The Parlour 33

What The Parlour 33 does

The Parlour 33 is a privately-held, single-location full-service beauty salon operating at 360 North Broad Street in Doylestown, Pennsylvania. Founded and expanded into its current format in 2016, the business is co-owned by Ann (Owner, Lash Artist & Esthetician) and Jayna (Owner & Senior Stylist) and is staffed by a team of roughly eight to thirteen members including senior stylists, stylists, assistants, a lash and makeup artist, and a guest services coordinator. The salon's product offering is built around four integrated service categories: hair services (precision cuts, blow-dries, color including balayage and highlights, color corrections, and weft and tape-in extensions), makeup services (full-face applications, everyday looks, and bridal packages with mandatory trials), skin and lash services (facials, volume/hybrid/individual eyelash extensions, and lash lifts), and retail sale of professional product lines. A defining physical feature is the multi-zone layout: a bright, open hair salon at the front of the building paired with private upstairs and back rooms used for extensions, facials, and lash work, positioning the salon between a traditional walk-in salon and a private-suite beauty studio.

The underlying technology stack is light: bookings are handled through the third-party SalonRunner platform with a customer-facing portal linked from the website, and there is no proprietary software, app, or API surface. The go-to-market motion is direct-to-consumer and appointment-based, with walk-ins accepted subject to availability; on-location makeup services for groups of four or more (weddings, proms, bachelorette parties) extend the channel beyond the physical storefront. Pricing is per-service, pay-as-you-go, ranging from $29 for a men's cut up to $150+ for bridal makeup, with higher complexity services (extensions, color corrections, new-client appointments) requiring non-refundable deposits and consultations.

The revenue model is professional-services based, with four streams: hair services, makeup services, lash and skin services, and product retail. The primary customer segments are general beauty consumers seeking everyday and transformational hair services, and a bridal/special-event vertical that commands premium pricing and structured trial workflows. The customer base is entirely retail/individual, with no B2B or enterprise exposure disclosed. Distribution relies on a single brick-and-mortar salon, online booking via SalonRunner, and an organic marketing footprint anchored by the @theparlour33 Instagram account, a website with service pages and gallery, and an email newsletter signup. Product supply partnerships with Olaplex, Wella, Kérastase, Brazilian Bond Builder (B3), and Novalash support service quality and retail attach.

Name

The Parlour 33

Legal name

The Parlour 33

Website

https://parlour33.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Parlour 33 is a privately-held, full-service beauty salon in Doylestown, Pennsylvania offering hair, makeup, skin, and lash services to individual consumers and bridal clients. Co-owned by Ann and Jayna, the single-location salon operates with eight employees.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Hair Extensions, Wigs & Hairpieces (CRABABAH)

Keywords

• Beauty salon services
• Hair styling and color
• Bridal makeup
• Eyelash extensions
• Hair extensions

Headquarters

HQ city

Doylestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hair Services: Revenue from haircut, coloring, styling, extensions, and blow-dry services. Appointment-based with pricing varying by service type and stylist experience level.
2. Makeup Services: Revenue from full face makeup, everyday looks, and bridal makeup applications. On-location services available for groups with non-refundable deposit required.
3. Lash & Skin Services: Revenue from eyelash extensions, lash lifts, and facials performed in private settings.
4. Product Sales: Salon-quality professional products recommended and sold for at-home hair care maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Parlour 33 is a full-service beauty salon in Doylestown, Pennsylvania that delivers appointment-based hair, makeup, skin, and lash services to individual consumers. Core offerings include precision haircuts, coloring (balayage, highlights, corrections), weft and tape-in hair extensions, professional makeup application (bridal, special-event, and everyday), facials, and eyelash extensions and lifts, with retail sales of professional hair-care brands such as Olaplex, Wella, Kérastase, and Brazilian Bond Builder B3.

