PARLA

What PARLA does

PARLA is a Chilean strategic communications agency founded in 2015 and headquartered in Las Condes, Santiago. The firm provides consulting services to large enterprises and organizations across five core practice areas: Strategic Narrative (Relato Estratégico), Change Communication (Comunicación del Cambio), Content (Contenido), Public Affairs and Crisis (Asuntos Públicos y Crisis), and Audience Relations (Relación con Audiencias). PARLA serves enterprise clients including Mercado Libre, BHP, PepsiCo, BYD, JLL, Ripley Chile, Banco Estado, and AAFP, building multi-year relationships — the Mercado Libre engagement has lasted seven or more years. The agency positions itself as a strategic partner embedded with client leadership, focused on behavioral outcomes rather than message delivery, with strategies informed by social listening and stakeholder analytics.

PARLA generates revenue through professional services fees, including project-based engagements and multi-year retainers negotiated directly with enterprise clients. Pricing is custom and not publicly disclosed. The firm employs approximately 49 people organized under three partners (Sebastián Jordana as Socio Director, Francisco Derosas as Director General de Clientes, and Rodrigo Frey), plus directors, associates, and staff. Go-to-market is sales-led and consultative, engaging C-suite and senior leadership at prospect organizations. Marketing is delivered through blog content, a newsletter, proprietary events (Diálogos Parla), and the co-produced podcast 'Animales Políticos.' In 2025 the agency launched a Public Affairs division and celebrated its 11th anniversary.

The technology stack centers on social listening and data analytics platforms used to monitor stakeholder sentiment, with capabilities in multi-platform content distribution and earned media strategy. The agency has earned industry recognition including the Effie Oro (2019), Premio Eikon (2022), MERCO #1 corporate reputation ranking for client Mercado Libre (2023), and the Autocosmos Ecological Brand of the Year for client BYD (2024). PARLA operates exclusively in Chile with no disclosed international footprint, and is privately held by its founding partners with no external investors disclosed.

Name

PARLA

Legal name

PARLA

Website

https://parla.cl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PARLA is a Chilean strategic communications agency founded in 2015, providing consulting, content, public affairs, and change-communication services to enterprise clients including PepsiCo, BHP, BYD, and Mercado Libre from its Santiago headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communication Consulting: PARLA generates revenue through professional consulting fees for strategic communication services. Work includes narrative development, change communication, content creation, public affairs management, and crisis communication. Revenue is derived from ongoing client relationships and project-based engagements.
2. Campaign Development and Execution: Design and implementation of 360-degree communication campaigns including brand positioning, digital content, influencer management, and earned media. Pricing based on scope and duration of campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PARLA is a Chilean strategic communications agency that delivers five integrated service lines to corporate and institutional clients: Strategic Narrative (Relato Estratégico), Change Communication (Comunicación del Cambio), Content (Contenido), Public Affairs and Crisis (Asuntos Públicos y Crisis), and Audience Relations (Relación con Audiencias). Services are sold directly to large enterprises through long-term, senior-level engagements combining research-driven strategy, social listening, omni-channel content production, and stakeholder engagement.

Product overview

PARLA is a communications agency (Agencia de Comunicaciones) based in Chile that provides strategic communication services to companies and organizations. The firm operates as a single unified service offering organized around five core service areas: Relato Estratégico (Strategic Narrative), Comunicación del Cambio (Change Communication), Contenido (Content), Asuntos Públicos y Crisis (Public Affairs and Crisis), and Relación con Audiencias (Audience Relations). These services are delivered through strategic consulting, content creation, digital strategy, and stakeholder engagement methodologies, with a focus on helping organizations connect with their environment and achieve their strategic communication objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Relato Estratégico (Strategic Narrative) Strategic narrative service that helps leaders redefine organizational purpose and update strategies to mobilize audiences through research, dialogue, and storytelling methodologies. Targeted at corporate and institutional leaders facing strategic communication challenges.
• Comunicación del Cambio (Change Communication) Change communication service that helps clients communicate cultural transformation processes, including digital and technological transformation, inclusion and diversity, and human rights initiatives. Designed for organizations navigating significant internal or external change.
• Contenido (Content) Content creation service producing compelling stories across omni-channel platforms with a focus on digital media, including social media content, brand videos, purpose videos, branded content, documentaries, and editorial projects. For organizations seeking multi-platform content production.
• Asuntos Públicos y Crisis (Public Affairs and Crisis) Public affairs and crisis communication service covering political-legislative environment monitoring, position development, crisis management, and crisis training and simulations. For organizations needing to defend positions before public opinion and manage reputation risk.
• Relación con Audiencias (Audience Relations) Stakeholder engagement and audience relations service combining research and creativity to develop persuasive messages and effective communication platforms for shareholders, editors, collaborators, clients, and communities. For organizations requiring structured multi-stakeholder outreach.

