PARTO.ID
PARTO.ID is an Indonesian B2G e-procurement marketplace, founded in 2022, that connects government agencies (K/L/PD) with MSME, cooperative, and BumDes sellers via the LKPP Toko Daring system, with field representatives in Jambi Province expanding across Sumatera and Indonesia.
- Company typePrivate
- Founded2022
- HeadquartersJakarta Barat, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PARTO.ID does
PARTO.ID, legally PT Affan Technology Indonesia, is an Indonesian B2G (business-to-government) e-procurement marketplace founded in 2022 and headquartered in Jakarta Barat. The platform operates as an official partner of LKPP's Toko Daring (PPMSE) system, connecting government buyers — including ministries (Kementerian), agencies (Lembaga), and provincial, district, city, sub-district, and village governments (K/L/PD) — with MSME, cooperative, and BumDes sellers. It offers 16 product categories spanning accommodation, medical equipment, office supplies, fashion, furniture, agricultural supplies, electronics, food and beverage, transportation, installation, courier, creative services, and souvenirs, with prices ranging from Rp 1,000 to over Rp 1 billion for specialized items.
The underlying technology is a web marketplace complemented by the Parto Jambi Mitra Android app for merchants, integrated with Virtual Account, QRIS, and credit card payment gateways and supporting deferred government payment terms of up to 30 days. A separate Perjalanan Dinas module (perjadin.parto.id) handles government business-travel booking with e-ticketing and invoicing. Operations are layered with physical field representatives deployed in each Kabupaten/Kota of Jambi Province, with a stated 2023 expansion to all of Sumatera and a 2024 target of nationwide coverage.
Revenue is generated through transaction fees on marketplace activity and travel bookings. The company is privately held with no disclosed external funding, headcount of 18, and no public management roster, awards, patents, or AI/ML capabilities referenced in available data. Its strategic position rests on regulatory access via the LKPP partnership, on-the-ground distribution in Jambi, and a deepening payment and travel-services stack.
PARTO.ID firmographics
Firmographics- Name
- PARTO.ID
- Legal name
- PT Affan Technology Indonesia
- Website
- https://parto.id
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PARTO.ID is an Indonesian B2G e-procurement marketplace, founded in 2022, that connects government agencies (K/L/PD) with MSME, cooperative, and BumDes sellers via the LKPP Toko Daring system, with field representatives in Jambi Province expanding across Sumatera and Indonesia.
- Ownership category
- akta.pro rank
PARTO.ID industry classification
Industry- Product category
- Government E-Procurement Marketplace
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (56151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Hotel & Accommodation Booking Platforms (THALAFAB), Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)
Keywords
Where PARTO.ID is headquartered
LocationHeadquarters
- HQ city
- Jakarta Barat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
PARTO.ID business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: Platform facilitating transactions between government buyers and sellers, generating revenue from transaction facilitation
- Business Travel Services: Provides airline ticket and hotel booking services for government business travel (Perjalanan Dinas)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable product pricing from multiple sellers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PARTO.ID product offering
Product offeringCore offering
PARTO.ID operates a B2G (Business-to-Government) e-procurement marketplace platform, branded as Pasar Tradisional Online / Toko Daring, that connects Indonesian government agencies (Kementerian/Lembaga/Pemerintah Daerah) with MSME, cooperative, and BumDes sellers across 17 product categories. The platform is integrated with the LKPP PPMSE Toko Daring system, supports Virtual Account, QRIS, and credit card payments, and offers a separate business travel booking module (Perjalanan Dinas) for flights and hotels with integrated e-ticketing and invoicing.
Product overview
PARTO.ID operates as a B2G (Business-to-Government) marketplace, officially called 'Pasar Tradisional Online,' that facilitates e-procurement of goods and services for Indonesian government institutions through the LKPP PPMSE Toko Daring system. The platform's core offering is its marketplace connecting government buyers (K/L/PD) with MSMEs, cooperatives, and BumDes as merchants. The ecosystem includes a business travel booking module (Perjalanan Dinas) for flights and hotels with integrated payment and e-ticketing, order tracking capabilities, courier services, and 16 product categories spanning accommodation, medical equipment, agriculture, tools, electronics, furniture, office supplies, food & beverage, creative services, transportation, installation, and souvenirs. The platform supports payment through Virtual Account, QRIS, and credit cards via integrated payment gateway and banking partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Pasar Tradisional Online (B2G E-Procurement Marketplace / Toko Daring) A B2G e-procurement marketplace platform integrated with LKPP's Toko Daring (PPMSE) system that connects Indonesian government agencies (Kementerian, Lembaga, Pemda, Kecamatan, Desa) with MSME, cooperative, and BumDes sellers across 17 product categories including accommodation, medical equipment, fashion, furniture, agriculture, electronics, office supplies, food and beverage, creative services, transportation, installation, courier, souvenirs, tools, and equipment rental.
