What Partnerkin does

Partnerkin is a privately held B2B media platform founded in 2014 and headquartered in Russia, operating as the largest independent directory, review, and content hub for the affiliate marketing and traffic arbitrage industry. The platform aggregates affiliate programs across 35+ verticals (gambling, betting, push networks, finance, CPA, dating, teaser networks, binary options, mVAS, forex, adult, e-commerce, crypto, and others), supplemented by user reviews, editorial case studies, a community blog layer (Tribune), a reader feed, a partner services directory, an offers marketplace, a job board, a guarantor escrow service, and a UTM generation utility.

The underlying technology is a multi-module web platform (partnerkin.com) with mobile applications on iOS and Android, supporting 15 language versions and integrated with nine vertical-specific Telegram channels. Core product modules include the Affiliate Program Ratings directory, content/blog layers, the Services catalog of third-party tools (anti-detect browsers, spy services, trackers, cloaking, payments, marketing automation, SEO, SMM, AI tools, hosting, trading bots), and the educational edu.partnerkin.com subdomain. There is no publicly disclosed API, SDK, or proprietary model layer.

The business model is product-led and freemium: core directory access is free to webmasters and affiliates, with revenue generated through affiliate referral commissions (tracked via shortened URLs and golinks), display advertising and corporate-blog sponsorships from affiliate networks, and paid educational courses. Customer segments are dual-sided — supplying SMB webmasters and media buyers (long-tail, individual prosumer users) while monetizing affiliate networks and CPA platforms (TraffX2, RKO GROUP, Inferno Partners, 1xPartners, Godlike Partners, Leads.su, AdsCard.net, Propellerads, dr.cash, OctoClick, RioAff, and others) who advertise and list on the platform.

Name

Partnerkin

Legal name

Partnerkin

Website

https://partnerkin.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Affiliate marketing directory
• Affiliate program ratings
• Traffic arbitrage media
• Partner network reviews
• CPA network listings

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Referrals and Commission: Platform drives traffic to affiliate programs and networks, earning referral commissions when users sign up or generate conversions through tracked links (golink/shortened URLs). Featured partner program links like 'LEI NA CHM 26!' and 'SVIazki TUT' generate affiliate revenue.
2. Display Advertising and Sponsorships: Platform displays partner network logos, sponsored content blocks, and banner placements throughout the directory and article pages. Corporate blogs from partner networks are featured on the platform as sponsored/community content.
3. Educational Courses: Online courses in marketing analytics, financial literacy, graphic design, sports and fitness, sold through the platform's edu.partnerkin.com subdomain.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Partnerkin is an affiliate marketing media platform that operates an independent ratings and reviews directory of affiliate programs and CPA networks across 35+ verticals (gambling, betting, finance, dating, crypto, nutra, binary options, forex, adult, e-commerce, etc.). The platform supplements this directory with case studies, expert content, a community Tribune of corporate blogs, a Services Directory of third-party affiliate tools, an Offers marketplace, a Jobs board, an escrow-style Guarantor service, a UTM generator, an Agency Accounts marketplace for ad-platform account rental, online courses on edu.partnerkin.com, and mobile apps for iOS and Android.

