City Group
City Group is a privately held Bangladeshi conglomerate founded in 1972, operating 40 sister concerns across FMCG, packaging, shipbuilding, media, and healthcare with 15,000+ employees and seven mass-market brands led by TEER.
- Company typePrivate
- Founded1972
- HeadquartersDhaka, Bangladesh
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What City Group does
City Group is a privately held Bangladeshi conglomerate founded in 1972 and headquartered in Dhaka, operating through 40 sister concerns that span FMCG, animal feed, PET bottles, printing and packaging, shipbuilding, media, and healthcare. The group employs more than 15,000 people and sells through a portfolio of seven consumer brands led by TEER (edible oil, flour, spices, condiments), alongside Bengal, Natural, Jibon, Sun, Quick Bite, and Jelfy, serving mass-market Bangladeshi households and exporting to more than 23 countries. Founder and Chairman Fazlur Rahman has led the group since inception, providing multi-decade continuity.
The group's industrial footprint includes Rupshi Flour Mills, described as South Asia's largest flour mill, plus dedicated facilities for edible oil processing, PET bottle manufacturing, and packaging. Underlying technology is primarily industrial-scale food and packaging processing rather than software- or AI-driven. Distribution is anchored by an extensive retail network across Bangladesh; TEER was ranked the #1 food product brand in Bangladesh by Kantar Worldpanel in 2018, and the group has used sponsorships such as the TEER 'Go for Gold' programme to reinforce consumer affinity.
The business model is a diversified conglomerate structure that generates revenue through unit-based sales of mass-market consumer staples (oil, flour, spices, snacks) and complementary B2B and industrial revenue from PET bottles, printing and packaging, shipbuilding, and media. Capital deployment is heavy: Tk 10,000 crore has been deployed across operations, with an additional Tk 100 billion planned, primarily through three Bangladesh Economic Zones Authority (BEZA)-licensed economic zones — City (77.96 acres, 2019), Hoshendi (108 acres, 2022), and Purbagaon (93.02 acres, 2024) — signalling a deliberate pivot into industrial real estate alongside the consumer franchise.
City Group firmographics
Firmographics- Name
- City Group
- Legal name
- City Group
- Website
- https://citygroup.com.bd
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- City Group is a privately held Bangladeshi conglomerate founded in 1972, operating 40 sister concerns across FMCG, packaging, shipbuilding, media, and healthcare with 15,000+ employees and seven mass-market brands led by TEER.
- Ownership category
- akta.pro rank
City Group industry classification
Industry- Product category
- Consumer Packaged Goods
- NAICS
- Food Manufacturing (311), Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050), Cookies & Crackers (2052), Beverages (2080)
- akta.pro primary industry
- Chocolate & Candy Snacks Manufacturing (AFAKAIAM)
Keywords
Where City Group is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
City Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Packaged Goods - Edible Oils: Sale of TEER and Sun branded edible oils including soybean oil, mustard oil, palm olein, and vanaspati through retail distribution across Bangladesh
- Consumer Packaged Goods - Staples: Sale of flour, atta, semolina, rice, lentils, and sugar under TEER and Sun brands through mass market retail channels
- Consumer Packaged Goods - Tea: Production and sale of tea under Bengal and Sun brands from company-owned tea gardens
- Consumer Packaged Goods - Dairy: Distribution of milk powder and condensed milk under Bengal brand
- Consumer Packaged Goods - Water: Production and sale of packaged drinking water under Jibon and Natural brands
- Consumer Packaged Goods - Bakery and Snacks: Sale of biscuits, cookies, cakes, and rusks under Quick Bite brand and jelly candies under Jelfy brand
- International Export: Export of food products and consumer essentials to 23+ countries across Asia, Europe, Middle East, and North America
- Economic Zone Operations: Development and operation of economic zones providing industrial infrastructure to manufacturing tenants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for essential consumer goods |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
City Group product offering
Product offeringCore offering
City Group manufactures and sells a diversified portfolio of branded consumer packaged goods across Bangladesh, including edible oils, flour, atta, rice, lentils, sugar, tea, dairy products, packaged drinking water, biscuits, bakery items, and jelly candy under seven owned brands (TEER, BENGAL, Sun, Natural, Jibon, Quick Bite, Jelfy). The group also develops and operates three industrial economic zones providing manufacturing infrastructure to industrial tenants. Products reach consumers through an extensive Bangladesh retail network and an export division serving 23+ countries.
Product overview
City Group is a diversified Bangladeshi conglomerate established in 1972, operating as a multi-brand consumer goods manufacturer. The portfolio comprises seven distinct brands across essential consumer categories. TEER serves as the flagship brand covering edible oils, staples, and dairy. BENGAL focuses on tea and dairy products sourced from company-owned tea gardens. Natural and Jibon both produce purified drinking water using different technologies including reverse osmosis and advanced filtration. Sun offers staple foods including flour, rice, and cooking oils. Quick Bite provides baked snacks and bakery products. Candy (Jelfy) manufactures confectionery items. Additionally, the group operates three economic zones for industrial development.
