What Partex Group does

Partex Group is a privately held, family-owned Bangladeshi conglomerate founded in 1961 by M. A. Hashem, headquartered in Dhaka and operating across FMCG manufacturing, industrial products, and bulk commodity trading. The group runs eleven wholly-owned subsidiaries spanning beverages, plastics, jute, pulp and paper, foundry, petroleum, coal, real estate, and aviation, and is the sole official bottler of Royal Crown Cola Co. International in Bangladesh, producing RC Cola, RC Lemon, RC Orange, RC Upper 10, RC Jeera Pani, KICK and Mum drinking water. It also manufactures household and furniture items via Partex Plastics Limited and engages in import and trade of iron, steel, cement, sugar, rice, spices, wheat, salt and milk through its predecessor Hashem Corporation.

The business model is multi-stream: manufacturing-based revenue across FMCG and industrial product lines, bulk commodity trading, and franchise-driven beverage bottling and distribution under the RC Cola license. Go-to-market is anchored by two dedicated distribution companies and a large field force of distribution agents covering more than 300,000 wholesale and retail outlets across Bangladesh, with a newly formed export department supporting shipments to Nepal (since 2015) and India. Customer segments split between mass-market Bangladeshi consumers (primary, B2C) and industrial/B2B buyers of manufacturing inputs and bulk commodities.

The group employs approximately 5,000 people (35% skilled), reported FY2015-2016 turnover of approximately US$500 million against an asset base of ~US$200 million, and is led today by Managing Director Rubel Aziz (son of the founder) with CEO Subir Kumar Ghose and Chairman M. A. Hashem. There is no disclosed private equity, venture, or institutional ownership; control remains concentrated within the founding Hashem family.

Name

Partex Group

Legal name

Partex Group

Website

https://partex.net

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Partex Group is a privately held, family-owned Bangladeshi conglomerate founded in 1961 that manufactures and distributes FMCG, plastics, paper, jute, and industrial products through eleven subsidiaries, including the sole RC Cola bottler in Bangladesh, serving mass-market consumers across 300,000+ retail outlets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manufacturing (FMCG & Industrial Products): Partex Group manufactures a diverse basket of FMCG and industrial products across multiple subsidiaries including beverages, plastics, jute, paper, and more. The company operates manufacturing and service-oriented units.
2. Bulk Trading: The group engages in bulk trading of various commodities, having originally started in tobacco trading and expanded to import and trade iron, steel, cement, sugar, rice, spices, wheat, salt, milk and other essential commodities.
3. Beverage Franchising (RC Cola): As the sole official bottler of Royal Crown Cola Co. International, Partex Beverage generates revenue through bottling and distribution of RC Cola and related beverage products under franchise agreement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Partex Group is a Bangladeshi family-owned conglomerate that manufactures and distributes a diverse basket of FMCG and industrial products through wholly-owned subsidiaries. Core operations include RC Cola franchise beverage bottling (Partex Beverage), bottled drinking water, plastic household and furniture products (Partex Plastics), jute, pulp and paper manufacturing, foundry castings, petroleum, coal, real estate, and bulk commodity trading. The group sells consumer goods through two dedicated distribution companies covering more than 300,000 wholesale and retail outlets across Bangladesh, with selective export operations to Nepal and India.

Product overview

Partex Group is a large family-owned conglomerate in Bangladesh engaged in manufacturing FMCG products and industrial products, providing services, and bulk trading. The group operates through multiple subsidiaries: Partex Beverage (RC Cola bottler) produces carbonated beverages; Partex Plastics manufactures household items and furniture; Partex Properties handles real estate; Partex Petro focuses on petroleum; Partex Foundry produces metal castings; Partex Jute, Partex Pulp & Paper, and Partex Paper handle paper/jute products; Partex Coal handles coal operations; and Red Origin is another business unit. The product portfolio includes Mum Drinking Water and various Royal Crown Cola brand beverages (RC Cola, RC Lemon, RC Orange, RC Upper 10, RC Jeera Pani, KICK). The group employs approximately 5,000 people and covers more than 300,000 wholesale and retail outlets across Bangladesh.

