Perumda Pasar Jaya

What Perumda Pasar Jaya does

Perumda Pasar Jaya (Perusahaan Umum Daerah Pasar Jaya) is a regional government-owned enterprise (BUMD) of DKI Jakarta Province, established in 2009 under Perda Nomor 2 Tahun 2009 and Perda Nomor 3 Tahun 2009, with sole statutory mandate to manage traditional market areas within Jakarta. The entity directly manages a portfolio of traditional markets across the capital region, with the Pasar Induk Kramat Jati complex anchoring 2,188 trading units, supported by Controlled Atmosphere Storage (CAS) facilities of 16-ton capacity each for chili and onion price stabilization. The company operates wholesale and retail distribution channels through Jakgrosir, Jakmart, and Mini DC centers, and runs government-mandated affordable food programs including Gerakan Pangan Murah and Bazaar Sembako Murah to support Jakarta's food price stability objectives. Its 251-500 employees serve traders, consumers, and the DKI Jakarta provincial government.

Perumda Pasar Jaya has built a portfolio of interconnected digital platforms to modernize market operations: JaKios, launched in March 2023 with PT Bank DKI, enables prospective traders to rent kiosks and business spaces via QRIS Bank DKI or Virtual Account; Jak-EZ, developed with Bank Mandiri and PT Mitra Transaksi Indonesia (Yokee) and launched in September 2023, digitizes Biaya Pengelolaan Pasar (BPP/Service Charge) collection with non-cash payments and real-time income recording, achieving 3,000+ registered merchants and IDR 8.02 billion in transactions during its February-August 2023 pilot; and iProc v.1.0, launched in 2024, handles e-procurement and vendor management via Pengadaan.com infrastructure. Complementary systems include Info Harga Pangan (real-time commodity pricing), the Whistleblowing System (WBS), and the PPID public information disclosure portal. The company has achieved SNI 8152:2021 Pasar Rakyat certification for Pasar Gondangdia, Pasar Glodok, and Pasar Mayestik, and implemented ISO 27001 for information security.

The revenue model rests on three streams: (1) recurring kiosk and stall (los) rental income from Tempat Usaha (TU) allocations to traders across managed markets; (2) BPP/Service Charge collection from traders, increasingly digitized through Jak-EZ; and (3) transaction-based wholesale and retail distribution margins through Jakgrosir, Jakmart, and Mini DC. Pricing for rentals is not publicly disclosed, while procurement contracts range from IDR 428 million to IDR 36 billion depending on scope. Go-to-market is direct-to-consumer via market facility management, with additional channels for government subsidy programs (subsidized food bazaars), public events (Jakarta Fair), and digital content (official website, bulletins, social media). The customer base spans thousands of SMB traders, Jakarta resident consumers benefiting from price-stabilized food access, and the DKI Jakarta Provincial Government as sole owner and policy principal.

Name

Perumda Pasar Jaya

Legal name

Perumda Pasar Jaya (Perusahaan Umum Daerah Pasar Jaya)

Website

https://pasarjaya.co.id

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Perumda Pasar Jaya is a DKI Jakarta regional government-owned enterprise (BUMD) that exclusively manages traditional markets across Jakarta, operating 2,000+ trading units, wholesale distribution centers, and digital platforms (JaKios, Jak-EZ, iProc) to serve SMB traders, Jakarta consumers, and provincial food price stabilization mandates.

Ownership category

akta.pro rank

Product category

Public Market Management Services

NAICS

General Warehousing and Storage (49311), Warehousing and Storage (4931), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Public Warehousing & Storage (4220), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

akta.pro secondary industries

Foodservice / Restaurant Supply Distribution Centers (TLALAEAJ), Public Refrigerated Warehousing (Multi-Client) (AFAOAFAA)

Keywords

• Traditional market management
• Wholesale distribution services
• Food price stabilization
• Government market enterprise
• Digital billing platform

Headquarters

HQ city

Cikini, Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Kios and Stall Rental: Revenue generated from renting market kiosks and trading spaces (Tempat Usaha/TU) to traders. Traders pay rental fees for allocated market spaces managed by Perumda Pasar Jaya.
2. Service Charge (BPP) Collection: Digital collection of Biaya Pengelolaan Pasar (BPP/Service Charge) from market traders. Implemented through Jak-EZ platform for transparent and efficient billing.
3. Wholesale Distribution: Operation of wholesale centers including Jakgrosir, Jakmart, and Mini DC for distribution of goods to traders and customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Perumda Pasar Jaya is a regional government-owned enterprise (BUMD) of DKI Jakarta Province that manages traditional markets across Jakarta by leasing kiosks and trading spaces (Tempat Usaha) to market traders, collecting market management fees (BPP), and operating wholesale distribution centers (Jakgrosir, Jakmart, Mini DC). The enterprise also runs food price stabilization programs, subsidized food bazaars, and Controlled Atmosphere Storage (CAS) facilities for commodities such as chili and onions.

Product overview

Perumda Pasar Jaya operates as a regional government-owned enterprise managing traditional markets across Jakarta. The company offers a portfolio of interconnected digital products and services centered on market management: JaKios is a mobile application for digital kiosk/space rental; Jak-EZ is a digital billing platform for market management fee (BPP) collection with Bank Mandiri; iProc is an e-procurement system for vendor management and tender processes; the Info Harga Pangan system provides real-time food price information; and the Whistleblowing System enables corruption reporting. Physical infrastructure includes Controlled Atmosphere Storage (CAS) facilities for food price stabilization. These products collectively support Perumda Pasar Jaya's mission of managing Jakarta's traditional market ecosystem, from vendor onboarding and fee collection to price monitoring and governance compliance.

