Partij voor de Dieren

Name

Partij voor de Dieren

Legal name

Partij voor de Dieren

Website

https://partijvoordedieren.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Political Party and Advocacy Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312), Political Organizations (81394)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industry

Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO) (HLAMAJAO)

Keywords

• Animal rights politics
• Political party membership
• Ecocentric electoral policy
• Environmental advocacy party
• Dutch political representation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Member Contributions/Contributions: Paid membership fees collected from members. Party also receives contributions (gifts, legacies, inheritances) registered and reported according to Dutch political party financing law.
2. Donations: Political party receives donations from supporters. Gifts over €1,000 per calendar year per donor are registered in a legally required overview. Gifts over €10,000 must be reported to the Ministry of Internal Affairs within 3 working days. Maximum donation per donor per calendar year is €100,000.
3. Party Shop/Merchandise: Webshop selling party merchandise and campaign materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels14 records

Core offering

Partij voor de Dieren is a Dutch political party organized as a vereniging (association) that fields candidates in national, provincial, municipal, water board, and European elections to advance an ecocentric platform centered on animal rights, nature, and the environment. It operates a paid membership program (Lidmaatschap), an e-commerce webshop selling merchandise and campaign materials, a citizen reporting portal (Meldpunt) for animal welfare issues, an email newsletter, a nature-adoption platform (Mijnnatuur.nl), and an events/congress system. It also maintains affiliated organizations including PINK! (youth), NGPF (scientific bureau), and the Animal Politics Foundation (APF).

Product overview

Partij voor de Dieren operates a political membership organization with a suite of digital products and services for members and supporters. Core offerings include a paid membership program (Lidmaatschap), an email newsletter subscription service (Nieuwsbrief), an e-commerce webshop selling merchandise, an online nature adoption platform (Mijnnatuur.nl), a citizen reporting portal (Meldpunt) for flagging animal welfare issues, and an events/agenda system for party activities and congresses. The party's ecosystem includes affiliated organizations: PINK! (independent youth organization) and the Nicolaas G. Pierson Foundation (NGPF) as the party's scientific institute, and the Animal Politics Foundation (APF) for international movement-building. The party also organizes annual congresses (Congres) with archived proceedings and maintains an active events calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Lidmaatschap (Membership) Annual paid membership program for supporters; benefits include campaign materials, email updates, invitations to events such as the members' congress, and a printed newsletter 3-4 times per year for members without an email address on file.
• Nieuwsbrief (Email Newsletter) Free voluntary email newsletter keeping members and subscribers informed about the latest news and developments from the party, with an unsubscribe option in every edition.
• Webshop (Webwinkel) Online store selling party merchandise and campaign materials with general terms and conditions, 14-day cooling-off returns policy, and retention of member/customer order data up to 14 months.
• Mijnnatuur.nl Online platform where users can adopt a piece of nature or land managed by Partij voor de Dieren, supporting conservation efforts.
• Meldpunt (Reporting Portal) Online reporting portal allowing citizens to submit reports on issues such as heat stress in animals and fireworks; collects reporter email and IP address for verification and abuse prevention, with data shared with relevant local/national political fractions.
• Congressen (Party Congress) Annual party congress events for members to deliberate on party policy, elect leadership, and decide on candidate lists, with audio recordings and minutes archived indefinitely.
• Agenda (Events) Events calendar listing party activities, demonstrations, congress events, and other engagements open to members and supporters.
• PINK! (Jongerenorganisatie) Independent youth organization of Partij voor de Dieren for people aged 14-28, offering political engagement through a separate membership and organizing activities and campaigns.
• NGPF (Nicolaas G. Pierson Foundation) Independent scientific institute affiliated with Partij voor de Dieren that develops, collects, and disseminates scientific knowledge about politics, law, and society, with particular attention to structural power relations and the position of humans, animals, and nature.
• Animal Politics Foundation (APF) International organization founded by Partij voor de Dieren in 2012 to support the global animal politics movement and share the party's model internationally.

Quantifiable outcome

• Successfully campaigned for ban on reptile markets (March 2026)
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Animal Politics Foundation (APF)coreStrategic or Co-development Partner · 1 January 2012International organization supporting the global animal politics movement. Partij voor de Dieren established APF in 2012 to support and connect animal-centered political parties worldwide. Helps establish similar parties in other countries.
• PINK! (Jongerenorganisatie)coreOthersIndependent youth organization of Partij voor de Dieren for young people aged 14-28. Political youth organization that introduces politics in an accessible way. Former collaboration on campaigns such as mink farming opposition with other youth organizations (PvdA, SP, GroenLinks, Christenunie).
• Nicolaas G. Pierson Foundation (NGPF)coreStrategic or Co-development PartnerScientific bureau affiliated with Partij voor de Dieren. Develops, collects, and shares scientific knowledge about politics, law, and society, with special attention to structural power relations and the position of humans, animals, and nature. Operates with statutory independence while contributing to public debate and the party's ideological foundations.
• MailCampminorOthersEmail service provider mentioned in privacy policy as helping send newsletters to members and supporters. Processes data on behalf of the party.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GroenLinks-PvdA: Dutch merged green-left party with a comparable environmental and social-justice platform but considerably larger scale and coalition viability. Demonstrates the mainstream competitive landscape that constrains PvdD's electoral ceiling.
• Greenpeace Nederland: Established Dutch environmental advocacy NGO whose campaigning tactics and donor base overlap with PvdD on climate and biodiversity, but operates outside electoral politics. Large incumbent with similar donor mind-share and overlapping policy agenda.

Direct peers

• Parti Animaliste: French animal-rights party affiliated with PvdD's international movement via the Animal Politics Foundation. Directly comparable mission (animal protection as political platform) and member-funded structure in another European national context.
• De Groenen: Small Dutch green party operating inside the same national political ecosystem as PvdD with overlapping ideological themes (sustainability, animal welfare, social justice). Comparable in size and operationally a sibling niche party sharing the same voter pool.
• Animal Welfare Party (UK): British animal-welfare party formed on the same ecocentric principles as PvdD and affiliated through the Animal Politics Foundation network. Closest direct cross-party model in a major Anglophone market.
• PACMA (Partido Animalista Contra el Maltrato Animal): Spanish animalist party with seats in regional and municipal councils on a platform very similar to PvdD. Reflects the same first-generation animal party model in a different Southern European political environment.
• Animal Justice Party: Australian political party advocating animal rights and environmental protection, established in the same PvdD lineage of animal-centered national parties. Useful comparison for non-EU electoral dynamics and party-building outside Europe.
• Tierschutzpartei (Mensch Umwelt Tierschutz): German animal-rights party founded on a platform centering animal welfare as its core political objective. Closest analogue to PvdD in a different national parliament and serves as a benchmark for the PvdD model in Europe's largest economy.

Regional players

• DierAnimal: Belgian francophone animal party affiliated with the Animal Politics Foundation network. Comparable mission in adjacent Belgium, useful proxy for cross-border electoral viability.
• BE for Animals: Belgian animal-rights party competing in Flemish elections next door to PvdD's Dutch base. Highly relevant for cross-border learning on coalition dynamics in Benelux low countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PartijvdDieren
• YouTubeyoutube.com/user/PartijvoordeDieren
• Facebookfacebook.com/PartijvoordeDieren
• LinkedInlinkedin.com/company/partij-voor-de-dieren
• Instagraminstagram.com/partijvddieren

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partij voor de Dieren