Differentiator

Problem solved

Functional benefit

Brands

• MUM: Drinking water brand under Partex Beverages Ltd.
• RC Cola
• RC Lemon
• RC Orange
• RC Upper 10
• RC Jeera Pani
• KICK

Products and services

• Mum Drinking Water Bottled drinking water brand under Partex Beverage Limited, available in 330ml, 500ml, 1500ml, 2000ml, 2500ml, 4500ml, and 5000ml sizes, exported by Partex Beverage's dedicated export department.
• RC Cola Royal Crown Cola carbonated beverage bottled under franchise by Partex Beverage Limited in 330ml, 500ml, 1250ml, and 2000ml sizes for the Bangladesh market and export.
• RC Lemon Lemon-flavored carbonated beverage bottled under the RC Cola franchise by Partex Beverage Limited, available in 330ml, 500ml, and 1000ml sizes.
• RC Orange Orange-flavored carbonated beverage bottled under the RC Cola franchise by Partex Beverage Limited, available in 330ml, 500ml, and 1250ml sizes.
• RC Upper 10 Carbonated beverage brand bottled under the RC Cola franchise by Partex Beverage Limited, available in 330ml, 500ml, 1000ml, and 2000ml sizes.
• RC Jeera Pani Cumin-flavored carbonated beverage bottled under the RC Cola franchise by Partex Beverage Limited, available in 250ml size.
• KICK Carbonated beverage brand produced by Partex Beverage Limited, available in 250ml size for the Bangladesh market and export.
• Partex Plastics household and furniture products Plastic household items and furniture manufactured by Partex Plastics Limited for local Bangladesh demand and export, including shipments to India, with customization capability for international buyers.
• Partex Jute products Jute manufacturing and export operations by Partex Jute Mills Limited, producing jute-based industrial products for domestic and international markets.
• Partex Pulp & Paper products Pulp and paper manufacturing operations by Partex Pulp & Paper producing paper products for industrial and commercial customers.
• Partex Paper products Paper products manufactured by Partex Paper for commercial customers.
• Partex Foundry castings Foundry operations producing metal castings and industrial components for industrial customers.
• Partex Coal Coal mining and trading operations supplying coal for energy and industrial buyers.
• Partex Petro products Petroleum and energy-related products and services provided by Partex Petro.
• Partex Properties Real estate and property management services provided by Partex Properties Limited.

Quantifiable outcome

• Covers more than 300,000 wholesale and retail outlets
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Royal Crown Cola Co. InternationalcoreOEM/ Whitelabel/ Licensing PartnerPartex Beverage Limited (PBL) is the sole official bottler of Royal Crown Cola Co. International. PBL handles bottling and distribution of RC Cola products including RC Cola, RC Lemon, RC Orange, RC Upper 10, RC Jeera Pani, and KICK beverages. The franchise relationship enables Partex to manufacture and distribute RC Cola products in Bangladesh.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Square Group: Bangladeshi conglomerate combining pharmaceuticals, consumer healthcare, FMCG foods, and textiles; comparable in scale, family ownership structure, and horizontal diversification strategy into Bangladesh consumer markets.
• ACI Limited: Bangladeshi conglomerate with strong FMCG, consumer brands, and pharmaceutical operations alongside agro-processing and trading divisions; competes with Partex Plastics in household goods and operates in overlapping customer segments.
• S. Alam Group: Bangladeshi conglomerate operating in cement, steel, edible oil, and consumer foods; comparable as a family-owned Bangladeshi industrial group whose commodity/consumer mix mirrors several Partex subsidiaries.
• PRAN-RFL Group: Bangladesh's largest family-owned FMCG conglomerate, spanning food processing, beverages, plastics, and consumer goods. Closest structural analogue to Partex with similar diversified subsidiary model, B2C-heavy customer base, and nationwide distribution footprint.
• Bengal Group of Industries: Bangladeshi conglomerate with plastics, real estate, garments, and consumer goods operations; directly comparable to Partex Plastics in household plastics and furniture, and shares a similar multi-vertical, Bangladesh-centric operating model.
• City Group (Bangladesh): Bangladeshi conglomerate with pulp and paper, cement, shipping, and consumer goods divisions; directly comparable to Partex Pulp & Paper/Partex Paper and represents a similar Bangladesh-headquartered, family-owned diversified industrial player.
• Ispahani Group: One of Bangladesh's oldest conglomerates operating across jute, textiles, paper, consumer products, and tea; its jute and paper divisions are directly comparable to Partex Jute Mills and Partex Pulp & Paper, with a similar long-history family ownership profile.

Broad incumbents

• Bashundhara Group: One of Bangladesh's largest conglomerates with paper, tissue, cement, real estate, LPG, media, and consumer products divisions; its paper/tissue businesses compete with Partex Pulp & Paper, while its much larger scale establishes it as the dominant Bangladeshi incumbent.

Others

• Royal Crown Cola International: Global RC Cola brand owner that franchises Partex Beverage as sole Bangladeshi bottler; not a competitor but the principal counterpart enabling PBL's bottling exclusivity and long-term brand-led beverage economics.

Regional players

• Multimode Group: Bangladeshi conglomerate with trading, manufacturing, and consumer products operations; comparable to Partex's bulk-trading roots and horizontal diversification, though smaller and less brand-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/partex-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partex Group