social media channels (Facebook, Instagram, YouTube, LinkedIn), e-commerce via Teemill for merchandise, and contactless donation infrastructure (Zettle by PayPal, Volt, CAF Bank). Virtual Park Yoga sessions are hosted on YouTube during the off-season.
The revenue model is a diversified charity funding stack: voluntary donations (on-site contactless and online, typically Gift Aid-eligible), grants from bodies including Sport England and the National Lottery, merchandise sales through Teemill, and Venue Host Organisation contributions. All sessions remain permanently free to participants, with the charity mission explicitly framed as keeping yoga accessible regardless of income. The 2026 Sports Industry Awards 'Wellness in Sport' recognition and a multi-year Yogi Tea partnership signal strengthening brand and commercial positioning.
Park Yoga firmographics
Firmographics- Name
- Park Yoga
- Legal name
- Park Yoga
- Website
- https://parkyoga.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Park Yoga is a UK registered charity delivering free outdoor community yoga in public parks, operating 75+ venues across England, Scotland, and Wales and serving 4,000+ weekly participants every Sunday from May to September. The charity model is funded by donations, grants, merchandise sales, and venue host partnerships.
- Ownership category
- akta.pro rank
Park Yoga industry classification
Industry- Product category
- Community Outdoor Yoga Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Kids & Family Yoga (HSADACAK), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)
Keywords
Where Park Yoga is headquartered
LocationHeadquarters
- HQ city
- Poole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Park Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Park Yoga accepts voluntary donations from participants on-site via contactless payment devices and through online donation platforms. The charity relies on these donations to sustain operations and keep sessions free forever.
- Merchandise Sales: Partnership with Teemill (Isle of Wight) to sell branded merchandise including t-shirts, hoodies, water bottles, and tote bags. Made from organic materials, produced by renewable energy, printed to order in the UK.
- Grant Funding: Funding from Sport England (£12,479 awarded for outreach and inclusion work), The National Lottery, and other grant-making bodies to support operations, instructor training, and community outreach.
- Venue Host Organisation Contributions: Venue Host Organisations (typically Local Authorities or Active Partnerships) fund the cost of yoga instructors at £1,500 per year for the 20-week season, plus onboarding fees.
- Gift Aid: UK tax relief scheme that adds 25% to donation value at no extra cost to donors, increasing the impact of charitable contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all yoga sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Park Yoga product offering
Product offeringCore offering
Park Yoga delivers free, no-booking community yoga sessions in public parks every Sunday morning (9:30–10:30am) from May to September at 75+ venues across the UK. Sessions are open to all ages and abilities and are supported by paid local yoga instructors funded through a Venue Host Organisation partnership model. Complementary offerings include a Teemill-powered online merchandise shop, Virtual Park Yoga sessions on YouTube during the off-season, and a donation programme processed via CAF Bank, Zettle by PayPal and Volt.
Product overview
Park Yoga is a UK-based national charity offering free outdoor community yoga sessions in nature. The core offering is a network of over 70 park-based venues across England, Scotland, and expanding regions, delivering free weekly yoga sessions every Sunday from May to September. The organization operates as a platform with multiple complementary services: an online shop (powered by Teemill) selling branded merchandise, Virtual Park Yoga sessions on YouTube for the winter off-season, a donation program with multiple payment processing options (CAF Bank, Zettle by PayPal, Volt), and volunteer opportunities. Park Yoga also maintains strategic partnerships including one with Yogi Tea for branded activations. The charity focuses on improving physical and mental wellbeing by making yoga accessible regardless of age, background, or ability, with a mission to foster joy, connection, and community through yoga in nature.
Differentiator
Problem solved
Functional benefit
Products and services
- Park Yoga Free Outdoor Sessions Free weekly community yoga sessions held outdoors in public parks every Sunday morning 9:30–10:30am from May to September, open to all ages and abilities with no booking required. Delivered through a network of 75+ UK venues with paid local instructors funded by Venue Host Organisations.
- Park Yoga Online Shop (Teemill Merchandise) Branded merchandise e-commerce store selling sustainable t-shirts, hoodies, water bottles and tote bags. Operated on the Teemill print-on-demand platform based on the Isle of Wight; proceeds support Park Yoga's free sessions.
- Virtual Park Yoga Online yoga sessions hosted on Park Yoga's YouTube channel every Sunday at 9:30am during the off-season, allowing participants to practise at home when in-person park sessions are not running.
- Venue Partnership Program Partnership programme through which Local Authorities, Active Partnerships and landowners establish a Park Yoga venue in their local park. Venue Host Organisations fund the yoga instructor cost (approximately £1,500 per year for a 20-week season) with a minimum two-year commitment and a one-off £500 onboarding fee.
Quantifiable outcome
- 90% of attendees feel happier after attending sessions
- +3 more outcomes
Companies that use Park Yoga
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Park Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Park Yoga partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Yogi TeacorePartnership beginning in 2025 and continuing into 2026. Yogi Tea supports keeping Park Yoga free forever while helping introduce Park Yoga to new audiences. Partnership includes onsite branding (flags, instructor t-shirts & hoodies), tea samples at sessions, and Community Activation Days including events on International Yoga Day. Yogi Tea's Summer Series features events at Poole, Torquay, and Telford venues.
- Yogi TeacoreStrategic partnership focused on community wellbeing and mindfulness. Yogi Tea's support helps fund Park Yoga operations while providing product sampling and experiential activations at venues throughout the summer season.
- Activity AlliancecoreCollaboration through the Include to Improve Lived Experience Network to better understand barriers disabled people face when accessing outdoor yoga. Research conducted with disabled people is shaping improvements across Park Yoga sessions and marketing to create more welcoming and inclusive experiences.
