PEDIATRIC ASSOCIATES OF RICHMOND, INC.

What PEDIATRIC ASSOCIATES OF RICHMOND, INC. does

Pediatric Associates of Richmond (PAR) is a private, physician-owned pediatric medical practice serving the greater Richmond, Virginia metropolitan area from three office locations: the main Three Chopt office in Richmond (7240 Patterson Avenue), a Mechanicsville location (8485 Bell Creek Road), and a Short Pump/Glen Allen location (4300 Pouncey Tract Road). The practice traces its origin to Dr. Walter E. Bundy Jr., who began practicing pediatrics in Richmond in 1945, and has historically operated around a six-physician partnership model supplemented by nurse practitioners (including IBCLC-credentialed providers for breastfeeding support) and approximately 43 total employees. PAR has remained independent throughout its history, with no private equity, venture capital, or parent-company ownership indicated.

The practice delivers comprehensive pediatric care from birth through adolescence, including well-child check-ups, vaccinations, sick visits, developmental screenings, ADHD and behavioral health follow-ups, and specialty services such as international travel consultation and lactation support. Its service portfolio spans in-person office visits, telemedicine consultations conducted via Zoom (introduced in April 2020), and an eClinicalWorks-based patient portal that supports online scheduling, medical records access, and bill pay. PAR also operates a sensory-friendly care program with social stories and visual guides for children with special sensory needs, maintains an active health-education blog, and offers seasonally extended hours (Sunday and evening slots at Three Chopt, launched February 2026).

PAR generates revenue through fee-for-service billing to patients and participating insurance plans for pediatric visits, procedures, and vaccinations, with no publicly disclosed subscription or retainer pricing. Its go-to-market is direct-to-consumer, relying on community reputation reinforced by consecutive regional awards (Style Weekly Family Favorites 2006-2021, Virginia Living Best of Virginia 2015-2021, Richmond Times-Dispatch Best Pediatric Practice 2018-2021), physician referrals, and digital channels including its website and email newsletter. The practice shows no partnerships, acquisitions, or external funding activity.

Name

PEDIATRIC ASSOCIATES OF RICHMOND, INC.

Legal name

Pediatric Associates of Richmond, Inc.

Website

https://parpeds.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Pediatric Associates of Richmond is an independent, physician-owned pediatric medical practice serving children from birth through adolescence at three office locations across the Richmond, Virginia metropolitan area, offering preventive care, sick visits, vaccinations, telemedicine, and sensory-friendly accommodations.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Pediatric healthcare services
• Well-child check-ups
• Vaccination services
• Telemedicine consultations
• Sensory-friendly care

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Care Services: Revenue generated from pediatric healthcare services billed to patients and insurance providers, including well-child check-ups, sick visits, vaccinations, and medical procedures.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pediatric Associates of Richmond is a physician-owned private pediatric medical practice providing comprehensive healthcare for children from birth through adolescence. Its core services include well-child check-ups, sick visits, vaccinations, developmental screenings, telemedicine virtual visits, and a sensory-friendly care environment for children with special sensory needs, delivered across three Richmond-area office locations.

Product overview

Pediatric Associates of Richmond is a pediatric healthcare practice providing comprehensive medical care for children from birth through adolescence. The practice operates as a single unified healthcare service with multiple service offerings including in-person pediatric care at three Richmond-area locations (Three Chopt, Mechanicsville, and Short Pump), telemedicine virtual visits, a patient portal for online access to records and scheduling, online bill payment, sensory-friendly care accommodations, and extended appointment hours. The practice also maintains an extensive health education library through blog articles covering vaccinations, childhood development, and various pediatric health topics.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Pediatric Care
• Telemedicine Services
• Patient Portal
• Online Bill Pay
• Sensory-Friendly Care
• Extended Hours Appointments
• COVID-19 Vaccination Service

Quantifiable outcome

• Recognized as Favorite Pediatric Group for 15+ consecutive years (Style Weekly) and Best Pediatric Group for 7+ consecutive years (Virginia Living)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Children's Hospital of Richmond at VCU: The dominant regional pediatric health system in the Richmond market where PAR operates. Competes indirectly for pediatric primary care patients and directly for specialty referrals; serves as both a competitor and a key referral partner given PAR physicians' MCV/VCU ties.
• Nemours Children's Health: Large pediatric health system with primary care and specialty pediatric services across the mid-Atlantic and Southeast. Comparable in pediatric primary care service mix and serves as a benchmark for scale, brand, and integrated pediatric delivery.
• Cook Children's Health Care System: Integrated pediatric health system combining primary care pediatrics, specialty care, and ancillary services. Comparable in pediatric primary care mission and serves as a model of vertically integrated pediatric delivery that could eventually consolidate independent practices like PAR.
• Bon Secours Mercy Health: Regional Catholic health system operating in the Richmond market with primary care and pediatric services. Competes for Richmond-area pediatric patients and represents the kind of system-level acquirer that could absorb independent pediatric practices.

Direct peers

• After Hours Pediatrics: Regional pediatric urgent care / after-hours clinics serving families with children. Comparable to PAR's after-hours and weekend extended-hour offerings, and competes for the same low-acuity pediatric visit demand.
• PM Pediatrics: Multi-state pediatric urgent care / after-hours clinic chain. Comparable to PAR in target customer (families with children) and overlapping service line (sick visits, after-hours access), though it specializes in urgent rather than primary care.
• Pediatric Associates: Large Florida-based pediatric practice group operating a multi-location, multi-physician model very similar to PAR. Despite operating in a different metro, it is the closest functional peer in terms of pediatric primary care delivery model (offices + portal + vaccinations + extended hours).

Emerging players

• Blueberry Pediatrics: Direct-to-consumer virtual pediatric care platform offering on-demand telemedicine, advice, and triage. Competes with PAR's Zoom-based telemedicine offering and represents the broader threat of virtual-first pediatric care that bypasses brick-and-mortar practices.

Regional players

• NightLight Pediatric Urgent Care: Pediatric urgent care chain operating outside PAR's geography. Comparable business model focused on after-hours pediatric visits, representing the kind of regional pediatric urgent care competitor that could enter the Richmond market.

Others

• eClinicalWorks: Electronic health records and patient portal vendor whose platform PAR migrated to. Not a direct competitor but an infrastructure / ecosystem enabler — comparable in that it represents the technology stack underpinning PAR's patient portal and digital operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pediatric-associates-of-richmond-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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