What Parlons Climat does

Parlons Climat is a French non-profit association (Association loi 1901, SIREN 914481510) founded in 2022 and headquartered at 22 avenue de Verdun in the 10th arrondissement of Paris. It operates with a team of 5 employees and a mission to study French public opinion on ecological transition and to help climate-communication actors adapt their messaging for audiences who are unconvinced, skeptical, or resistant to ecological discourse. The organization runs large-scale representative surveys (notably a 4,000-respondent "Les Français Parlent Climat" wave with Kantar Profiles in November 2024, compared against a 2022 baseline) and segments results using the Destin Commun value-family framework (six segments: Militants Désabusés, Stabilisateurs, Laissés pour compte, Identitaires, Libéraux Optimistes, Attentistes).

Its core products are longitudinal and thematic research studies. Flagship and recurring assets include "Les Français Parlent Climat," the strategic note "Le Pivot Majoritaire," and the downloadable guide "11 conseils pour parler d'écologie." Adjacent sub-audience studies cover farmers, climate skeptics, Christians and climate (developed with A Rocha France and the FLAM Foundation, engaging 15+ Christian organizations), agricultural and food transitions, seniors aged 65–80, and the acceptability of climate policies with IDDRI. Supporting offers include the bimonthly "Indice" newsletter delivered via Brevo (ex-Sendinblue) and an "Atelier" workshop service for hands-on communication training.

The business model is grant-funded, not commercial: all research and guides are distributed free of charge as no-registration PDF downloads from parlonsclimat.org. Major institutional funders comprise the European Climate Foundation, Fondation Carasso, Fondation de France, and the Domorrow fonds de dotation, with project-level support from the FLAM Foundation. The GTM motion is community-led, relying on an ecosystem of NGOs, journalists, researchers, activists, associations, decision-makers, institutional actors, and content creators to amplify findings rather than paid channels. Operating geography is exclusively France, with no disclosed international expansion.

Name

Parlons Climat

Legal name

Association Parlons Climat

Website

https://parlonsclimat.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Parlons Climat is a Paris-based French non-profit association that runs large-scale public opinion surveys and audience-specific studies to help climate communicators adapt their messaging for unconvinced and skeptical audiences across France.

Ownership category

akta.pro rank

Product category

Climate Communication Research

NAICS

Marketing Research and Public Opinion Polling (541910), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Advertising (7310)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industry

Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)

Keywords

• Climate communication research
• Public opinion analysis
• Audience segmentation studies
• Ecological transition strategy
• Climate communication guides

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation and institutional funding: Parlons Climat operates as a non-profit association (Loi 1901) funded by institutional supporters including European Climate Foundation, Fondation Carasso, Fondation de France, and Domorrow fund. Revenue appears to come entirely from grants and donations rather than commercial activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parlons Climat conducts large-scale public opinion research on French attitudes toward climate and ecological transition, then translates findings into audience-specific communication strategies and downloadable guides for climate communicators. Its core product is the annual "Les Français Parlent Climat" study using Destin Commun value-based segmentation, complemented by thematic audience studies (farmers, seniors, climate skeptics, Christians) and practical communication guides available as free PDFs.

Product overview

Parlons Climat is a research and consulting organization focused on climate communication, offering a portfolio of studies, strategic tools, and practical guides. The core offering centers on Les Français Parlent Climat, an annual public opinion study using Destin Commun value segmentation, supplemented by thematic studies (climate skeptics, seniors, farmers, Christians, agricultural-food transitions) and strategic publications like Le Pivot Majoritaire. Supporting products include the 11 Conseils communication guide, the bimonthly Indice newsletter, and the Atelier workshop program. All offerings aim to help ecological transition actors adapt communication strategies to diverse French audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Français Parlent Climat Annual flagship study providing insight into French public opinion on climate and ecological transition, based on Destin Commun value family segmentation with strategic communication recommendations for environmental actors.
• Le Pivot Majoritaire Strategic analysis explaining why ecology support strategies have plateaued and how to trigger a new mobilization phase by making climate a majority issue, available as a downloadable resource on the Parlons Climat website.
• 11 Conseils pour Parler d'Écologie Mini communication guide synthesizing 10 years of international climate communication research into 11 practical recommendations, available as a downloadable PDF for ecological transition actors.
• Climate Skeptics Study Exclusive study combining academic research, statistical analysis, and interviews to understand the diversity of climate doubt and the motivations underlying climate skepticism in France.
• Seniors and Climate Engagement Study Study examining French baby-boomers (65-80 years) ecological knowledge, practices, and specific role in ecological transition, including their mobilization potential for climate engagement.
• Farmers and Climate-Environment Study Study measuring French farmers' reactions, from adherence to rejection, regarding environmental protection discourse, and identifying effective communication strategies for agricultural audiences.
• French and Agricultural-Food Transitions Study Study on French perceptions of agricultural transitions and food systems, examining attachments, ideals, dietary changes, and communication challenges.
• Climate Policy Acceptability Study Study examining French willingness to accept climate policies, identifying equity and perceived efficiency as key conditions for public support of ecological transition measures.
• Christians and Climate Study Program Pioneering study program on Christians' relationship to climate and biodiversity, with a dedicated communication guide for engaging Christian audiences and faith-based organizations in climate communication.
• Atelier (Workshop Program) Hands-on workshop offering providing practical training and exercises in climate communication strategies for ecological transition actors and partner organizations.
• Indice Newsletter Bimonthly newsletter taking the temperature of French public opinion on ecological transition, sharing curated insights from daily monitoring activities and recent research findings.
• Fléchette Bio Communication guide developed with Conséquences highlighting climate change impacts on natural territories, designed to engage new audiences on biodiversity and ecological transition.