- Sport for ConfidenceminorCo-funder with Activity Alliance of the Include to Improve programme, which creates opportunities for disabled people to participate, volunteer, and work in sports and activities.
- TeemillcoreMerchandise platform partner based on the Isle of Wight. Produces Park Yoga branded merchandise including t-shirts, hoodies, water bottles, and tote bags. Made from organic materials, produced by renewable energy, printed to order in the UK. Teemill handles all e-commerce operations for Park Yoga merchandise.
- We Are UndefeatableminorNational campaign providing advice and guidance for Park Yoga's participant story collection and marketing materials, particularly focused on people with long-term health conditions.
- This Girl CanminorNational campaign providing advice and guidance for Park Yoga's participant story collection and marketing materials, focused on encouraging women to get active.
- Local Authorities (Venue Host Organisations)coreLocal councils and public landowners who provide park space and fund yoga instructor costs (£1,500/year for 20-week season) to host Park Yoga venues. Include Town Councils and Active Partnerships who help secure permissions and promote sessions to local communities.
- Active PartnershipscoreRegional sports partnerships that help facilitate Park Yoga venue establishment, secure necessary permissions, and promote sessions to local communities.
- Weymouth Town CouncilminorLocal authority partnership for Park Yoga Weymouth Lodmoor venue. Provides venue space and support for session delivery.
- Dorset Coast ForumminorEarly partner organisation that organised the first Park Yoga pilot sessions in 2017, funded by the Fine Family Foundation.
Scale indicators8 records
Recent moves10 records
Expansion highlights7 records
Park Yoga competitors and assessment
Company assessmentBroad incumbents
- British Heart Foundation — Physical Activity Programmes: The British Heart Foundation funds and runs national physical-activity initiatives targeting inactive adults and those with long-term conditions. It shares Park Yoga's evidence-led approach to community activity and works through local authority and NHS partnerships, but operates as part of a much larger cardiovascular health charity.
Others
- This Girl Can: This Girl Can is a Sport England-funded campaign to encourage women to be physically active, and is already a marketing partner of Park Yoga. It addresses the same inclusion and inactive-women audience but operates as a national awareness campaign rather than a session-delivery platform.
- Mind — Get Set to Go / Physical Activity Programmes: Mind funds community physical-activity programmes to support mental wellbeing, often delivered through local partners and councils. The mission and target beneficiary profile (mental-health-driven exercise) closely aligns with Park Yoga's stated outcomes, though Mind is a broader mental-health charity.
- Age UK — Physical Activity Programmes: Age UK funds and supports local physical-activity programmes aimed at older adults, many delivered through local-authority partnerships. This overlap with Park Yoga's older-adult audience and council-funded delivery model makes it a relevant comparator for inclusion programming.
Direct peers
- GoodGym: GoodGym is a UK community-fitness charity that combines physical activity with community volunteering. Like Park Yoga, it runs regular free sessions, relies on donations and partnerships, and uses a community-led GTM to deliver health and social impact in local neighbourhoods.
- Parkrun: Parkrun operates free, weekly, timed 5k community running events in public parks across the UK and globally, with no booking required. It shares Park Yoga's core model: free, drop-in, volunteer- and partnership-enabled outdoor exercise delivered through a national venue network funded largely by local councils.
- Walking for Health (Ramblers): Walking for Health is a UK programme of free, short, volunteer-led health walks delivered in partnership with local authorities. It directly parallels Park Yoga's free, drop-in, outdoor, council-partnered, weekly community-activity format targeting inactive and priority groups.
Emerging players
- Macmillan Cancer Support — Move More: Macmillan's Move More programme delivers free physical-activity sessions for people living with cancer, in partnership with local authorities and leisure operators. It overlaps with Park Yoga in serving participants with long-term health conditions via charity-funded, council-partnered activity, though it is embedded within a larger cancer charity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Park Yoga social profiles
Digital presencePark Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park Yoga leadership team
Management profileNumber of profiles
Profiles12 records
Park Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park Yoga
What does Park Yoga do?
Park Yoga delivers free, no-booking community yoga sessions in public parks every Sunday morning (9:30–10:30am) from May to September at 75+ venues across the UK. Sessions are open to all ages and abilities and are supported by paid local yoga instructors funded through a Venue Host Organisation partnership model. Complementary offerings include a Teemill-powered online merchandise shop, Virtual Park Yoga sessions on YouTube during the off-season, and a donation programme processed via CAF Bank, Zettle by PayPal and Volt.
Is Park Yoga a public or private company?
Park Yoga is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Park Yoga founded?
Park Yoga was founded in 2017. It employs 1 to 10 people.
Where is Park Yoga based?
Park Yoga is headquartered in Poole, United Kingdom, in the Europe region.
How does Park Yoga make money?
Five revenue lines are on record. Donations are the primary driver. The others are merchandise Sales, grant Funding, venue Host Organisation Contributions and gift Aid.
Who are Park Yoga's main competitors?
British Heart Foundation — Physical Activity Programmes is listed as a broad incumbent. Others are This Girl Can, Mind — Get Set to Go / Physical Activity Programmes and Age UK — Physical Activity Programmes. Direct peers are GoodGym, Parkrun and Walking for Health (Ramblers). Macmillan Cancer Support — Move More is listed as an emerging player.
Does Park Yoga have an API?
No public API is recorded for Park Yoga.
What industry is Park Yoga in?
Park Yoga's product category is Community Outdoor Yoga Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAK, Kids & Family Yoga. Its NAICS code is 71394 and its SIC code is 7900.