Peegeo’s

Casual Dining Restaurantspeegeos.com

Peegeo's is a family-owned, single-location full-service restaurant in Traverse City, Michigan, founded in 1983, serving pizzas, burgers, wings, Mexican dishes, and steak to local residents and seasonal northern Michigan tourists via dine-in, takeout, delivery, catering, and on-site events.

Company typePrivate
Founded1983
HeadquartersTraverse City, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Peegeo’s does

Peegeo's is a privately held, family-owned, single-location full-service restaurant operating in Traverse City, Michigan since 1983. The establishment, currently owned by George and Susan VanKersen, serves a diverse menu anchored by hand-tossed and Sicilian deep-dish pizzas, burgers, charbroiled chicken wings, Mexican dishes (tacos, nachos, burritos), salads, sandwiches, and a broad appetizer selection, complemented by a full bar. Revenue is generated through dine-in service, call-ahead and online takeout, local delivery, private event hosting in an on-site hall, a distinctive fire-truck catering service, gift card sales, and a small branded merchandise line (hats).

The underlying technology stack is built entirely on third-party SaaS platforms rather than proprietary systems: Popmenu powers the website, content management, and online ordering; Toast handles point-of-sale-adjacent gift card fulfillment; and Level Access supports website accessibility compliance. A free VIP membership program collects customer phone and email data to push weekly marketing messages, exclusive events, secret menus, and loyalty rewards. Recurring weekly programming (Saturday Steak Night, Tuesday Chicken Tacos) and seasonal weekend live entertainment on the outdoor deck (e.g., The Raspbury's) are used to drive repeat foot traffic from local residents and seasonal visitors to the northern Michigan lake region. The customer base is entirely consumer and SMB individual diners with no enterprise contracts.

Peegeo’s firmographics

Firmographics

Name: Peegeo’s
Legal name: Peegeo's
Website: https://peegeos.com
Company type: Private
Founded year: 1983
Operating status: Operating
Headcount range: 11–50 employees
Short description: Peegeo's is a family-owned, single-location full-service restaurant in Traverse City, Michigan, founded in 1983, serving pizzas, burgers, wings, Mexican dishes, and steak to local residents and seasonal northern Michigan tourists via dine-in, takeout, delivery, catering, and on-site events.
Ownership category
akta.pro rank

Peegeo’s industry classification

Industry

Product category: Casual Dining Restaurants
NAICS: Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro industry: PRIMARYTHAFACAB
Casual Dining Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)
SECONDARYTHAFACAJ
All-Day Dining Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)
SECONDARYTHAFACAK
Special Occasion & Destination Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

Casual dining restaurant
Pizza restaurant
Bar and grill
Event catering services
Family dining

Where Peegeo’s is headquartered

Location

Headquarters

HQ city: Traverse City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Peegeo’s business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

Dine-in and takeout food service: Full-service restaurant generating revenue from dine-in meals, takeout, and delivery orders. Menu includes pizzas, burgers, Mexican dishes, wings, salads, sandwiches, appetizers, and daily specials. Revenue is transaction-based at point of sale.
Merchandise sales: Sale of branded merchandise including hats through the merch page on their website.
Gift cards: Gift card sales through Toast platform, providing upfront cash flow and encouraging future visits.
VIP membership program: Free VIP program offering exclusive events, secret menus, special offers, discounts, and loyalty rewards to drive repeat customer visits.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Full-size pizzas (14"-16")
Unit Pricing	Pay-as-you-go	Half-size portions and smaller items
Freemium	Pay-as-you-go	VIP Membership (Free)

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Peegeo’s product offering

Product offering

Core offering

Peegeo's is a single-location full-service casual restaurant in Traverse City, Michigan, founded in 1983, offering dine-in, takeout, and delivery service with a diverse menu centered on hand-tossed pizzas (including signature Sicilian deep-dish), burgers, charbroiled wings, Mexican dishes, salads, sandwiches, and appetizers. The establishment also features a full bar, outdoor deck, private event hall, fire truck catering service, weekend live entertainment, and a free VIP loyalty program.