Differentiator

Problem solved

Functional benefit

Brands

• JaKios: Digital platform application for kiosk and business space rental management launched in collaboration with PT Bank DKI
• Jak-EZ

Products and services

• JaKios Application A digital mobile platform enabling prospective traders to view and rent kiosks or business spaces (Tempat Usaha) offered by Perumda Pasar Jaya, with payments via QRIS Bank DKI or Virtual Account.
• Jak-EZ Digital BPP Billing Platform Digital billing platform for Market Management Fee (BPP/Service Charge) collection developed with Bank Mandiri and Yokee, enabling non-cash BPP payments, real-time online income recording, and simplified single bank account receipt management across Perumda Pasar Jaya markets.
• iProc e-Procurement System Integrated procurement management platform for tender announcements, vendor registration, and procurement process management, supporting vendors registered through Pengadaan.com.
• Kios and Stall Rental Services Rental of market kiosks, stalls (los), and trading spaces (Tempat Usaha) across traditional markets managed by Perumda Pasar Jaya in Jakarta, providing traders with formal access to market facilities.
• Wholesale Distribution (Jakgrosir, Jakmart, Mini DC) Operation of wholesale centers including Jakgrosir, Jakmart, and Mini DC for bulk goods distribution to traders and customers across Jakarta.
• Controlled Atmosphere Storage (CAS) Climate-controlled storage facilities at Pasar Induk Kramat Jati capable of storing up to 16 tons of commodities such as chilies and onions per unit for price stabilization purposes, with three CAS units operational.
• Info Harga Pangan (Food Price Information System) Real-time food price information system providing current market prices across Perumda Pasar Jaya markets for consumer reference.
• Antrian Pangan Murah Bersubsidi Subsidized affordable food queue management system allowing users to check KTPs, Family Cards (KK), and ATM card numbers for subsidized food access programs operated through Gerakan Pangan Murah and Bazaar Sembako Murah.

Quantifiable outcome

• 3,000+ merchants registered on digital payment platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PT Transportasi JakartacoreStrategic or Co-development Partner · 10 July 2024MoU for transportation services and infrastructure management. Aims to increase public transportation convenience for Jakarta residents and develop routes to market facilities managed by Perumda Pasar Jaya.
• Koperasi Konsumen Pertanian Metro SejahteraminorStrategic or Co-development Partner · 10 January 2024MOU signing for agricultural cooperation supporting market supply chain and trader partnerships.
• Bank MandiricoreGTM or Marketing Partner · 25 September 2023Collaboration to provide digital BPP (Biaya Pengelolaan Pasar/Service Charge) billing services in markets managed by Perumda Pasar Jaya. Bank Mandiri developed the Jak-EZ digital platform enabling non-cash payments, real-time income recording, and simplified payment accounts. Piloted at three locations since February 2023 with over 3,000 registered merchants and Rp 8.02 billion in transactions.
• PT Mitra Transaksi Indonesia (Yokee)coreTechnology or Integration · 25 September 2023Technology partner for the digital BPP collection platform. Yokee supports traditional market digitalization by providing payment technology infrastructure.
• Dinas Kesehatan Provinsi DKI JakartaminorStrategic or Co-development Partner · 8 March 2023Partnership for ambulance service training and emergency response handling for 24-hour emergency ambulance services at markets.
• Bank IndonesiaminorGTM or Marketing Partner · 8 March 2023Joint bazaar activities for affordable food distribution in communities.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Emerging players

• Sayurbox: Indonesia's leading online fresh produce platform. Comparable as an emerging digital channel that overlaps with Pasar Jaya's trader and produce supply ecosystem, representing a new competitive vector for fresh produce distribution.
• TaniHub: Indonesian agriculture marketplace connecting farmers with buyers. Comparable as an emerging platform that intersects with Pasar Jaya's wholesale produce supply chain, with potential to disintermediate traditional terminal markets.

Direct peers

• PD Dharma Jaya: DKI Jakarta BUMD focused on livestock and meat distribution, including poultry, beef, and eggs. Comparable as a sister BUMD under the same provincial government executing a parallel food-security mandate with a mix of wholesale, distribution, and price stabilization operations.
• PD Pasar Kota Bandung: Regional BUMD managing traditional markets in Bandung. Comparable as another Indonesian municipal market operator with parallel regulatory mandate, trader base, and modernization initiatives.
• PD Pasar Surya Kota Surabaya: Regional BUMD managing traditional markets in Surabaya, Indonesia's second-largest city. Directly comparable as a municipal government-owned market operator with similar kiosk rental, trader services, and digitalization challenges.
• PD Pasar Kota Semarang: Regional BUMD managing traditional markets in Semarang. Similar municipal-level market operator with shared structural characteristics and Indonesian local-government market management mandate.
• PT Food Station Tjipinang Jaya: A DKI Jakarta BUMD operating the Tjipinang wholesale market, the city's largest rice and food commodity wholesale hub. It is highly comparable as a fellow provincial-owned enterprise running a major Jakarta food terminal market with similar price stabilization and trader support mandates.

Broad incumbents

• Indomaret (PT Indomarco Prismatama): Major Indonesian modern retail chain with deep Jakarta presence. Comparable as a competing convenience retail format that addresses the same everyday grocery and household goods needs Pasar Jaya's traditional market traders serve.
• Transmart (PT Trans Retail Indonesia): Indonesian hypermarket and modern retail chain. Comparable as an established competitor in the broader grocery retail category, drawing spend away from traditional market channels in Jakarta.
• Alfamart (PT Sumber Alfaria Trijaya Tbk): Indonesia's largest modern retail chain, serving as a broad incumbent competitor for daily goods and food spend. Comparable as a competing grocery retail channel for traditional market consumers across Jakarta, though operating under a different business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/perumda-pasar-jaya

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perumda Pasar Jaya