LEADS.su
LEADS.SU is a Russian multi-vertical CPA network operating across Russia and CIS since 2010, connecting webmasters and traffic arbitrageurs with advertisers in banking, microfinance, betting, HR, and retail through its proprietary Leads.Tracker platform and supporting tools.
- Company typePrivate
- Founded2010
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What LEADS.su does
LEADS.SU is a Russian multi-vertical CPA (Cost Per Action) network operating in the Russia and CIS region since 2010, legally organized as ООО «СТУДИЯ ЛИДС» (LLC Studio LIDS), with disclosed registration in Russia. The platform connects two sides of a performance marketing marketplace: supply-side webmasters, traffic arbitrageurs, and digital marketers who monetize website, SEO, and paid traffic through affiliate offers, and demand-side advertisers including major Russian banks (Sber, Alfa-Bank, VTB, Gazprombank, T-Bank, Sovcombank), microfinance organizations (eKapusta, Bystrodengi, Zaimmer, MigCredit, Webbankir, MoneyMan), betting operators (Winline, Fonbet, PARI), HR and delivery-recruitment advertisers (HeadHunter, Yandex.Eda, Samokat, VkusVill, Magnit, Burger King), telecoms (MTS, Rostelecom), and retailers (Magnit, VkusVill). As of the input period the network lists 1,000+ connected offers, 300+ advertiser partners, and reports 800,000+ conversions processed per day.
The core technology is the proprietary Leads.Tracker platform built on PHP, Go, and Python with MariaDB, Crate.io, and ClickHouse for databases; Redis and Tarantool for caching and storage; and RabbitMQ, Kafka, and AirFlow for messaging and orchestration. Around this core, LEADS.SU operates a tools ecosystem including Showcase Builder 2.0 (Конструктор витрин 2.0) for no-code multi-page SEO storefronts, Leads.Widget (Конструктор виджетов) for pop-up, banner, and embedded monetization widgets, Phone Number Checker (Чекер номеров) that screens contacts against 44 MFO advertiser databases via API, and supporting tools such as Postback 2.0, Link Shortener, Agent Accounts, Yandex Metrica Transfer, Trafficback, Redirects, Domain Parking, and Telegram/PWA miniapps. The platform exposes Webmaster and Advertiser REST APIs and integrates with Yandex Metrica, Google Analytics, and VK Pixel for analytics, and with Kontur.Diadoc and Tensor SBIS for document exchange.
LEADS.SU monetizes primarily through CPA commissions on tracked conversions between advertisers and webmasters, augmented by subscription revenue from Leads.Tracker platform rental starting at 2,334 RUB per month and by commission-based monetization of widget-deployed offers. Distribution is product-led and self-serve through the leads.su and webmaster.leads.su websites, supplemented by 24/7 manager support, with community and brand-building through YouTube, VK, Telegram, Habr, the leads.su blog, third-party affiliate media (Partnerkin, Pirate CPA, TrafHub, PressAff, GdeTraffic), and large-format offsite events including CPA LIFE side-events and community meetups (Sri Lanka in March 2023, Hong Kong in March 2024). The company self-describes as the largest CPA network in Russia and CIS, with stated 14+ years of market experience and a focus on six primary customer segments: webmasters, traffic arbitrageurs, advertisers, beginner affiliates, and paid-traffic digital marketers.
LEADS.su firmographics
Firmographics- Name
- LEADS.su
- Legal name
- ООО «СТУДИЯ ЛИДС»
- Website
- https://leads.su
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LEADS.SU is a Russian multi-vertical CPA network operating across Russia and CIS since 2010, connecting webmasters and traffic arbitrageurs with advertisers in banking, microfinance, betting, HR, and retail through its proprietary Leads.Tracker platform and supporting tools.
- Ownership category
- akta.pro rank
LEADS.su industry classification
Industry- Product category
- Affiliate marketing CPA network
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Partner Lead Generation Networks (BPAFAKAL)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where LEADS.su is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
LEADS.su business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- CPA / Performance-based commissions: LEADS.SU operates as a multi-vertical CPA (Cost Per Action) network. Revenue is generated by taking a commission on successful conversions (leads, loan issuances, registrations) between advertisers and webmasters. Publishers monetize traffic by driving users to advertiser offers; LEADS tracks actions, manages payments, and earns a share of the revenue.
