Food Station

What Food Station does

Food Station (legal entity PT Food Station Tjipinang Jaya, also known as FSTJ) is a regional government-owned enterprise (BUMD/Perseroda) of DKI Jakarta Province, Indonesia, founded in 1970 and headquartered at Pasar Induk Beras Cipinang (PIBC) — Indonesia's largest rice market. The company manages rice distribution, warehousing, retail, and trading for the Jakarta region. Its operations span four primary revenue streams: commodity sales of rice and food staples (white rice, black rice, red rice, Japonica, fortified rice, organic Sunria products, cooking oil, sugar, flour, UHT milk, eggs, mineral water, and grocery bundles); warehousing and storage services under the Bappebti-approved Sistem Resi Gudang (warehouse receipt system); B2B bulk supply contracts to the HORECA sector including Kopi Kenangan Group; and the government ASN (civil servant) rice ration program operated through monthly payroll deduction.

The company serves three primary customer segments: the DKI Jakarta government and civil servants (rice rations, food security mandate), HORECA businesses (hotels, restaurants, cafes, F&B chains), and retail consumers purchasing through the FS e-commerce platform (foodstation.id) and PIBC physical storefront. Upstream, it operates contract farming arrangements with farmer cooperatives (Gapoktan) in Pringsewu, Lampung, supported by a DKI–Lampung provincial cooperation.

Its technical infrastructure is centered on the Bappebti-approved warehouse receipt system (since 2014) for quality-certified agricultural commodity storage and financing, a centralized price and stock monitoring portal (Pusat Informasi Pasar) for PIBC, and integrations with Bank DKI and DOKU for payments plus four third-party logistics providers (Grab, JNE, Ninja Xpress, AnterAja) for delivery. The product portfolio carries multi-tier certification including Halal (MUI), SNI (Standar Nasional Indonesia), BPOM, PSAT KEMTAN, and USDA/JAS/EU organic certification on the Sunria sub-brand. Distribution channels include PIBC physical retail, FS Online Shop (e-commerce), direct enterprise sales to HORECA, government procurement for ASN rations, and third-party logistics fulfillment. Pricing is unit-based for retail (e.g., Rp13,000–Rp79,000 per pack) and quotation-based for B2B and government contracts.

Name

Food Station

Legal name

PT Food Station Tjipinang Jaya (Perseroda)

Website

https://foodstation.id

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Food Station (PT Food Station Tjipinang Jaya) is a DKI Jakarta state-owned enterprise managing Indonesia's largest rice market (PIBC), distributing rice and food staples to government civil servants, HORECA businesses, and retail consumers across Jakarta.

Ownership category

akta.pro rank

Product category

Food Distribution & Warehousing

NAICS

Rice Milling (311212), Farm Product Warehousing and Storage (493130), Other Food Manufacturing (3119)

SIC

Grain Mill Products (2040), Wholesale-Farm Product Raw Materials (5150), Food And Kindred Products (2000)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industries

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK), Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM), Food-Grade Chemicals & Processing Aids Trading/Wholesale (AFAIAKAJ)

Keywords

• Rice distribution
• Food commodity trading
• Warehouse management services
• HORECA supply
• Agricultural commodities

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commodity Sales - Rice and Food Products: Primary revenue from selling various rice varieties (white rice, black rice, red rice, Japonica, organic rice), cooking oil, sugar, flour, eggs, milk, tea, and packaged food bundles (paket beras, paket Sembako) through retail and wholesale channels.
2. Warehousing and Storage Services: Revenue from warehouse management and storage services at Pasar Induk Beras Cipinang under the Sistem Resi Gudang (Warehouse Receipt System), providing quality-certified commodity storage and documentation services.
3. B2B Bulk Supply Contracts: Supply of rice, sugar, and cooking oil to large F&B businesses and HORECA sector including Kopi Kenangan and other restaurant groups under long-term supply agreements.
4. Government ASN Rice Ration Program: Supply of rice rations to civil servants (ASN/PNS) through the Beras ASN program, managing rice allocations and distribution for government employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Food Station distributes rice and essential food commodities (cooking oil, flour, sugar, milk, mineral water, eggs) under its FS brand, manages the Pasar Induk Beras Cipinang (PIBC) rice market, and operates Sistem Resi Gudang (warehouse receipt) storage services for agricultural commodities. The company serves government ASN rice ration programs, supplies HORECA businesses such as Kopi Kenangan, and sells direct to retail consumers via its e-commerce platform.

