PASCAL BOUCHARD

What PASCAL BOUCHARD does

Pascal Bouchard is a traditional Burgundy wine producer headquartered at 3 rue du Pressoir, 89800 Chablis, France, operating as a sole proprietorship (SIRET 34416816600025; APE 4634Z) and trading as Maison Pascal Bouchard. The estate crafts still and sparkling wines from Chardonnay and Pinot Noir grapes grown in the Chablis and Grand Auxerrois appellations of northern Burgundy, including Chablis AOC, Premier Cru, Grand Cru (Vaudésirs, Les Blanchots, Les Clos), Irancy, Saint-Bris (100% Sauvignon), and Crémant de Bourgogne. Production is split across two ranges: a Classic range (Les Classiques, Réserve Saint-Pierre, Hommage, Crémant de Bourgogne) and a Premium range that includes certified-organic wines, Les Signatures / Vieilles Vignes old-vine bottlings, and Le Grand Auxerrois selections. Winemaking relies on stainless-steel fermentation and aging on fine lees, with the typicity of the wines attributed to the 150-million-year-old Kimméridgien geological terroir (alternating marls and limestone marls with Exogyra virgula oyster fossils).

The business model is direct trade: Pascal Bouchard sells almost exclusively through the HORECA channel (hotels, restaurants, cruise lines, airlines) rather than through retail. Distribution is built on field sales and direct relationships with fine-dining establishments, luxury hotels, and cruise/airline wine programs in France, the UK, Germany, Ireland, and internationally (Maldives). Named accounts include the Michelin-starred Le Carré d'Aléthius, Caviar House Paris, Constance Industries (Maldives), multiple German and Irish luxury hotels, Durrants Hotel and other UK restaurants, and onboard placements with Seabourn, MSC Cruises, and Delta Airlines. Pricing is not publicly disclosed and is handled through direct commercial engagement with trade buyers. The team of 8 includes a commercial director (Fanny Lemettais), commercial assistant (Mélanie Lancien), accountant (Pascale Mazurkiewicz), and in-house œnologue (Florent Denieuil), with Albéric Bichot serving as Director of Publication and Pascal Bouchard as founder/proprietor.

Marketing is centered on the bilingual pascalbouchard.com website (French/English), which hosts downloadable press kits for both the Classic and Premium ranges and brand assets. There is no public ticker, no evidence of external investors, no parent company, no subsidiaries, and no disclosed revenue, funding events, or M&A activity. The company is privately held and operates as an independent Burgundy estate focused on the premium HORECA segment.

Name

PASCAL BOUCHARD

Legal name

Pascal Bouchard

Website

https://pascalbouchard.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pascal Bouchard is a Chablis-based Burgundy wine producer (sole proprietorship, 8 employees) crafting Chardonnay and Pinot Noir wines from the Chablis and Grand Auxerrois AOCs, sold directly to premium HORECA accounts including fine-dining restaurants, luxury hotels, cruise lines, and airlines across Europe and internationally.

Ownership category

akta.pro rank

Product category

Premium Burgundy Wines (Chablis & Grand Auxerrois)

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Chablis wines
• Burgundy wine production
• Premium Chardonnay
• Organic wine range
• Grand Cru Chablis

Headquarters

HQ city

Chablis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Sales: Pascal Bouchard generates revenue through the sale of still and sparkling wines, including Chablis AOC, Premier Cru, Grand Cru, and other Burgundy appellation wines (Irancy, Saint-Bris, Crémant de Bourgogne). Sales are directed primarily through HORECA channels, with distribution in restaurants, hotels, and cruise lines in France and internationally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pascal Bouchard is a Chablis-based Burgundy wine producer that crafts still and sparkling wines (Chardonnay, Pinot Noir, Sauvignon) under the Chablis and Grand Auxerrois appellations, including AOC Chablis, Premier Cru, Grand Cru, Irancy, Saint-Bris, Crémant de Bourgogne, Vieilles Vignes (old vines) bottlings, and organic-certified wines. Sales are directed primarily to the HORECA channel (luxury hotels, fine-dining restaurants, cruise lines, and airlines) in France and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Gamme Classique: Classic range of wines including Les classiques, Réserve Saint-Pierre, Hommage, and Crémant de Bourgogne
• Gamme Premium
• Les Vieilles Vignes