- Platform licensing (Leads.Tracker): Leads.Tracker platform is offered to partners for rent and maintenance starting from 2,334 RUB per month. Additional modules and customization are priced separately per agreement.
- Widget and Showcase services: The widget constructor is free to use; revenue is generated from commissions on offers shown through the widget. The showcase constructor is provided as part of the CPA network service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free for webmasters — CPA commission-based model |
| Subscription | Monthly | Leads.Tracker platform rental |
| Freemium | Pay-as-you-go | Leads.Widget constructor |
| Other | Pay-as-you-go | LEADS Upgrade Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
LEADS.su product offering
Product offeringCore offering
LEADS.su is a multi-vertical CPA (Cost Per Action) affiliate network that connects webmasters and traffic arbitrageurs with advertisers across Russia and the CIS, enabling monetization of web traffic through performance-based commissions on validated conversions (leads, applications, registrations, deposits). The company provides a proprietary technology ecosystem including the Leads.Tracker platform for tracking and analytics, a Showcase Builder for creating landing pages, a Widget Constructor for monetizing site traffic, and a Phone Number Checker for filtering repeat applicants. Revenue is generated by taking a share of advertiser payouts on each successful conversion and through subscription licensing of the Leads.Tracker platform.
Product overview
LEADS.SU is a multi-vertical CPA (Cost Per Action) network operating in Russia and the CIS since 2010, positioning itself as an IT company. The product portfolio is built around the core Leads.Tracker proprietary platform, which consists of tracking, financial automation, ad labeling, document exchange, and API modules serving both webmasters and advertisers. Around this core, the company has developed a suite of specialized tools: the Конструктор витрин 2.0 (Showcase Builder 2.0) for rapid landing page and multi-page storefront creation, Leads.Widget (Конструктор виджетов) for pop-up and embedded widget deployment with 300+ offers and 15+ triggers, the Чекер номеров (Phone Number Checker) for filtering repeat applicants across 44 MFO databases, and supplementary tools including Postback 2.0, a link shortener, agent sub-accounts, Yandex Metrica conversion transfer, Telegram/PWA miniapps, trafficback, URL redirects, and domain parking. Together these tools form a comprehensive ecosystem for traffic monetization, conversion optimization, and affiliate campaign management.
Differentiator
Problem solved
Functional benefit
Brands
- Leads.Tracker: Platform for tracking, analytics, and managing CPA marketing activities with modules for webmasters, advertisers, and managers
- Leads.Widget (Чекер номеров)
- Конструктор витрин 2.0
- Лютое комбо
Products and services
- Leads.Tracker Proprietary CPA marketing platform consisting of modules for impression/click/conversion tracking, separate dashboards for webmasters, advertisers, and managers, ad labeling automation, financial automation for partner payouts, document exchange via external services, and both Webmaster and Advertiser APIs. Available for rent and maintenance to partners from 2,334 RUB per month.
- Showcase Builder 2.0 (Конструктор витрин 2.0) A landing page and CPA storefront builder enabling webmasters and arbitrageurs to create multi-page SEO sites, integrate offers, customize design, and connect analytics tools (Yandex Metrica, Google Analytics, VK Pixel) in 10–15 minutes without coding. Supports automatic offer ranking by EPC/CR, phone number checker integration, and post-click content substitution.
- Leads.Widget (Конструктор виджетов) A free widget constructor for monetizing site traffic through pop-ups, embedded storefronts, banners, and smart popups. Provides access to 300+ offers, 15+ trigger types (exit-intent, timer, scroll, tab-close), full design customization, and per-widget statistics. Revenue is generated through CPA commissions on offers displayed via the widget.
- Phone Number Checker (Чекер номеров) A phone number validation service that checks contacts against 44 MFO (microfinance organization) databases via API to identify duplicates and rejected applicants before they enter the funnel. Supports manual input in the dashboard or programmatic API integration. Claimed to boost ROI by 15–20% and reduce wasted budget by up to 30%.
- Widget Market A marketplace of pre-built widgets including embedded storefronts, banners, smart popups, and top offers, enabling webmasters to deploy ready-made monetization widgets on their web resources quickly without building from scratch.