Product overview

Food Station (PT Food Station Tjipinang Jaya) is an Indonesian food distribution company operating as a state-owned enterprise (Perseroda). The company offers a diverse portfolio of food products centered around rice varieties (including black rice, Japonica, red rice, organic rice, fortified rice, and various white rice products), cooking oil, wheat flour, sugar, milk, eggs, herbs, spices, mineral water, and packaged grocery bundles. The product portfolio also includes specialty organic products under the Sunria brand. Beyond retail products, the company provides warehouse receipt services (Resi Gudang) and operates the Pasar Induk Beras Cipinang (PIBC) rice market. The company serves government rice allocation programs (Beras ASN for civil servants and Beras Berkawan for community), B2B customers including cafes and restaurants (horeka sector), and retail consumers through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• FS (Food Station Brand): Company's own branded rice and food products including Beras Hitam FS, Beras Merah FS, FS Minyak Goreng, FS Tepung Terigu, FS Susu Sapi UHT, and various other food commodities.
• Beras ASN
• Beras Berkawan
• Produk BAGUS
• PIBC (Pasar Induk Beras Cipinang)

Products and services

• FS Branded Rice Varieties Multiple FS-branded rice SKUs including Beras Hitam (black rice), Beras Japonica, Beras Merah (red rice), FS Beras Padiwangi (organic mentik wangi), FS Nutri Rice (fortified with vitamins A, B1, B3, B6, B9, B12, iron and zinc), FS Pulen Wangi, FS Setra Ramos Premium, FS Melati Setra Ramos, FS Long Grain, FS Sego Pulen, Ketan Hitam, and Ketan Putih. Sold to retail consumers, HORECA businesses, and government ASN programs.

Quantifiable outcome

• More than 50 years of experience in rice distribution and food commodity trading

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kopi KenangancoreStrategic or Co-development Partner · 15 June 2021PT Food Station Tjipinang Jaya expanded cooperation with Kopi Kenangan in June 2021 to supply rice, sugar, and cooking oil products for Kopi Kenangan Group's restaurants including Rumah Kenangan. Discussions included potential opening of Kopi Kenangan outlets within Pasar Induk Beras Cipinang (PIBC) to bring branded F&B to the rice market.
• Gapoktan (Farmer Groups) in Pringsewu, LampungcoreStrategic or Co-development PartnerContract farming arrangement with agricultural cooperatives (Gapoktan) in Pringsewu, Lampung to ensure rice supply for Jakarta's food security. Part of cooperation between DKI Jakarta and Lampung provincial governments for food commodity sourcing.
• Bappebti (Badan Pengawas Perdagangan Berjangka Komoditi)coreTechnology or IntegrationRegulatory oversight body for warehouse receipt system (Sistem Resi Gudang). Food Station operates as approved warehouse manager under Bappebti supervision for agricultural commodity storage and quality certification.
• Grab, JNE, Ninja Xpress, AnterAjaminorChannel Partner/ Reseller/ DistributorLogistics delivery partners enabling product delivery to consumers purchasing through FS e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Padiberas Nasional Berhad (BERNAS): Malaysian national rice agency managing procurement, storage, and distribution with a government-linked mandate. Comparable as a regional state-affiliated rice distribution peer serving as a structural analogue in a neighboring market.
• Sunrice Australia: Australia's leading rice producer and marketer with branded retail products and global export reach. Comparable as a vertically integrated rice company operating both branded retail and bulk/wholesale distribution across categories overlapping with Food Station's Sunria and FS lines.

Direct peers

• Perum BULOG: Indonesia's national food logistics agency and the dominant state actor in rice procurement, storage, and distribution. Most directly comparable peer given overlapping mandate on rice supply, government ownership structure, and national food security role.
• PT Pertani: State-owned agricultural company producing and distributing rice, seeds, and fertilizers. Comparable given similar government ownership structure and overlapping role in Indonesian rice supply chains.
• PT Sumber Tani Agung: Indonesian private rice producer and distributor with national distribution. Comparable as a direct competitor in branded and bulk rice distribution serving HORECA and retail channels.

Broad incumbents

• Louis Dreyfus Company Indonesia: Global merchant of agricultural commodities with rice and grain trading operations in Indonesia. Comparable as an institutional B2B commodity competitor in rice sourcing, storage, and distribution.
• PT Indofood Sukses Makmur: Indonesia's largest food conglomerate with diversified branded staples, noodles, and dairy. Comparable as a broader incumbent competing across the same consumer staples and B2B channels Food Station serves.
• Wilmar Indonesia: Subsidiary of Wilmar International operating cooking oil, flour, and rice businesses in Indonesia. Comparable as a large-scale food manufacturer and distributor competing in Food Station's staples categories.
• Golden Agri Resources / Sinar Mas: Vertically integrated palm oil and food producer with rice operations in Indonesia. Comparable as a large private-sector commodity player operating across the same agricultural supply chain and HORECA/retail distribution.
• Cargill Indonesia: Global commodity trader and food ingredient processor with significant Indonesian operations including rice and grain trading. Comparable as a B2B commodity supply peer competing for HORECA and institutional buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FoodStation_Jkt
• YouTubeyoutube.com/channel/UC6mPEdtKAe-TafkOBu8ND9w
• Facebookfacebook.com/FoodStationTjipinangJaya
• LinkedInlinkedin.com/company/food-station-tjipinang-jaya-pt
• Instagraminstagram.com/foodstation_jkt

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Station