What Partridge Mortgage Services does

Partridge Mortgage Services is a UK specialist mortgage brokerage operating as a trading brand of The New Homes Group Limited, itself part of the wider Connells Group. The firm is registered in England and Wales as Partridge Mortgage Services Limited (company number 10059239), headquartered at 5 The Atrium, Phoenix Square, Wyncolls Road, Colchester, with a registered office in Leighton Buzzard. It operates as an appointed representative of Connells Limited (FCA Register 302221), providing regulated mortgage advice and non-investment insurance distribution. Founded around 2016 and led by Managing Director Steve Partridge (25+ years in the new homes industry), the firm employs roughly 12 people and serves two distinct customer bases: (i) individual UK homebuyers and existing homeowners seeking mortgage, remortgage, and related borrowing advice, and (ii) UK housebuilders that partner with Partridge to embed dedicated mortgage specialists within their own sales teams.

Core products span the full mortgage lifecycle and include primary mortgage advisory, remortgage, rate switch, additional borrowing, debt consolidation, retaining Help to Buy, shared ownership, First Homes Scheme, low deposit (including 95% LTV and Skipton's Track Record mortgage), green mortgages (EPC A-B preferential rates), and the Own New Rate Reducer product. Underlying technology is described as standard, comprising a website (partms.co.uk), a secure document upload portal, and a free four-step online mortgage assessment tool hosted at mortgage.tnhg.co.uk; no proprietary technology stack, AI/ML capability, or platform architecture is disclosed. KYC/AML and credit checks are executed through third-party providers TransUnion (creditworthiness) and Credas (identity verification, AML).

The business model is commission- and fee-driven intermediation: revenue is generated through lender-panel commissions on arranged mortgage products (across a panel including Barclays, Halifax, HSBC, Kensington, NatWest, The Co-operative Bank, Virgin Money, and Skipton Building Society), client-paid arrangement fees disclosed during initial no-obligation appointments, and contractual partnerships with housebuilders. Go-to-market combines B2C inside sales and D2C online assessment tooling with a B2B enterprise field-sales motion in which Partridge embeds with housebuilder sales teams. Customer acquisition channels include the corporate website, LinkedIn/Facebook/Instagram organic presence, a Refer-and-Reward programme (£100 on successful completion), and direct appointments delivered face-to-face, by telephone, and online seven days a week. The owner structure (subsidiary of The New Homes Group Limited, itself within Connells Group) and absence of any disclosed funding rounds or venture backing confirm this is an established, privately-held specialist intermediary operating at modest scale within a mature UK market.

Name

Partridge Mortgage Services

Legal name

Partridge Mortgage Services Limited

Website

https://partms.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Partridge Mortgage Services is a UK specialist mortgage brokerage operating as an appointed representative of Connells Limited (FCA authorized) under The New Homes Group Limited. It serves individual homebuyers, existing homeowners, and self-employed borrowers across remortgage and specialist schemes, while embedding dedicated mortgage specialists within UK housebuilder sales teams through B2B partnerships.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Other Activities Related to Credit Intermediation (52239)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

Keywords

• Mortgage brokerage services
• New build mortgages
• Remortgage advisory
• Shared ownership mortgages
• Housebuilder mortgage partnerships

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Arrangement Fees: Fees payable for mortgage services, explained during initial no-obligation appointments. Specific fee amounts are not publicly disclosed and vary based on individual circumstances and products arranged.
2. Housebuilder Partnership Revenue: Revenue generated through partnerships with housebuilders, providing dedicated mortgage services to their customers as an integrated part of the housebuilder's sales process.
3. Lender Panel Commission: Commission from panel of mortgage lenders for arranging mortgage products, including access to thousands of products from lenders such as Barclays, Halifax, HSBC, Kensington, NatWest, The Co-operative Bank, and Virgin Money.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Partridge Mortgage Services is a specialist UK mortgage brokerage focused on new build properties. It provides mortgage advisory, remortgage, and government scheme services to individual homebuyers while embedding dedicated mortgage specialists into housebuilder sales teams. The firm searches across 16,000+ mortgage products from a lender panel to recommend suitable options to consumers and facilitates mortgage arrangements on behalf of lenders.