Products and services

• Chablis AOC (still white wine, 100% Chardonnay) Still white Burgundy wine made from 100% Chardonnay grown in the Chablis appellation, produced via stainless steel fermentation and aged on fine lees, supplied to premium HORECA accounts.
• Chablis Premier Cru (still white wine) Premier Cru-tier still white Burgundy wine from selected Chablis Premier Cru vineyards, including Vieilles Vignes (old-vine) Premier Cru bottlings, targeted at premium fine-dining and luxury hospitality programs.
• Chablis Grand Cru (Vaudésirs, Les Blanchots, Les Clos) Grand Cru-tier still white Burgundy wine from the named Chablis Grand Cru climats of Vaudésirs, Les Blanchots, and Les Clos, positioned as the estate's top-tier offering for luxury hospitality and Michelin-level fine dining.
• Irancy (still red wine, 100% Pinot Noir) Still red Burgundy wine from the Irancy appellation in the Grand Auxerrois, made from 100% Pinot Noir, supplied alongside the Chablis whites to HORECA buyers.
• Saint-Bris (still white wine, 100% Sauvignon) Still white Burgundy wine from the Saint-Bris appellation in the Grand Auxerrois, made from 100% Sauvignon, offered as part of the estate's regional range.
• Crémant de Bourgogne (sparkling wine) Traditional-method Burgundy sparkling wine (Crémant de Bourgogne AOC), part of the Classic range, supplied to fine-dining and HORECA accounts seeking a French sparkling option.
• Vieilles Vignes (old-vines) Chablis bottlings Old-vine (Vieilles Vignes) Chablis bottlings, including Premier Cru and Grand Cru selections, marketed under the Les Signatures / Premium range as the estate's terroir-expression cuvées.
• Organic (bio) certified Chablis wines Certified organic (bio) versions of the estate's Chablis wines, marketed within the Premium / biological range for HORECA accounts requesting organically-certified Burgundy wines.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Domaine William Fèvre: Chablis specialist producer with a portfolio spanning Petit Chablis through Grand Cru. Directly comparable to Pascal Bouchard in appellation focus, Burgundy white-wine positioning, and HORECA-led distribution.
• Domaine Laroche: Chablis-based producer with a broad portfolio spanning entry-level Chablis to Grand Cru, exporting internationally. Comparable in geography and product range to Pascal Bouchard.
• Domaine Billaud-Simon: Chablis producer covering the full appellation hierarchy including Grand Cru. Comparable to Pascal Bouchard as a Chablis-specialist domaine with similar premium HORECA orientation.
• Domaine Servin: Family-run Chablis producer with a similar range structure (village, Premier Cru, Grand Cru, Vieilles Vignes). Closely comparable artisan-scale estate operating in the same appellations as Pascal Bouchard.
• Domaine Christian Moreau: Chablis-focused family estate with Premier Cru and Grand Cru holdings. Directly comparable in product mix, Chablis-only positioning, and trade-led sales approach.
• Domaine Jean-Paul & Benoît Droin: Chablis-based family domaine producing Chardonnay wines across the Chablis hierarchy. Comparable as a similarly sized Burgundy specialist targeting fine-dining and export channels.

Broad incumbents

• Maison Louis Jadot: Large Burgundy négociant with extensive Chablis, Côte d'Or, and Beaujolais holdings. Overlaps with Pascal Bouchard as a broader Burgundy producer competing for the same HORECA shelf space, but at meaningfully greater scale.
• Albert Bichot: Major Burgundy négociant and estate owner with multi-appellation coverage including Chablis. Notable here because Albéric Bichot is listed as Director of Publication for Pascal Bouchard's website, suggesting a corporate/operational link to this much larger Burgundy house.
• Maison Joseph Drouhin: Burgundy négociant with strong Chablis (Domaine Vaudon) and Côte d'Or holdings. Competes with Pascal Bouchard for HORECA placements in the same appellation set, but with a wider portfolio and greater international reach.
• Bouchard Père & Fils: Historic Burgundy house with significant Chablis and Côte de Beaune estates. Comparable at the category level (Burgundy wine producer targeting fine dining) but operates at a much larger scale than Pascal Bouchard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pascal-bouchard

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PASCAL BOUCHARD