Quantifiable outcome

• 5x return on investment for PepsiCo campaigns over 2 years
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Gestión SocialminorStrategic or Co-development Partner · 1 January 2025PARLA collaborated with Gestión Social and Criteria to conduct the first 'Empathetic Brands' study in Chile, measuring corporate empathy across 124 brands in 30 categories.
• CriteriaminorStrategic or Co-development Partner · 1 January 2025PARLA collaborated with Gestión Social and Criteria to conduct the first 'Empathetic Brands' study in Chile, measuring corporate empathy across 124 brands in 30 categories.
• Astara ChilecoreChannel Partner/ Reseller/ Distributor · 1 January 2022Astara serves as the official importer and distributor of BYD vehicles in Chile. PARLA works with BYD on communication strategy as part of BYD's market entry and expansion in Chile.
• TironicoreStrategic or Co-development Partner · 1 January 2019PARLA partnered with consulting firm Tironi to develop the 'Myths and Realities' campaign for AAFP, combining PARLA's social listening and communication expertise with Tironi's strategic consulting.
• McCannminorStrategic or Co-development Partner · 1 January 2018PARLA collaborated with McCann on marketing campaigns for Ripley Chile, combining PARLA's strategic approach with McCann's creative capabilities for purpose-driven campaigns.
• The Ad CouncilminorStrategic or Co-development Partner · 1 January 2018PARLA partnered with US-based The Ad Council to adapt their 'I am a Witness' anti-bullying campaign to Chile for Ripley's Escolares campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy PR: Global creative network's PR and influence arm operating extensively in LatAm, providing corporate communications, public affairs, and brand storytelling. PARLA already partnered with McCann (sister IPG network) on Ripley, evidencing how Ogilvy's adjacent agencies intersect with PARLA's enterprise client base.
• Burson: Global communications agency (formed from BCW and Burson-Marsteller) with established LatAm operations offering public affairs, corporate communications, and crisis management. Comparable in service portfolio to PARLA but operates at global scale with significantly larger resource base.
• Weber Shandwick: Global public relations and communications agency operating across LatAm, providing corporate communications, public affairs, and content strategy to multinational clients. Overlaps with PARLA's enterprise offering but competes at global scale and broader capability breadth.
• FleishmanHillard: Global PR and communications agency with LatAm offices serving enterprise clients across corporate reputation, public affairs, and content. Comparable to PARLA in strategic communications focus but with international network reach and broader service lines.
• Hill+Knowlton: Global communications consultancy with strong public affairs and crisis management practice across LatAm. Competes with PARLA for enterprise public affairs and corporate communications mandates, particularly with multinational clients.
• Edelman: Global communications marketing firm with a strong LatAm presence providing PR, public affairs, and reputation management. Serves similar enterprise clients (including multinational corporations) but at much larger scale and as part of a global network rather than a Chile-focused boutique.

Direct peers

• Llorente & Cuenca: Spanish-headquartered communications consultancy with deep LatAm operations across corporate communications, public affairs, and crisis management. Comparable to PARLA in service breadth and enterprise client focus, but with broader geographic reach and greater scale.
• Tironi: Chilean strategic communications and consulting firm specializing in corporate positioning, public affairs, and content strategy for large enterprises. PARLA has co-executed campaigns with Tironi (e.g., AAFP Myths and Realities), making it the closest direct competitor with overlapping service offerings in the same Chilean market.
• VOXKOM: Chilean strategic communications agency offering corporate communications, public affairs, and content services to enterprise clients. Directly comparable to PARLA in scale, geography, and service mix; Francisco Derosas (PARLA Director General de Clientes) was previously at VOXKOM.
• Proyect Comunicaciones: Chilean strategic communications agency serving corporate and consumer clients with PR, content, and influencer marketing services. Directly comparable to PARLA in Chilean enterprise/consumer brand communications focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/parlacl
• LinkedInlinkedin.com/company/parla-coms
• Instagraminstagram.com/parlacl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARLA