Partners & Crew
Partners & Crew is a small Mexican-registered firm operating the LUCUBET online slot and lottery platform, distributed to Indonesian consumers via the Blibli marketplace as an Official Top Rated Seller.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Partners & Crew does
Partners & Crew is registered as a 5-employee firm headquartered in Guadalajara, Jalisco, Mexico, founded in 2001, with a corporate web presence at partnersandcrew.mx. The firmographic record describes a small Mexican operating entity with no disclosed revenue, headcount trends, or product surface.
The available product and commercial data, however, describe a different operational picture: a consumer-facing product called LUCUBET — an online slot gambling and Hong Kong Pools lottery platform — distributed via the Blibli marketplace in Indonesia. The product carries an Official Store badge and Top Rated Seller status, with reported metrics of approximately 899,999 units sold, a 98% positive rating, and 5.0 stars across roughly 20,000 reviews. Pricing is denominated in Indonesian Rupiah, starting at IDR 10,000. Distribution has been extended into the Blibli Tiket ecosystem.
This disconnect between the Mexican firmographic profile and the Indonesian consumer-facing product suggests either a data aggregation mismatch, an outsourced/white-label operating arrangement, or a deliberate structuring choice separating the corporate entity from the consumer-facing brand. The business model appears to be low-ticket consumer gambling distributed through a single third-party marketplace channel, with no disclosed proprietary technology stack, no first-party consumer relationship, and no regulatory disclosures visible in the input.
Partners & Crew firmographics
Firmographics- Name
- Partners & Crew
- Website
- https://partnersandcrew.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Partners & Crew is a small Mexican-registered firm operating the LUCUBET online slot and lottery platform, distributed to Indonesian consumers via the Blibli marketplace as an Official Top Rated Seller.
- Ownership category
- akta.pro rank
Partners & Crew industry classification
Industry- Product category
- Online Gambling (Slot and Lottery)
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Partners & Crew business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Gaming Transactions: Platform generates revenue from online gaming transactions including toto slot games and lottery (togel HK Pools) betting services offered to players in Asia.
- Product Sales: Direct product sales through the platform marketplace, with products sold at price points starting from Rp 10.000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level product pricing |
| Other | Pay-as-you-go | Promotional bonus offering |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Partners & Crew product offering
Product offeringCore offering
Partners & Crew, doing business as LUCUBET, operates an online toto slot and HK Pools lottery gambling platform that offers a variety of popular slot games and complete lottery markets within a single responsive web interface. The platform is accessible via mobile and desktop devices, integrates with the Blibli Tiket ecosystem, and provides 24-hour customer support and regular information updates to players across Asia.
Product overview
LUCUBET is an online gambling platform presented as a single unified offering, combining slot games and HK Pools lottery markets in one accessible platform. The platform is distributed through the Blibli e-commerce marketplace in Indonesia and operates as a 24-hour service.
Differentiator
Problem solved
Functional benefit
Products and services
- LUCUBET Online Slot and HK Pools Lottery Platform LUCUBET is an online gambling platform that provides access to toto slot games and a comprehensive HK Pools lottery market in a single responsive web interface accessible via mobile and desktop devices. The service is targeted at individual players in the Asian market and is distributed through the Blibli marketplace as an Official Store.
Quantifiable outcome
- 899,999 units sold demonstrating high volume customer adoption
- +2 more outcomes
Companies that use Partners & Crew
Customer profileSegments1 record
Ideal customer profiles1 record
Partners & Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Partners & Crew partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blibli TiketcoreLUCUBET operates as an Official Store within the Blibli marketplace ecosystem, leveraging Blibli's infrastructure for product distribution, payment processing, and customer service. The partnership provides single-account access to the broader Blibli Tiket ecosystem, expanding market reach and customer acquisition channels.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Partners & Crew competitors and assessment
Company assessmentBroad incumbents
- Dafabet: Dafabet is an established Asian online gaming and betting brand offering casino, slots, and sportsbook to consumers across the region. It targets the same Asian online gaming segment as LUCUBET but at significantly larger scale and with licensed operations in multiple jurisdictions.
- SBOBET: SBOBET is a major Asia-focused online betting and gaming operator offering sportsbook, casino, and other products to Asian consumers. It is comparable as an established regional incumbent competing for the same Asian online wagering demand, although with a broader product portfolio than LUCUBET.
- Pragmatic Play: Pragmatic Play is a major iGaming content provider supplying slot and live casino games to operators globally, including across Asia. It is comparable to LUCUBET as a participant in the same online slot supply chain, but operates upstream as a game studio rather than a consumer-facing platform.
- Flutter Entertainment (PokerStars): Flutter Entertainment, owner of PokerStars, operates one of the world's largest online gaming and sports betting platforms. It is a broad incumbent with overlapping capabilities in real-money online gaming, and a useful scale and compliance benchmark for evaluating LUCUBET's platform economics.
- Bet365: Bet365 is one of the largest global online gambling operators, offering casino, slots, and sportsbook. While not Asia-focused, it represents the global incumbent benchmark for online gaming platform operations, customer experience, and regulatory compliance that LUCUBET's product is positioned against.
- Habanero Systems: Habanero is a slot and table game provider with a strong Asian distribution footprint, supplying content to regional operators. It overlaps with LUCUBET's slot vertical and Asian market focus, but as a B2B content supplier rather than a consumer brand.
Direct peers
- IDN Poker (IDNPlay): IDN Poker / IDNPlay is one of the largest online gambling networks in Asia, with a strong footprint in Indonesia across poker, casino, and other real-money gaming. It competes for the same Indonesian online gaming wallet and has overlapping distribution into the same consumer segment.
- Dewatogel: Dewatogel is an Indonesian online togel platform offering multiple lottery markets including HK Pools, with a similar consumer base and product positioning to LUCUBET. Direct overlap in lottery offerings and Indonesian consumer targeting makes it a directly comparable operator.
- Togelup: Togelup is an Indonesia-focused online lottery (togel) and gaming platform offering HK Pools, Singapore, and other markets to Asian consumers. It is the closest direct peer to LUCUBET in terms of product mix (slot + togel), target geography, and direct-to-consumer mobile-first distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Partners & Crew social profiles
Digital presencePartners & Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partners & Crew leadership team
Management profileNumber of profiles
Partners & Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partners & Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partners & Crew
What does Partners & Crew do?
Partners & Crew, doing business as LUCUBET, operates an online toto slot and HK Pools lottery gambling platform that offers a variety of popular slot games and complete lottery markets within a single responsive web interface. The platform is accessible via mobile and desktop devices, integrates with the Blibli Tiket ecosystem, and provides 24-hour customer support and regular information updates to players across Asia.
When was Partners & Crew founded?
Partners & Crew was founded in -1. It employs 1 to 10 people.
How does Partners & Crew make money?
Two revenue lines are on record. Gaming Transactions are the primary driver. The others are product Sales.
Who are Partners & Crew's main competitors?
Broad incumbents on record are Dafabet, SBOBET, Pragmatic Play, Flutter Entertainment (PokerStars), Bet365 and Habanero Systems. Direct peers are IDN Poker (IDNPlay), Dewatogel and Togelup.
Does Partners & Crew have an API?
No public API is recorded for Partners & Crew.
What industry is Partners & Crew in?
Partners & Crew's product category is Online Gambling (Slot and Lottery). Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7900.