Quantifiable outcome
- 800,000+ conversions processed per day
- +10 more outcomes
Companies that use LEADS.su
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles3 records
LEADS.su technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
LEADS.su partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Сбер (Sber)coreSber operates as a major advertiser on the LEADS.SU CPA network, offering financial products including credit cards, deposits, and loans through the platform. The partnership enables LEADS.SU webmasters to monetize traffic by promoting Sber financial products and earning commissions per conversion.
- Альфа-Банк (Alfa-Bank)coreAlfa-Bank is a key advertiser partner offering credit cards, debit cards, consumer loans, mortgage, business registration + RKO, and RKO (settlement account) offers. One of the most prominent banking partners on the platform.
- ВТБ (VTB)coreVTB bank serves as an advertiser partner offering credit cards, debit cards, consumer loans, auto loans, RKO, and business registration offers through the CPA network.
- Газпромбанк (Gazprombank)coreGazprombank advertises deposit and savings account products through the LEADS.SU network, enabling webmasters to promote banking products and earn commissions.
- Т-Банк (T-Bank)coreT-Bank is a major advertiser on the platform offering credit cards, debit cards, consumer loans, auto loans, RKO, business registration, and refinancing offers. Multiple offer variations available including promotional campaigns.
- МТС (MTS)minorMTS is an advertiser partner in the LEADS.SU network, offering products through the CPA model.
- Ростелеком (Rostelecom)minorRostelecom is an advertiser partner in the LEADS.SU CPA network.
- О'Кей (O'Key)minorO'Key retail chain is listed as an advertiser partner in the network.
- еКапуста (eKapusta)coreeKapusta is one of the top-performing microfinance organization offers on the platform, paying up to 4,500 RUB per completed application. Features high approval rates and fast conversion.
- Займер (Zaimmer)coreZaimmer is a leading MFO advertiser partner on the platform with VIP offer variants available for top webmasters.
- Быстроденьги (Bystrodengi)coreBystrodengi online is a prominent MFO advertiser partner offering microloan products with payouts up to 3,276 RUB per conversion.
- Самокат (Samokat)coreSamokat operates as an HR advertiser partner on the platform, enabling webmasters to earn commissions for delivering job candidates/couriers.
- ВкусВилл (VkusVill)coreVkusVill HR is an HR recruitment offer for couriers and delivery personnel, available on the platform for traffic monetization.
- HeadHuntercoreHeadHunter offers recruitment/job placement offers on the platform with payouts up to 9,000 RUB per hire.
- Яндекс.Еда (Yandex.Eda)coreYandex.Eda HR offers for courier/driver recruitment in Kazakhstan (KZT) and Uzbekistan (UZS) markets, enabling cross-border arbitrage.
- Burger KingcoreBurger King HR is an advertiser partner for recruitment offers with payouts up to 16,000 RUB per hire.
- Магнит (Magnit)minorMagnit is an advertiser partner offering delivery service and premium subscription products on the platform.
- Совкомбанк (Sovcombank)coreSovcombank advertises credit cards (Halva), secured auto loans, RKO, and consumer loan products on the platform.
- WinlinecoreWinline is a leading betting advertiser on the platform with private and ASO offers paying up to 6,750 RUB per new player.
- Фонбет (Fonbet)coreFonbet operates betting offers on the platform including ASO, SEO, and baseline variants with payouts up to 5,250 RUB per player.
- PARIcorePARI betting platform is a key advertiser partner with private baseline offers and minimum deposit variants available.
- Webzaym / WebbankircoreWebbankir microfinance organization is an established advertiser partner paying up to 2,840 RUB per conversion.
- МигКредит (MigCredit)coreMigCredit is an MFO advertiser partner in the CPA network with payouts up to 2,076 RUB.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
LEADS.su competitors and assessment
Company assessmentDirect peers
- ClickDealer: ClickDealer is a global performance network focused on CPA traffic across finance, e-commerce, software, and sweepstakes verticals — overlapping with LEADS.SU's multi-vertical approach and its reliance on performance-based commissions to drive publisher earnings.
- CJ Affiliate (Commission Junction): CJ Affiliate is a global affiliate network under Publicis with performance-based payouts, granular tracking, and a large publisher base — overlapping directly with LEADS.SU's business model of intermediating commissions between advertisers and traffic sources.
- TradeDoubler: TradeDoubler is a European-headquartered affiliate and performance-marketing network operating in multiple verticals with similar tracking infrastructure and advertiser/publisher matchmaking, comparable to LEADS.SU in mechanics though more weighted toward Western European markets.