Product overview

Peegeo's is a family-owned restaurant founded in 1983, located in Traverse City, Michigan. The establishment operates as a single-location restaurant offering a diverse menu centered around pizza (available in multiple styles including Sicilian deep-dish, BBQ Chicken, and made-to-order), burgers, chicken wings, Mexican dishes (tacos, nachos, burritos), salads, sandwiches, and various appetizers. Additional offerings include full bar service with draft beer and wine, weekly events (Saturday Steak Night), weekend live entertainment on the outdoor deck, catering services including a fire truck catering option, branded merchandise (hats), and a VIP membership program for loyalty rewards. The restaurant also provides online ordering through the Popmenu platform and gift cards through Toast Tab.

Differentiator

Problem solved

Functional benefit

Companies that use Peegeo’s

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Peegeo’s technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Peegeo’s partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Peegeo’s competitors and assessment

Company assessment

Direct peers

Jet's Pizza: Michigan-founded deep-dish pizza chain with broad Midwest footprint. Comparable as a direct competitor in Sicilian/deep-dish style pizza, targeting similar family casual-dining occasions and offering takeout/delivery.
Buddy's Pizza: Detroit-style deep-dish pizza chain operating multiple locations in Michigan. Highly comparable because Mike's Sicilian is Peegeo's signature item, and Buddy's competes for the same Michigan deep-dish pizza customer in an overlapping regional market.
Marco's Pizza: Franchised pizza chain with strong Midwest presence. Comparable to Peegeo's as a casual pizza operator offering dine-in, takeout, and delivery with a multi-style pizza menu, including deep-dish options.

Broad incumbents

Applebee's: National casual-dining chain serving burgers, wings, ribs, and bar fare. Comparable to Peegeo's as a broad-menu casual-dining restaurant with full bar service targeting families and groups, though operating at much larger scale.
Chili's Grill & Bar: National casual-dining chain offering burgers, ribs, fajitas, and a full bar. Comparable to Peegeo's for the overlapping casual-dining, full-bar, broad American menu category and similar family/group target customer.
Domino's Pizza: Global pizza delivery/takeout leader. Comparable to Peegeo's for pizza ordering, takeout, and delivery competition in the same Traverse City market, though Peegeo's differentiates with dine-in, full bar, and event services.
TGI Fridays: Casual-dining bar-and-grill chain offering burgers, ribs, and bar service. Comparable to Peegeo's as a casual-dining competitor with full bar, broad American menu, and weekend social occasion traffic.
Hooters: National casual-dining chain with full bar service and a wings/seafood-leaning menu. Comparable to Peegeo's for the bar-forward casual-dining format, wings emphasis, and tourist-area location strategy.
Pizza Hut: Large national pizza chain with dine-in/takeout/delivery. Comparable to Peegeo's for pizza as a core category, family dining, and takeout/delivery as key revenue streams, though at vastly different scale and format mix.
Buffalo Wild Wings: National sports-bar chain centered on wings, beer, and casual dining. Comparable to Peegeo's for the wings-and-bar combination, family-friendly casual atmosphere, and weekend entertainment-driven traffic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Peegeo’s financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Peegeo’s leadership team

Management profile

Number of profiles

Profiles1 record

Peegeo’s funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Peegeo’s M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peegeo’s

What does Peegeo’s do?

Is Peegeo’s a public or private company?

Peegeo’s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Peegeo’s founded?

Peegeo’s was founded in 1983. It employs 11 to 50 people.

Where is Peegeo’s based?

Peegeo’s is headquartered in Traverse City, United States, in the North America region.

How does Peegeo’s make money?

Four revenue lines are on record. Dine-in and takeout food service is the primary driver. The others are merchandise sales, gift cards and VIP membership program.

Who are Peegeo’s's main competitors?

Direct peers on record are Jet's Pizza, Buddy's Pizza and Marco's Pizza. Broad incumbents are Applebee's, Chili's Grill & Bar, Domino's Pizza, TGI Fridays, Hooters, Pizza Hut and Buffalo Wild Wings.

Does Peegeo’s have an API?

No public API is recorded for Peegeo’s.

What industry is Peegeo’s in?

Peegeo’s's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.