Product overview

Partnerkin is a multi-channel affiliate marketing media platform and directory operating as a content-led ecosystem rather than a single software product. Its core offering is the Рейтинг партнёрских программ (Affiliate Program Ratings) — a comprehensive directory of affiliate programs across verticals such as gambling, betting, finance, CPA networks, dating, binary options, crypto, forex, and more, supplemented by user reviews and ratings. Around this core directory, Partnerkin aggregates a suite of content, marketplace, and utility features: a Blog (Блог) and community Tribune (Трибуна) for cases and branded articles; a Reader (Ридер) feed of expert posts; a Services Directory (Сервисы) cataloguing third-party tools for traffic arbitrage, SEO, marketing, and design with ratings; an Offers marketplace (Офферы); a Jobs board (Вакансии); a Guarantor escrow service (Гарант) for secure transactions; a UTM Generator tool; an Agency Accounts marketplace (Агентские кабинеты) for advertising platform accounts; an Events listing (Конференции); Online Courses (Онлайн-курсы) on edu.partnerkin.com; and vertical-specific Telegram channels for Gambling, Betting, Adult, AI/Neural Networks, Finance, Crypto, Marketplaces, and Applications. Mobile applications for iOS and Android extend access to the platform on the go. The platform does not appear to offer a public API, AI-powered features, or formal third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Program Ratings (Рейтинг партнёрских программ) Independent directory and rating system for affiliate programs across verticals including gambling, betting, finance, CPA networks, dating, binary options, crypto, nutra, forex, adult, sweepstakes, e-commerce, education, video, mobile CPA, travel, SMS, file sharing, PPC, link aggregators, app networks, and cashback. Users can browse, rate, and review programs before signing up.
• Services Directory (Сервисы) Categorized directory of third-party tools and services for affiliate marketers covering traffic arbitrage (anti-detect browsers, spy services, trackers, cloaking, creatives), payment solutions, marketing automation, SEO, SMM, mobile apps, e-commerce, project management, design, copywriting, hosting, trading bots, AI tools, email/SMS/push delivery, and ad account rental. Includes ratings, reviews, and pricing information.
• Offers Marketplace (Офферы) Marketplace listing of active affiliate offers across verticals with details on payouts, GEO targeting, and formats, allowing users to browse and filter by category, GEO, and other parameters.
• Jobs Board (Вакансии) Job board for affiliate marketing and media buying positions with salary transparency (up to $10,000), featuring listings from companies in the industry for roles such as Media Buyer, Team Lead, and Affiliate Partner.
• Guarantor Service (Гарант) Escrow-style guarantor service for secure transactions between affiliates and advertisers, reducing payment risk in affiliate partnerships.
• Agency Accounts Marketplace (Агентские кабинеты) Marketplace for purchasing or renting pre-established advertising accounts on platforms including Yandex, Pinterest, LinkedIn, TikTok, Twitter, Instagram, Reddit, Tumblr, Twitch, and Snapchat.
• Online Courses (Онлайн-курсы) Paid educational courses on marketing analytics, financial literacy, graphic design, and sports and fitness, hosted on a separate edu.partnerkin.com subdomain.
• Partnerkin Mobile Applications (iOS/Android) Native iOS and Android applications providing mobile access to the Partnerkin platform's partner program directory, reviews, case studies, jobs board, and community content.