Product overview

The Parlour 33 is a full-service beauty destination offering a unified suite of salon services. The core offering centers on three integrated service categories: Hair Services (cuts, styling, coloring with balayage/highlights, and extensions using weft or tape-in methods), Makeup Services (bridal, special event, and everyday applications available in-salon or on-location), and Skin & Lashes (facials, eyelash extensions in volume/hybrid/individual styles, and lash lifts). Additional priced add-ons include various highlight tiers (Mini, Partial, Full), color services, blow-dry treatments, and formal/bridal styling. The salon uses professional products including Olaplex, Wella, Kérastase, Brazilian Bond Builder B3, and Novalash, and offers a Novalash aftercare kit for retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Full-service hair offerings including precision cuts, blow-dry styling, formal/updo styling, color services (single process, ends refresh, face frame, balayage, mini/partial/full highlights), and color corrections, as well as hair extensions using weft (hand-tied or machine) and tape-in methods with installation fees and recurring maintenance every 5-10 weeks. Pricing varies by stylist experience level and service complexity, with women's haircuts ranging $45-90 and men's $29-39.
• Makeup Services Professional makeup applications for various occasions, including Full Face Makeup with lashes at $100, Everyday/Casual look (eyes, lips, cheeks) at $85 with optional $10 lash add-on, and Bridal Full Face Makeup with lashes at $150+. Bridal trials are $150 and required 1-3 months before the wedding. On-location makeup services are available for groups of 4+ at destination of choice with non-refundable deposit.
• Skin & Lashes Services Facials and lash services performed in private treatment rooms. Includes volume, hybrid, and individual eyelash extensions applied one-by-one using pharmaceutical-grade protein bond adhesive (lasting ~30 days, touch-ups every 2-4 weeks), lash lifts performed with silicone rods and adhesive, and facials designed to enhance natural beauty.
• Professional Hair Care Retail Products Salon-quality professional products from brands including Olaplex, Wella, Kérastase, Brazilian Bond Builder (B3), and Novalash (including a Novalash aftercare kit) recommended and sold to clients for at-home hair, lash, and skin care maintenance to preserve the results of in-salon services.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• OlaplexminorOthersProfessional hair care brand featured in salon. Olaplex products are used during services and recommended for at-home hair care maintenance to keep extensions and color looking their best.
• WellaminorOthersProfessional hair color and styling brand. Wella products are used for coloring and styling services at the salon.
• KérastaseminorOthersLuxury professional hair care brand. Kérastase products are used in salon services and recommended for at-home maintenance.
• Brazilian Bond Builder (B3)minorOthersProfessional hair care brand specializing in bond-building treatments. Products used to maintain hair health during color and extension services.
• SalonRunnercoreTechnology or IntegrationOnline appointment booking platform used by The Parlour 33. Customers book appointments through the SalonRunner customer portal linked on their website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ulta Beauty: Large national beauty retailer operating salon services inside stores alongside a broad assortment of beauty products. Comparable to The Parlour 33 in that it combines salon services with retail of the same professional product brands (Olaplex, Kérastase).
• Bluemercury: National spa and beauty retailer combining spa services (facials, waxing, makeup) with curated product retail. Comparable to The Parlour 33 in the facial and makeup service offering alongside retail of premium beauty brands.

Direct peers

• Drybar: Multi-location blow-dry and styling focused salon chain offering appointment-based hair services with premium pricing. Comparable to The Parlour 33 in the appointment-based service model and premium positioning within the hair services category.
• Great Clips: Largest hair salon franchise in North America offering walk-in and appointment haircuts at accessible price points. Comparable to The Parlour 33 as a hair salon operating in suburban markets with appointment/walk-in service.
• Warren Tricomi: Premium boutique salon offering hair, color, and beauty services with celebrity stylist reputation. Comparable to The Parlour 33 in the boutique positioning, premium pricing, and emphasis on a curated stylist team experience.
• Fantastic Sams Cut & Color: Hair salon franchise offering cuts, color, and styling services at value price points. Comparable to The Parlour 33 as a multi-service suburban hair salon with similar core service categories (cuts, color, styling).
• Hand & Stone Massage and Facial Spa: Multi-location spa franchise offering facials, massage, and hair removal services alongside member-based pricing. Directly comparable to The Parlour 33 in the facial/skincare service offering and multi-service, appointment-based model.

Others

• Phenix Salon Suites: Salon suite rental concept that leases individual studios to independent stylists and beauty professionals. Comparable to The Parlour 33 as an adjacent operating model in the boutique beauty services space, relevant for understanding alternative go-to-market approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theparlour33
• LinkedInlinkedin.com/company/the-parlour-33

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Parlour 33