Quantifiable outcome

• 4,000 representative French respondents surveyed in November 2024
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kantar ProfilescoreStrategic or Co-development Partner · 1 November 2024Research panel partner for conducting representative surveys of French public opinion. Used for the Les Français parlent climat 2025 study with 4,000 respondents in November 2024.
• Destin CommuncoreStrategic or Co-development PartnerDestin Commun is a think tank that developed the value-based segmentation framework used by Parlons Climat to categorize the French population into 6 value families (Militants Désabusés, Stabilisateurs, Laissés pour compte, Identitaires, Libéraux Optimistes, Attentistes). This partnership provides the methodological foundation for audience analysis.
• Collectif NourrirminorStrategic or Co-development PartnerPartner in agricultural studies; collaborated on BVA survey of 607 farmers in November 2023 regarding farmers' views on climate transition.
• Terra NovaminorStrategic or Co-development PartnerThink tank partner for agricultural studies; collaborated on farmer survey research alongside Collectif Nourrir and Parlons Climat.
• Nuances d'AvenirminorStrategic or Co-development PartnerPolitical research organization that partnered on IFOP survey of 401 farmers in June 2022, providing expertise on political attitudes in agricultural communities.
• A Rocha FranceminorStrategic or Co-development PartnerProtestant environmental organization that co-developed the pioneering study on Christians and climate, providing theological and environmental expertise.
• Nuances d'AvenirminorStrategic or Co-development PartnerResearch partner for the Christians and climate study, providing survey methodology expertise for quantitative research on religious communities.
• ConséquencesminorStrategic or Co-development PartnerEnvironmental communication association that partnered on the lavender farmers campaign case study. Conséquences' mission is to build narratives highlighting climate change impacts on natural territories to engage new audiences.
• IDDRIminorStrategic or Co-development PartnerInstitute for Sustainable Development and International Relations collaborated on the climate policy acceptability study, contributing economic and policy expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ADEME: French Environment and Energy Management Agency; the public-sector incumbent producing large-scale studies and communications on climate, ecological transition, and public behavior. Much broader remit and budget than Parlons Climat, with overlapping audience.
• Ipsos: Global polling and market research firm that runs large-scale climate and environmental opinion studies for NGOs, governments, and media. Represents the broad incumbent alternative for climate public opinion data, with vastly greater scale.

Direct peers

• IDDRI: Institute for Sustainable Development and International Relations, a Paris-based think tank producing research on climate policy, including climate policy acceptability in partnership with Parlons Climat. Similar audience of policymakers and engaged public.
• Destin Commun: French think tank that developed the value-based segmentation framework (six 'familles de valeurs') that underpins all of Parlons Climat's audience analysis. Effectively a sister organization and core strategic partner; produces adjacent research on French political and social values.
• Terra Nova: French progressive think tank producing policy and opinion research, including on climate and ecological transition. Collaborates with Parlons Climat on agricultural studies and addresses a similar audience of policymakers, journalists, and engaged citizens.
• IFOP: Major French polling institute that already partners with Parlons Climat on farmer surveys and conducts its own climate, political, and social opinion research. Directly comparable methodology and overlapping client base of NGOs, media, and institutions.
• Réseau Action Climat: French federation of climate NGOs coordinating climate communications and advocacy across civil society. Comparable mission around engaging French public on climate and serving as a knowledge hub for member organizations.
• Notre Affaire à Tous: French climate-focused advocacy association engaged in climate litigation, mobilization, and public communications. Comparable French non-profit climate mission and overlapping audiences of citizens, media, and policymakers.
• BVA Group: French market research and polling firm that partners with Parlons Climat on farmer surveys (607 respondents, Nov 2023) and qualitative interviews. Competes in the same niche of custom French opinion research for institutional clients.

Others

• European Climate Foundation: Major European climate philanthropy that funds Parlons Climat and also runs its own climate communication and policy programs across Europe. Functions as both funder and ecosystem participant in the climate communications space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/parlons-climat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parlons Climat