Quantifiable outcome

• Case study profits ranging from 14,730 to 536,900 rubles documented in educational materials
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• N1 PartnerscoreGTM or Marketing Partner · 10 June 2026Affiliate program in sports betting and iGaming with special FIFA World Cup 2026 promotion. Offers increased CPA rates (+50 EUR per 10 FTDs for SEO/PPC traffic, +10 EUR per 30 FTDs for FB/in-app/email traffic) with no cap on rate increases.
• Pump TrafficminorGTM or Marketing Partner · 1 January 2026Direct advertiser and marketing agency specializing in SS Nutra for Tier 1–2 markets. Works with proprietary offers and selected partner programs.
• BinoPartnerminorGTM or Marketing Partner · 1 January 2026Affiliate program of a trading platform working with binary options and futures. Users have access to various asset classes including cryptocurrencies.
• Inferno PartnerscoreGTM or Marketing Partner · 1 January 2023International affiliate program in iGaming offering RevShare, CPA, and Hybrid cooperation models. Working conditions are adapted to various traffic sources.
• RKO GROUPcoreGTM or Marketing Partner · 1 January 2019Financial affiliate platform for monetizing business and B2B traffic. Since 2019, the service has helped webmasters, agents, and CPA networks earn on RKO (settlement and cash services).
• TraffX2coreGTM or Marketing PartnerCPA network in iGaming listed in Partnerkin's partner program directory with 3000+ offers, exclusive and private offerings, CPA rates up to $600, models including CPA, RevShare and Hybrid, covering Tier 1–3 GEO.
• Sneket PartnersminorGTM or Marketing PartnerAffiliate program in the iGaming vertical with modern functionality for effective traffic work. Platform provides detailed click statistics and tracking.
• 1xPartnerscoreGTM or Marketing PartnerAffiliate program of the 1xBet brand, featured in Partnerkin's community blog (Tribune) section with articles on traffic allocation across casino verticals.
• Godlike PartnerscoreGTM or Marketing PartnerAffiliate network featured in Partnerkin's Tribune with case studies on generating $75+ average check and up to 1200% RD from Facebook traffic in Uzbekistan.
• Leads.sucoreGTM or Marketing PartnerAffiliate network featured in the Tribune with case studies on doubling profit from the same traffic using Cards + E-com offers on storefronts.
• AdsCard.netcoreGTM or Marketing PartnerAffiliate network featured in Partnerkin's community blog with articles on launching iGaming in Facebook with strategies to avoid bans.
• PropelleradscoreGTM or Marketing PartnerAdvertising network featured in Partnerkin's Tribune with case studies on earning $31k with push notifications.
• dr.cashcoreGTM or Marketing PartnerAffiliate network featured in Partnerkin's Reader section with posts on UTM tag creation tools for traffic arbitrage.
• OctoClickcoreGTM or Marketing PartnerAdvertising network offering In-Page Push, Native, and Popunder formats with 100M+ daily impressions covering 120+ GEOs. Featured as an advertiser partner with weekly payouts and multiple withdrawal methods.
• RioAffcoreGTM or Marketing PartnerAffiliate program featured in case studies showing 422 FTDs generated in one week from email and SMS traffic distributions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gambling.com Group: Gambling.com Group operates one of the largest portfolios of gambling affiliate websites globally. It is a broad incumbent in gambling affiliate media — a key vertical for Partnerkin — and competes for the same advertiser spend in regulated Tier-1 markets.
• Catena Media: Catena Media is a publicly-traded affiliate marketing media company with strong concentration in the iGaming and sports betting verticals — a core part of Partnerkin's directory. It is a much larger incumbent that competes for the same advertiser budgets in gambling/betting.
• Awin: Awin is a global affiliate network with editorial content and partner directories serving brands and publishers. Comparable at the network-and-content layer, though Awin is primarily e-commerce focused rather than gambling/CPA.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a large, established global affiliate network. It overlaps with Partnerkin only on the directory/lister side and at the network-to-publisher connection layer, but it is far broader and more enterprise-focused.
• Better Collective: Better Collective is a global sports betting and iGaming affiliate media group operating major sportsbook review and odds-comparison sites. It operates in a comparable category (gambling/betting affiliate media) at significantly larger scale and with stricter regulatory positioning.

Direct peers

• Advertise.ru: Advertise.ru is a Russian affiliate network aggregator and marketplace where advertisers and publishers meet. It overlaps with Partnerkin's directory and offer-listing capabilities, particularly in the Russian-speaking market.
• STM Forum: STM Forum is a global affiliate marketing community and content platform with case studies, traffic source reviews, and educational content. Comparable to Partnerkin's blog/Tribune/Reader ecosystem and its job-board and conference coverage.
• Affplus: Affplus is a global affiliate network reviews and ratings platform covering CPA networks across verticals. Comparable to Partnerkin's rating and review system for affiliate programs.
• Affbank: Affbank is a CIS-focused affiliate program directory and rating platform, very similar to Partnerkin in structure (ratings, reviews, news, case studies). It is the closest head-to-head competitor for Russian-speaking webmasters and media buyers looking for partner program intelligence.
• OfferVault: OfferVault is a global affiliate offer search engine and directory covering CPA offers across dozens of verticals. It is directly comparable to Partnerkin's Offers marketplace and core partner-program directory functionality, though it lacks Partnerkin's CIS community and editorial layer.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@partnerkin/shorts
• LinkedInlinkedin.com/company/partnerkin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partnerkin