- Perjalanan Dinas (Business Travel Booking Service) A separate business travel booking service (Perjadin.parto.id) that enables government officials to book flights and hotels, with integrated e-ticketing, invoicing, and payment processing (Virtual Account, QRIS, credit card) for official government travel.
- Parto Jambi Mitra Android App Android mobile application for Mitra (merchant partners) of the Parto Jambi marketplace to manage their store, listings, and orders on the B2G e-procurement platform.
Quantifiable outcome
- Government agencies can purchase various goods and services including accommodation, healthcare equipment, office supplies, fashion, furniture, agricultural products, and business travel
Companies that use PARTO.ID
Customer profileSegments2 records
Ideal customer profiles2 records
PARTO.ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
PARTO.ID partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LKPP (Lembaga Kebijakan Pengadaan Barang/Jasa Pemerintah)coreParto.id is an official partner of LKPP's Toko Daring system, which is a government e-procurement platform. The partnership enables government agencies (K/L/PD) to conduct e-purchasing through the PPMSE (Pasar Digital霄) marketplace format. Parto.id provides the technology platform while LKPP provides the regulatory framework and institutional backing.
- Payment Gateway and Banking PartnerscoreIntegrated with payment gateway and banking partners to enable Virtual Account, QRIS, and credit card payments for government transactions. Supports both immediate bank transfers and delayed payment options up to 30 days for government buyers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
PARTO.ID competitors and assessment
Company assessmentBroad incumbents
- Bukalapak: Major Indonesian e-commerce marketplace that has expanded into B2B and government-related transactions via partnerships. Comparable multi-category marketplace structure and MSME merchant base, though it serves broader retail demand alongside institutional buyers.
- Traveloka: Indonesia's largest online travel platform offering flights, hotels, and travel packages to both consumer and corporate buyers. Overlaps with Parto.id's accommodation and travel booking categories at much larger scale, though Traveloka is not focused on government procurement.
- Tokopedia: Indonesia's largest e-commerce marketplace with extensive MSME seller base and broad category coverage. Operates as a comparable marketplace platform, though its primary buyer base is consumer rather than government-focused.
Direct peers
- Ralali: Indonesian B2B e-commerce marketplace that connects businesses and government entities with suppliers. Overlaps with Parto.id in facilitating institutional procurement transactions and capturing transaction fees on multi-category goods.
- Bhinneka: Long-standing Indonesian B2B and B2C e-commerce platform that serves institutional buyers, including government and corporate accounts, across multiple product categories. Comparable marketplace structure and institutional buyer orientation to Parto.id.
- NusaTrip: Indonesian online travel platform specializing in corporate and government business travel booking (flights, hotels, trains). Direct peer to Parto.id's Perjalanan Dinas module, serving similar institutional buyers with comparable transaction-fee models.
- Mekari (Mbiz): Indonesian B2B SaaS and marketplace provider whose Mbiz unit operates a B2G e-procurement platform connecting government buyers with vendors. Direct competitor to Parto.id in the same LKPP Toko Daring ecosystem, serving overlapping K/L/PD buyer segments with comparable transaction-fee economics.
Emerging players
- Tiket.com: Indonesian online travel booking platform owned by a broader travel group, covering flights, hotels, and events. Comparable to Parto.id's accommodation and travel booking modules for buyers in Indonesia, with partial overlap in serving corporate and institutional travelers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PARTO.ID social profiles
Digital presencePARTO.ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
PARTO.ID leadership team
Management profileNumber of profiles
PARTO.ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PARTO.ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PARTO.ID
What does PARTO.ID do?
PARTO.ID operates a B2G (Business-to-Government) e-procurement marketplace platform, branded as Pasar Tradisional Online / Toko Daring, that connects Indonesian government agencies (Kementerian/Lembaga/Pemerintah Daerah) with MSME, cooperative, and BumDes sellers across 17 product categories. The platform is integrated with the LKPP PPMSE Toko Daring system, supports Virtual Account, QRIS, and credit card payments, and offers a separate business travel booking module (Perjalanan Dinas) for flights and hotels with integrated e-ticketing and invoicing.
Is PARTO.ID a public or private company?
PARTO.ID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PARTO.ID founded?
PARTO.ID was founded in 2022. It employs 11 to 50 people.
Where is PARTO.ID based?
PARTO.ID is headquartered in Jakarta Barat, Indonesia, in the Asia region.
How does PARTO.ID make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are business Travel Services.
Who are PARTO.ID's main competitors?
Broad incumbents on record are Bukalapak, Traveloka and Tokopedia. Direct peers are Ralali, Bhinneka, NusaTrip and Mekari (Mbiz). Tiket.com is listed as an emerging player.
Does PARTO.ID have an API?
No public API is recorded for PARTO.ID.
What industry is PARTO.ID in?
PARTO.ID's product category is Government E-Procurement Marketplace. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 561599 and its SIC code is 7370.