- Awin: Awin is one of the largest global affiliate networks operating a performance-based model with tracking, reporting, and a broad advertiser base; it competes with LEADS.SU on multi-vertical CPA mechanics and on the underlying technology stack required to run affiliate programs at scale.
- Cityads: Cityads is a Russian/CIS affiliate network providing CPA and CPL offers across similar verticals (finance, e-commerce, gaming), competing directly with LEADS.SU for the same webmaster and advertiser base in Russia and emerging markets.
- Actionpay: Actionpay is a Russian and CIS-focused CPA network competing directly with LEADS.SU for arbitrageurs and Russian advertisers; it operates a similar performance-based model emphasizing MFO, banking, and e-commerce offers.
- Admitad: Founded in Russia and now operating globally, Admitad is the most direct competitor to LEADS.SU — a multi-vertical CPA/affiliate network connecting advertisers with webmasters across e-commerce, finance, and digital goods with similar commission-based economics and self-serve tooling.
Broad incumbents
- PartnerStack: PartnerStack is a SaaS affiliate and partner management platform used by B2B SaaS brands — overlapping with the Leads.Tracker product side of LEADS.SU in providing tracking, dashboards, and payout automation, though focused on B2B SaaS rather than finance/HR/betting verticals.
- impact.com: impact.com is a leading global partner/affiliate marketing SaaS platform serving enterprises across a much broader scope (partnerships, influencers, B2B) — comparable to LEADS.SU's Leads.Tracker offering in underlying technology stack and CPA mechanics, but at significantly larger scale and with broader product breadth.
Emerging players
- Tapfiliate: Tapfiliate is a smaller affiliate tracking SaaS offering link tracking, dashboards, and commission management — comparable to the Leads.Tracker product capability on a smaller scale, focused on e-commerce/SaaS rather than CPA lead generation at LEADS.SU's volume.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LEADS.su social profiles
Digital presenceLEADS.su financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEADS.su leadership team
Management profileNumber of profiles
Profiles2 records
LEADS.su funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEADS.su M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEADS.su
What does LEADS.su do?
LEADS.su is a multi-vertical CPA (Cost Per Action) affiliate network that connects webmasters and traffic arbitrageurs with advertisers across Russia and the CIS, enabling monetization of web traffic through performance-based commissions on validated conversions (leads, applications, registrations, deposits). The company provides a proprietary technology ecosystem including the Leads.Tracker platform for tracking and analytics, a Showcase Builder for creating landing pages, a Widget Constructor for monetizing site traffic, and a Phone Number Checker for filtering repeat applicants. Revenue is generated by taking a share of advertiser payouts on each successful conversion and through subscription licensing of the Leads.Tracker platform.
Is LEADS.su a public or private company?
LEADS.su is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LEADS.su founded?
LEADS.su was founded in 2010. It employs 11 to 50 people.
Where is LEADS.su based?
LEADS.su is headquartered in Moscow, Russia, in the Europe region.
How does LEADS.su make money?
Three revenue lines are on record. CPA / Performance-based commissions are the primary driver. The others are platform licensing (Leads.Tracker) and widget and Showcase services.
Who are LEADS.su's main competitors?
Direct peers on record are ClickDealer, CJ Affiliate (Commission Junction), TradeDoubler, Awin, Cityads, Actionpay and Admitad. Broad incumbents are PartnerStack and impact.com. Tapfiliate is listed as an emerging player.
Does LEADS.su have an API?
Yes. LEADS.SU provides APIs for webmasters and advertisers. The platform exposes a Webmaster API that receives data from webmasters and sends information about reference data, statistics, and other system objects. An Advertiser API enables creation of conversions in the affiliate network. Additionally, the Checker tool offers an API integration allowing users to send phone numbers for automatic validation against MFO databases, retrieve report IDs, and fetch completed reports programmatically. API-based integration is also available for the Конструктор витрин (Showcase Builder) for automated offer management and for the Widget Market. Developer documentation is at webmaster.leads.su/tools/default/api.
What industry is LEADS.su in?
LEADS.su's product category is Affiliate marketing CPA network. Its primary akta.pro industry code is BPAFAKAL, Affiliate & Partner Lead Generation Networks, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 5418 and its SIC code is 7310.