Differentiator
Problem solved
Functional benefit
Brands
- TEER: Flagship brand of City Group with strong presence across essential consumer categories including edible oil, atta, flour, semolina, rice, lentils, sugar, and milk powder.
- Bengal
- Natural
- Jibon
- Sun
- Quick Bite
- Jelfy
Products and services
- TEER Edible Oils and Staples Flagship City Group brand offering edible oils (soyabean oil fortified with Vitamin A and rich in Vitamin E and K using Nutrients Retained Technology), flour, atta, semolina, rice, lentils, sugar, and milk powder for mass-market Bangladeshi households. Sold through retail distribution across Bangladesh.
- BENGAL Tea, Sugar, and Dairy Products Trusted City Group brand offering tea (sourced from company-owned tea gardens), sugar, milk powder, and condensed milk for Bangladeshi consumers. Processed using modern technology and carefully selected raw materials.
- Jibon Packaged Drinking Water City Group's pure drinking water brand produced using advanced separation technology, reverse osmosis membranes, ultraviolet sterilization, micron filtration, and ozone disinfection systems for Bangladeshi consumers.
- Natural Palm Olein and Drinking Water City Group's consumer essentials brand offering palm olein and drinking water produced using carefully selected raw materials and modern processing systems for Bangladeshi consumers.
- Sun Staple Foods City Group's staple foods brand offering atta, flour, soyabean oil, semolina, vanaspati, mustard oil, palm olein, rice, lentils, sugar, and tea products. Produced from carefully selected wheat and processed using advanced milling technology for Bangladeshi consumers.
- Quick Bite Bakery and Snacks City Group's baked snacks and bakery brand offering biscuits, cookies, cakes, rusks, and other convenient food products produced using carefully selected ingredients and modern baking technology for Bangladeshi consumers.
- Jelfy Jelly Candy City Group's heart-shaped jelly candy brand offering vibrant flavors including strawberry, orange, ripe mango, green mango, and tamarind, crafted using quality ingredients and modern confectionery processing technology for Bangladeshi consumers.
- City Economic Zone BEZA-licensed industrial economic zone spanning 77.96 acres in Rupshi, Narayanganj, providing industrial infrastructure, utility connections, and regulatory facilitation to manufacturing tenants, with expected employment of 3,000 in the first year and over 20,000 within five years.
- Hoshendi Economic Zone BEZA-pre-qualified industrial economic zone spanning 108 acres in Munshiganj, providing industrial infrastructure to manufacturing tenants with a Tk 10,000 crore initial investment and expected employment of 10,000 direct and 5,000 indirect jobs within the first three years of commercial production.
- Purbagaon Economic Zone BEZA-licensed industrial economic zone in Rupganj, Narayanganj spanning an initial 93.02 acres with planned expansion to 150 acres, providing industrial infrastructure to manufacturing tenants with a Tk 100 billion initial investment and approximately 10,000 expected jobs.
- Rupshi Flour Mills South Asia's largest flour mill and the world's second-largest stand-alone flour mill, operating under City Economic Zone and producing flour for City Group's branded consumer packaged goods portfolio.
Quantifiable outcome
- TEER ranked #1 food product brand in Bangladesh with Consumer Reach Point of 57
- +3 more outcomes
Companies that use City Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
City Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
City Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship, moderate and minor.
- Bangladesh Economic Zones Authority (BEZA)coreLicense received for Purbagaon Economic Zone spanning 93.02 acres in Rupganj, Narayanganj with Tk 100 billion planned investment.
- Bangladesh Economic Zones Authority (BEZA)coreHoshendi Economic Zone inaugurated with BEZA pre-qualification certificate. Zone spans 108 acres with Tk 10,000 crore initial investment.
- Bangladesh Economic Zones Authority (BEZA)coreCity Group received license from BEZA to establish City Economic Zone on 77.96 acres of land in Rupshi, Narayanganj. BEZA provides regulatory facilitation and economic zone status enabling industrial development and tenant attraction.
- Bangladesh Archery Federation (BAF)flagshipFive-year performance-based sponsorship program 'TEER Go for Gold' with Tk 2.41 crore annual funding for 2019-20 season including Tk 72 lakhs for event management and Tk 1.61 crores for archer development. Includes talent hunt, training center development, and foreign coach recruitment for Tokyo Olympics preparation.
- Bangladesh Olympic AssociationmoderatePartner in archery development program and venue provider for press conferences and events related to TEER Go for Gold initiative.
- Duronto TVmoderateMedia partner for 'TEER Little Chef' children's cooking competition show. Duronto TV telecasts the program reaching family and children audiences nationwide.