Product overview

Partridge Mortgage Services operates as a specialist mortgage brokerage serving UK homebuyers and housebuilders. The core offering is a comprehensive mortgage advisory service that searches thousands of mortgage products from lenders across the market to find suitable solutions. The product portfolio centers on the core Mortgage Advisory Services and Remortgage Services, supplemented by specialized offerings including Rate Switch, Debt Consolidation, Additional Borrowing, and Help to Buy retention advice. For specific buyer segments, they offer Shared Ownership, First Homes Scheme, Green Mortgages, and Low Deposit Mortgages (including 95% LTV and no-deposit options). The Own New Rate Reducer provides approved access to discounted-rate new build mortgages. Supporting the core services are add-on tools including a Document Upload Portal, Digital Marketing Services for housebuilder partners, a Mortgage Assessment Tool for customer onboarding, and a Recommend a Friend referral program. All services are delivered through Mortgage and Protection Advisers available 7 days a week via face-to-face, phone, or online appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Advisory Services
• Remortgage Services
• Rate Switch
• Debt Consolidation
• Additional Borrowing
• Retaining Help to Buy
• Shared Ownership
• First Homes Scheme
• Green Mortgages
• Low Deposit Mortgages
• Own New Rate Reducer
• Housebuilder Mortgage Partnership Services

Quantifiable outcome

• Access to 16,000+ mortgage products enabling best fit for customer circumstances
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Connells LimitedcoreStrategic or Co-development PartnerPartridge Mortgage Services Limited is an appointed representative of Connells Limited, which is authorised and regulated by the Financial Conduct Authority (FCA Register number 302221). Connells Group manages data protection matters at group level. Sequence (UK) Limited is part of the Connells Group.
• The New Homes Group LimitedcoreStrategic or Co-development PartnerPartridge Mortgage Services is a trading name of The New Homes Group Limited (company number 2509770). The New Homes Group also trades as TORC24, New Homes Mortgage Helpline, IMH, and New Homes Mortgage Scotland. ICO Registration number Z5022084.
• Mortgage Lender PanelcoreOthersPartridge Mortgage Services works with a panel of mortgage lenders including Barclays, Halifax, HSBC, Kensington, NatWest, The Co-operative Bank, Virgin Money, and Skipton Building Society. These relationships enable access to thousands of mortgage products across the market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Connells Limited: UK's largest estate agency group and the appointed principal of Partridge Mortgage Services under FCA authorisation. Connells operates the full home-move ecosystem (sales, lettings, mortgage broking, surveying, legal) and provides Partridge with regulatory standing and lender panel infrastructure, making it both parent and direct competitor for broker services.

Direct peers

• London & Country Mortgages: One of the UK's largest independent mortgage brokers, offering whole-of-market mortgage and protection advice across first-time buyer, mover, remortgage, and self-employed segments. Comparable to Partridge as a fee- and commission-earning intermediary serving similar consumer profiles with a multi-channel proposition.
• John Charcol: Long-established UK whole-of-market mortgage broker serving first-time buyers, movers, and self-employed borrowers for over 50 years. A direct counterpart on product breadth, lender panel access, and intermediary-led advice for the residential purchase and remortgage markets Partridge operates in.
• SPF Private Clients: Whole-of-market UK mortgage broker with a multi-channel proposition and specialisation in self-employed, contractor, and high-net-worth borrower segments. Direct competitor to Partridge in the specialist income and complex-case segments, with comparable transactional fee and lender commission revenue streams.
• Mortgage Advice Bureau: UK's largest publicly listed mortgage broker network (LSE: MAB1), with thousands of appointed representatives providing whole-of-market mortgage advice across purchase, remortgage, and protection. Directly comparable to Partridge on business model and intermediary activity, though materially larger and network-led rather than sub-brand led.
• New Homes Mortgage Helpline: Sister trading brand of Partridge under The New Homes Group Limited (company number 2509770), focused on new build mortgage advice. Comparable as a directly competing new-build specialist broker sharing the same parent, regulatory infrastructure, and lender panel.

Others

• Connells Group: Parent group ecosystem encompassing estate agency, lettings, mortgage broking, surveying, and conveyancing. Included as the strategic ecosystem player that hosts Partridge and shapes its competitive context (network scale, lender relationships, regulatory standing) rather than as a stand-alone direct competitor.

Regional players

• First Mortgage Direct: Independent UK whole-of-market mortgage broker offering purchase, remortgage, and protection advice primarily via telephone and online channels. Comparable to Partridge on the intermediary role and lender panel model, though with a different geographic and channel mix.

Emerging players

• Trussle: UK digital mortgage broker (currently owned by Aqilla/Quilter-aligned infrastructure) offering online remortgage and purchase journeys. Represents the digital challenger model targeting the same direct-to-consumer customers as Partridge, with potential overlap in remortgage and rate-switch funnels.
• Habito: UK digital-first mortgage broker offering online advice and execution across purchase, remortgage, and specialist products. Represents the technology-led challenger model that competes for the same first-time-buyer and home-mover demand that Partridge serves, particularly outside of housebuilder-embedded scenarios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/partridgemortgageservices
• LinkedInlinkedin.com/company/partridgemortgageservices
• Instagraminstagram.com/partridgemortgageservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partridge Mortgage Services