- Channel IminorBroadcast partner for 'TEER Advanced Kitchen' reality show, Bangladesh's first kitchen renovation-based TV program.
- Prothom AlomoderateJoint organizer of TEER Prothom Alo Krishi Award recognizing farmers, agricultural researchers, and scientists for contributions to the agricultural sector.
- iflixminorPartnership with Bengal Classic Tea for 'Ushnotar Notun Golpo' short film series, a storytelling initiative revolving around stories of love and bonding.
Scale indicators13 records
Recent moves10 records
Expansion highlights6 records
City Group competitors and assessment
Company assessmentBroad incumbents
- ITC Limited: Indian diversified conglomerate with major FMCG (staples, biscuits, snacks), agribusiness, hotels, and paperboards operations. Comparable as a large emerging-market diversified CPG and agri-business conglomerate with significant vertical integration.
Direct peers
- Bashundhara Group: Bangladeshi conglomerate with food processing, paper, real estate, and media operations. Competes with City Group in branded food categories and operates similar diversified conglomerate structure across consumer and industrial segments.
- Square Group: Bangladeshi conglomerate spanning pharmaceuticals, consumer goods, and food products. Operates comparable branded FMCG portfolio targeting Bangladesh mass-market consumers with similar distribution-driven business model.
- ACI Limited: Bangladeshi conglomerate operating across FMCG, pharmaceuticals, agribusiness, and consumer brands. Directly competes with City Group in branded staples and consumer food categories through similar retail distribution in Bangladesh.
- Meghna Group of Industries: Bangladeshi conglomerate producing edible oils, flour, and consumer staples under multiple brands. Directly competes with City Group's TEER and Sun brands in Bangladesh's branded edible oils and flour categories.
- Unilever Bangladesh: Subsidiary of Unilever producing soaps, personal care, and food products in Bangladesh. Competes with City Group across branded consumer staples in Bangladesh's modern and traditional trade.
- PRAN-RFL Group: Bangladeshi conglomerate producing juices, confectionery, dairy, bakery, and staple foods with extensive export presence. Operates a similarly diversified FMCG portfolio across multiple consumer brands and competes head-to-head with City Group in Bangladesh's mass-market retail channel.
- Nestlé Bangladesh: Subsidiary of Nestlé operating in Bangladesh across dairy, beverages, culinary, and confectionery. Competes with City Group's Bengal dairy, Jibon water, and Jelfy candy brands in the same retail channels.
Regional players
- Dabur India: Indian FMCG company in ayurvedic/natural consumer products, packaged foods, and beverages. Comparable as a South Asian branded consumer staples company with diversified brand portfolio serving mass-market consumers.
- Marico Limited: Indian FMCG company specializing in edible oils, hair care, and packaged foods. Operates a regionally comparable branded edible oils and consumer staples business in South Asian markets adjacent to City Group's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
City Group social profiles
Digital presenceCity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Group leadership team
Management profileNumber of profiles
Profiles2 records
City Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
City Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Group
What does City Group do?
City Group manufactures and sells a diversified portfolio of branded consumer packaged goods across Bangladesh, including edible oils, flour, atta, rice, lentils, sugar, tea, dairy products, packaged drinking water, biscuits, bakery items, and jelly candy under seven owned brands (TEER, BENGAL, Sun, Natural, Jibon, Quick Bite, Jelfy). The group also develops and operates three industrial economic zones providing manufacturing infrastructure to industrial tenants. Products reach consumers through an extensive Bangladesh retail network and an export division serving 23+ countries.
Is City Group a public or private company?
City Group is a private company. It is classified as family owned and is currently operating.
When was City Group founded?
City Group was founded in 1972. It employs 1,001 to 5,000 people.
Where is City Group based?
City Group is headquartered in Dhaka, Bangladesh, in the Asia region.
How does City Group make money?
Eight revenue lines are on record. Consumer Packaged Goods - Edible Oils are the primary driver. The others are consumer Packaged Goods - Staples, consumer Packaged Goods - Tea, consumer Packaged Goods - Dairy, consumer Packaged Goods - Water, consumer Packaged Goods - Bakery and Snacks, international Export and economic Zone Operations.
Who are City Group's main competitors?
ITC Limited is listed as a broad incumbent. Direct peers are Bashundhara Group, Square Group, ACI Limited, Meghna Group of Industries, Unilever Bangladesh, PRAN-RFL Group and Nestlé Bangladesh. Regional players are Dabur India and Marico Limited.
Does City Group have an API?
No public API is recorded for City Group.
What industry is City Group in?
City Group's product category is Consumer Packaged Goods. Its primary akta.pro industry code is AFAKAIAM, Chocolate & Candy Snacks Manufacturing. Its NAICS code is 311 and its SIC code is 2000.